<ul class="wccom-tick-list-primary">
<li>Offer more intelligent upsells and cross-sells — or create your own, rule-based <a href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">recommendation engines</a>.</li>
<li>Improve the shopping experience across your entire store, with recommendations placed at <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#locations" target="_blank" rel="noopener noreferrer">strategic locations</a>.</li>
<li>Measure their impact and optimize your strategies with in-depth <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#analytics" target="_blank" rel="noopener noreferrer">analytics</a>.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<div class="woo-sc-box normal"><strong>Woo Product Recommendations</strong> has not been optimized for use with block themes: Recommendation Engines may not work as expected when a block theme is active. Support for the Block/Site Editor is coming soon.</div>
<h2></h2>
<h2>Upsells and cross-sells with a pinch of intelligence</h2>
<p>Ever noticed how the most successful stores leverage the power of product recommendations? When done right, upsells and cross-sells deliver a more engaging experience to your visitors — the kind of experience that not only helps them find products they like, but also keeps them coming back.</p>
<p>Fortunately, you don’t need a team of machine learning specialists to get started. <strong>Product Recommendations</strong> is a state-of-the-art product recommendations platform for WooCommerce that brings together human intelligence and machine learning, with one goal: To help you grow your sales.</p>
<h3>Let technology do the heavy lifting for you</h3>
<p>Build intelligent engines that generate automated, accurate <a title="Recommend products that are frequently bought together." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-frequently-bought-together-recommendations/" target="_blank" rel="noopener noreferrer">Frequently Bought Together</a> recommendations, with near-zero waiting or training. Our lightweight search algorithm analyzes your orders to discover meaningful product relationships, and quickly adapts itself to new trends and seasonal patterns.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_6110666" aria-describedby="caption-attachment-6110666" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-6110666" src="https://woocommerce.com/wp-content/uploads/2019/07/use-case-frequently-bought-together-result.png" alt="Deliver captivating, Amazon-style recommendations, without giving up your store's data or revenue to anyone" width="980" height="938" /><figcaption id="caption-attachment-6110666" class="wp-caption-text">Deliver captivating, Amazon-style product recommendations, without giving away your store’s data (or revenue) to third-parties.</figcaption></figure>
</div>
<h3>Add recommendations across your entire catalog, effortlessly</h3>
<p>Ever tried to manually add upsells and cross-sells to every product or category page of your store? With <strong>Product Recommendations</strong>, you can do both in minutes. Create upsells and cross-sells in bulk, instead of entering products one by one. Add category, attribute, tag, or price <strong>filters</strong> to narrow down products, and use <strong>amplifiers</strong> to boost specific results based on popularity, rating, creation date, conversion rate, or more advanced criteria.</p>
<p>Looking for a way to recommend products from the currently viewed category, or brand? Want to limit results to products that cost more than the currently viewed product? No problem! <strong>Product Recommendations</strong> lets you deploy context-aware recommendations, faster.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943601" aria-describedby="caption-attachment-4943601" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943601" title="Create upsells, cross sells and related products in bulk, by category or tag." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-upsells-sm.png" alt="Create upsells, cross sells and related products in bulk, by category or tag." width="980" height="891" /><figcaption id="caption-attachment-4943601" class="wp-caption-text">Use smart <strong>filters</strong>, <strong>amplifiers</strong> and <strong>visibility conditions</strong> to create recommendation recipes for multiple products and product category pages at once.</figcaption></figure>
</div>
<h3>Promote the right product, to the right customer, at the right time</h3>
<p>Increase your store’s average order value by recommending <a title="Offer upsells after checkout." href="https://woocommerce.com/document/recommend-recently-viewed-products/" target="_blank" rel="noopener noreferrer">recently viewed products</a> and products from <a title="Offering upsells on the thank you page." href="https://woocommerce.com/document/recommend-products-from-recently-viewed-categories/" target="_blank" rel="noopener noreferrer">recently viewed categories</a> on the checkout page, or even after customers complete their orders. Make relevant, well-timed offers by displaying them conditionally, based on your customers’ cart/order contents, browsing history, date, or location.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943634" aria-describedby="caption-attachment-4943634" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943634" title="Recommend products from recently viewed categories." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-still-looking.png" alt="Recommend products from recently viewed categories." width="980" height="455" /><figcaption id="caption-attachment-4943634" class="wp-caption-text">Offer personalized upsells before or after checkout. Recommend products from categories that customers viewed, and display your recommendations conditionally, based on order or cart contents.</figcaption></figure>
