<p>WooCommerce Product Prices by User Roles allows you to set product prices and shipping charges based on user roles at the global and product level.</p>
<h3>Benefits of having user-role based pricing</h3>
<p>Many WooCommerce stores have different prices for user roles. For example, the price for a <b>Customer</b> (logged-in user) will be different from a <strong>Guest </strong>who has yet to make a purchase on the site. WooCommerce Product Prices by User Roles gives you the flexibility to create different prices based on user roles.</p>
<p><span style="font-weight: 400">Below is an example of how the prices will be displayed for different roles.</span></p>
<figure id="attachment_5984813" aria-describedby="caption-attachment-5984813" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-5984813" src="https://woocommerce.com/wp-content/uploads/2020/05/product_prices_user_role.png" alt="Price for different user roles." width="980" height="214" /><figcaption id="caption-attachment-5984813" class="wp-caption-text">Price for different user roles.</figcaption></figure>
<p>As shown above, a price of $25 is displayed for guest visitors vs. $18 for a logged-in customer. The normal price for a Shop Manager is $20.</p>
<p>With this extension you can hide prices for guest users.</p>
<h3>Modify shipping charges</h3>
<p><span style="font-weight: 400">With this </span><span style="font-weight: 400">WooCommerce pricing plugin for customers groups & user roles</span><span style="font-weight: 400"> you can also set<strong> shipping charges based on user roles</strong>.</span> Based on the example above, you can set a reduced shipping charge for customers vs. guest users and a further shipping price reduction for a custom role such as “wholesaler.”</p>
<h3>Other key features</h3>
<ul class="wccom-tick-list-secondary">
<li><span style="font-weight: 400">Assign a user role while creating or editing an order to apply the correct role-based pricing manually.</span><span style="font-weight: 400"><br />
</span><span style="font-weight: 400">Example: While creating an order for a walk-in wholesale customer, assign the “Wholesale” role to ensure discounted prices are applied.</span></li>
<li>Display role-based pricing tiers on the product page so customers can see the benefits of each user role.<br />
Example: Show “Retail – $30”, “Wholesale – $25”, and “VIP – $20” on the same product to highlight bulk savings.</li>
<li>Apply user role-based prices that <strong>depend on the quantity purchased</strong> to support wholesale, retail, or category-specific discounts.<br />
Example: Wholesalers pay $10 per unit when buying 10–50 items, while Gold Members get $8 per unit on Accessories when they purchase between 2 and 10 units</li>
<li>Exclude specific product categories from role-based pricing to keep their prices consistent for all customers.<br />
Example: Keep gift cards and sale items at fixed prices, while applying dynamic pricing to the rest of the catalog.</li>
<li><span style="font-weight: 400">Prices can be set <strong>globally</strong> or on a <strong>per product</strong> basis.</span> When setting prices globally, you must set a <strong>price multiplier</strong> for each user role. When setting prices on a per-product basis, you can set the exact price for each product.</li>
<li><strong>Hide WooCommerce product prices</strong> for selected user roles. You can even make the price empty for certain roles.</li>
<li>Works with v<strong>ariable</strong> products. You can set different WooCommerce prices based on user roles for <strong>each variation</strong>.</li>
<li><strong>Custom user roles</strong> created on the stores are also supported.</li>
<li>You can disable prices for bots.</li>
<li>Price precision up to six decimals.<strong>Set Storewide Price Multipliers for Each User Role</strong><a href="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png"><img class="aligncenter wp-image-18734006651474 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Global-Price-Multipliers-by-User-Role-Edited-Woo.png" alt="Set Storewide Price Multipliers for Each User Role" width="610" height="500" /></a><strong>Assign exact prices for each user role on specific products<a href="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651480 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Product-Level-Fixed-Prices-by-User-Role-Woo-Edited.png" alt="" width="610" height="500" /></a></strong>
<p><strong>Apply Rule-Based Pricing in Bulk</strong></p>
<p data-is-last-node="" data-is-only-node=""><a href="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png"><img class="aligncenter wp-image-18734006651481 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Apply-Rule-Based-Pricing-in-Bulk-Woo-Edited.png" alt="Manage Role-Based Pricing in Bulk" width="610" height="500" /></a></p>
<p><strong>Offer Quantity-Based Pricing for User Roles<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png"><img class="aligncenter wp-image-18734006651484 size-full" src="https://woocommerce.com/wp-content/uploads/2020/05/Quantity-Based-Pricing-by-User-Role-Woo-Edited.png" alt="Offer Quantity-Based Pricing for User Roles" width="610" height="500" /></a></strong></li>
</ul>
<p><strong>Support Custom User Roles from Other Plugins</strong></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png"><img class="aligncenter size-full wp-image-18734006651490" src="https://woocommerce.com/wp-content/uploads/2020/05/Set-product-prices-for-custom-user-roles-Woo-Edited-1.png" alt="" width="610" height="500" /></a></p>
<p><strong>Set Shipping Charges by User Role<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png"><img class="aligncenter size-full wp-image-18734006651494" src="https://woocommerce.com/wp-content/uploads/2020/05/Adjust-shipping-charges-based-on-the-user-roles-woo-edited-2.png" alt="Set Shipping Charges by User Role" width="610" height="500" /></a>Limit Pricing Settings to Specific User Roles<br />
</strong></p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png"><img class="aligncenter size-full wp-image-18734006651495" src="https://woocommerce.com/wp-content/uploads/2020/05/Restrict-pricing-change-only-for-selected-user-roles-Edited.png" alt="Limit Pricing Settings to Specific User Roles" width="610" height="500" /></a></p>
<p><strong>Exclude Categories From Role-Based Pricing<br />
<a href="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png"><img class="aligncenter size-full wp-image-18734006651501" src="https://woocommerce.com/wp-content/uploads/2020/05/Exclude-Product-Categories-Woo-Edited.png" alt="Exclude Categories From Role-Based Pricing" width="610" height="500" /></a></strong><br />
Get control over WooCommerce product prices for different roles.</p>
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Product Prices by User Roles

