<p>Products Visibility by User Roles extension enables you to hide products and categories for specific user roles. You can manage visibility for multiple user roles, and display a custom error message or redirect to another URL when a user tries to access a restricted product or category.</p>
<p>You can also manage visibility for guest users, and choose to allow/disallow Google to rank the restricted pages. The products will remain hidden from shop, categories, search, and other listing pages.</p>
<p> <br />
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" /></p>
<div class="woo-sc-box normal">Product Visibility by User Role is available in our <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B extension for WooCommerce</a> – an ultimate B2B & B2C wholesale solution.</div>
<div class="woo-sc-box normal">Want to hide variations by user roles as well? Checkout our <a href="https://woocommerce.com/products/hide-variations-by-user-roles/">Variations visibility by user roles extension</a>.</div>
<h2><strong>Show</strong><strong> or hide products by user role</strong></h2>
<p>WooCommerce Hide Products Visibility by User Role offers two ways to manage your catalog visibility:</p>
<h4><strong>1)  Hide Products</strong></h4>
<p>With the “Hide” feature, you can choose to hide selected products and categories from specific user roles and guests. For example, if you choose to hide product A and category B from general customers, they will remain hidden for general customers only whereas the other users will be able to view them.</p>
<h4><strong>2)  Show (Assign) Products</strong></h4>
<p>Instead of hiding, you can choose to “Show” i.e., assign products and categories from specific user roles and guests. By using this feature, you can limit the catalog visibility for any user role. No other products will be visible except the ones you have assigned them.</p>
<p>For example, If you choose to show product A and category B to wholesale customers, they will remain visible to wholesale customers only whereas all other products and categories will no longer be displayed. At the same time, by using the “global visibility” settings you can hide product A and category B from guests and all registered customers. This will make product A and category B explicit to wholesale user role only.</p>
<p><img class="alignnone size-full wp-image-5821911" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-hide-product.png" alt="WooCommerce hide product" width="734" height="1240" /></p>
<h2><strong>Show custom message or redirect to another link:</strong></h2>
<p>The extension comes with 2 different redirection modes that allow you to redirect users to another URL or show them a custom message.  You customize different error messages and redirection links for different user roles.</p>
<p><img class="alignnone size-full wp-image-5821947" src="https://woocommerce.com/wp-content/uploads/2020/02/Custom-Error-Message-or-redirect-link.png" alt="" width="794" height="406" /></p>
<h2><strong>Global settings to hide products for guests & registered users</strong></h2>
<p>You can hide products and categories from guests and registered users. This global WooCommerce hide product feature comes in handy when you want to hide your entire store or specific products from guests and all registered users irrespective of their user role.</p>
<p><img class="alignnone size-full wp-image-5821916" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-Hide-Product-Global-Options.png" alt="" width="761" height="1150" /></p>
<h2><strong>Allow search engines to rank your pages</strong></h2>
<p>You can choose to allow/disallow search engines to crawl and rank your private products and categories that are restricted for guest users.</p>
<h2><strong>FAQs:</strong></h2>
<p><strong>Can I hide the entire catalog from guest users?</strong></p>
<p>Yes, you can hide the entire catalog from guest users.</p>
<p><strong>Can I hide the complete category from guest users?</strong></p>
<p>Yes, you can hide the category and its products. Please note the category links will may remain visible, however, when a restricted user will click on those, they will see the restriction message that the category is not available for them.</p>
<p><strong>Can I show a specific product or category to retailers only and keep it hidden for everyone else? How do we do that?</strong></p>
<p>Yes, You can assign a specific product or category to 1 or more user roles and keep it hidden for the other registered and guest users. See the <a href="https://woocommerce.com/document/products-visibility-by-user-roles/">documentation</a> on how to do this.</p>
<p><strong>The hidden products will no longer be visible in the shop, categories, and search result pages?</strong></p>
<p>Yes, the hidden products will no longer be displayed in listing and search result pages. If a customer accesses it with a direct link, a custom error message will be displayed. However, in some cases, you might need to remove them manually from your menu.</p>

Products Visibility by User Roles

<p>Manage catalog visibility based on user roles.</p>

<div style="background: linear-gradient(135deg, #6108ce 0%, #8b3dff 100%);padding: 32px 24px;border-radius: 12px;margin-bottom: 28px;color: #ffffff">
