Products Visibility by User Roles extension enables you to hide products and categories for specific user roles. You can manage visibility for multiple user roles, and display a custom error message or redirect to another URL when a user tries to access a restricted product or category.
You can also manage visibility for guest users, and choose to allow/disallow Google to rank the restricted pages. The products will remain hidden from shop, categories, search, and other listing pages.
  
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" />
<div class="woo-sc-box normal">Product Visibility by User Role is available in our <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B extension for WooCommerce</a> – an ultimate B2B & B2C wholesale solution.</div>
<div class="woo-sc-box normal">Want to hide variations by user roles as well? Checkout our <a href="https://woocommerce.com/products/hide-variations-by-user-roles/">Variations visibility by user roles extension</a>.</div>
<h2>Show or hide products by user role</h2>
WooCommerce Hide Products Visibility by User Role offers two ways to manage your catalog visibility:
<h4>1)  Hide Products</h4>
With the “Hide” feature, you can choose to hide selected products and categories from specific user roles and guests. For example, if you choose to hide product A and category B from general customers, they will remain hidden for general customers only whereas the other users will be able to view them.
<h4>2)  Show (Assign) Products</h4>
Instead of hiding, you can choose to “Show” i.e., assign products and categories from specific user roles and guests. By using this feature, you can limit the catalog visibility for any user role. No other products will be visible except the ones you have assigned them.
For example, If you choose to show product A and category B to wholesale customers, they will remain visible to wholesale customers only whereas all other products and categories will no longer be displayed. At the same time, by using the “global visibility” settings you can hide product A and category B from guests and all registered customers. This will make product A and category B explicit to wholesale user role only.
<img class="alignnone size-full wp-image-5821911" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-hide-product.png" alt="WooCommerce hide product" width="734" height="1240" />
<h2>Show custom message or redirect to another link:</h2>
The extension comes with 2 different redirection modes that allow you to redirect users to another URL or show them a custom message.  You customize different error messages and redirection links for different user roles.
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<h2>Global settings to hide products for guests & registered users</h2>
You can hide products and categories from guests and registered users. This global WooCommerce hide product feature comes in handy when you want to hide your entire store or specific products from guests and all registered users irrespective of their user role.
<img class="alignnone size-full wp-image-5821916" src="https://woocommerce.com/wp-content/uploads/2020/02/WooCommerce-Hide-Product-Global-Options.png" alt="" width="761" height="1150" />
<h2>Allow search engines to rank your pages</h2>
You can choose to allow/disallow search engines to crawl and rank your private products and categories that are restricted for guest users.
<h2>FAQs:</h2>
Can I hide the entire catalog from guest users?
Yes, you can hide the entire catalog from guest users.
Can I hide the complete category from guest users?
Yes, you can hide the category and its products. Please note the category links will may remain visible, however, when a restricted user will click on those, they will see the restriction message that the category is not available for them.
Can I show a specific product or category to retailers only and keep it hidden for everyone else? How do we do that?
Yes, You can assign a specific product or category to 1 or more user roles and keep it hidden for the other registered and guest users. See the <a href="https://woocommerce.com/document/products-visibility-by-user-roles/">documentation</a> on how to do this.
The hidden products will no longer be visible in the shop, categories, and search result pages?
Yes, the hidden products will no longer be displayed in listing and search result pages. If a customer accesses it with a direct link, a custom error message will be displayed. However, in some cases, you might need to remove them manually from your menu.

Products Visibility by User Roles

Manage catalog visibility based on user roles.