</div>
<h3>Recommend products anywhere</h3>
<p>Deploy recommendations at more than 20 locations on your store’s:</p>
<ul>
<li>Main shop page.</li>
<li>Product category or tag pages.</li>
<li>Individual product pages.</li>
<li>Cart and checkout pages.</li>
<li>Thank You (order-received) and order-pay pages.</li>
</ul>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943600" aria-describedby="caption-attachment-4943600" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943600" title="Boost your customers' confidence and make browsing more fun by recommending best sellers and top rated products." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-top-rated-sm.png" alt="Boost your customers' confidence and make browsing more fun by recommending best-sellers and top-rated products." width="980" height="1661" /><figcaption id="caption-attachment-4943600" class="wp-caption-text">Effortlessly add recommendations to every category page in your catalog.</figcaption></figure>
</div>
<h3>Make your own rules</h3>
<p>Tailor the shopping experience across your entire site to fit your merchandising strategies. Build custom recommendation engines that utilize <strong>filters, amplifiers and visibility conditions</strong> to match products and customers. Want some inspiration?</p>
<ul>
<li>Use the psychology of social proof to your advantage. Boost your customers’ confidence and make browsing more fun by recommending <a title="Recommend best sellers in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-trending-products/" target="_blank" rel="noopener noreferrer">best selling</a> and <a title="Recommend top rated products in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-top-rated-products/" target="_blank" rel="noopener noreferrer">top rated</a> products at the top of your store’s product category and tag pages.</li>
<li>Inspire customer loyalty: Offer curated <a title="Make complementary products easier to discover in WooCommerce product pages." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-complete-the-look-recommendations/" target="_blank" rel="noopener noreferrer">Complete the Look</a> recommendations in product pages, or after customers have placed their orders.</li>
<li>Incentivize customers to <a title="Encourage customers to spend more and unlock free shipping." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-to-unlock-free-shipping/" target="_blank" rel="noopener noreferrer">spend more in order to unlock perks</a>, such as free shipping.</li>
<li>Encourage impulse purchases by recommending popular products on the checkout page: To optimize conversion, prioritize <a title="Recommend on sale products in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-last-minute-deals/" target="_blank" rel="noopener noreferrer">on-sale</a> and <a title="Offer seasonal product recommendations in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-on-specific-dates/" target="_blank" rel="noopener noreferrer">seasonal</a> items.</li>
</ul>
<p>Need more ideas? Get a head start with <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> high-performing strategies.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<p><img class="aligncenter wp-image-18734001019355 size-full" style="margin-bottom: 1.5em" title="Use filters and amplifiers to create your own, custom recommendation engine." src="https://woocommerce.com/wp-content/uploads/2019/07/Engine-configuration-sample.png" alt="" width="1742" height="968" /></p>
</div>
<h3>Optimize your strategies with in-depth analytics</h3>
<p>Drill down into insightful reports to understand and refine your recommendation strategies. Track and analyze:</p>
<ul>
<li>Gross and Net Revenue.</li>
<li>Conversions.</li>
</ul>
<p>To help you understand what drives conversions, we’ve made every report filterable by date, converted product and location!</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_18734000458815" aria-describedby="caption-attachment-18734000458815" style="width: 980px" class="wp-caption alignnone"><img class="size-full wp-image-18734000458815" title="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-report-1.png" alt="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." width="980" height="966" /><figcaption id="caption-attachment-18734000458815" class="wp-caption-text">Optimize your strategies with detailed Revenue and Conversion analytics.</figcaption></figure>
</div>
<p>The best part? <strong>Product Recommendations</strong> has been carefully designed to work on hosting environments with limited resources, and is built to scale.</p>
<h3>How to get started</h3>
<ol>
<li>Buy <strong>WooCommerce Product Recommendations</strong>.</li>
<li>Download and install it.</li>
<li>Pick one of <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> tried-and-tested strategies.</li>
<li>Follow our documentation to build and deploy your first Engine.</li>
<li>Sit back and enjoy the extra revenue!</li>
</ol>

Product Recommendations

