<p>WooCommerce Product Prices by User Roles allows you to set product prices and shipping charges based on user roles at the global and product level.</p>
<h3>Benefits of having user-role based pricing</h3>
<p>Many WooCommerce stores have different prices for user roles. For example, the price for a <b>Customer</b> (logged-in user) will be different from a <strong>Guest </strong>who has yet to make a purchase on the site. WooCommerce Product Prices by User Roles gives you the flexibility to create different prices based on user roles.</p>
<p><span style="font-weight: 400">Below is an example of how the prices will be displayed for different roles.</span></p>
<figure id="attachment_5984813" aria-describedby="caption-attachment-5984813" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5984813" src="https://woocommerce.com/wp-content/uploads/2020/05/product_prices_user_role.png" alt="Price for different user roles." width="980" height="214" /><figcaption id="caption-attachment-5984813" class="wp-caption-text">Price for different user roles.</figcaption></figure>
<p>As shown above, a price of $25 is displayed for guest visitors vs. $18 for a logged-in customer. The normal price for a Shop Manager is $20.</p>
<p>With this extension you can hide prices for guest users.</p>
<h3>Modify shipping charges</h3>
<p><span style="font-weight: 400">With this </span><span style="font-weight: 400">WooCommerce pricing plugin for customers groups & user roles</span><span style="font-weight: 400"> you can also set<strong> shipping charges based on user roles</strong>.</span> Based on the example above, you can set a reduced shipping charge for customers vs. guest users and a further shipping price reduction for a custom role such as “wholesaler.”</p>
<h3>Other key features</h3>
<ul class="wccom-tick-list-secondary">
<li><span style="font-weight: 400">Assign a user role while creating or editing an order to apply the correct role-based pricing manually.</span><span style="font-weight: 400"><br />
</span><span style="font-weight: 400">Example: While creating an order for a walk-in wholesale customer, assign the “Wholesale” role to ensure discounted prices are applied.</span></li>
<li>Display role-based pricing tiers on the product page so customers can see the benefits of each user role.<br />
Example: Show “Retail – $30”, “Wholesale – $25”, and “VIP – $20” on the same product to highlight bulk savings.</li>
<li>Apply user role-based prices that <strong>depend on the quantity purchased</strong> to support wholesale, retail, or category-specific discounts.<br />
Example: Wholesalers pay $10 per unit when buying 10–50 items, while Gold Members get $8 per unit on Accessories when they purchase between 2 and 10 units</li>
<li>Exclude specific product categories from role-based pricing to keep their prices consistent for all customers.<br />
Example: Keep gift cards and sale items at fixed prices, while applying dynamic pricing to the rest of the catalog.</li>
<li><span style="font-weight: 400">Prices can be set <strong>globally</strong> or on a <strong>per product</strong> basis.</span> When setting prices globally, you must set a <strong>price multiplier</strong> for each user role. When setting prices on a per-product basis, you can set the exact price for each product.</li>
<li><strong>Hide WooCommerce product prices</strong> for selected user roles. You can even make the price empty for certain roles.</li>
<li>Works with v<strong>ariable</strong> products. You can set different WooCommerce prices based on user roles for <strong>each variation</strong>.</li>
<li><strong>Custom user roles</strong> created on the stores are also supported.</li>
<li>You can disable prices for bots.</li>
<li>Price precision up to six decimals.<strong>Set Storewide Price Multipliers for Each User Role</strong><a href="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png"><img class="aligncenter wp-image-18734006651474 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png" alt="Set Storewide Price Multipliers for Each User Role" width="610" height="500" /></a><strong>Assign exact prices for each user role on specific products<a href="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651480 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png" alt="" width="610" height="500" /></a></strong>
<p><strong>Apply Rule-Based Pricing in Bulk</strong></p>
<p data-is-last-node="" data-is-only-node=""><a href="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png"><img class="aligncenter wp-image-18734006651481 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png" alt="Manage Role-Based Pricing in Bulk" width="610" height="500" /></a></p>
<p><strong>Offer Quantity-Based Pricing for User Roles<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651484 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png" alt="Offer Quantity-Based Pricing for User Roles" width="610" height="500" /></a></strong></li>
</ul>
<p><strong>Support Custom User Roles from Other Plugins</strong></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png"><img class="aligncenter size-full wp-image-18734006651490" src="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png" alt="" width="610" height="500" /></a></p>
<p><strong>Set Shipping Charges by User Role<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png"><img class="aligncenter size-full wp-image-18734006651494" src="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png" alt="Set Shipping Charges by User Role" width="610" height="500" /></a>Limit Pricing Settings to Specific User Roles<br />
</strong></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png"><img class="aligncenter size-full wp-image-18734006651495" src="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png" alt="Limit Pricing Settings to Specific User Roles" width="610" height="500" /></a></p>
<p><strong>Exclude Categories From Role-Based Pricing<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png"><img class="aligncenter size-full wp-image-18734006651501" src="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png" alt="Exclude Categories From Role-Based Pricing" width="610" height="500" /></a></strong><br />
Get control over WooCommerce product prices for different roles.</p>
<p> </p>

