Products Visibility by User Roles extension enables you to hide products and categories for specific user roles. You can manage visibility for multiple user roles, and display a custom error message or redirect to another URL when a user tries to access a restricted product or category.
You can also manage visibility for guest users, and choose to allow/disallow Google to rank the restricted pages. The products will remain hidden from shop, categories, search, and other listing pages.
  
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" />
<div class="woo-sc-box normal">Product Visibility by User Role is available in our <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B extension for WooCommerce</a> – an ultimate B2B & B2C wholesale solution.</div>
<div class="woo-sc-box normal">Want to hide variations by user roles as well? Checkout our <a href="https://woocommerce.com/products/hide-variations-by-user-roles/">Variations visibility by user roles extension</a>.</div>
<h2>Show or hide products by user role</h2>
WooCommerce Hide Products Visibility by User Role offers two ways to manage your catalog visibility:
<h4>1)  Hide Products</h4>
With the “Hide” feature, you can choose to hide selected products and categories from specific user roles and guests. For example, if you choose to hide product A and category B from general customers, they will remain hidden for general customers only whereas the other users will be able to view them.
<h4>2)  Show (Assign) Products</h4>
Instead of hiding, you can choose to “Show” i.e., assign products and categories from specific user roles and guests. By using this feature, you can limit the catalog visibility for any user role. No other products will be visible except the ones you have assigned them.
For example, If you choose to show product A and category B to wholesale customers, they will remain visible to wholesale customers only whereas all other products and categories will no longer be displayed. At the same time, by using the “global visibility” settings you can hide product A and category B from guests and all registered customers. This will make product A and category B explicit to wholesale user role only.
<img class="alignnone size-full wp-image-5821911" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-hide-product.png" alt="WooCommerce hide product" width="734" height="1240" />
<h2>Show custom message or redirect to another link:</h2>
The extension comes with 2 different redirection modes that allow you to redirect users to another URL or show them a custom message.  You customize different error messages and redirection links for different user roles.
<img class="alignnone size-full wp-image-5821947" src="https://woocommerce.com/wp-content/uploads/2020/02/Custom-Error-Message-or-redirect-link.png" alt="" width="794" height="406" />
<h2>Global settings to hide products for guests & registered users</h2>
You can hide products and categories from guests and registered users. This global WooCommerce hide product feature comes in handy when you want to hide your entire store or specific products from guests and all registered users irrespective of their user role.
<img class="alignnone size-full wp-image-5821916" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-Hide-Product-Global-Options.png" alt="" width="761" height="1150" />
<h2>Allow search engines to rank your pages</h2>
You can choose to allow/disallow search engines to crawl and rank your private products and categories that are restricted for guest users.
<h2>FAQs:</h2>
Can I hide the entire catalog from guest users?
Yes, you can hide the entire catalog from guest users.
Can I hide the complete category from guest users?
Yes, you can hide the category and its products. Please note the category links will may remain visible, however, when a restricted user will click on those, they will see the restriction message that the category is not available for them.
Can I show a specific product or category to retailers only and keep it hidden for everyone else? How do we do that?
Yes, You can assign a specific product or category to 1 or more user roles and keep it hidden for the other registered and guest users. See the <a href="https://woocommerce.com/document/products-visibility-by-user-roles/">documentation</a> on how to do this.
The hidden products will no longer be visible in the shop, categories, and search result pages?
Yes, the hidden products will no longer be displayed in listing and search result pages. If a customer accesses it with a direct link, a custom error message will be displayed. However, in some cases, you might need to remove them manually from your menu.

Products Visibility by User Roles

Manage catalog visibility based on user roles.

