Product image zoom allows your customers to magnify images to view products from all angles. A combination of three main options is available in the product image zoom plugin for WooComerce, i.e, zoom in magnifier on hover, display in a lightbox on click, and a 360° rotating image option. This helps your product pages to become more engaging, which directly increases your store’s conversion rate. 
Product image zoom for WooCommerce magnifies images on products and category pages. Moreover, it has enhanced mobile responsiveness and is fully optimized for desktops, tablets, and other handheld devices.
Customize the tools to ensure a clear product view for your end users. A clearer product picture yields higher returns and conversions.
<h2>Features of Product Image Zoom for WooCommerce</h2>
<ul>
<li style="font-weight: 400">3 Zoom-in tools: Magnifier, Lightbox, and Rotate 360</li>
<li style="font-weight: 400">Add Magnifier or Lightbox image zoom to the shop page as well</li>
<li style="font-weight: 400">Apply Zoom to all the products at once</li>
<li style="font-weight: 400">Display 360° for all product variations. (New)</li>
<li style="font-weight: 400">Exclude specific products or categories from WooCommerce Zoom features</li>
<li style="font-weight: 400">Choose from multiple types of magnifiers such as tint, inner zoom, fade, and many more. </li>
<li style="font-weight: 400">Customize the magnifiers as per your preferences.</li>
</ul>
<h3>3 in 1 Image Zoom Options for WooCommerce</h3>
With the product image zoom plugin for WooCommerce, you can have three different image zoom options for your product images. When you enable the plugin, it will automatically apply zoom options to your entire product catalog. You can exclude or include products by navigating to the ‘settings’. Configure the image zoom options for the shop and product page separately.
The three functionalities of the Product Image Zoom extension:
<ol>
<li style="font-weight: 400">Magnifier (Zoom product image on hover)</li>
<li style="font-weight: 400">Lightbox (Zoom on Click)</li>
<li style="font-weight: 400">360° Image</li>
</ol>
<img class="size-medium wp-image-18734006363550 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/12/3-in-1-Image-Zoom-Options.png?w=843" alt="3 in 1 Image Zoom Options" width="843" height="646" />
<h3>Magnifier Options:</h3>
Image zoom for WooCommerce offers a variety of customization options for the magnifier tools so that you can modify the image preview to your liking. You can choose from different magnifier types and sizes. You can also customize the magnifier boxes based on your requirements.
<img class="size-medium wp-image-18734006363596 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/12/Image-zoom-Magnifying.gif?w=896" alt="Image zoom Magnifying" width="896" height="364" />
<h3>Set a Magnifier Animation Type</h3>
The product image zoom plugin for WooCommerce allows you to set the different magnifier types to enable customers to view product images. These types include:
<ul>
<li style="font-weight: 400">Basic</li>
<li style="font-weight: 400">Tint</li>
<li style="font-weight: 400">Inner zoom</li>
<li style="font-weight: 400">Lens zoom</li>
<li style="font-weight: 400">Fade</li>
<li style="font-weight: 400">Easing</li>
<li style="font-weight: 400">Mouse wheel zoom </li>
<li style="font-weight: 400">Image constraint</li>
<li style="font-weight: 400">Window</li>
</ul>
<img class="size-medium wp-image-18734006363600 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/12/Set-a-Magnifier-Animation-Type.png?w=791" alt="Set a Magnifier Animation Type" width="791" height="359" />
<h3>Configure Zoom Box Size – Width and Height</h3>
Product zoom boxes are configured by default with a recommended size, but you can customize them to suit your needs. Enter the width and height of the box in the available fields.
<img class="size-medium wp-image-18734006363603 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/12/Configure-Zoom-Box-Size-–-Width-and-Height.png?w=896" alt="Configure Zoom Box Size – Width and Height" width="896" height="257" />
<h3>Lightbox Options:</h3>
Image zoom for WooCommerce allows you to add a lightbox tool to your website. This feature helps users to preview products in full-size images. The lightbox features only need to be activated once as it applies to all the catalog items in your store.
<img class="aligncenter wp-image-18734002269848 size-full" src="https://woocommerce.com/wp-content/uploads/2019/10/Lightbox.gif" alt="Lightbox tool feature" width="600" height="338" />
<h3>360° Image Zoom Option:</h3>
Product Image Zoom for WooCommerce offers a 360° view that lets customers explore products from every angle without clicking through multiple images. This immersive, interactive experience helps improve engagement and can boost conversions. To use this feature, simply integrate 360° product photography into your store.
<img class="aligncenter wp-image-18734002269860 size-full" src="https://woocommerce.com/wp-content/uploads/2019/10/360.gif" alt="WooCommerce image zoom 360° tool" width="600" height="339" />
 
