Products Visibility by User Roles extension enables you to hide products and categories for specific user roles. You can manage visibility for multiple user roles, and display a custom error message or redirect to another URL when a user tries to access a restricted product or category.
You can also manage visibility for guest users, and choose to allow/disallow Google to rank the restricted pages. The products will remain hidden from shop, categories, search, and other listing pages.
  
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" />
<div class="woo-sc-box normal">Product Visibility by User Role is available in our <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B extension for WooCommerce</a> – an ultimate B2B & B2C wholesale solution.</div>
<div class="woo-sc-box normal">Want to hide variations by user roles as well? Checkout our <a href="https://woocommerce.com/products/hide-variations-by-user-roles/">Variations visibility by user roles extension</a>.</div>
<h2>Show or hide products by user role</h2>
WooCommerce Hide Products Visibility by User Role offers two ways to manage your catalog visibility:
<h4>1)  Hide Products</h4>
With the “Hide” feature, you can choose to hide selected products and categories from specific user roles and guests. For example, if you choose to hide product A and category B from general customers, they will remain hidden for general customers only whereas the other users will be able to view them.
<h4>2)  Show (Assign) Products</h4>
Instead of hiding, you can choose to “Show” i.e., assign products and categories from specific user roles and guests. By using this feature, you can limit the catalog visibility for any user role. No other products will be visible except the ones you have assigned them.
For example, If you choose to show product A and category B to wholesale customers, they will remain visible to wholesale customers only whereas all other products and categories will no longer be displayed. At the same time, by using the “global visibility” settings you can hide product A and category B from guests and all registered customers. This will make product A and category B explicit to wholesale user role only.
<img class="alignnone size-full wp-image-5821911" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-hide-product.png" alt="WooCommerce hide product" width="734" height="1240" />
<h2>Show custom message or redirect to another link:</h2>
The extension comes with 2 different redirection modes that allow you to redirect users to another URL or show them a custom message.  You customize different error messages and redirection links for different user roles.
<img class="alignnone size-full wp-image-5821947" src="https://woocommerce.com/wp-content/uploads/2020/02/Custom-Error-Message-or-redirect-link.png" alt="" width="794" height="406" />
<h2>Global settings to hide products for guests & registered users</h2>
You can hide products and categories from guests and registered users. This global WooCommerce hide product feature comes in handy when you want to hide your entire store or specific products from guests and all registered users irrespective of their user role.
<img class="alignnone size-full wp-image-5821916" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-Hide-Product-Global-Options.png" alt="" width="761" height="1150" />
<h2>Allow search engines to rank your pages</h2>
You can choose to allow/disallow search engines to crawl and rank your private products and categories that are restricted for guest users.
<h2>FAQs:</h2>
Can I hide the entire catalog from guest users?
Yes, you can hide the entire catalog from guest users.
Can I hide the complete category from guest users?
Yes, you can hide the category and its products. Please note the category links will may remain visible, however, when a restricted user will click on those, they will see the restriction message that the category is not available for them.
Can I show a specific product or category to retailers only and keep it hidden for everyone else? How do we do that?
Yes, You can assign a specific product or category to 1 or more user roles and keep it hidden for the other registered and guest users. See the <a href="https://woocommerce.com/document/products-visibility-by-user-roles/">documentation</a> on how to do this.
The hidden products will no longer be visible in the shop, categories, and search result pages?
Yes, the hidden products will no longer be displayed in listing and search result pages. If a customer accesses it with a direct link, a custom error message will be displayed. However, in some cases, you might need to remove them manually from your menu.

Products Visibility by User Roles

Manage catalog visibility based on user roles.