<h2>Advanced User Role Product Manager for WooCommerce</h2>
Take full control of product visibility in your WooCommerce store with Advanced User Role Product Manager. Easily show or hide products, categories, and tags based on user roles—perfect for B2B stores, membership sites, wholesale catalogs, and private product access systems.
This powerful WooCommerce product visibility plugin provides powerful per-product visibility settings, bulk management tools, redirect logic, content replacement, and complete user-role detection (including Guest and multi-role users). Ideal for modern WooCommerce stores needing advanced catalog control with this WooCommerce user role visibility plugin.
<h2>Why Choose This WooCommerce Product Visibility Plugin?</h2>
This WooCommerce product visibility plugin is trusted by thousands of stores worldwide for managing role-based product access. Whether you need to hide products from guests, show wholesale-only products to B2B customers, or create membership-exclusive catalogs, this WooCommerce hide products by role plugin gives you complete control.
<h2>Key Features:</h2>
<h3>Product Visibility Control</h3>
This WooCommerce product visibility by role plugin offers comprehensive visibility management:
<ul>
<li>Set role-based visibility on each product using a dedicated meta box</li>
<li>Choose “Visible to roles” or “Invisible to roles” (mutually exclusive)</li>
<li>Supports all WordPress user roles, including Guest users</li>
<li>Works seamlessly with variable products (controlled at the parent level)</li>
</ul>
<h3>Bulk Management Tools</h3>
Manage multiple products efficiently with this WooCommerce product visibility plugin:
<ul>
<li>Apply visibility rules to multiple products at once</li>
<li>Manage category visibility by role</li>
<li>Manage tag visibility by role</li>
<li>One-click “Hide all products for selected roles.”</li>
<li>Organized subsections for each user role</li>
</ul>
<h3>Flexible Hide Options</h3>
Control how products are hidden with this WooCommerce hide products plugin:
<ul>
<li>Hide from shop catalog and search results</li>
<li>Make products non-purchasable for restricted roles</li>
<li>Completely hide via query modification (404 handling)</li>
<li>Hidden products remain inaccessible via direct URL</li>
</ul>
<h3>Advanced Content & Navigation Control</h3>
Customize the experience for restricted users with this WooCommerce product access control plugin:
<ul>
<li>Global or per-product custom redirect URL for restricted users</li>
<li>Replace product description with custom content</li>
<li>Replace short description for hidden roles</li>
<li>Hide navigation menu items based on visibility rules</li>
<li>Hide restricted categories and tags from frontend listings</li>
</ul>
<h3>Admin Enhancements</h3>
Streamline your workflow with admin features in this WooCommerce user role product manager:
<ul>
<li>Bulk Edit integration</li>
<li>Quick Edit integration</li>
<li>User Role visibility column in product list</li>
<li>Filter which user roles appear in settings</li>
<li>Modern gradient UI with intuitive layout</li>
<li>Optimized for fast workflow and configuration</li>
</ul>
<h2>Perfect For</h2>
<ul>
<li>WooCommerce product visibility plugin</li>
<li>WooCommerce hide products by role</li>
<li>WooCommerce user role visibility plugin</li>
<li>WooCommerce restrict products by role</li>
<li>WooCommerce product visibility by role</li>
<li>WooCommerce hide categories by role</li>
<li>WooCommerce user role product manager</li>
<li>WooCommerce product access control</li>
<li>WooCommerce hide products plugin</li>
<li>WooCommerce role based product visibility</li>
</ul>
<h2>Ideal Use Cases</h2>
This WooCommerce product visibility plugin is perfect for:
<ul>
<li>B2B / Wholesale Stores – Show wholesale-only products to logged-in wholesale accounts with this WooCommerce restrict products by role plugin</li>
<li>Membership Sites – Display exclusive products for members using this WooCommerce user role visibility plugin</li>
<li>Private Catalogs – Keep products hidden from the public</li>
<li>Retail + Wholesale Hybrid – Separate catalogs for different user types</li>
<li>Role-Based Access Stores – Assign visibility rules to custom roles</li>
<li>Multi-tier access – Show different products at each membership level</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>Complete Control: Hide or show products, categories, and tags based on user roles with this WooCommerce product visibility plugin</li>
<li>Save Time: Bulk management tools let you apply visibility rules to multiple products at once</li>
<li>Better Security: Completely hide products from restricted users, even via direct URL access</li>
<li>Flexible Options: Choose from multiple hide methods – catalog, search, non-purchasable, or complete 404</li>
<li>Custom Experience: Replace content or redirect restricted users to custom pages</li>
<li>Easy Management: Modern UI with bulk edit, quick edit, and visibility columns for efficient workflow</li>
<li>Guest Support: Control visibility for logged-out users (guests) as well as logged-in users</li>
</ul>
<h2>Final Thoughts</h2>
Take complete control of your WooCommerce product catalog with this powerful WooCommerce product visibility plugin. Whether you’re running a B2B store, membership site, wholesale catalog, or private product access system, this WooCommerce user role visibility plugin gives you the tools to show or hide products, categories, and tags based on user roles with advanced per-product and bulk settings.
Get started today and transform how you manage product visibility in your WooCommerce store!
<a href="https://woocommerce.com/wp-content/uploads/2025/12/WooCommerce-settings-bulk.png"><img class="alignnone wp-image-18734006079111 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/12/WooCommerce-settings-bulk.png?w=896" alt="" width="896" height="746" /></a>

Advanced User Role Product Manager

WooCommerce Product Visibility Plugin – Control WooCommerce product visibility by user role. Hide or show products, categories, and tags for guests, members, or wholesale users with advanced per-product and bulk settings. This WooCommerce user role visibility plugin gives you complete control over who can see what products.

Products Visibility by User Roles vs Advanced User Role Product Manager