WooCommerce Product Prices by User Roles allows you to set product prices and shipping charges based on user roles at the global and product level.
<h3>Benefits of having user-role based pricing</h3>
Many WooCommerce stores have different prices for user roles. For example, the price for a Customer (logged-in user) will be different from a Guest who has yet to make a purchase on the site. WooCommerce Product Prices by User Roles gives you the flexibility to create different prices based on user roles.
Below is an example of how the prices will be displayed for different roles.
<figure id="attachment_5984813" aria-describedby="caption-attachment-5984813" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5984813" src="https://woocommerce.com/wp-content/uploads/2020/05/product_prices_user_role.png" alt="Price for different user roles." width="980" height="214" /><figcaption id="caption-attachment-5984813" class="wp-caption-text">Price for different user roles.</figcaption></figure>
As shown above, a price of $25 is displayed for guest visitors vs. $18 for a logged-in customer. The normal price for a Shop Manager is $20.
With this extension you can hide prices for guest users.
<h3>Modify shipping charges</h3>
With this WooCommerce pricing plugin for customers groups & user roles you can also set shipping charges based on user roles. Based on the example above, you can set a reduced shipping charge for customers vs. guest users and a further shipping price reduction for a custom role such as “wholesaler.”
<h3>Other key features</h3>
<ul class="wccom-tick-list-secondary">
<li>Assign a user role while creating or editing an order to apply the correct role-based pricing manually. 
Example: While creating an order for a walk-in wholesale customer, assign the “Wholesale” role to ensure discounted prices are applied.</li>
<li>Display role-based pricing tiers on the product page so customers can see the benefits of each user role. 
Example: Show “Retail – $30”, “Wholesale – $25”, and “VIP – $20” on the same product to highlight bulk savings.</li>
<li>Apply user role-based prices that depend on the quantity purchased to support wholesale, retail, or category-specific discounts. 
Example: Wholesalers pay $10 per unit when buying 10–50 items, while Gold Members get $8 per unit on Accessories when they purchase between 2 and 10 units</li>
<li>Exclude specific product categories from role-based pricing to keep their prices consistent for all customers. 
Example: Keep gift cards and sale items at fixed prices, while applying dynamic pricing to the rest of the catalog.</li>
<li>Prices can be set globally or on a per product basis. When setting prices globally, you must set a price multiplier for each user role. When setting prices on a per-product basis, you can set the exact price for each product.</li>
<li>Hide WooCommerce product prices for selected user roles. You can even make the price empty for certain roles.</li>
<li>Works with variable products. You can set different WooCommerce prices based on user roles for each variation.</li>
<li>Custom user roles created on the stores are also supported.</li>
<li>You can disable prices for bots.</li>
<li>Price precision up to six decimals.Set Storewide Price Multipliers for Each User Role<a href="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png"><img class="aligncenter wp-image-18734006651474 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png" alt="Set Storewide Price Multipliers for Each User Role" width="610" height="500" /></a>Assign exact prices for each user role on specific products<a href="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651480 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png" alt="" width="610" height="500" /></a>
Apply Rule-Based Pricing in Bulk
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png"><img class="aligncenter wp-image-18734006651481 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png" alt="Manage Role-Based Pricing in Bulk" width="610" height="500" /></a>
Offer Quantity-Based Pricing for User Roles 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651484 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png" alt="Offer Quantity-Based Pricing for User Roles" width="610" height="500" /></a></li>
</ul>
Support Custom User Roles from Other Plugins
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png"><img class="aligncenter size-full wp-image-18734006651490" src="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png" alt="" width="610" height="500" /></a>
Set Shipping Charges by User Role 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png"><img class="aligncenter size-full wp-image-18734006651494" src="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png" alt="Set Shipping Charges by User Role" width="610" height="500" /></a>Limit Pricing Settings to Specific User Roles 

<a href="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png"><img class="aligncenter size-full wp-image-18734006651495" src="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png" alt="Limit Pricing Settings to Specific User Roles" width="610" height="500" /></a>
Exclude Categories From Role-Based Pricing 
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png"><img class="aligncenter size-full wp-image-18734006651501" src="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png" alt="Exclude Categories From Role-Based Pricing" width="610" height="500" /></a> 
Get control over WooCommerce product prices for different roles.

Product Prices by User Roles

Set up product prices and shipping charges based on user roles.

