<p>Products Visibility by User Roles extension enables you to hide products and categories for specific user roles. You can manage visibility for multiple user roles, and display a custom error message or redirect to another URL when a user tries to access a restricted product or category.</p>
<p>You can also manage visibility for guest users, and choose to allow/disallow Google to rank the restricted pages. The products will remain hidden from shop, categories, search, and other listing pages.</p>
<p> <br />
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" /></p>
<div class="woo-sc-box normal">Product Visibility by User Role is available in our <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B extension for WooCommerce</a> – an ultimate B2B & B2C wholesale solution.</div>
<div class="woo-sc-box normal">Want to hide variations by user roles as well? Checkout our <a href="https://woocommerce.com/products/hide-variations-by-user-roles/">Variations visibility by user roles extension</a>.</div>
<h2><strong>Show</strong><strong> or hide products by user role</strong></h2>
<p>WooCommerce Hide Products Visibility by User Role offers two ways to manage your catalog visibility:</p>
<h4><strong>1)  Hide Products</strong></h4>
<p>With the “Hide” feature, you can choose to hide selected products and categories from specific user roles and guests. For example, if you choose to hide product A and category B from general customers, they will remain hidden for general customers only whereas the other users will be able to view them.</p>
<h4><strong>2)  Show (Assign) Products</strong></h4>
<p>Instead of hiding, you can choose to “Show” i.e., assign products and categories from specific user roles and guests. By using this feature, you can limit the catalog visibility for any user role. No other products will be visible except the ones you have assigned them.</p>
<p>For example, If you choose to show product A and category B to wholesale customers, they will remain visible to wholesale customers only whereas all other products and categories will no longer be displayed. At the same time, by using the “global visibility” settings you can hide product A and category B from guests and all registered customers. This will make product A and category B explicit to wholesale user role only.</p>
<p><img class="alignnone size-full wp-image-5821911" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-hide-product.png" alt="WooCommerce hide product" width="734" height="1240" /></p>
<h2><strong>Show custom message or redirect to another link:</strong></h2>
<p>The extension comes with 2 different redirection modes that allow you to redirect users to another URL or show them a custom message.  You customize different error messages and redirection links for different user roles.</p>
<p><img class="alignnone size-full wp-image-5821947" src="https://woocommerce.com/wp-content/uploads/2020/02/Custom-Error-Message-or-redirect-link.png" alt="" width="794" height="406" /></p>
<h2><strong>Global settings to hide products for guests & registered users</strong></h2>
<p>You can hide products and categories from guests and registered users. This global WooCommerce hide product feature comes in handy when you want to hide your entire store or specific products from guests and all registered users irrespective of their user role.</p>
<p><img class="alignnone size-full wp-image-5821916" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-Hide-Product-Global-Options.png" alt="" width="761" height="1150" /></p>
<h2><strong>Allow search engines to rank your pages</strong></h2>
<p>You can choose to allow/disallow search engines to crawl and rank your private products and categories that are restricted for guest users.</p>
<h2><strong>FAQs:</strong></h2>
<p><strong>Can I hide the entire catalog from guest users?</strong></p>
<p>Yes, you can hide the entire catalog from guest users.</p>
<p><strong>Can I hide the complete category from guest users?</strong></p>
<p>Yes, you can hide the category and its products. Please note the category links will may remain visible, however, when a restricted user will click on those, they will see the restriction message that the category is not available for them.</p>
<p><strong>Can I show a specific product or category to retailers only and keep it hidden for everyone else? How do we do that?</strong></p>
<p>Yes, You can assign a specific product or category to 1 or more user roles and keep it hidden for the other registered and guest users. See the <a href="https://woocommerce.com/document/products-visibility-by-user-roles/">documentation</a> on how to do this.</p>
<p><strong>The hidden products will no longer be visible in the shop, categories, and search result pages?</strong></p>
<p>Yes, the hidden products will no longer be displayed in listing and search result pages. If a customer accesses it with a direct link, a custom error message will be displayed. However, in some cases, you might need to remove them manually from your menu.</p>