<p>Offer smarter upsells, cross-sells, and “frequently bought together” recommendations. Measure their impact with in-depth analytics.</p>

<p>Merchants often struggle with margins because they fail to account for the additional costs associated with an order. In order to increase margins and average order value, use: Conditional Extra Fee for WooCommerce<br />
This extension enables merchants to charge customers an additional fee based on conditional logic. These fees can be charged in a fixed amount or as a percentage, and can be made optional or mandatory. Fees can be made taxable or non-taxable and can be charged in the customer’s local currency.</p>
<h2>Use Cases</h2>
<ul>
<li><strong>Charge Extra for Express Shipping</strong> – Fast delivery options require extra charges. You can configure an additional fee for specific shipping methods.</li>
<li><strong>Add Fee for Cash on Delivery (COD)</strong> – To discourage customers from using cash on deliver and encourage them to use other payment methods, add a fee for cash on delivery.</li>
<li><strong>Apply Surcharge Based on Regions</strong> – Automatically add an extra fee for deliveries to remote postcodes, islands, or rural zones with higher logistics costs.</li>
<li><strong>Packaging Fee for Fragile Items</strong> – Charge an additional packaging fee when the cart includes products marked as fragile or requiring special handling.</li>
<li style="font-weight: 400"><b>Time-based fees</b><span style="font-weight: 400"> – Charge extra temporarily for holidays and weekends when order fulfillment is hard.</span></li>
<li><strong>Add Fee for Low Cart Value Orders</strong> – Encourage larger purchases or cover costs by adding a fee when the cart subtotal is below a certain threshold (e.g., under $20).</li>
<li><strong>Charge Based on Product Attributes</strong> – Add a fee when products with specific attributes (like extra-large size or special materials) are in the cart.</li>
<li><strong>Environmental or Eco-Packaging Fee</strong> – Offer optional or mandatory eco-friendly packaging with an additional cost, selectable by the customer.</li>
<li><strong>Heavy or Oversized Product Surcharge</strong> – Charge extra when the total cart weight, or individual product dimensions (length, width, height), exceed set limits.</li>
<li><strong>Custom Fee based on user roles</strong> – Attach additional fee to orders from certain user roles.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005354290" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-conditional-extra-fee-223.png" alt="" width="980" height="472" /></p>
<h2>Features</h2>
<ul>
<li>Add an additional fee to the checkout conditionally</li>
<li>Charge extra fee in a percentage or a fixed amount</li>
<li>Make extra fee taxable or non-taxable</li>
<li>Extra fee can be made optional or required</li>
<li>Show a customizable title for additional fee at checkout</li>
<li>Use the tooltip to explain the extra fee charges to the customer</li>
<li>Specify time for which fee is applicable</li>
<li>Charge fees based on conditional logic</li>
<li>Charge fees based on location, cart contents, products, shipping, user data, and more:
<ul>
<li><strong>Location-Based Rules:</strong> Country, Continent, Zone, State, Post Code</li>
<li><strong>Product-Based Rules:</strong> Product presence, quantity, tag, category, and more</li>
<li><strong>Cart-Based Rules:</strong> Subtotals (pre/post discount), weight, payment method, day of week</li>
<li><strong>User-Based Rules:</strong> Specific users or roles</li>
<li><strong>Shipping-Based Rules:</strong> Shipping method and class</li>
<li><strong>Purchase History Rules:</strong> Amount spent during a specific time period</li>
<li><strong>Product Attribute Rules</strong>: Color, size, type, etc.</li>
</ul>
</li>
<li>Fine-tune your logic using conditions like:
<ul>
<li>Equals, Not Equals, Greater Than, Less Than, etc.</li>
</ul>
</li>
<li>Trigger conditional fees based on:
<ul>
<li>Cart quantity, weight, subtotal</li>
<li>Product quantity, weight, subtotal</li>
<li>Category or tag-specific quantity</li>
<li>Shipping class quantity or weight</li>
</ul>
</li>
<li>Choose to show or hide conditional extra fee check box when fee is optional</li>
<li>Choose to show additional fee in WooCommerce order analytics</li>
</ul>
<h2>Add a conditional extra checkout fee</h2>
<p>This plugin allows you to add extra fees and taxes during checkout. You can enable or disable conditional fees based on your business needs. You can create the general rule title, fee type, and additional fee amount, and choose whether the fee is taxable or non-taxable. The plugin also lets you add tooltips to make the fields more understandable. Additionally, you can apply fees based on the selected currency.</p>
<p><img class="alignnone size-full wp-image-18734005232478" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-128.png" alt="" width="873" height="440" /></p>
<h2>Charge fee in Percentage or Fixed Amount</h2>
<p>With conditional extra fees for WooCommerce extension, you can charge an extra fee based on a percentage or a fixed amount value. The percentage-based extra fee can be applied. You can also configure a percentage-based fee to be applied on:</p>
<ul>
<li>Subtotal</li>
<li>Subtotal before tax</li>
<li>Subtotal after tax</li>
<li>Total before discount applied</li>
