WooCommerce Product Prices by User Roles allows you to set product prices and shipping charges based on user roles at the global and product level.
<h3>Benefits of having user-role based pricing</h3>
Many WooCommerce stores have different prices for user roles. For example, the price for a Customer (logged-in user) will be different from a Guest who has yet to make a purchase on the site. WooCommerce Product Prices by User Roles gives you the flexibility to create different prices based on user roles.
Below is an example of how the prices will be displayed for different roles.
<figure id="attachment_5984813" aria-describedby="caption-attachment-5984813" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5984813" src="https://woocommerce.com/wp-content/uploads/2020/05/product_prices_user_role.png" alt="Price for different user roles." width="980" height="214" /><figcaption id="caption-attachment-5984813" class="wp-caption-text">Price for different user roles.</figcaption></figure>
As shown above, a price of $25 is displayed for guest visitors vs. $18 for a logged-in customer. The normal price for a Shop Manager is $20.
With this extension you can hide prices for guest users.
<h3>Modify shipping charges</h3>
With this WooCommerce pricing plugin for customers groups & user roles you can also set shipping charges based on user roles. Based on the example above, you can set a reduced shipping charge for customers vs. guest users and a further shipping price reduction for a custom role such as “wholesaler.”
<h3>Other key features</h3>
<ul class="wccom-tick-list-secondary">
<li>Assign a user role while creating or editing an order to apply the correct role-based pricing manually. 
Example: While creating an order for a walk-in wholesale customer, assign the “Wholesale” role to ensure discounted prices are applied.</li>
<li>Display role-based pricing tiers on the product page so customers can see the benefits of each user role. 
Example: Show “Retail – $30”, “Wholesale – $25”, and “VIP – $20” on the same product to highlight bulk savings.</li>
<li>Apply user role-based prices that depend on the quantity purchased to support wholesale, retail, or category-specific discounts. 
Example: Wholesalers pay $10 per unit when buying 10–50 items, while Gold Members get $8 per unit on Accessories when they purchase between 2 and 10 units</li>
<li>Exclude specific product categories from role-based pricing to keep their prices consistent for all customers. 
Example: Keep gift cards and sale items at fixed prices, while applying dynamic pricing to the rest of the catalog.</li>
<li>Prices can be set globally or on a per product basis. When setting prices globally, you must set a price multiplier for each user role. When setting prices on a per-product basis, you can set the exact price for each product.</li>
<li>Hide WooCommerce product prices for selected user roles. You can even make the price empty for certain roles.</li>
<li>Works with variable products. You can set different WooCommerce prices based on user roles for each variation.</li>
<li>Custom user roles created on the stores are also supported.</li>
<li>You can disable prices for bots.</li>
<li>Price precision up to six decimals.Set Storewide Price Multipliers for Each User Role<a href="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png"><img class="aligncenter wp-image-18734006651474 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png" alt="Set Storewide Price Multipliers for Each User Role" width="610" height="500" /></a>Assign exact prices for each user role on specific products<a href="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651480 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png" alt="" width="610" height="500" /></a>
Apply Rule-Based Pricing in Bulk
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png"><img class="aligncenter wp-image-18734006651481 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png" alt="Manage Role-Based Pricing in Bulk" width="610" height="500" /></a>
Offer Quantity-Based Pricing for User Roles 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651484 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png" alt="Offer Quantity-Based Pricing for User Roles" width="610" height="500" /></a></li>
</ul>
Support Custom User Roles from Other Plugins
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png"><img class="aligncenter size-full wp-image-18734006651490" src="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png" alt="" width="610" height="500" /></a>
Set Shipping Charges by User Role 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png"><img class="aligncenter size-full wp-image-18734006651494" src="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png" alt="Set Shipping Charges by User Role" width="610" height="500" /></a>Limit Pricing Settings to Specific User Roles 

<a href="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png"><img class="aligncenter size-full wp-image-18734006651495" src="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png" alt="Limit Pricing Settings to Specific User Roles" width="610" height="500" /></a>
Exclude Categories From Role-Based Pricing 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png"><img class="aligncenter size-full wp-image-18734006651501" src="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png" alt="Exclude Categories From Role-Based Pricing" width="610" height="500" /></a> 
Get control over WooCommerce product prices for different roles.

Product Prices by User Roles

Set up product prices and shipping charges based on user roles.