Products Visibility by User Roles

<p>Manage catalog visibility based on user roles.</p>

<p><strong>WooCommerce Hide Price & Show Custom Button</strong> extension gives store owners full control over product visibility. Easily hide price in WooCommerce and remove Add to Cart button for guests, specific user roles, by country, or for individual products. Replace hidden prices with a custom link or popup form, such as Contact Form 7, to capture leads, route enquiries, or protect B2B pricing. Quick to set up, flexible, and designed to convert product views into actionable opportunities.</p>
<h2>Use Case Examples</h2>
<ul>
<li><strong>Show prices to logged-in users only:</strong> Use the WooCommerce Hide Price extension to hide product prices for guest users and display them only to logged-in customers. This ensures that different user roles or countries see the correct pricing once logged in.</li>
<li><strong>Turn your shop into an online catalog:</strong> Hide prices and remove the Add to Cart button using the WooCommerce Hide Price extension, allowing visitors to browse your products without making purchases. Perfect for merchants who want a catalog-style store.</li>
<li><strong>Customized or personalized products:</strong> With the WooCommerce Hide Price extension, you can hide prices for custom products and replace the Add to Cart button with a Contact Form 7 or WPForms popup. This allows customers to submit requirements directly.</li>
<li><strong>Wholesale or B2B pricing control:</strong> Use the WooCommerce Hide Price extension to hide prices and remove Add to Cart for guest users or specific roles, ensuring that only authorized customers can see prices and make purchases.</li>
<li><strong>Geo-specific or IP-based restrictions:</strong> Control product visibility with the WooCommerce Hide Price extension by hiding prices and Add to Cart buttons for users from selected countries or IP addresses, useful for regional pricing or delivery restrictions.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png"><img class="aligncenter size-full wp-image-18734005993864" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Frontend.png" alt="WooCommerce Hide Price" width="980" height="955" /></a></li>
</ul>
<h2>Features of Hide Price & Show Custom Button</h2>
<ul>
<li><strong>Unlimited Rule Sets:</strong> Create as many rules as you need, each with its own unique settings and name, such as “Wholesale EU” or “VIP Customers.” This provides full flexibility in controlling who can see product prices and who can purchase.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png"><img class="aligncenter size-full wp-image-18734005989717" src="https://woocommerce.com/wp-content/uploads/2025/08/Hide-Price-Rules.png" alt="WooCommerce Hide Price" width="980" height="295" /></a></li>
<li><strong>4‑Tab Rule Builder:</strong> Each rule set is organized into four intuitive tabs for precise configuration:
<ul>
<li><strong>General:</strong> Hide price, replace it with custom text, or remove the Add to Cart button for guest users or specific logged-in roles.<a href="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png"><img class="aligncenter size-full wp-image-18734005989726" src="https://woocommerce.com/wp-content/uploads/2025/08/General-Tab.png" alt="WooCommerce Hide Price" width="980" height="318" /></a></li>
<li><strong>Include/Exclude:</strong> Apply rules globally to all products or selectively to categories, tags, or individual products for fine-grained control.<a href="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png"><img class="aligncenter size-full wp-image-18734005989730" src="https://woocommerce.com/wp-content/uploads/2025/08/IncludeExclude.png" alt="WooCommerce Hide Price" width="980" height="372" /></a></li>
<li><strong>Custom Button:</strong> Replace the standard Add to Cart button with a custom label. Choose whether it redirects to a URL or opens a popup, offering a smooth user experience for enquiries or lead capture.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png"><img class="aligncenter size-full wp-image-18734005989732" src="https://woocommerce.com/wp-content/uploads/2025/08/Custom-Button.png" alt="WooCommerce Hide Price" width="980" height="609" /></a></li>
