<p>WooCommerce Product Prices by User Roles allows you to set product prices and shipping charges based on user roles at the global and product level.</p>
<h3>Benefits of having user-role based pricing</h3>
<p>Many WooCommerce stores have different prices for user roles. For example, the price for a <b>Customer</b> (logged-in user) will be different from a <strong>Guest </strong>who has yet to make a purchase on the site. WooCommerce Product Prices by User Roles gives you the flexibility to create different prices based on user roles.</p>
<p><span style="font-weight: 400">Below is an example of how the prices will be displayed for different roles.</span></p>
<figure id="attachment_5984813" aria-describedby="caption-attachment-5984813" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5984813" src="https://woocommerce.com/wp-content/uploads/2020/05/product_prices_user_role.png" alt="Price for different user roles." width="980" height="214" /><figcaption id="caption-attachment-5984813" class="wp-caption-text">Price for different user roles.</figcaption></figure>
<p>As shown above, a price of $25 is displayed for guest visitors vs. $18 for a logged-in customer. The normal price for a Shop Manager is $20.</p>
<p>With this extension you can hide prices for guest users.</p>
<h3>Modify shipping charges</h3>
<p><span style="font-weight: 400">With this </span><span style="font-weight: 400">WooCommerce pricing plugin for customers groups & user roles</span><span style="font-weight: 400"> you can also set<strong> shipping charges based on user roles</strong>.</span> Based on the example above, you can set a reduced shipping charge for customers vs. guest users and a further shipping price reduction for a custom role such as “wholesaler.”</p>
<h3>Other key features</h3>
<ul class="wccom-tick-list-secondary">
<li><span style="font-weight: 400">Assign a user role while creating or editing an order to apply the correct role-based pricing manually.</span><span style="font-weight: 400"><br />
</span><span style="font-weight: 400">Example: While creating an order for a walk-in wholesale customer, assign the “Wholesale” role to ensure discounted prices are applied.</span></li>
<li>Display role-based pricing tiers on the product page so customers can see the benefits of each user role.<br />
Example: Show “Retail – $30”, “Wholesale – $25”, and “VIP – $20” on the same product to highlight bulk savings.</li>
<li>Apply user role-based prices that <strong>depend on the quantity purchased</strong> to support wholesale, retail, or category-specific discounts.<br />
Example: Wholesalers pay $10 per unit when buying 10–50 items, while Gold Members get $8 per unit on Accessories when they purchase between 2 and 10 units</li>
<li>Exclude specific product categories from role-based pricing to keep their prices consistent for all customers.<br />
Example: Keep gift cards and sale items at fixed prices, while applying dynamic pricing to the rest of the catalog.</li>
<li><span style="font-weight: 400">Prices can be set <strong>globally</strong> or on a <strong>per product</strong> basis.</span> When setting prices globally, you must set a <strong>price multiplier</strong> for each user role. When setting prices on a per-product basis, you can set the exact price for each product.</li>
<li><strong>Hide WooCommerce product prices</strong> for selected user roles. You can even make the price empty for certain roles.</li>
<li>Works with v<strong>ariable</strong> products. You can set different WooCommerce prices based on user roles for <strong>each variation</strong>.</li>
<li><strong>Custom user roles</strong> created on the stores are also supported.</li>
<li>You can disable prices for bots.</li>
<li>Price precision up to six decimals.<strong>Set Storewide Price Multipliers for Each User Role</strong><a href="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png"><img class="aligncenter wp-image-18734006651474 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png" alt="Set Storewide Price Multipliers for Each User Role" width="610" height="500" /></a><strong>Assign exact prices for each user role on specific products<a href="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651480 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png" alt="" width="610" height="500" /></a></strong>
<p><strong>Apply Rule-Based Pricing in Bulk</strong></p>
<p data-is-last-node="" data-is-only-node=""><a href="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png"><img class="aligncenter wp-image-18734006651481 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png" alt="Manage Role-Based Pricing in Bulk" width="610" height="500" /></a></p>
<p><strong>Offer Quantity-Based Pricing for User Roles<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651484 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png" alt="Offer Quantity-Based Pricing for User Roles" width="610" height="500" /></a></strong></li>
</ul>
<p><strong>Support Custom User Roles from Other Plugins</strong></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png"><img class="aligncenter size-full wp-image-18734006651490" src="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png" alt="" width="610" height="500" /></a></p>
<p><strong>Set Shipping Charges by User Role<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png"><img class="aligncenter size-full wp-image-18734006651494" src="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png" alt="Set Shipping Charges by User Role" width="610" height="500" /></a>Limit Pricing Settings to Specific User Roles<br />
</strong></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png"><img class="aligncenter size-full wp-image-18734006651495" src="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png" alt="Limit Pricing Settings to Specific User Roles" width="610" height="500" /></a></p>
<p><strong>Exclude Categories From Role-Based Pricing<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png"><img class="aligncenter size-full wp-image-18734006651501" src="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png" alt="Exclude Categories From Role-Based Pricing" width="610" height="500" /></a></strong><br />
Get control over WooCommerce product prices for different roles.</p>
<p> </p>

