WooCommerce Product Prices by User Roles allows you to set product prices and shipping charges based on user roles at the global and product level.
<h3>Benefits of having user-role based pricing</h3>
Many WooCommerce stores have different prices for user roles. For example, the price for a Customer (logged-in user) will be different from a Guest who has yet to make a purchase on the site. WooCommerce Product Prices by User Roles gives you the flexibility to create different prices based on user roles.
Below is an example of how the prices will be displayed for different roles.
<figure id="attachment_5984813" aria-describedby="caption-attachment-5984813" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5984813" src="https://woocommerce.com/wp-content/uploads/2020/05/product_prices_user_role.png" alt="Price for different user roles." width="980" height="214" /><figcaption id="caption-attachment-5984813" class="wp-caption-text">Price for different user roles.</figcaption></figure>
As shown above, a price of $25 is displayed for guest visitors vs. $18 for a logged-in customer. The normal price for a Shop Manager is $20.
With this extension you can hide prices for guest users.
<h3>Modify shipping charges</h3>
With this WooCommerce pricing plugin for customers groups & user roles you can also set shipping charges based on user roles. Based on the example above, you can set a reduced shipping charge for customers vs. guest users and a further shipping price reduction for a custom role such as “wholesaler.”
<h3>Other key features</h3>
<ul class="wccom-tick-list-secondary">
<li>Assign a user role while creating or editing an order to apply the correct role-based pricing manually. 
Example: While creating an order for a walk-in wholesale customer, assign the “Wholesale” role to ensure discounted prices are applied.</li>
<li>Display role-based pricing tiers on the product page so customers can see the benefits of each user role. 
Example: Show “Retail – $30”, “Wholesale – $25”, and “VIP – $20” on the same product to highlight bulk savings.</li>
<li>Apply user role-based prices that depend on the quantity purchased to support wholesale, retail, or category-specific discounts. 
Example: Wholesalers pay $10 per unit when buying 10–50 items, while Gold Members get $8 per unit on Accessories when they purchase between 2 and 10 units</li>
<li>Exclude specific product categories from role-based pricing to keep their prices consistent for all customers. 
Example: Keep gift cards and sale items at fixed prices, while applying dynamic pricing to the rest of the catalog.</li>
<li>Prices can be set globally or on a per product basis. When setting prices globally, you must set a price multiplier for each user role. When setting prices on a per-product basis, you can set the exact price for each product.</li>
<li>Hide WooCommerce product prices for selected user roles. You can even make the price empty for certain roles.</li>
<li>Works with variable products. You can set different WooCommerce prices based on user roles for each variation.</li>
<li>Custom user roles created on the stores are also supported.</li>
<li>You can disable prices for bots.</li>
<li>Price precision up to six decimals.Set Storewide Price Multipliers for Each User Role<a href="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png"><img class="aligncenter wp-image-18734006651474 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png" alt="Set Storewide Price Multipliers for Each User Role" width="610" height="500" /></a>Assign exact prices for each user role on specific products<a href="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651480 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png" alt="" width="610" height="500" /></a>
Apply Rule-Based Pricing in Bulk
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png"><img class="aligncenter wp-image-18734006651481 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png" alt="Manage Role-Based Pricing in Bulk" width="610" height="500" /></a>
Offer Quantity-Based Pricing for User Roles 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651484 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png" alt="Offer Quantity-Based Pricing for User Roles" width="610" height="500" /></a></li>
</ul>
Support Custom User Roles from Other Plugins
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png"><img class="aligncenter size-full wp-image-18734006651490" src="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png" alt="" width="610" height="500" /></a>
Set Shipping Charges by User Role 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png"><img class="aligncenter size-full wp-image-18734006651494" src="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png" alt="Set Shipping Charges by User Role" width="610" height="500" /></a>Limit Pricing Settings to Specific User Roles 

<a href="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png"><img class="aligncenter size-full wp-image-18734006651495" src="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png" alt="Limit Pricing Settings to Specific User Roles" width="610" height="500" /></a>
Exclude Categories From Role-Based Pricing 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png"><img class="aligncenter size-full wp-image-18734006651501" src="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png" alt="Exclude Categories From Role-Based Pricing" width="610" height="500" /></a> 
Get control over WooCommerce product prices for different roles.