Product Prices by User Roles

<p>Set up product prices and shipping charges based on user roles.</p>

<p>Merchants often struggle with margins because they fail to account for the additional costs associated with an order. In order to increase margins and average order value, use: Conditional Extra Fee for WooCommerce<br />
This extension enables merchants to charge customers an additional fee based on conditional logic. These fees can be charged in a fixed amount or as a percentage, and can be made optional or mandatory. Fees can be made taxable or non-taxable and can be charged in the customer’s local currency.</p>
<h2>Use Cases</h2>
<ul>
<li><strong>Charge Extra for Express Shipping</strong> – Fast delivery options require extra charges. You can configure an additional fee for specific shipping methods.</li>
<li><strong>Add Fee for Cash on Delivery (COD)</strong> – To discourage customers from using cash on deliver and encourage them to use other payment methods, add a fee for cash on delivery.</li>
<li><strong>Apply Surcharge Based on Regions</strong> – Automatically add an extra fee for deliveries to remote postcodes, islands, or rural zones with higher logistics costs.</li>
<li><strong>Packaging Fee for Fragile Items</strong> – Charge an additional packaging fee when the cart includes products marked as fragile or requiring special handling.</li>
<li style="font-weight: 400"><b>Time-based fees</b><span style="font-weight: 400"> – Charge extra temporarily for holidays and weekends when order fulfillment is hard.</span></li>
<li><strong>Add Fee for Low Cart Value Orders</strong> – Encourage larger purchases or cover costs by adding a fee when the cart subtotal is below a certain threshold (e.g., under $20).</li>
<li><strong>Charge Based on Product Attributes</strong> – Add a fee when products with specific attributes (like extra-large size or special materials) are in the cart.</li>
<li><strong>Environmental or Eco-Packaging Fee</strong> – Offer optional or mandatory eco-friendly packaging with an additional cost, selectable by the customer.</li>
<li><strong>Heavy or Oversized Product Surcharge</strong> – Charge extra when the total cart weight, or individual product dimensions (length, width, height), exceed set limits.</li>
<li><strong>Custom Fee based on user roles</strong> – Attach additional fee to orders from certain user roles.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005354290" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-conditional-extra-fee-223.png" alt="" width="980" height="472" /></p>
<h2>Features</h2>
<ul>
<li>Add an additional fee to the checkout conditionally</li>
<li>Charge extra fee in a percentage or a fixed amount</li>
<li>Make extra fee taxable or non-taxable</li>
<li>Extra fee can be made optional or required</li>
<li>Show a customizable title for additional fee at checkout</li>
<li>Use the tooltip to explain the extra fee charges to the customer</li>
<li>Specify time for which fee is applicable</li>
<li>Charge fees based on conditional logic</li>
<li>Charge fees based on location, cart contents, products, shipping, user data, and more:
<ul>
<li><strong>Location-Based Rules:</strong> Country, Continent, Zone, State, Post Code</li>
<li><strong>Product-Based Rules:</strong> Product presence, quantity, tag, category, and more</li>
<li><strong>Cart-Based Rules:</strong> Subtotals (pre/post discount), weight, payment method, day of week</li>
<li><strong>User-Based Rules:</strong> Specific users or roles</li>
<li><strong>Shipping-Based Rules:</strong> Shipping method and class</li>
<li><strong>Purchase History Rules:</strong> Amount spent during a specific time period</li>
<li><strong>Product Attribute Rules</strong>: Color, size, type, etc.</li>
</ul>
</li>
<li>Fine-tune your logic using conditions like:
<ul>
<li>Equals, Not Equals, Greater Than, Less Than, etc.</li>
</ul>
</li>
<li>Trigger conditional fees based on:
<ul>
<li>Cart quantity, weight, subtotal</li>
<li>Product quantity, weight, subtotal</li>
<li>Category or tag-specific quantity</li>
<li>Shipping class quantity or weight</li>
</ul>
</li>
<li>Choose to show or hide conditional extra fee check box when fee is optional</li>
<li>Choose to show additional fee in WooCommerce order analytics</li>
</ul>
<h2>Add a conditional extra checkout fee</h2>
<p>This plugin allows you to add extra fees and taxes during checkout. You can enable or disable conditional fees based on your business needs. You can create the general rule title, fee type, and additional fee amount, and choose whether the fee is taxable or non-taxable. The plugin also lets you add tooltips to make the fields more understandable. Additionally, you can apply fees based on the selected currency.</p>
<p><img class="alignnone size-full wp-image-18734005232478" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-128.png" alt="" width="873" height="440" /></p>
<h2>Charge fee in Percentage or Fixed Amount</h2>
<p>With conditional extra fees for WooCommerce extension, you can charge an extra fee based on a percentage or a fixed amount value. The percentage-based extra fee can be applied. You can also configure a percentage-based fee to be applied on:</p>
<ul>
<li>Subtotal</li>
<li>Subtotal before tax</li>
<li>Subtotal after tax</li>
<li>Total before discount applied</li>