Product Prices by User Roles

<p>Set up product prices and shipping charges based on user roles.</p>

<h3>Advanced Product Pricing</h3>
<p>Configure bulk discounts for each product in your store by creating a table of quantities and discount amounts. Choose from fixed price adjustments, percentage adjustments or set a fixed price for the product. Optionally choose roles the pricing rule should be applied for.</p>
<p>Choose how to tally the quantities used in the quantity pricing table. Choose to tally quantities based on the cart quantity of the product, each individual variation, each cart line item (useful when using Product Add-ons or Gravity Forms Add-ons), or based on categories in the cart.</p>
<p>Advanced product pricing is useful when you need to discount a product based on the quantity of something a shopper is purchasing. Optionally, advanced product pricing can be applied to existing customers who you have added to a role you configure, such as “Gold Members”.</p>
<h4>Examples</h4>
<ul>
<li>Give a 10% discount to Product Name when shoppers purchase 5 or more Product Names.</li>
<li>Give a $20 discount to Gold Members when they purchase between 2-5 Product Names. Give them a $25 discount when if they purchase more than 5.</li>
<li>Give a 5% discount to Everyone and a 10% discount to Gold Members when they purchase 5 or more Product Names.</li>
<li>Offer a Laptop carrying case at a %10 discount if they purchase 1 or more items from the Laptops category.</li>
</ul>
<h3>Advanced Category Pricing</h3>
<p>Configure bulk discounts for product categories by creating a table of quantities and discount amounts. Choose between a fixed price adjustment and a percentage based adjustment. Optionally choose roles the category pricing rule should be applied to.</p>
<p>Advanced Category Pricing is useful when you need to price adjust all items in a category, based on the number of items a shopper is purchasing from your product categories. Optionally, advanced category pricing can be applied to existing customers who you have added to a role you configure, such as Gold Members.</p>
<h4>Examples</h4>
<ul>
<li>Give a 10% discount on all items in the Paperback Books category when a shopper purchases 5 or more items from the Paperback Books category.</li>
<li>Give a $10 discount on all items in the Carrying Cases category when a Gold Member purchases 1 or more items from the E-Readers category.</li>
</ul>
<h3>Simple Category Pricing</h3>
<p>Configure discounts for all items in a product category. Choose between a fixed price adjustment and a percentage based adjustment. Discounts configured using simple category discounts are displayed shoppers as they shop and browse items from your catalog.</p>
<h4>Examples</h4>
<ul>
<li>Give a 10% discount to all items in the T-Shirts category.</li>
</ul>
<h3>Simple Role Based Pricing</h3>
<p>Configure discounts for all products in the store for users in roles you create. Discounts configured using simple role based pricing are displayed to logged on customers as they shop and browse items from your catalog.</p>
<h4>Examples</h4>
<ul>
<li>Give all Gold Members a 10% discount on everything we sell.</li>
<li>Give all Premium Members a $1 discount on all items.</li>
</ul>

Dynamic Pricing

<p>Bulk discounts, role-based pricing and much more</p>

Product Prices by User Roles vs Dynamic Pricing