<h2 style="color: #ffffff;margin-top: 0;font-size: 24px;line-height: 1.3">The Complete WooCommerce Hide Price & Catalog Mode Solution</h2>
<p style="font-size: 16px;line-height: 1.6;margin-bottom: 0;color: #f5f0ff">Hide product prices, remove the Add to Cart button, and replace them with a custom button, contact form, or quote request — all controlled by powerful rule sets. Built for B2B stores, wholesale catalogs, members-only pricing, and WooCommerce catalog mode. No coding required.</p>
</div>
<p>If you run a WooCommerce store and need to <strong>hide price in WooCommerce</strong>, control who can see product prices, or replace the Add to Cart button with a quote request — this plugin gives you complete rule-based control without touching a line of code.</p>
<p>Whether you need a <strong>WooCommerce catalog mode plugin</strong>, a <strong>WooCommerce private store</strong>, B2B wholesale pricing protection, or a <strong>WooCommerce request a quote</strong> setup — the Hide Price plugin handles every scenario from one intuitive rule builder.</p>
<h2>Who This Plugin Is Built For</h2>
<div style="grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));gap: 16px;margin: 24px 0">
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">B2B & Wholesale Stores</h3>
<p style="margin-bottom: 0">Hide WooCommerce prices from the public. Show them only to approved wholesale buyers or specific user roles. Protect your pricing from competitors and retail visitors.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">WooCommerce Catalog Mode</h3>
<p style="margin-bottom: 0">Hide all prices and remove Add to Cart buttons sitewide. Turn your store into a browsable product catalog — perfect for showrooms, brand catalogs, and offline businesses.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">Hide Price Until Login</h3>
<p style="margin-bottom: 0">Show prices only to logged-in customers. Drive registrations, grow your customer list, and create exclusivity around your pricing.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">Request a Quote Stores</h3>
<p style="margin-bottom: 0">Replace Add to Cart with a Contact Form 7, Gravity Forms, or WPForms popup. Convert product page views into qualified quote requests.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">Geo-Specific Stores</h3>
<p style="margin-bottom: 0">Hide prices and remove Add to Cart for customers in specific countries. Ideal for region-locked pricing, delivery restrictions, or market-specific catalogs.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 20px;background: #fafafa">
<h3 style="margin-top: 0;color: #6108ce;font-size: 18px">Members-Only Pricing</h3>
<p style="margin-bottom: 0">Build a WooCommerce private store. Restrict price visibility to approved members or specific user roles for an exclusive shopping experience.</p>
</div>
</div>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png"><img class="aligncenter size-full wp-image-18734005993864" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png" alt="WooCommerce Hide Price plugin frontend view" width="980" height="955" /></a></p>
<h2>Why Store Owners Choose This Plugin</h2>
<div style="background: #f9fafb;border-left: 4px solid #6108ce;padding: 20px 24px;margin: 24px 0;border-radius: 4px">
<ul style="margin: 0;padding-left: 20px">
<li style="margin-bottom: 12px"><strong>One plugin, every scenario</strong> — Hide price, catalog mode, B2B control, quote requests, country restrictions — all from a single rule builder. No need to stack multiple plugins.</li>
<li style="margin-bottom: 12px"><strong>Built by WooCommerce experts</strong> — Developed by WPKoders. WooCommerce Marketplace verified, security-audited, and HPOS compatible.</li>
<li style="margin-bottom: 12px"><strong>Works with your existing forms</strong> — Native support for Contact Form 7, Gravity Forms, WPForms, and any shortcode-based form plugin.</li>
<li style="margin-bottom: 0"><strong>No performance impact</strong> — Lightweight code, conditional asset loading, and instant frontend updates with zero page-load slowdown.</li>
</ul>
</div>
<div style="background: #f0f7ff;border: 1px solid #c5dcfa;border-radius: 10px;padding: 20px 24px;margin: 24px 0">
<h3 style="margin-top: 0;color: #1e40af;font-size: 18px">Built by WPKoders — WooCommerce Marketplace Verified</h3>
<p style="margin-bottom: 12px">This plugin is developed by <strong>WPKoders</strong>, a dedicated team of WooCommerce specialists. Every plugin we ship passes WooCommerce’s security and code-quality audits, and we’re committed to long-term support, regular updates, and fast response times.</p>
<ul style="margin: 0;padding-left: 20px">
<li><strong>Security audited</strong> — Passed WooCommerce vulnerability and dependency checks</li>
<li><strong>HPOS compatible</strong> — Fully compatible with High Performance Order Storage</li>
<li><strong>Block checkout ready</strong> — Works with modern WooCommerce block-based checkout</li>
<li><strong>Translation ready</strong> — WPML and Polylang support out of the box</li>
<li><strong>12-hour support response</strong> — Real engineers, not chatbots</li>
<li><strong>30-day money-back guarantee</strong> — Try it risk-free</li>
</ul>
</div>
<h2>Complete Feature List</h2>
<ul>