<p>Set up product prices and shipping charges based on user roles.</p>

<h3>Top Features</h3>
<ul>
<li><strong>Rule-Based Pricing:</strong> Create multiple rules.</li>
<li><strong>Discount Types:</strong> Create <strong>simple discounts</strong> or <strong>tiered pricing</strong> (Role Based Pricing).</li>
<li><strong>Targeted Pricing:</strong> Apply discounts to specific products, categories, or tags.</li>
<li><strong>Customer Specific Pricing:</strong> Provide custom pricing for registered customers and different customer roles</li>
<li><strong>Schedule Pricing:</strong> Schedule discounts and surcharges to activate and deactivate automatically.</li>
<li><strong>Inventory-Based Pricing:</strong> Automatically disable discounts when inventory levels fall below a certain threshold.</li>
<li><strong>Surcharge Specific Customers:</strong> You can even surcharge specific customers or customer roles.</li>
<li><strong>Discount on Specific Quantities:</strong> Set minimum and maximum order quantities to unlock discounts.</li>
<li><strong>Discount Table: </strong>Customize and Display a pricing table on the products page.</li>
<li><strong>Pricing Based on Multiple Criteria:</strong> Calculate prices & discounts based on regular price, sale price, or default price.</li>
<li><strong>Hide Prices and Add to Cart Button:</strong> Hide prices and Add to Cart buttons for selected products, categories, or tags.</li>
<li><strong>Customize Price & Add to Cart:</strong> Replace price and add to cart button text with any message (like contact us for custom prices).</li>
<li><strong>Request a Quote Button:</strong> Replace Add to Cart Button with request for quote button for custom prices requests.</li>
<li data-sourcepos="1:1-1:37"><strong>Free Shipping Based on Cart Value: </strong>Encourage bigger orders by offering free shipping for carts within specific value ranges</li>
<li><strong>Import Prices:</strong> Bulk Import Product Prices via CSV.</li>
</ul>
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<h6 class="sr-only">ChatGPT said:</h6>
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<p data-start="0" data-end="424">Running a WooCommerce store means catering to different types of customers—wholesalers, retailers, logged-in members, and even guests. Not everyone should see the same price or receive the same offer. With the <strong data-start="210" data-end="244">Role Based Pricing & Discounts</strong> for WooCommerce, you can show the right price to the right customer. It lets you control pricing for different user roles and create flexible discount rules that match your sales strategy.</p>
<p data-start="426" data-end="849" data-is-last-node="" data-is-only-node="">Whether you want to offer exclusive discounts to loyal members, set higher prices for guest users, or show a complete pricing table on the product page, this plugin gives you the tools to do it. You can set up unlimited rules, apply them to specific products or categories, schedule promotions, offer free shipping, and even hide prices for certain users. It’s an easy way to manage personalized pricing without the hassle.</p>
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<p><img class="alignnone size-full wp-image-18734005555462" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-18.png" alt="Different Prices for Different User Roles for WooCommerce" width="980" height="760" /></p>
<h3>Product and Customer Based Discounts</h3>
<ul>
<li data-sourcepos="1:1-1:84"><strong>Targeted Discounts:</strong> Apply discounts to specific products, categories, and tags.</li>
<li data-sourcepos="2:1-2:110"><strong>Role Based Discounts:</strong> Offer personalized discounts and pricing to different customer roles or specific registered customers.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555448" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-19.png" alt="Different Prices for Different User Roles WooCommerce" width="980" height="703" /></p>
<h3>Scheduling Discounts and Pricing</h3>
<ul>
<li><strong>Schedule Discounts:</strong> Automatically activate or deactivate discounts and surcharges at specific times.</li>
<li><strong>Set Quantity Thresholds:</strong> Disable discounts when inventory levels fall below a set threshold.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555451" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-20.png" alt="WooCommerce Role Based Pricing & Discounts" width="980" height="455" /></p>
<h3><strong>Simple Discounts</strong></h3>
<p>Offer fixed discounts or percentage discounts, and apply to specific products, categories, or tags. and restrict them to specific customer roles (e.g., Wholesaler, B2B) and specific registered customers with WooCommerce Role Based Pricing.</p>
<h4><b>Example</b></h4>
<ul>
<li>20% Discount on Shoes Category for B2B Customers.</li>