<h3>360° Image for Product Variations:</h3>
Display unique 360° images for each product variation, enabling customers to easily compare differences between options, such as colors or styles. Clear and interactive previews help customers make informed decisions and enhance the overall buying experience.
<img class="size-medium wp-image-18734006363601 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/12/360°-Images-for-Product-Variations.png?w=896" alt="360° Images for Product Variations" width="896" height="598" />
<h3>Additional Customization Options for the Image Zoom WooCommerce Plugin</h3>
<ul>
<li style="font-weight: 400">Set the cursor type for basic magnifiers such as pointer and crosshair</li>
<li style="font-weight: 400">Select color, opacity, and cursor type for the tint magnifier type</li>
<li style="font-weight: 400">Configure the position for the window magnifier either on the right, left, or bottom right</li>
<li style="font-weight: 400">Configure Lens size and shape for the lens zoom magnifier</li>
</ul>

Product Image Zoom

Product Image Zoom for WooCommerce helps your customers zoom on product images to see the product more clearly for a better User Experience.

<h2 style="color: #f5247d">Add a responsive 360º image rotation to your products</h2>
WooCommerce 360 Image provides you with an easy way to add a dynamic, controllable 360º image rotation to your WooCommerce site. By adding a group of images to a product’s gallery, you’ll have a beautiful image rotation replace the product’s featured image.
It’s responsive, touch-enabled and extremely easy to use. It’s simply a matter of adding some images to a product’s gallery.
<figure id="attachment_515846" aria-describedby="caption-attachment-515846" style="width: 620px" class="wp-caption aligncenter"><img class="wp-image-515846 size-medium" src="https://woocommerce.com/wp-content/uploads/2014/09/Screen_Shot_2014-09-26_at_12.38.49_pm-620x350.png" alt="Screen_Shot_2014-09-26_at_12.38.49_pm" width="620" height="350" /><figcaption id="caption-attachment-515846" class="wp-caption-text">The 360º Rotation having replaced a single product image.</figcaption></figure>
<h3>Key Features</h3>
<ul>
<li>360º Rotations</li>
<li>Fully Responsive</li>
<li>Extremely Easy to Use</li>
<li>Mobile / Touch Enabled</li>
<li>Navigation Controls</li>
<li>Full Screen Mode</li>
<li>Shortcode</li>
<li>Uses WooCommerce Native Gallery</li>
<li>Extremely Customizable</li>
</ul>
<h3>Your Products – In Reality</h3>
A normal image just doesn’t cut it anymore in the e-commerce world, especially when you’re trying to sell an item with detail, personality and value. A 360º rotation is the easiest way to make the product feel more real to your customers, giving them the chance to ‘explore’ the product in finer detail, even from the comfort of their mobile phone.
For a closer look at WooCommerce 360º Image, check out the <a href="https://woocommerce.com/document/woocommerce-360-image/">available documentation</a> or feel free to open a support request with your pre-sales questions.
Made and supported by the team at:
<img src="https://static.kestrelwp.com/kestrel-logo.png?s=994af91f6d24a03b82d31447c221f29b8f107a40" alt="Kestrel logo" width="200" height="45" />

360º Image

Add responsive, touch‑enabled 360º product rotations to WooCommerce in minutes.

Product Image Zoom vs 360º Image