Generate optimized product feeds for multiple sales channels like Google Shopping, Facebook, Instagram, TikTok, Pinterest, Bing, Fruugo, and more. Automatically sync your product data, apply advanced filtering, and schedule updates to maximize visibility and sales.
<h2>Expand Your Store’s Reach With Multi-Channel Product Feeds for WooCommerce</h2>
<img class="alignnone size-medium wp-image-18734005039167" src="https://woocommerce.com/wp-content/uploads/2025/03/Custom-feed.png?w=896" alt="Custom Feeds" width="896" height="571" />
The Product Feed extension for WooCommerce lets you create and sync product feeds across Google Shopping, Facebook, Instagram, TikTok, Pinterest, Bing, Fruugo, and more. It provides an easy way to export and integrate your WooCommerce products with major advertising and eCommerce platforms, helping you increase product visibility and sales.
With advanced category mapping, attribute customization, and automated updates, this all-in-one solution ensures your product listings are always optimized and up-to-date.
Supported Channels:
<ul>
<li style="font-weight: 400">Google Shop</li>
<li style="font-weight: 400">Facebook/Instagram Shop</li>
<li style="font-weight: 400">Google Local Product Inventory</li>
<li>Google Local Product Inventory ads</li>
<li style="font-weight: 400">Google Promotions</li>
<li style="font-weight: 400">Google Product Reviews</li>
<li style="font-weight: 400">Buy on Google</li>
<li style="font-weight: 400">TikTok Ads</li>
<li style="font-weight: 400">Pinterest Shop and Pinterest RSS feed</li>
<li style="font-weight: 400">Bing Shopping</li>
<li style="font-weight: 400">Snapchat</li>
<li> X Shopping Manager(Twitter) channels</li>
<li>Fruugo</li>
</ul>
<h2>Advanced Features for WooCommerce Product Feed Generation</h2>
The extension simplifies product feed management by offering robust tools for automation, customization, and seamless platform integration. You can generate channel-specific feeds and keep them updated without manual intervention.
<img class="alignnone size-medium wp-image-18734005151253" src="https://woocommerce.com/wp-content/uploads/2025/03/Advanced-Features-for-WooCommerce-Product-Feed-Generation.png?w=840" alt="Advanced Features for WooCommerce Product Feed Generation" width="840" height="435" />
 