Product Prices by User Roles

Set up product prices and shipping charges based on user roles.

<h2 style="color: #f5247d">The Currency Converter Widget lets you offer a dynamic currency switcher for displaying product prices and totals.</h2>
<img class="alignright size-full wp-image-16232" title="converted" src="https://woocommerce.com/wp-content/uploads/2012/02/converted.png" alt="Currency converter widget example" width="300" height="260" />
The widget uses <a href="https://github.com/openexchangerates/money.js" target="_blank" rel="noopener">money.js</a> and the <a href="https://openexchangerates.org/" target="_blank" rel="noopener">Open Exchange Rates API</a> to pull live exchange rates and substitute displayed prices in real time. All WooCommerce‑formatted prices update automatically, including cart totals. Checkout still uses your store’s base currency, and the converted total is stored with the order for your records.
You can add and convert to as many currencies as you want via the widget settings:
<figure id="attachment_18734001675281" aria-describedby="caption-attachment-18734001675281" style="width: 650px" class="wp-caption aligncenter"><img class="wp-image-18734001675281 size-large" title="screen-capture" src="https://woocommerce.com/wp-content/uploads/2012/02/wc-currency-converter-widget-form.png?w=650" alt="Currency Converter Widget settings" width="650" height="588" /><figcaption id="caption-attachment-18734001675281" class="wp-caption-text"> Currency converter widget settings</figcaption></figure>
On the frontend:
<figure id="attachment_18734001675291" aria-describedby="caption-attachment-18734001675291" style="width: 650px" class="wp-caption aligncenter"><img class="wp-image-18734001675291 size-large" title="screen-capture-1" src="https://woocommerce.com/wp-content/uploads/2012/02/wc-currency-converter-widget-buttons.png?w=650" alt="Currency converter widget" width="650" height="352" /><figcaption id="caption-attachment-18734001675291" class="wp-caption-text"> Currency converter widget</figcaption></figure>
<h2 style="color: #f5247d">Who it’s for</h2>
The Currency Converter Widget is designed for stores with international audiences who want to display local prices without the overhead of managing multiple checkout currencies. It works by dynamically replacing the displayed prices and totals across your catalog with live exchange rate conversions, so shoppers instantly see what your products cost in their own familiar currency. Checkout still happens in your store’s base currency, keeping operations simple for you.
Examples of who benefits:
<ul>
<li>A German customer browsing a U.S. store can see prices in EUR without doing mental math.</li>
<li>A Canadian buyer clicking through Google Ads sees CAD totals upfront before committing.</li>
<li>A digital store selling downloads worldwide can show region-friendly prices while charging in USD.</li>
<li>A wholesaler quoting internationally can reduce friction by letting distributors browse in their home currency.</li>
</ul>
Why use it? Because it reduces bounce and confusion. Shoppers who don’t understand prices in their local context are more likely to leave. Showing them familiar values makes your store feel global-ready while still keeping your checkout, reporting, and accounting streamlined in one base currency.
<div class="notice info" style="border: 1px solid #e5e7eb;padding: 12px;border-radius: 6px;background: #f9fafb">
Heads up: Currency conversions are estimates for display only. Checkout and payment use your store’s base currency. 
If you need customers to purchase in their chosen currency, we recommend 
<a href="https://woocommerce.com/products/multi-currency/" target="_blank" rel="noopener">WooCommerce Multi‑Currency</a>.
</div>
<hr style="clear: both" />
<h2 style="color: #f5247d">More information</h2>
<ul style="line-height: 1.8em">
<li>Need help configuring the widget for your catalog? <a href="https://kestrelwp.com/support" target="_blank" rel="noopener">Contact Kestrel support</a>.</li>
</ul>
Made by 
<a href="https://woocommerce.com/vendor/kestrel/" target="_blank" rel="noopener"> 
<img src="https://static.kestrelwp.com/kestrel-logo.png?s=c6dd93f7963fd99bf29d48cfb80334f498dc6ce6" alt="Kestrel logo" width="200" height="45" /> 
</a>

Currency Converter Widget

Fetch live exchange rates and updates product prices and cart totals on the fly, while your store still charges in its base currency and stores the displayed converted total.

Product Prices by User Roles vs Currency Converter Widget