<li><strong>Hide WooCommerce price by user role</strong> — Show prices to wholesale buyers, approved members, or logged-in customers only. Hide from guests and retail visitors with a single rule.</li>
<li><strong>Remove Add to Cart button</strong> — Disable purchase options for specific users, products, categories, or countries. Works on simple and variable products.</li>
<li><strong>Custom button replacement</strong> — Replace Add to Cart with any custom label. Redirect to a URL or open a popup with a contact form, quote form, or any shortcode.</li>
<li><strong>WooCommerce call for price</strong> — Replace the price with text like “Call for Price”, “Login to See Price”, or “Request a Quote” to guide buyers toward the right action.</li>
<li><strong>Unlimited rule sets</strong> — Create as many rules as you need with their own names, settings, and priority. Examples: “Wholesale EU”, “VIP Customers”, “Guest Visitors”.</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png"><img class="aligncenter size-full wp-image-18734005989717" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png" alt="WooCommerce Hide Price unlimited rule sets" width="980" height="295" /></a></p>
<h3 style="color: #6108ce;margin-top: 32px">4-Tab Rule Builder for Precise Control</h3>
<p>Every rule is built using four intuitive tabs that give you granular control over who sees what:</p>
<h4>1. General Tab</h4>
<p>Hide price, replace with custom text, or remove the Add to Cart button for guests or specific logged-in roles.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png"><img class="aligncenter size-full wp-image-18734005989726" src="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png" alt="Hide Price general tab settings" width="980" height="318" /></a></p>
<h4>2. Include / Exclude Tab</h4>
<p>Apply rules globally to all products or scope them to specific products, categories, or tags for fine-grained control.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png"><img class="aligncenter size-full wp-image-18734005989730" src="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png" alt="Hide Price include exclude products" width="980" height="372" /></a></p>
<h4>3. Custom Button Tab</h4>
<p>Replace the standard Add to Cart button with a custom label. Choose whether it redirects to a URL or opens a popup with your contact or quote form.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png"><img class="aligncenter size-full wp-image-18734005989732" src="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png" alt="Hide Price custom button settings" width="980" height="609" /></a></p>
<h4>4. Limitations Tab</h4>
<p>Restrict rules by country, user role, or IP address. Set rule priority to ensure correct behavior when multiple rules overlap.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png"><img class="aligncenter size-full wp-image-18734005989736" src="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png" alt="Hide Price country and role limitations" width="980" height="335" /></a></p>
<h3 style="color: #6108ce;margin-top: 32px">More Powerful Features</h3>
<ul>
<li><strong>Contact Form 7, Gravity Forms & WPForms support</strong> — Embed any form inside a popup when the price is hidden. Capture leads, quotes, and enquiries directly from the product page.</li>
<li><strong>Hide price by country</strong> — Restrict prices and cart buttons for customers in specific countries for geo-specific pricing or delivery control.</li>
<li><strong>Priority handling</strong> — Deterministic rule precedence ensures the correct rule fires when multiple rules apply to the same product or user.</li>
<li><strong>Variable product support</strong> — Rules apply to both simple and variable products including individual variations.</li>
<li><strong>HPOS compatible</strong> — Fully compatible with WooCommerce High Performance Order Storage for fast, scalable order management.</li>
<li><strong>Block checkout ready</strong> — Works seamlessly with WooCommerce block-based checkout and modern themes.</li>
<li><strong>Translation ready</strong> — Fully translatable with WPML and Polylang support for multilingual stores.</li>
<li><strong>Lightweight & fast</strong> — Conditionally loaded assets and clean code mean zero impact on page load speed.</li>
</ul>
<h2>Quick Setup in 5 Steps</h2>
<ol>
<li>Install and activate the plugin from your WooCommerce account.</li>
<li>Go to <strong>WooCommerce → Hide Price Rules → Add New Rule</strong>.</li>
<li>Configure the General, Include/Exclude, Custom Button, and Limitations tabs.</li>
<li>Save the rule and test it on the frontend.</li>
<li>Create additional rules for different user roles, products, or countries as needed.</li>
</ol>
<p>Need help? Visit our <a href="https://woocommerce.com/document/hide-price-button/">detailed documentation</a> for setup guides and examples.</p>
<h2>Is This Plugin Right for You?</h2>
<div style="grid-template-columns: 1fr 1fr;gap: 16px;margin: 24px 0">
<div style="border: 1px solid #c5e4d4;border-radius: 10px;padding: 20px;background: #f0fdf4">
<h3 style="margin-top: 0;color: #15803d;font-size: 17px">This is for you if you need to:</h3>
<ul style="margin: 0;padding-left: 20px;line-height: 1.7">
<li>Hide prices for guest users or specific user roles</li>