<h2>Create Custom Product Feeds Tailored to Your Needs</h2>
The WebToffee Product Feed extension for WooCommerce gives you complete control over your product data with its custom feed generation feature. Whether you need a feed tailored to a specific marketplace, comparison site, or advertising platform, this feature allows you to generate custom feeds based on unique requirements.
With custom feed generation, you can select specific attributes, set custom field mappings, and apply advanced filtering rules to ensure that your feed matches the exact specifications of your chosen platform. 
<h2>Advanced Filtering Options for Precise Product Feed Customization</h2>
<img class="alignnone size-medium wp-image-18734005038797" src="https://woocommerce.com/wp-content/uploads/2025/03/Filter-1.png?w=896" alt="Advanced Filtering Options for Precise Product Feed Customization" width="896" height="607" />
This extension offers powerful filtering options, allowing you to create highly customized product feeds tailored to specific sales channels. These filters help refine your product selection, ensuring only relevant and up-to-date products appear in your feed.
Key Filtering Options:
<ul>
<li style="font-weight: 400">Category-Based Filtering: Include or exclude product categories to control which groups of products appear in your feed.</li>
<li style="font-weight: 400">Product-Specific Exclusion: Manually search for and exclude specific products that you don’t want to list in the feed.</li>
<li style="font-weight: 400">Exclude Out-of-Stock Products: Enable this option to automatically remove unavailable products from the feed, ensuring customers only see in-stock items.</li>
<li style="font-weight: 400">Default Product Variation Selection: Choose to include only the default variation of variable products, reducing unnecessary duplicates in the feed.</li>
<li style="font-weight: 400">Filter by Product Type: Select specific product types (e.g., Simple, Variable, Grouped, or Affiliate products) to be included in the feed.</li>
</ul>
<h2>Automated Scheduling and Feed Refresh Options</h2>
<img class="alignnone size-medium wp-image-18734005038798" src="https://woocommerce.com/wp-content/uploads/2025/03/Automation.png?w=896" alt="Automated Scheduling and Feed Refresh Options" width="896" height="815" />
This WooCommerce Product Feed Plugin offers powerful automation features to keep your product feeds updated without manual intervention. With flexible scheduling options, you can ensure that your product listings remain accurate and optimized across multiple sales channels.
You can set custom auto-refresh intervals to match your store’s needs, choosing from hourly, daily, weekly, or monthly updates. Additionally, the plugin provides more granular scheduling options, allowing updates every 30 minutes, 6 hours, or 12 hours. This ensures that your product feeds stay up-to-date.
For greater control, the plugin lets you specify the exact hour and minute for feed refreshes. You can also choose between two cron options: WordPress cron or server cron, depending on your hosting setup and performance preferences. If you prefer to update your feeds manually, the No Refresh option allows you to disable automatic updates entirely.
<h2>Seamless Attribute Mapping for Optimized Product Feeds</h2>
<img class="alignnone size-medium wp-image-18734005038799" src="https://woocommerce.com/wp-content/uploads/2025/03/Attribute-mapping.png?w=896" alt="Seamless Attribute Mapping for Optimized Product Feeds" width="896" height="569" />
Product Feed for WooCommerce provides a flexible attribute mapping feature, allowing store owners to accurately match WooCommerce product fields with the required attributes of various sales channels, including Facebook, Instagram, Google Shopping, Fruugo and more. This ensures that product feeds are structured correctly and optimized for platform-specific requirements.
With the attribute mapping tool, you can easily link WooCommerce product data such as Product ID, Title, Description, URL, Categories, Images, and more to the corresponding attributes required by third-party platforms. 
<h2>Easy Category Mapping for Accurate Product Listings</h2>
<img class="alignnone size-medium wp-image-18734005038802" src="https://woocommerce.com/wp-content/uploads/2025/03/Category-mapping.png?w=896" alt="Easy Category Mapping for Accurate Product Listings " width="896" height="536" />
You can seamlessly map your WooCommerce store categories to the predefined categories of various sales channels using this extension. This ensures that your products are accurately classified and properly synchronized, improving their visibility and searchability on different platforms.
Many marketplaces require products to be mapped to a structured category system for better organization and discoverability. With this plugin, you can easily match your WooCommerce store categories to the required categories using a simple dropdown selection. Any new category that hasn’t been mapped before will automatically appear for verification, ensuring your product feed remains updated.
You also have the flexibility to revisit and modify category mappings whenever needed. By correctly categorizing your products, you enhance their discoverability, improve listing accuracy, and ensure compliance with marketplace requirements, ultimately leading to better sales performance.
 
<h2>Flexible Feed Generation and Export Options</h2>
<img class="alignnone size-medium wp-image-18734005031741" src="https://woocommerce.com/wp-content/uploads/2025/03/Screenshot-2025-03-12-at-6.49.55 PM.png?w=896" alt="Flexible Feed Generation and Export Options" width="896" height="372" />
With the batch processing option, users can define the number of records processed per iteration. This helps optimize server performance, preventing timeouts or excessive resource usage when generating large product feeds.
The plugin supports multiple export file formats, including XML, CSV, and TXT, giving users the flexibility to choose the format best suited for their target platform. After configuring these settings, the feed can be generated with a single click, ensuring a smooth and efficient product synchronization process.
<h2>Easily Manage and Track Your Product Feeds</h2>
<img class="alignnone size-medium wp-image-18734005038803" src="https://woocommerce.com/wp-content/uploads/2025/03/Manage-feed.png?w=896" alt="Easily Manage and Track Your Product Feeds" width="896" height="569" />
The Manage Feeds page provides a centralized interface to monitor, edit, and update your product feeds effortlessly. This page displays all generated feeds along with essential details such as the catalog type, file format, URL, number of products, refresh interval, and last update timestamp.
From this interface, users can copy feed URLs for quick integration with external platforms, edit feed settings, download feed files, or manually refresh feeds when needed. With built-in actions like edit, delete, refresh, and download, the Manage Feeds page simplifies feed handling.