<li>$10 Discount on Shirts for not logged-in users.</li>
<li>10% Discount on New Arrivals (Tag) for Wholesalers.</li>
</ul>
<h3><strong>Tiered Pricing (Role Based Pricing)<br /></strong></h3>
<p>Using Price by User Role for WooCommerce, offer discounts or price increases based on the quantity. Set specific order quantities to trigger each price level.</p>
<h4>Example</h4>
<ul>
<li>10% Discount for Wholesaler, if buy 1-5 products in Shirts category.</li>
<li>$20 Fixed Discount for Wholesaler, if buy 6-10 products in the Shirts category.</li>
<li>30% Increase Price for Wholesaler, if buy 11-20 products in the Shirts category.</li>
<li>$100 Fixed Increase in price for Wholesaler, if buy 20-30 products in the Shirts category.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555455" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-21.png" alt="Tiered & Role Based Pricing for WooCommerce" width="980" height="517" /></p>
<h3>Display Pricing & Discount Table on Product Page</h3>
<p>You can also display a discount table on product pages to showcase pricing tiers clearly with WooCommerce Role Based Pricing & Discounts.</p>
<p><img class="alignnone size-full wp-image-18734005555456" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-25.png" alt="Pricing Table for WooCommerce Role Based Pricing" width="980" height="580" /></p>
<h3>Hide Prices and Add to Cart Button</h3>
<p>Hide prices and the Add to Cart button for selected products, categories, or tags. Replace price text or button labels with custom messages, or use <strong>Request a Quote</strong> with Contact Form 7 integration for bulk orders or custom discounts WooCommerce Role Based Pricing.</p>
<p><img class="alignnone size-full wp-image-18734005555457" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-22.png" alt="Hide Price & Add to Cart for WooCommerce" width="980" height="867" /></p>
<h3>Offer a Free Shipping</h3>
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="bdeec778-0273-4f50-9510-996f371d15e0" data-message-model-slug="gpt-4o">
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<p>Offer free shipping for orders within a specified cart value range. Set minimum and maximum cart amounts, display custom messages for free shipping thresholds, and show a congratulatory message when customers qualify for free shipping.</p>
<p><img class="alignnone size-full wp-image-18734005555459" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-23.png" alt="Offer Free Shipping in WooCommerce Role Based Pricing" width="980" height="582" /></p>
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<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="9c069ce7-378a-48dd-b9d4-8672b760a924" data-message-model-slug="gpt-4o">
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<h3 class="markdown prose w-full break-words dark:prose-invert light">Bulk Price Import via CSV</h3>
<div class="markdown prose w-full break-words dark:prose-invert light">Easily import product prices in bulk using the WooCommerce Discounts Plugin, streamlining large-scale price adjustments.</div>
<div><img class="alignnone size-full wp-image-18734005555460" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-24.png" alt="Import Export Prices for WooCommerce Role Based Pricing for WooCommerce" width="980" height="419" /></div>
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<h3>Getting Started</h3>
<ul>
<li data-start="60" data-end="197"><strong data-start="60" data-end="67">Buy</strong> <em data-start="68" data-end="106">Role Based Discounts for WooCommerce</em> directly from <a class="" href="https://woocommerce.com/products/role-based-discounts/" target="_new" rel="noopener" data-start="121" data-end="194" data-is-only-node="">WooCommerce.com</a>.</li>
<li data-start="201" data-end="272"><strong data-start="201" data-end="213">Download</strong> the plugin and <strong data-start="229" data-end="240">install</strong> it on your WooCommerce store.</li>
<li data-start="276" data-end="331"><strong data-start="276" data-end="288">Activate</strong> the plugin from the WordPress dashboard.</li>
<li data-start="335" data-end="443">Go to <strong data-start="341" data-end="381">WooCommerce > Discounts Manager </strong>to set up rules and enable file uploads for your customers.</li>
<li data-start="447" data-end="509"><strong>Need help?</strong> View the complete<strong data-start="458" data-end="508"> installation & Configuration guide <a class="" href="https://woocommerce.com/document/role-based-discounts/" rel="noopener" data-start="497" data-end="506">here</a></strong>.</li>
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<p></p>

Role Based Discounts

<p>Create custom discounts, schedule promotions, role based pricing, hide price & add to cart and offer free shipping.</p>

Product Prices by User Roles vs Role Based Discounts