<li>Replace Add to Cart with a contact or quote form</li>
<li>Run a WooCommerce store in catalog mode</li>
<li>Build a B2B or wholesale pricing setup</li>
<li>Hide prices and cart by country</li>
<li>Capture leads from product pages</li>
</ul>
</div>
<div style="border: 1px solid #fecdd3;border-radius: 10px;padding: 20px;background: #fff1f2">
<h3 style="margin-top: 0;color: #b91c1c;font-size: 17px">This is NOT for you if you need:</h3>
<ul style="margin: 0;padding-left: 20px;line-height: 1.7">
<li>A full quote management system with admin approval</li>
<li>Different pricing tiers per user role (use B2B Pricing instead)</li>
<li>To completely hide products from the shop page</li>
<li>To restrict checkout based on cart contents (use Restrict Checkout)</li>
<li>Inventory management or stock control features</li>
<li>Product variation pricing rules</li>
</ul>
</div>
</div>
<h2>Frequently Asked Questions</h2>
<div style="background: #fafafa;border-radius: 10px;padding: 4px 24px;margin: 24px 0">
<h4 style="color: #6108ce">Will this plugin slow down my store?</h4>
<p>No. The plugin uses conditional asset loading and lightweight code. Assets only load on pages where the plugin is active. Independent performance testing shows zero impact on Core Web Vitals or page load speed.</p>
<h4 style="color: #6108ce">Will it work with my WooCommerce theme?</h4>
<p>Yes. The plugin works with all standard WooCommerce themes including Storefront, Astra, GeneratePress, OceanWP, Kadence, and most premium themes. It hooks into core WooCommerce price and Add to Cart filters rather than overriding templates.</p>
<h4 style="color: #6108ce">Is this plugin compatible with HPOS and block checkout?</h4>
<p>Yes. Fully compatible with WooCommerce High Performance Order Storage (HPOS) and works seamlessly with the new block-based checkout. Tested on the latest WooCommerce versions.</p>
<h4 style="color: #6108ce">How do I set up WooCommerce request a quote with this plugin?</h4>
<p>Replace the Add to Cart button with a custom button that opens a Contact Form 7, Gravity Forms, or WPForms popup. Customers click the button, the form appears in a popup, and their enquiry is sent straight to your inbox. No separate request-a-quote plugin needed.</p>
<h4 style="color: #6108ce">Can I hide prices for specific products, categories, or user roles?</h4>
<p>Yes. Each rule can target globally, by specific products, by categories, by tags, by user roles, or by country. Multiple rules can run simultaneously with priority handling for conflict resolution.</p>
<h4 style="color: #6108ce">What happens when my annual subscription expires?</h4>
<p>The plugin continues to work indefinitely. Your subscription only covers updates and support — the plugin itself does not stop functioning when the subscription ends. We recommend renewing for security updates and WooCommerce compatibility.</p>
<h4 style="color: #6108ce">What’s your support response time?</h4>
<p>We aim to respond to all support requests within 12 hours on business days. Most queries are resolved within 24 hours. Support is included for the duration of your active subscription.</p>
<h4 style="color: #6108ce">Is there a money-back guarantee?</h4>
<p>Yes. WooCommerce offers a 30-day money-back guarantee on all marketplace purchases. If the plugin doesn’t work for your use case, you can request a full refund within 30 days, no questions asked.</p>
</div>
<h2>Explore the Complete WPKoders Plugin Suite</h2>
<p>Combine Hide Price with our other WooCommerce extensions to build a complete store solution:</p>
<div style="grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));gap: 16px;margin: 24px 0">
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/multistep-product-bundles/">Multistep Product Bundles →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Build step-by-step configurable bundles for gift sets, meal kits, and PC builders.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/b2b-pricing/">B2B Pricing →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Role-based pricing, tiered discounts, and tax exemptions for wholesale customers.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Control who can complete checkout based on cart, history, or location.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/pdf-invoice/">PDF Invoice →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Auto-generate PDF invoices, packing slips, and credit notes for every order.</p>
</div>
<div style="border: 1px solid #e5e7eb;border-radius: 10px;padding: 18px;background: #ffffff">
<h4 style="margin-top: 0;color: #6108ce"><a style="color: #6108ce;text-decoration: none" href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising →</a></h4>
<p style="margin-bottom: 0;font-size: 14px">Accept donations and run fundraising campaigns directly on your store.</p>
</div>
</div>

Hide Price & Show Custom Button

<p>Hide price in WooCommerce and remove the Add to Cart button by product, category, user role, or country. Replace with a custom button, contact form, or quote request popup. Perfect for B2B stores, wholesale catalogs, members-only pricing, and WooCommerce catalog mode. Works with Contact Form 7, Gravity Forms, and WPForms.</p>

Products Visibility by User Roles vs Hide Price & Show Custom Button