<ul class="wccom-tick-list-primary">
<li data-section-id="1fv8xgz" data-start="113" data-end="219">Manage product purchases according to user roles through an easy-to-set restriction interface.</li>
<li data-section-id="1xqqher" data-start="220" data-end="331">Create rules based on WooCommerce user roles, product types, quantity limits, and shipping classes.</li>
<li data-section-id="alseem" data-start="332" data-end="401">Apply purchase restrictions to specific individual users.</li>
<li data-section-id="ylhsx1" data-start="402" data-end="513">Disable Add to Cart and quantity options for unauthorized users and show clear restriction notices.</li>
<li data-section-id="rl5w2q" data-start="514" data-end="605">Set minimum order quantities per user role for selected products or categories.</li>
<li data-section-id="19iao7f" data-start="606" data-end="695">Restrict purchases by product categories, specific products, or shipping classes.</li>
<li data-section-id="1w07wg9" data-start="696" data-end="791">Display real-time error messages on product and cart pages for quantity violations.</li>
<li data-section-id="ejbdjl" data-start="792" data-end="854">Fully customize warning messages using shortcodes.</li>
<li data-section-id="12wmrby" data-start="855" data-end="926">Hide product price or entire product from restricted users.</li>
<li data-section-id="1ijfzil" data-start="927" data-end="999">Create multiple rules for different user roles or customers.</li>
</ul>
<div class="wccom-product-add-to-cart-button wccom-product-primary-action-button"><a class="wccom-button single_add_to_cart_button is-style-primary is-large" style="width: 20%" href="/products/restrict-product-purchases/?add-to-cart=18734005231453&redirect-to-checkout=1" data-tracks-locale="en_US" data-tracks-position="product_main_cta" data-tracks-is_paid="1" data-tracks-source="buy-now-button" data-tracks-is_trending="0" data-tracks-is_freemium="0" data-tracks-used_currency="USD" data-tracks-subscription_plan="__default" data-tracks-product-id="18734005231453" data-tracks-is-business-service="0" data-tracks-page_type="product">Buy Now</a></div>
<hr />
<h2>Restrict Purchases by User Role, Specific Customers, and Quantity Rules</h2>
 
Sometimes you need to restrict certain products for user roles. This plugin makes it easy. 
Once installed, you’ll find a new “Purchase Restriction” tab under WooCommerce settings. From there, you can create unlimited rules to control product visibility and purchase access based on
<ul>
<li style="font-weight: 400">User roles (like wholesale customers, members, or logged-in users)</li>
<li style="font-weight: 400">Specific selected user role </li>
<li>Specific selected individual user</li>
<li style="font-weight: 400">Product categories or types</li>
<li style="font-weight: 400"> minimum product order quantity rules</li>
</ul>
If a user doesn’t meet the conditions, they won’t see the Add to Cart button, price, or even the product itself (based on your settings). You can also set custom messages for restricted users.
Perfect for B2B stores, membership-based shops, and anyone who wants more control over who buys what.
Purchase Restriction by User Role 
with woocommerce restricted products. You can easily manage purchase access for customers, administrators, authors, and other user roles through a simple interface that lets you activate, edit, or delete rules as needed. 