<h2>Features:</h2>
<ul class="wccom-tick-list-primary">
<li>Create unlimited rules and run multiple discount offers</li>
<li>Create quantity-based discounts for specific products or categories</li>
<li>Create buy-x-and-get-discount-on-x offers</li>
<li>Create buy-x-and-get-discount-on-y offers</li>
<li>Offer flat discounts on the entire shop or specific products or categories</li>
<li>Offer gift products based on various cart conditions such as total, subtotal, coupon code, etc.</li>
<li>Auto add free product to cart if single gift product is offered (New)</li>
<li>Supports three types of discounts: fixed, percentage, and discounted prices</li>
<li>Offer discounts to specific user roles</li>
<li>Display pricing tables on product pages</li>
<li>Customize pricing tables with text colors, background colors, etc.</li>
</ul>
<a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=8314569" target="_blank" rel="noopener">Buy Now</a>
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<h2>Add Customized Bulk Discount Solutions</h2>
Bulk Discount for WooCommerce is an all-in-one bulk discount solution for store owners. It allows you to run multiple discount offers at one time. With the buy-x-and-get-x option, you allow customers to buy a minimum quantity of x and get a discount on the next (one or more) quantity or quantities. Use the buy-x-and-get-y feature, and customers can purchase a minimum quantity of one item and get a discount on another item.
WooCommerce bulk discounts plugin allows you to offer any product as a gift to customers based on items in their carts, cart totals, subtotals, coupon codes, and carts containing specific products or categories.
You can offer flat discounts on the entire shop, selected products, or categories using the flat-discount option. You can restrict discounts to specific user roles—a useful feature for B2B store owners. The plugin displays a table on product pages, to encourage customers to buy and informs them about discount offers.
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<h2>Features Details:</h2>
<h3>Quantity discount</h3>
With the WooCommerce bulk discounts plugin, you can create tier pricing and provide various discounts to your customers based on product quantities.
<img class="aligncenter size-full wp-image-18734004069737" src="https://woocommerce.com/wp-content/uploads/2021/07/Quantity-discount-table.png" alt="woocommerce bulk discount plugin" width="980" height="460" />
<h3><img class="aligncenter size-full wp-image-18734004069763" src="https://woocommerce.com/wp-content/uploads/2021/07/Quantity-discount-table-Cart-Page-1.png" alt="Woocommerce bulk discount plugin" width="980" height="476" /></h3>
<h3>Buy x, get x</h3>
Allow customers to buy a quantity of item x and get an additional quantity of x at a discount. You can set the quantity that qualifies for a discount.<img class="aligncenter size-full wp-image-18734004069742" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-X-Quantity-Tables-1.png" alt="woocommerce bulk discount plugin" width="980" height="424" />
<img class="aligncenter size-full wp-image-18734004069766" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-X-Quantity-discount-cart-page-1.png" alt="Woocommerce bulk discount plugin" width="980" height="476" />
<h3>Buy x, get y</h3>
The WooCommerce bulk discounts plugin enables you to create a buy-x-get-y offer. For example, offer customers the opportunity to buy three shirts and get two ties at a discount.
<img class="aligncenter size-full wp-image-18734004069477" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-Y-Table.png" alt="woocommerce bulk discount plugin" width="980" height="444" />
<img class="aligncenter size-full wp-image-18734004069482" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-Y-Discount-Cart-page.png" alt="woocommerce bulk discount plugin" width="980" height="471" />
<h3>Gift/Free product</h3>
You can provide free products as a gift to customers on cart pages based on conditions such as cart totals, subtotals, coupon codes used, carts containing certain products, and carts containing products from specific categories.
<img class="aligncenter size-full wp-image-18734004069485" src="https://woocommerce.com/wp-content/uploads/2021/07/Gift-Free-product-cart-page-messages.png" alt="woocommerce bulk discount plugin" width="980" height="472" />
<img class="aligncenter size-full wp-image-18734004069489" src="https://woocommerce.com/wp-content/uploads/2021/07/Gift-Free-product-cart-page-discounts.png" alt="woocommerce bulk discount plugin" width="980" height="466" />
<h3>Flat discounts</h3>
Using the WooCommerce bulk discounts plugin, offer flat discounts on your entire store, specific products, or categories.<img class="aligncenter size-full wp-image-18734004069743" src="https://woocommerce.com/wp-content/uploads/2021/07/Flat-discounts-1.png" alt="woocommerce bulk discount plugin" width="980" height="448" />
<h3>Offer discount to specific user roles</h3>
You can offer discounts for specific user roles. It is a helpful feature for B2B stores.<img class="aligncenter size-full wp-image-18734004069745" src="https://woocommerce.com/wp-content/uploads/2021/07/Offer-discount-to-specific-user-roles-1.png" alt="woocommerce bulk discount plugin" width="980" height="430" />
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<h2>Advantages</h2>
<ul class="wccom-tick-list-secondary">
<li>All-in-one discount options</li>
<li>Enhances your customer’s experience</li>
<li>Engages customers</li>
<li>Boosts store sales</li>
<li>Encourages buyers to increase order values to receive a discount</li>
<li>Provides discounts to loyal customers using the user-role feature</li>
<li>Great for B2B businesses</li>
</ul>
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<a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=8314569" target="_blank" rel="noopener">Buy Now</a>

Bulk Discounts

Allow bulk discounts to customers and user roles such as quantity discount, gift item, buy x & get discount on x or Y, and flat discount.

Product Prices by User Roles vs Bulk Discounts