<li>Total after discount applied</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005232451" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-3.png" alt="" width="913" height="266" /></p>
<h2>Charge an extra fee in different currencies</h2>
<p>Some additional fees are applied in a currency different from the order currency. For example, when a store from the UAE sends items to the United States, merchants may have to pay duties in dollar amounts. Conditional extra fees for WooCommerce enable merchants to configure additional fees in different currency than the default store currency.</p>
<p><img class="alignnone size-full wp-image-18734005232447" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-4_efe521.png" alt="" width="905" height="277" /></p>
<h2>Show a customizable label and tooltip for extra fee</h2>
<p>In order to keep customers informed on additional charges, the WooCommerce extra fee extension allows merchants to add a customizable title for the additional fee, and add a tooltip to let customers know about the charges in detail.</p>
<p><img class="alignnone size-full wp-image-18734005232443" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-5.png" alt="" width="874" height="430" /></p>
<h2>Make extra fee optional or required</h2>
<p>The additional fees added via WooCommerce extra fee extension can be made optional or mandatory depending on fee nature. If a fee is optional, then a checkbox will be displayed, and upon checking, it will be added to the total. If it’s required, then the fee will be added directly to the total and cannot be removed by the customer.</p>
<p><img class="alignnone size-full wp-image-18734005232438" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-2.png" alt="" width="873" height="519" /></p>
<h2>Add multiple scenario-based fees</h2>
<p>The rule-based implementation enables merchants to create and add multiple additional fees based on different scenarios.</p>
<p><img class="alignnone size-full wp-image-18734005232437" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-6.png" alt="" width="878" height="424" /></p>
<h2>Add conditional logic to charge extra fees</h2>
<p>A fee in addition to the order total can be made dependant on conditional logic. It allows merchants to add fees based on certain conditions i.e “If cart contains product x then apply fee”. If you have created multiple logics in a single rule then you can choose to apply fee if: All conditions are applied and Any one of the condition is applied.</p>
<p>The following logics can be applied to filters: Equals to, Less than equals to, More than equals to, Less than, and More than.</p>
<h3 style="text-align: center">Conditions to Apply Extra Fee</h3>
<div style="width: 100%">
<table style="width: 100%;border-collapse: collapse;font-family: Arial, sans-serif;min-width: 600px">
<thead>
<tr style="background-color: #f2f2f2">
<th style="border: 1px solid #ddd;padding: 8px;text-align: left">Rule Type</th>
<th style="border: 1px solid #ddd;padding: 8px;text-align: left">Criteria</th>
</tr>
</thead>
<tbody>
<tr>
<td style="border: 1px solid #ddd;padding: 8px">Location-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Country, Continent, Zone, State, Post Code</td>
</tr>
<tr style="background-color: #f9f9f9">
<td style="border: 1px solid #ddd;padding: 8px">Product-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Product presence, Quantity, Tag, Category, and more</td>
</tr>
<tr>
<td style="border: 1px solid #ddd;padding: 8px">Cart-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Subtotals (pre/post discount), Weight, Payment Method, Day of Week</td>
</tr>
<tr style="background-color: #f9f9f9">
<td style="border: 1px solid #ddd;padding: 8px">User-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Specific Users or Roles</td>
</tr>
<tr>
<td style="border: 1px solid #ddd;padding: 8px">Shipping-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Shipping Method and Class</td>
</tr>
<tr style="background-color: #f9f9f9">
<td style="border: 1px solid #ddd;padding: 8px">Purchase History Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Amount Spent During a Specific Time Period</td>
</tr>
<tr>
<td style="border: 1px solid #ddd;padding: 8px">Product Attribute Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Color, Size, Type, etc.</td>
</tr>
</tbody>
</table>
</div>
<p><img class="alignnone size-full wp-image-18734005232464" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-1-2.png" alt="" width="907" height="624" /></p>
<h2>Trigger additional fee based on selection rules</h2>
<p>There are multiple selection rules for displaying a conditional fee. These rules are based on:</p>
<ul>
<li>Cart quantity</li>
<li>Cart weight</li>
<li>Cart subtotal</li>
<li>Product quantity</li>
<li>Category quantity</li>
<li>Product subtotal</li>
<li>Product weight</li>
<li>Shipping class quantity</li>
<li>Shipping class weight</li>
<li>Tag quantity</li>
</ul>
<p>Moreover, you can choose the min and max values required to trigger these fees.</p>
<p><img class="alignnone size-full wp-image-18734005232431" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-7.png" alt="" width="899" height="547" /></p>

Conditional Extra Fees

<p>Maximize margins by easily adding fixed or percentage-based fees with 25+ conditions and advanced rules. Gives full control over when and how fees are applied.</p>

Product Prices by User Roles vs Conditional Extra Fees