Product Feed

Generate WooCommerce product feeds optimized for popular ecommerce sales channels like Google Shop, Facebook/Instagram Shop, Fruugo and more.

<div class="woo-sc-box normal" style="margin-top: 0">
<h3>Grow your business with $500 USD in Google Ads credit</h3>
To help you get started running campaigns, you can get $500 USD in ad credit when you spend your first $500 on Google Ads within 60 days.
<a href="https://www.google.com/ads/coupons/terms/" target="_blank" rel="noopener">Terms and conditions apply</a>.
</div>
<h2>Sync your WooCommerce product feed to Google Merchant Center</h2>
Seamlessly integrate your WooCommerce store with Google and set yourself up for success.
<ul class="wccom-tick-list-secondary">
<li>Sync your WooCommerce product feed to Google Merchant Center. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.</li>
<li>Have your product listings automatically updated in real time so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.</li>
<li>Access all the tools and features you need to manage your WooCommerce store and grow your business — centralized in one place.</li>
</ul>
 
<h2>Find the right audiences and sell to high-intent customers with Google Ads</h2>
Now your WooCommerce store is discoverable on Google — and you’re ready to launch a Google Ads campaign!
<ul class="wccom-tick-list-secondary">
<li>Put Google AI to work for you by launching a Google Ads Performance Max campaign. Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more — all aligned with your budget and specific goals.</li>
<li>Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover — from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and in the WooCommerce Mobile App.</li>
<li>Save time and effort by using Google AI to help scale your asset creation.Performance Max will not only create additional copy and images based on the creative you upload, but also mix and match them for the best performing ad combinations.</li>
</ul>
<img class="alignnone size-medium wp-image-18734004008690" src="https://woocommerce.com/wp-content/uploads/2021/06/Woo_Landing_Page_PMaxBanner2.png?w=896" alt="" width="896" height="325" />
<img class="alignnone size-medium wp-image-18734005627606" src="https://woocommerce.com/wp-content/uploads/2021/06/D2.png?w=896" alt="Section Banner with copy "Strengthen your campaigns with measurement and insights"" width="896" height="329" />
<h2>Get custom insights and improve your conversions using Google tag</h2>
Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.
<ul class="wccom-tick-list-secondary">
<li>Adjust your product listings in real time to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.</li>
<li>Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not. With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.</li>
<li>Take your conversion tracking further with enhanced conversions — a feature designed to improve your measurement accuracy by collecting privacy-conscious data without the need for third-party cookies, so you have the right data to help make your campaign more effective.</li>
</ul>
<hr />
 
<a href="https://woocommerce.com/posts/domma-growth-with-woocommerce-google/"><img class="alignnone wp-image-18734005635357 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/06/Quote_A_16_9-1.png?w=896" alt="" width="896" height="231" /></a>
<a href="https://woocommerce.com/posts/root-science-google-ads-success-story/"><img class="alignnone size-medium wp-image-18734005635375" src="https://woocommerce.com/wp-content/uploads/2021/06/Quote_B_16_9.png?w=896" alt="" width="896" height="203" /></a>
<hr />
<ol>
<li>Ad credit amounts vary by country and region. To learn more, please review the <a href="https://www.google.com/ads/coupons/terms/" target="_blank" rel="noopener">full terms and conditions</a>.</li>
<li>In the EEA and Switzerland, Merchant Center and Performance Max campaigns can both be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted into.</li>
<li><a href="https://support.google.com/google-ads/answer/10724817?hl=en" target="_blank" rel="noopener">Learn more</a> about Performance Max and <a href="https://support.google.com/merchants/answer/160637#countrytable" target="_blank" rel="noopener">view supported countries and currencies</a>.</li>
</ol>

Google for WooCommerce

Promote your products across Google — from Search to YouTube and beyond — so you can reach the right customers to make the most of your peak season.

Product Feed vs Google for WooCommerce