WooCommerce Product Prices by User Roles allows you to set product prices and shipping charges based on user roles at the global and product level.
<h3>Benefits of having user-role based pricing</h3>
Many WooCommerce stores have different prices for user roles. For example, the price for a Customer (logged-in user) will be different from a Guest who has yet to make a purchase on the site. WooCommerce Product Prices by User Roles gives you the flexibility to create different prices based on user roles.
Below is an example of how the prices will be displayed for different roles.
<figure id="attachment_5984813" aria-describedby="caption-attachment-5984813" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5984813" src="https://woocommerce.com/wp-content/uploads/2020/05/product_prices_user_role.png" alt="Price for different user roles." width="980" height="214" /><figcaption id="caption-attachment-5984813" class="wp-caption-text">Price for different user roles.</figcaption></figure>
As shown above, a price of $25 is displayed for guest visitors vs. $18 for a logged-in customer. The normal price for a Shop Manager is $20.
With this extension you can hide prices for guest users.
<h3>Modify shipping charges</h3>
With this WooCommerce pricing plugin for customers groups & user roles you can also set shipping charges based on user roles. Based on the example above, you can set a reduced shipping charge for customers vs. guest users and a further shipping price reduction for a custom role such as “wholesaler.”
<h3>Other key features</h3>
<ul class="wccom-tick-list-secondary">
<li>Assign a user role while creating or editing an order to apply the correct role-based pricing manually. 
Example: While creating an order for a walk-in wholesale customer, assign the “Wholesale” role to ensure discounted prices are applied.</li>
<li>Display role-based pricing tiers on the product page so customers can see the benefits of each user role. 
Example: Show “Retail – $30”, “Wholesale – $25”, and “VIP – $20” on the same product to highlight bulk savings.</li>
<li>Apply user role-based prices that depend on the quantity purchased to support wholesale, retail, or category-specific discounts. 
Example: Wholesalers pay $10 per unit when buying 10–50 items, while Gold Members get $8 per unit on Accessories when they purchase between 2 and 10 units</li>
<li>Exclude specific product categories from role-based pricing to keep their prices consistent for all customers. 
Example: Keep gift cards and sale items at fixed prices, while applying dynamic pricing to the rest of the catalog.</li>
<li>Prices can be set globally or on a per product basis. When setting prices globally, you must set a price multiplier for each user role. When setting prices on a per-product basis, you can set the exact price for each product.</li>
<li>Hide WooCommerce product prices for selected user roles. You can even make the price empty for certain roles.</li>
<li>Works with variable products. You can set different WooCommerce prices based on user roles for each variation.</li>
<li>Custom user roles created on the stores are also supported.</li>
<li>You can disable prices for bots.</li>
<li>Price precision up to six decimals.Set Storewide Price Multipliers for Each User Role<a href="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png"><img class="aligncenter wp-image-18734006651474 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png" alt="Set Storewide Price Multipliers for Each User Role" width="610" height="500" /></a>Assign exact prices for each user role on specific products<a href="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651480 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png" alt="" width="610" height="500" /></a>
Apply Rule-Based Pricing in Bulk
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png"><img class="aligncenter wp-image-18734006651481 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png" alt="Manage Role-Based Pricing in Bulk" width="610" height="500" /></a>
Offer Quantity-Based Pricing for User Roles 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651484 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png" alt="Offer Quantity-Based Pricing for User Roles" width="610" height="500" /></a></li>
</ul>
Support Custom User Roles from Other Plugins
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png"><img class="aligncenter size-full wp-image-18734006651490" src="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png" alt="" width="610" height="500" /></a>
Set Shipping Charges by User Role 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png"><img class="aligncenter size-full wp-image-18734006651494" src="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png" alt="Set Shipping Charges by User Role" width="610" height="500" /></a>Limit Pricing Settings to Specific User Roles 

<a href="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png"><img class="aligncenter size-full wp-image-18734006651495" src="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png" alt="Limit Pricing Settings to Specific User Roles" width="610" height="500" /></a>
Exclude Categories From Role-Based Pricing 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png"><img class="aligncenter size-full wp-image-18734006651501" src="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png" alt="Exclude Categories From Role-Based Pricing" width="610" height="500" /></a> 
Get control over WooCommerce product prices for different roles.

Product Prices by User Roles

Set up product prices and shipping charges based on user roles.

<h2>Sell globally with smart currency switching</h2>
Let your customers shop in their local currency, effortlessly! With automatic exchange rates, charm pricing, and multi-currency support, you can boost conversions and enhance the shopping experience for your global WooCommerce store.
<h2>Key features</h2>
<ul class="wccom-tick-list-primary">
<li>190+ currencies: Get real-time exchange rates.</li>
<li>Custom rounding rules: Fine-tune price adjustments per currency.</li>
<li>Charm pricing: Use strategies like .99 or .95 endings for attractive pricing.</li>
<li>GeoIP auto-detection: Show the right currency based on location.</li>
<li>Flexible fees: Apply fixed or percentage-based exchange fees.</li>
<li>Payment method control: Assign specific payment methods per currency.</li>
<li>Seamless integration: Works with major WooCommerce payment gateways.</li>
<li>Custom display options: Add a currency switcher anywhere: product pages, cart, checkout, or sidebar.</li>
</ul>
<h2>Why you should choose Nexa Currency Switcher for WooCommerce</h2>
Global customers expect pricing to feel natural. With Nexa Currency Switcher, converted prices are automatically rounded to polished values like $49.99 instead of $49.43. No manual adjustments — only a smooth shopping experience for every visitor.
Nexa Currency Switcher does not require any third-party services for real-time exchange rates; it’s built-in, so you can enjoy hassle-free multi-currency support without additional costs or dependencies.
<h2>Simple setup in only a few steps</h2>
<h3>Step 1: Configure your currencies</h3>
Select the currencies you want to support and decide whether to update exchange rates automatically or set them manually for full control.
<img src="https://woocommerce.com/wp-content/uploads/2025/04/1.1.png" alt="Currency Setup" />
<h3>Step 2: Assign payment methods</h3>
Link specific payment methods to selected currencies to optimize transactions.
<img src="https://woocommerce.com/wp-content/uploads/2025/04/2.1_a36f5c.png?w=980" alt="Payment Setup" />
<h3>Step 3: Customize display options</h3>
Decide where the currency switcher should appear — on product pages, the cart, checkout, or a floating widget.
<img src="https://woocommerce.com/wp-content/uploads/2025/04/3.1_a0ee7d.png?w=980" alt="Display Options" />
<h3>Step 4: Adjust pricing rules</h3>
Fine-tune charm pricing and rounding settings to make your prices look polished and attractive.
<img src="https://woocommerce.com/wp-content/uploads/2025/04/4.2.png?w=980" alt="Price Adjustments" />
<h3>Your store is now multi-currency ready!</h3>
Start selling worldwide with Nexa Currency Switcher for WooCommerce today and boost your global sales with smart currency conversion.

Nexa Currency Switcher

Currency switcher with real-time exchange rates, manual selection, and automatic location-based detection.

Product Prices by User Roles vs Nexa Currency Switcher