Generate optimized product feeds for multiple sales channels like Google Shopping, Facebook, Instagram, TikTok, Pinterest, Bing, Fruugo, and more. Automatically sync your product data, apply advanced filtering, and schedule updates to maximize visibility and sales.
<h2>Expand Your Store’s Reach With Multi-Channel Product Feeds for WooCommerce</h2>
<img class="alignnone size-medium wp-image-18734005039167" src="https://woocommerce.com/wp-content/uploads/2025/03/Custom-feed.png?w=896" alt="Custom Feeds" width="896" height="571" />
The Product Feed extension for WooCommerce lets you create and sync product feeds across Google Shopping, Facebook, Instagram, TikTok, Pinterest, Bing, Fruugo, and more. It provides an easy way to export and integrate your WooCommerce products with major advertising and eCommerce platforms, helping you increase product visibility and sales.
With advanced category mapping, attribute customization, and automated updates, this all-in-one solution ensures your product listings are always optimized and up-to-date.
Supported Channels:
<ul>
<li style="font-weight: 400">Google Shop</li>
<li style="font-weight: 400">Facebook/Instagram Shop</li>
<li style="font-weight: 400">Google Local Product Inventory</li>
<li>Google Local Product Inventory ads</li>
<li style="font-weight: 400">Google Promotions</li>
<li style="font-weight: 400">Google Product Reviews</li>
<li style="font-weight: 400">Buy on Google</li>
<li style="font-weight: 400">TikTok Ads</li>
<li style="font-weight: 400">Pinterest Shop and Pinterest RSS feed</li>
<li style="font-weight: 400">Bing Shopping</li>
<li style="font-weight: 400">Snapchat</li>
<li> X Shopping Manager(Twitter) channels</li>
<li>Fruugo</li>
</ul>
<h2>Advanced Features for WooCommerce Product Feed Generation</h2>
The extension simplifies product feed management by offering robust tools for automation, customization, and seamless platform integration. You can generate channel-specific feeds and keep them updated without manual intervention.
<img class="alignnone size-medium wp-image-18734005151253" src="https://woocommerce.com/wp-content/uploads/2025/03/Advanced-Features-for-WooCommerce-Product-Feed-Generation.png?w=840" alt="Advanced Features for WooCommerce Product Feed Generation" width="840" height="435" />
 