<li>Total after discount applied</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005232451" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-3.png" alt="" width="913" height="266" /></p>
<h2>Charge an extra fee in different currencies</h2>
<p>Some additional fees are applied in a currency different from the order currency. For example, when a store from the UAE sends items to the United States, merchants may have to pay duties in dollar amounts. Conditional extra fees for WooCommerce enable merchants to configure additional fees in different currency than the default store currency.</p>
<p><img class="alignnone size-full wp-image-18734005232447" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-4_efe521.png" alt="" width="905" height="277" /></p>
<h2>Show a customizable label and tooltip for extra fee</h2>
<p>In order to keep customers informed on additional charges, the WooCommerce extra fee extension allows merchants to add a customizable title for the additional fee, and add a tooltip to let customers know about the charges in detail.</p>
<p><img class="alignnone size-full wp-image-18734005232443" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-5.png" alt="" width="874" height="430" /></p>
<h2>Make extra fee optional or required</h2>
<p>The additional fees added via WooCommerce extra fee extension can be made optional or mandatory depending on fee nature. If a fee is optional, then a checkbox will be displayed, and upon checking, it will be added to the total. If it’s required, then the fee will be added directly to the total and cannot be removed by the customer.</p>
<p><img class="alignnone size-full wp-image-18734005232438" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-2.png" alt="" width="873" height="519" /></p>
<h2>Add multiple scenario-based fees</h2>
<p>The rule-based implementation enables merchants to create and add multiple additional fees based on different scenarios.</p>
<p><img class="alignnone size-full wp-image-18734005232437" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-6.png" alt="" width="878" height="424" /></p>
<h2>Add conditional logic to charge extra fees</h2>
<p>A fee in addition to the order total can be made dependant on conditional logic. It allows merchants to add fees based on certain conditions i.e “If cart contains product x then apply fee”. If you have created multiple logics in a single rule then you can choose to apply fee if: All conditions are applied and Any one of the condition is applied.</p>
<p>The following logics can be applied to filters: Equals to, Less than equals to, More than equals to, Less than, and More than.</p>
<h3 style="text-align: center">Conditions to Apply Extra Fee</h3>
<div style="width: 100%">
<table style="width: 100%;border-collapse: collapse;font-family: Arial, sans-serif;min-width: 600px">
<thead>
<tr style="background-color: #f2f2f2">
<th style="border: 1px solid #ddd;padding: 8px;text-align: left">Rule Type</th>
<th style="border: 1px solid #ddd;padding: 8px;text-align: left">Criteria</th>
</tr>
</thead>
<tbody>
<tr>
<td style="border: 1px solid #ddd;padding: 8px">Location-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Country, Continent, Zone, State, Post Code</td>
</tr>
<tr style="background-color: #f9f9f9">
<td style="border: 1px solid #ddd;padding: 8px">Product-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Product presence, Quantity, Tag, Category, and more</td>
</tr>
<tr>
<td style="border: 1px solid #ddd;padding: 8px">Cart-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Subtotals (pre/post discount), Weight, Payment Method, Day of Week</td>
</tr>
<tr style="background-color: #f9f9f9">
<td style="border: 1px solid #ddd;padding: 8px">User-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Specific Users or Roles</td>
</tr>
<tr>
<td style="border: 1px solid #ddd;padding: 8px">Shipping-Based Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Shipping Method and Class</td>
</tr>
<tr style="background-color: #f9f9f9">
<td style="border: 1px solid #ddd;padding: 8px">Purchase History Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Amount Spent During a Specific Time Period</td>
</tr>
<tr>
<td style="border: 1px solid #ddd;padding: 8px">Product Attribute Rules</td>
<td style="border: 1px solid #ddd;padding: 8px">Color, Size, Type, etc.</td>
</tr>
</tbody>
</table>
</div>
<p><img class="alignnone size-full wp-image-18734005232464" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-1-2.png" alt="" width="907" height="624" /></p>
<h2>Trigger additional fee based on selection rules</h2>
<p>There are multiple selection rules for displaying a conditional fee. These rules are based on:</p>
<ul>
<li>Cart quantity</li>
<li>Cart weight</li>
<li>Cart subtotal</li>
<li>Product quantity</li>
<li>Category quantity</li>
<li>Product subtotal</li>
<li>Product weight</li>
<li>Shipping class quantity</li>
<li>Shipping class weight</li>
<li>Tag quantity</li>
</ul>
<p>Moreover, you can choose the min and max values required to trigger these fees.</p>
<p><img class="alignnone size-full wp-image-18734005232431" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-extra-fee-7.png" alt="" width="899" height="547" /></p>

Conditional Extra Fees

<p>Maximize margins by easily adding fixed or percentage-based fees with 25+ conditions and advanced rules. Gives full control over when and how fees are applied.</p>

Product Recommendations vs Conditional Extra Fees