<img class="alignnone size-medium wp-image-18734005242450" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_13_411.png?w=896" alt="Restrict Product Purchase Rules" width="896" height="454" />
<h2>Conditional Purchase Rules</h2>
With the WooCommerce Restriction Rules plugin, you have full control over who can buy what in your store. Set minimum purchase quantities for specific products or categories and define which user roles or specific individual users are allowed to access these products. You can easily manage which users can purchase certain items and enforce specific quantity requirements for them.
<img class="alignnone size-large wp-image-18734006112181" src="https://woocommerce.com/wp-content/uploads/2025/05/Easily-create-conditional-purchase-rules-for-products-and-categories.-Select-whether-the-rule-applies-to-specific-user-roles-or-individual-users-and-set-minimum-quantity-requirements.png?w=980" alt="Easily create conditional purchase rules for products and categories. Select whether the rule applies to specific user roles or individual users, and set minimum quantity requirements." width="980" height="460" />
Purchase Access Control 
Non selected users lose the ability to buy restricted products because the Add to Cart directive and quantity tool disappear while showing the “You are not allowed to purchase this product” message.
<img class="alignnone size-medium wp-image-18734005242453" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_17_49.png?w=896" alt="Purchase Access Control" width="896" height="454" />
Minimum product order quantities
This plugin allows If a user tries to purchase less than the minimum quantity set by the store admin, an error message will appear directly on the product page. This ensures that customers meet the required quantity before they can add the product to their cart.
<img class="alignnone size-medium wp-image-18734005242635" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.05.01-01_00_37.png?w=896" alt="" width="896" height="454" />
Cart and Checkout Quantity Validation 
You can set custom messages to show on the cart and checkout page for customers who buy less than the quantity you set.
<img class="alignnone size-medium wp-image-18734005242452" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_19_07.png?w=896" alt="Enforce Minimum Order Quantities" width="896" height="454" />
Checkout page <img class="alignnone size-medium wp-image-18734005242451" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_19_39.png?w=896" alt="" width="896" height="454" />
Customizable Error Messages 
You can use the Restrict Product Purchases plugin to modify all warning messages that appear on product and cart pages.
<img class="alignnone size-medium wp-image-18734005242647" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.05.01-01_02_32.png?w=896" alt="Customizable Error Messages" width="896" height="454" />
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li data-section-id="ryff1k" data-start="122" data-end="229">Control who can buy specific products and limit how many items each user can purchase in order.</li>
<li data-section-id="7zu4tj" data-start="230" data-end="312">Stop unauthorized users from accessing restricted or private products.</li>
<li data-section-id="1ksjdls" data-start="313" data-end="411">Show clear restriction messages so customers instantly understand why they cannot buy.</li>
<li data-section-id="1f01iqy" data-start="412" data-end="492">Apply purchase rules to specific user roles or individual customers.</li>
<li data-section-id="1kypgif" data-start="493" data-end="561">Prevent unwanted or incorrect orders before they are placed.</li>
<li data-section-id="11xpp5a" data-start="562" data-end="641">Protect exclusive or limited products from being purchased by everyone.</li>
<li data-section-id="15lwe2d" data-start="642" data-end="726">Reduce manual work by automatically applying purchase restriction rules.</li>
<li data-section-id="fytx05" data-start="727" data-end="812">Improve wholesale and B2B sales by controlling who can place bulk orders.</li>
<li data-section-id="1ewi0w2" data-start="813" data-end="900">Reduce customer support requests by clearly defining purchase availability.</li>
<li data-section-id="bltfeg" data-start="901" data-end="987">Manage bulk purchasing limits and avoid over-ordering from specific users.</li>
</ul>
<h2 data-section-id="xucuav" data-start="119" data-end="146">Use Cases</h2>
<ul class="wccom-tick-list-secondary">
<li data-section-id="s8bwom" data-start="147" data-end="201">Restrict products for wholesale customers only</li>
<li data-section-id="1wor828" data-start="202" data-end="254">Allow purchases only for specific user roles</li>
<li data-section-id="1j0e0hq" data-start="255" data-end="316">Limit product access to selected individual customers</li>
<li data-section-id="19i3cso" data-start="317" data-end="377">Sell exclusive or private products to selected users</li>
<li data-section-id="19dxy12" data-start="378" data-end="437">Control bulk order quantities for certain customers</li>
<li data-section-id="lq2ioh" data-start="438" data-end="491">Prevent retail users from buying B2B products</li>
<li data-section-id="1viddqi" data-start="492" data-end="539">Offer special products to VIP customers</li>
<li data-section-id="1j8tzlk" data-start="540" data-end="603">Restrict limited stock products to eligible buyers only</li>
<li data-section-id="17g85yc" data-start="604" data-end="669">Create private catalog products not available to everyone</li>
<li data-section-id="1qnsmbs" data-start="670" data-end="721">Apply purchase limits for high-demand items</li>
</ul>
<div class="wccom-product-add-to-cart-button wccom-product-primary-action-button"><a class="wccom-button single_add_to_cart_button is-style-primary is-large" style="width: 20%" href="/products/restrict-product-purchases/?add-to-cart=18734005231453&redirect-to-checkout=1" data-tracks-locale="en_US" data-tracks-position="product_main_cta" data-tracks-is_paid="1" data-tracks-source="buy-now-button" data-tracks-is_trending="0" data-tracks-is_freemium="0" data-tracks-used_currency="USD" data-tracks-subscription_plan="__default" data-tracks-product-id="18734005231453" data-tracks-is-business-service="0" data-tracks-page_type="product">Buy Now</a></div>

Restrict Product Purchases

Restrict Product Purchase for WooCommerce lets you limit product access by user role or membership plan. Only users with specific access can view or purchase restricted products.

Products Visibility by User Roles vs Restrict Product Purchases