<h2>Create Custom Product Feeds Tailored to Your Needs</h2>
The WebToffee Product Feed extension for WooCommerce gives you complete control over your product data with its custom feed generation feature. Whether you need a feed tailored to a specific marketplace, comparison site, or advertising platform, this feature allows you to generate custom feeds based on unique requirements.
With custom feed generation, you can select specific attributes, set custom field mappings, and apply advanced filtering rules to ensure that your feed matches the exact specifications of your chosen platform. 
<h2>Advanced Filtering Options for Precise Product Feed Customization</h2>
<img class="alignnone size-medium wp-image-18734005038797" src="https://woocommerce.com/wp-content/uploads/2025/03/Filter-1.png?w=896" alt="Advanced Filtering Options for Precise Product Feed Customization" width="896" height="607" />
This extension offers powerful filtering options, allowing you to create highly customized product feeds tailored to specific sales channels. These filters help refine your product selection, ensuring only relevant and up-to-date products appear in your feed.
Key Filtering Options:
<ul>
<li style="font-weight: 400">Category-Based Filtering: Include or exclude product categories to control which groups of products appear in your feed.</li>
<li style="font-weight: 400">Product-Specific Exclusion: Manually search for and exclude specific products that you don’t want to list in the feed.</li>
<li style="font-weight: 400">Exclude Out-of-Stock Products: Enable this option to automatically remove unavailable products from the feed, ensuring customers only see in-stock items.</li>
<li style="font-weight: 400">Default Product Variation Selection: Choose to include only the default variation of variable products, reducing unnecessary duplicates in the feed.</li>
<li style="font-weight: 400">Filter by Product Type: Select specific product types (e.g., Simple, Variable, Grouped, or Affiliate products) to be included in the feed.</li>
</ul>
<h2>Automated Scheduling and Feed Refresh Options</h2>
<img class="alignnone size-medium wp-image-18734005038798" src="https://woocommerce.com/wp-content/uploads/2025/03/Automation.png?w=896" alt="Automated Scheduling and Feed Refresh Options" width="896" height="815" />
This WooCommerce Product Feed Plugin offers powerful automation features to keep your product feeds updated without manual intervention. With flexible scheduling options, you can ensure that your product listings remain accurate and optimized across multiple sales channels.
You can set custom auto-refresh intervals to match your store’s needs, choosing from hourly, daily, weekly, or monthly updates. Additionally, the plugin provides more granular scheduling options, allowing updates every 30 minutes, 6 hours, or 12 hours. This ensures that your product feeds stay up-to-date.
For greater control, the plugin lets you specify the exact hour and minute for feed refreshes. You can also choose between two cron options: WordPress cron or server cron, depending on your hosting setup and performance preferences. If you prefer to update your feeds manually, the No Refresh option allows you to disable automatic updates entirely.
<h2>Seamless Attribute Mapping for Optimized Product Feeds</h2>
<img class="alignnone size-medium wp-image-18734005038799" src="https://woocommerce.com/wp-content/uploads/2025/03/Attribute-mapping.png?w=896" alt="Seamless Attribute Mapping for Optimized Product Feeds" width="896" height="569" />
Product Feed for WooCommerce provides a flexible attribute mapping feature, allowing store owners to accurately match WooCommerce product fields with the required attributes of various sales channels, including Facebook, Instagram, Google Shopping, Fruugo and more. This ensures that product feeds are structured correctly and optimized for platform-specific requirements.
With the attribute mapping tool, you can easily link WooCommerce product data such as Product ID, Title, Description, URL, Categories, Images, and more to the corresponding attributes required by third-party platforms. 
<h2>Easy Category Mapping for Accurate Product Listings</h2>
<img class="alignnone size-medium wp-image-18734005038802" src="https://woocommerce.com/wp-content/uploads/2025/03/Category-mapping.png?w=896" alt="Easy Category Mapping for Accurate Product Listings " width="896" height="536" />
You can seamlessly map your WooCommerce store categories to the predefined categories of various sales channels using this extension. This ensures that your products are accurately classified and properly synchronized, improving their visibility and searchability on different platforms.
Many marketplaces require products to be mapped to a structured category system for better organization and discoverability. With this plugin, you can easily match your WooCommerce store categories to the required categories using a simple dropdown selection. Any new category that hasn’t been mapped before will automatically appear for verification, ensuring your product feed remains updated.
You also have the flexibility to revisit and modify category mappings whenever needed. By correctly categorizing your products, you enhance their discoverability, improve listing accuracy, and ensure compliance with marketplace requirements, ultimately leading to better sales performance.
 
<h2>Flexible Feed Generation and Export Options</h2>
<img class="alignnone size-medium wp-image-18734005031741" src="https://woocommerce.com/wp-content/uploads/2025/03/Screenshot-2025-03-12-at-6.49.55 PM.png?w=896" alt="Flexible Feed Generation and Export Options" width="896" height="372" />
With the batch processing option, users can define the number of records processed per iteration. This helps optimize server performance, preventing timeouts or excessive resource usage when generating large product feeds.
The plugin supports multiple export file formats, including XML, CSV, and TXT, giving users the flexibility to choose the format best suited for their target platform. After configuring these settings, the feed can be generated with a single click, ensuring a smooth and efficient product synchronization process.
<h2>Easily Manage and Track Your Product Feeds</h2>
<img class="alignnone size-medium wp-image-18734005038803" src="https://woocommerce.com/wp-content/uploads/2025/03/Manage-feed.png?w=896" alt="Easily Manage and Track Your Product Feeds" width="896" height="569" />
The Manage Feeds page provides a centralized interface to monitor, edit, and update your product feeds effortlessly. This page displays all generated feeds along with essential details such as the catalog type, file format, URL, number of products, refresh interval, and last update timestamp.
From this interface, users can copy feed URLs for quick integration with external platforms, edit feed settings, download feed files, or manually refresh feeds when needed. With built-in actions like edit, delete, refresh, and download, the Manage Feeds page simplifies feed handling.

Product Feed

Generate WooCommerce product feeds optimized for popular ecommerce sales channels like Google Shop, Facebook/Instagram Shop, Fruugo and more.