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<h2>Highlights</h2>
<ul class="wccom-tick-list-secondary" style="line-height: 1.8em;color #ffffff;margin-bottom: 18px">
<li style="color: #000">Show or hide taxed prices based on user roles</li>
<li>Multiple formats to display taxes</li>
<li>Add a customizable view tax link</li>
<li>Option to show same tax information on cart & checkout pages</li>
</ul>
</div>
<h1>Show Prices, Including & Excluding Taxes</h1>
<div>
Hidden tax prices revealed only at checkout can cause cart abandonment, as unexpected costs might prompt customers to look for alternatives. WooCommerce show price with or without tax extension solves this issue by allowing you to display product prices including and excluding taxes on product, listing, cart, and checkout pages. 
Taxed prices can be shown or hidden for specific user roles. For example, the extension lets you hide taxes from retail buyers while showing them to wholesale buyers so that they can factor in the taxed prices when making bulk purchases. This makes compliance with local tax laws easy while reducing the chances of cart abandonment and improving customer satisfaction.
<img class="alignnone size-full wp-image-18734004522170" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-10.png" alt="" width="980" height="694" />
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<h2>Features</h2>
<ul>
<li style="font-weight: 400">Display prices including & excluding taxes</li>
<li style="font-weight: 400">Show or hide taxed prices by
<ul>
<li>User roles</li>
<li>Products</li>
</ul>
</li>
<li style="font-weight: 400">Show or hide taxes on these pages: 
<ul>
<li>Listing</li>
<li>Product</li>
<li>Cart</li>
<li>Checkout</li>
</ul>
</li>
<li style="font-weight: 400">Option to display tax in 3 different formats:
<ul>
<li>Including and excluding taxes</li>
<li>Percentage based tax</li>
<li>Both</li>
</ul>
</li>
<li>Display option to reveal tax by:
<ul>
<li>Tax toggle button</li>
<li>Tax toggle text</li>
<li>Always show</li>
</ul>
</li>
<li style="font-weight: 400">Preview tax price on the product page:
<ul>
<li>In popup </li>
<li>Inline form</li>
</ul>
</li>
</ul>
<h2>Show Prices including & excluding taxes on product & listing pages</h2>
Showing prices with or without taxes can significantly impact your revenue. Some countries and American states have such laws in place where stores hiding taxed prices can face monetary penalties or criminal charges. In order to comply with the law and provide users with accurate tax information on the product & listing pages, use display prices with and without tax extension for WooCommerce.
<img class="alignnone size-full wp-image-18734004522047" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-7.png" alt="" width="980" height="631" />
<h2>Hide or show taxed prices by user roles</h2>
With price display including and excluding tax extension for WooCommerce, you can show or restrict taxed prices by user roles. This allows you to show tax information to relevant user roles only and hide for the rest.
<img class="alignnone size-full wp-image-18734004522196" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-22.png" alt="" width="980" height="376" />
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<h2 style="text-align: center">To display prices including & excluding taxes, use Price Display Including/Excluding Tax extension 
</h2>
<a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px;background: #118567;border: none;color: #fff !important;line-height: 28px;padding: 10px 24px;font-size: 16px;margin: 24px auto 0" href="https://woocommerce.com/?add-to-cart=7768971" target="_blank" rel="noopener">Buy Now</a>
</div>
<h2>Show Taxed Prices in Multiple Ways</h2>
Price display, including & excluding tax extension, allows you to show taxed prices in multiple formats:
<h3>Price including tax</h3>
Show product prices, including taxes on product, cart, and checkout pages, providing customers with a clear view of total cost.
<img class="alignnone size-full wp-image-18734004521785" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-2.png" alt="" width="980" height="545" />
<h3>Dual Pricing (Including and Excluding)</h3>
Using this format, you can display both the product’s actual price (excluding taxes) and the price after including taxes.
<img class="alignnone size-full wp-image-18734004521814" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-3.png" alt="" width="980" height="527" />
<h3>Tax toggle button</h3>
Add a new “Show Tax” button to display tax prices on product, checkout, and cart pages while keeping your store’s design minimalistic.
<img class="alignnone size-full wp-image-18734004521826" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-4.png" alt="" width="980" height="580" />
Percentage Based Tax
Show tax applicable on prices in percentage separately.
<img class="alignnone size-full wp-image-18734004521852" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-5.png" alt="" width="980" height="580" />
<h2>Show or hide taxes on product & listing pages</h2>
This highly customizable extension allows you to show or hide taxes on product and listing pages. You can also choose to show tax charges in the cart’s total or subtotal section and customize the “view tax” toggle link’s text.
<img class="alignnone size-full wp-image-18734004521938" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-6.png" alt="" width="980" height="587" />
<h2>Show taxed prices on cart and checkout pages</h2>
Just like the listing pages, admins can control the display of tax prices for cart and checkout pages based on user roles. This means you can easily manage tax information for relevant users and control price details to avoid any misinformation about the total cost.
Tax display at cart
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Tax display at checkout
<img class="size-full wp-image-18734004522087 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/woocommerce-show-price-including-excluding-tax-9.png" alt="" width="980" height="1059" />
<h2>Requirements</h2>
<div>PHP 5.6 and above</div>

Price Display Including/Excluding Tax

Show price including & excluding taxes by user roles on the product, listing, cart, and checkout pages.

Product Prices by User Roles vs Price Display Including/Excluding Tax