<li><strong>Limitations:</strong> Restrict rules by country, user role, or IP address, and set rule priority to ensure correct behavior when multiple rules overlap.<a href="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png"><img class="aligncenter size-full wp-image-18734005989736" src="https://woocommerce.com/wp-content/uploads/2025/08/Limitation.png" alt="WooCommerce Hide Price" width="980" height="335" /></a></li>
</ul>
</li>
<li><strong>Popup & Shortcode Support:</strong> Embed popular form plugins like Contact Form 7, Gravity Forms, or WPForms inside popups. Any shortcode can be added to enable lead capture, quotes, or custom messages when prices are hidden.</li>
<li><strong>Priority Handling:</strong> Deterministic rule precedence ensures that rules with lower priority numbers take effect first, so you can control exactly which rules override others when multiple rules apply to a product or user.</li>
<li><strong>Instant Activation & Lightweight:</strong> All changes are applied immediately on the front end without delays, and the plugin is optimized for performance, ensuring no impact on page load speed or WooCommerce performance.</li>
<li><strong>Flexible Use Cases:</strong> From hiding prices for non-logged-in users to running wholesale or B2B workflows, geo-specific restrictions, or temporary promotions, the plugin adapts to virtually any store scenario.</li>
<li><strong>Smart Control of WooCommerce Visibility:</strong> With WooCommerce Hide Price functionality, you can manage both product visibility and purchasing options while maintaining a professional storefront and user-friendly shopping experience.</li>
</ul>
<h2>Quick Setup for WooCommerce Hide Price Plugin</h2>
<ol>
<li>Install and activate the extension.</li>
<li>Go to <strong>WooCommerce → Hide Price Rules → Add New Rule</strong> from your WP Admin dashboard.</li>
<li>Configure the “General”, “Include/Exclude”, “Custom Button”, and “Limitations” tabs to define your rule.</li>
<li>Save the rule and test it on the frontend.</li>
<li>For more help, refer to our <a href="https://woocommerce.com/document/hide-price-button/">detailed documentation</a>.</li>
</ol>
<h2>Frequently Asked Questions</h2>
<p><strong>Q:</strong> How can I hide prices for non-logged-in users and show a contact form for wholesale customers?<br />
<strong>A:</strong> The WooCommerce Hide Price plugin offers rule-based management. You can create one rule to hide prices for non-logged-in users and another rule to hide prices and replace the Add to Cart button with a contact form for wholesale customers only.</p>
<p><strong>Q:</strong> Can I hide Add to Cart for users from certain countries?<br />
<strong>A:</strong> Yes. The WooCommerce Hide Price plugin lets you hide prices and remove the Add to Cart button for users in specific countries, helping you control product visibility and access based on location.</p>
<p><strong>Q:</strong> How can I show prices only to approved customers or roles?<br />
<strong>A:</strong> With the WooCommerce Hide Price plugin, you can hide prices by default and then create rules to show prices and Add to Cart buttons only for approved users or specific roles. This ensures controlled access to product pricing.</p>
<h2>Explore Other WooCommerce Extensions</h2>
<p>Extend your store’s capabilities with our powerful suite of plugins:</p>
<ul>
<li><a href="https://woocommerce.com/products/multistep-product-bundles/">MultiStep Product Bundles:</a> Build step-by-step bundles for a guided shopping experience.</li>
<li><a href="https://woocommerce.com/products/donations-fundraising/">Donations & Fundraising:</a> Accept donations and run fundraising campaigns directly on your store.</li>
<li><a href="https://woocommerce.com/products/restrict-checkout/">Restrict Checkout:</a> Control who can complete purchases based on roles, products, or other conditions.</li>
</ul>

Hide Price & Show Custom Button

<p>Hide price in WooCommerce and remove Add to Cart button. Control who can see product prices, hide products, and replace hidden prices with a custom link or contact form. Perfect for WooCommerce stores looking to manage product visibility, protect pricing, and increase conversions.</p>

Products Visibility by User Roles vs Hide Price & Show Custom Button