The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.
<h3>Why use this?</h3>
<ul>
<li>Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend</li>
<li>Maximize your campaign performance, and minimize your costs by improving product data quality with our extensive list of supported fields allowing you to provide the richest possible data to Google</li>
<li>Improve your product quality scores by mapping existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields</li>
<li>Capture additional data recommended by Google not normally held in WooCommerce using the plugin’s additional data entry fields</li>
<li>Lower your data entry burden with store-wide defaults, category-level data entry, or product-specific information against products or even individual variations if required</li>
<li>Add rich data more easily with full support for WooCommerce’s importer and REST API for bulk importing data</li>
<li>On-demand feed shows the latest information for your products, maximising product approvals</li>
<li>Integrates with a wide range of <a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">common WooCommerce extensions</a></li>
<li>Extensive documentation covering setup and customisation and</li>
<li>Rich set of WordPress filters and actions allowing flexible customisation if necessary</li>
<li>Get your products found more easily with support for Google’s local product feeds, and review feeds</li>
<li>Keep control over your product listings with category-specific feeds and individual product submission opt-out</li>
</ul>
Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – you’re in full control of your ad setup and budgets.
<h3>Product data fields</h3>
The extension supports 50+ feed attributes including all mandatory fields. Simple fields such as link, title, image_link etc are all populated automatically for you. Other fields provide a simple one-click mapping to allow you to map across your product fields onto the feed. You can provide store-level, or category level defaults and the feed will automatically pick the right values to include.
Where you don’t have data, the plugin provides custom fields on your products to allow you to enter richer product data. These fields are all available to the standard WooCommerce CSV import tool, and exposed via the WooCommerce REST API.
Fields currently supported include:
<ul>
<li>Core fields: availability, brand, color, condition, description (main product short/long, variant description or both), google product category, GTIN, ID, image links (including featured images, product gallery images, embedded content images, and support for custom images), link, MPN, price, product type, sale price (including effective date), shipping label, size, size system, size type, title (including ability to provide custom titles), short title</li>
<li>Rich data fields: adult content flag, age group, consumer datasheet, consumer notice, energy efficiency class (including min/max), energy label, gender, lifestyle image, material, pattern, product detail, product highlights, tax category, transit time label</li>
<li>Advanced fields: adwords grouping filter, adwords label, availability date, bundle flag, cost of goods sold, custom labels, disclosure date, expiration date, identifier exists flag, included/excluded destination, instalments, minimum/maximum handling time, multipack, pause flag, promotion ID, ships from country, unit pricing measure & base measure</li>
<li>Shopping actions-specific fields: google funded promotion eligibility, product fee, purchase quantity limit, return address label, return policy label, sell on google quantity, shopping ads excluded country,</li>
<li>Local-inventory-specific fields: pickup method, pickup SLA</li>
</ul>
<h3>Product review feeds</h3>
<img class="alignleft wp-image-3894232" src="https://woocommerce.com/wp-content/uploads/2011/11/hoodie-ad-with-product-review.png?w=120" alt="" width="102" height="201" />In addition to the standard product feed, the extension provides a Google Product Review feed which integrates with WooCommerce’s built-in review system to provide a feed of product reviews that Google can cross-link to your products to display more compelling product ads including product ratings.
These ratings can show star ratings on Shopping ads and, in some instances, on product listings on Google. These ratings can help shoppers with their purchase decisions, driving more qualified shoppers to your product pages.
The extension provides full feeds, and incremental weekly, and daily feeds. Review data is automatically linked with your product feed data to allow Google to match reviews to products, and you have the ability to exclude reviews from the feed if required to meet Google’s policies.
<h3>Integrated with other WooCommerce extensions</h3>
The extension includes automatic integration with a wide range of WooCommerce extensions, including:
<ul>
<li>Product Bundles</li>
<li>Composite Products</li>
<li>Brands</li>
<li>Product Brands for WooCommerce</li>
<li>Cost of Goods</li>
<li>Multi-Currency</li>
<li>Min/Max Quantities</li>
<li>Product CSV Import Suite</li>
<li><a href="https://woocommerce.com/document/google-product-feed-extension-compatibility/" target="_blank" rel="noopener noreferrer">and more</a>….</li>
</ul>
<h3>Feeds</h3>
The extension provides a number of feeds to help you integrate, including:
<ul>
<li>Google Product feed – integrate your products to Google Merchant Centre so you can use them in surfaces across Google, and product ad campaigns</li>
<li>Google Local inventory feed – set up local surfaces, and local inventory ads</li>
<li>Google Product Reviews feed – send product review / ratings data to Google to enhance your product ad campaigns</li>
<li>Google Promotions feed – automatically send supported promotion data & pricing to Google</li>
<li>Bing product feed – integrate your products to Bing’s Merchant Centre so you can use them in product ad campaigns</li>
</ul>

Google Product Feed

Feed rich product data to Google Merchant Center for setting up free product listings, product ads, and local inventory campaigns. Full control over your field mappings, and feed content so you can maximize campaign performance and ad spend.

Product Feed vs Google Product Feed