<h2>Smart Product, Payment & Shipping Controls Without Complexity</h2>
Take command of your store’s experience with precision rules that automatically:
<ul>
<li>Show/hide products, prices, or add-to-cart buttons based on who’s shopping.</li>
<li>Restrict payment and shipping methods by order value, customer type, or location.</li>
<li>Personalize displays without touching code – configure once and forget.</li>
</ul>
Eliminate checkout friction and create tailored shopping journeys for every visitor.
<h3>How It Works</h3>
Visibility Vault intelligently adjusts your store in real-time by analyzing three core aspects of each visitor:
<ol start="1">
<li>Customer Identity 
The system first identifies who is shopping, whether it’s a guest visitor, a specific registered customer, or a user belonging to particular roles like wholesalers or VIP members. This allows you to create rules like hiding prices from guests or showing exclusive products only to premium subscribers.</li>
<li>Geographic Location 
Using accurate geolocation data, Visibility Vault detects each customer’s country automatically. This enables geographic restrictions, letting you hide certain products in specific markets or offer location-based payment methods.</li>
<li>Shopping Context 
The plugin continuously monitors what customers have in their carts – including order value, product categories, and item quantities. This allows dynamic adjustments like disabling payment options for low-value orders.</li>
</ol>
The system combines these data points to enforce your rules precisely, creating a seamless, personalized shopping experience while maintaining your business requirements behind the scenes. All this happens automatically after your initial setup – no manual intervention needed.
<h3>Features</h3>
<ol start="1">
<li>Role-Based Catalog Control 
Hide/show entire product categories or individual items for different user roles (e.g., display wholesale-only products, hide clearance items from VIPs).</li>
<li>Geo-Targeted Catalog Control 
Automatically show/hide products by country (e.g., comply with regional regulations, run country-specific promotions).</li>
<li>Smart Button Replacement 
Transform “Add to Cart” into custom actions (e.g., “Get Quote” for B2B users, “Pre-Order Now” for coming soon items).</li>
<li>Cart-Adaptive Payment Gateways 
Dynamically enable/disable payment methods based on cart value (e.g., block COD for orders under $50) or product types.</li>
<li>Cart-Adaptive Shipping Methods Restrict shipping methods based on order total, customer role, product type, or location (e.g., disable free shipping below $100).</li>
<li>VIP-Exclusive Access 
Create private product collections visible only to specific customer tiers (e.g., early access for “Gold Member” users).</li>
<li>Bulk Category Restrictions 
Apply visibility rules to entire product categories or tags with one click (e.g., hide “Seasonal” category after holidays).</li>
<li>Time-Limited Visibility 
Schedule product displays (e.g., hide Black Friday deals post-event) using start/end dates.</li>
<li>Conflict Resolution System 
Priority-based rule hierarchy ensures correct application (e.g., country restrictions override user role exceptions).</li>
</ol>
Rule Based Catalog Management
Create and manage multiple rules to restrict products, prices, or add-to-cart buttons by user roles, specific customers, and countries. Configure each rule to hide entire products, only prices, or just buttons, with flexible targeting across individual products, categories, or global settings.
<img class="alignnone size-medium wp-image-18734005536105" alt="" /> <img class="alignnone size-medium wp-image-18734005536117" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-1_126954.png?w=896" alt="" width="896" height="362" />
<h3>Hide Entire Product</h3>
Tailor your store’s catalog by completely hiding products from specific countries. Ensure customers only see items available in their region, reducing confusion and improving conversion rates.
When creating a “Restrict Product” rule, you can:
<ul>
<li>Select countries where the rule should apply – choose specific nations or apply globally</li>
<li>Choose to either show (whitelist) or hide (blacklist) selected products</li>
<li>Target by user roles (e.g., wholesalers) or specific customer accounts</li>
<li>Apply to individual products, entire categories, product tags, or brands</li>
<li>Set custom messages for restricted users or redirect them to another page</li>
</ul>
<img class="alignnone size-medium wp-image-18734005536214" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-2_778c88.png?w=721" alt="" width="721" height="843" />
<h3>Control Price & Add to Cart Button Visibility</h3>
Precisely manage which customers can view prices or checkout options. Hide sensitive pricing from competitors or show member-exclusive deals while replacing restricted elements with custom messages or alternative actions.
<h4 class="ds-markdown-paragraph">Configuration Options:</h4>
<ul>
<li>Hide prices and/or add to cart buttons</li>
<li>Replace with:
<ul>
<li>Custom text (e.g., “Login to view price”)</li>
<li>Alternative buttons (e.g., “Request Quote”) with custom URLs</li>
<li>Complete removal (show blank space</li>
</ul>
</li>
</ul>
<h4>Scenario 1: Geo-Based Price Masking</h4>
Description:
Prevent price scraping by hiding prices in competitor-heavy regions, while showing them in target markets.
Rule Configuration:
<ul>
<li>Target: Countries = [China, Germany]</li>
<li>Actions:
<ul>
<li>Hide Price → Show “Request Quote” button (links to contact form)</li>
<li>Remove Add-to-Cart</li>
</ul>
</li>
<li>Scope: High-margin product categories</li>
</ul>
<h4>Scenario 2: “Contact Us” for Custom Orders</h4>
Description:
Your products require customization (e.g., engraved jewelry, bulk quotes) and can’t be bought directly.
Rule Configuration:
<ul>
<li>Target: Products = [Customizable Items]</li>
<li>Actions:
<ul>
<li>Keep Price Hidden</li>
<li>Replace Add to Cart with:
<ul>
<li>Button Text: “Request Quote”</li>
<li>Link: <code>/quote-form</code></li>
</ul>
</li>
</ul>
</li>
<li>Scope: Specific products requiring customization</li>
</ul>
<img class="alignnone size-medium wp-image-18734005537991" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-5.png?w=896" alt="" width="896" height="525" />
<h3>General Payment Method Settings</h3>
Configure default payment gateway availability that applies when no specific restriction rules are met. This serves as your store-wide baseline, allowing you to globally enable or disable payment options like PayPal, credit cards, or bank transfers. These settings are ideal for temporary maintenance (e.g., disabling COD during holidays) or establishing fallback behavior. Changes here affect all customers unless overridden by higher-priority restriction rules.
<img class="alignnone size-medium wp-image-18734005536277" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-3.png?w=893" alt="" width="893" height="356" />
<h3>Payment Method Restrictions</h3>
Create advanced rules to dynamically control payment options based on real-time conditions. Restrict gateways by:
<ul>
<li>Order value: Disable premium options for small orders</li>
<li>Customer location: Block high-risk payment methods in fraud-prone regions</li>
<li>User Status:Display wholesale payment methods only to approved business accounts</li>
</ul>
Each rule can combine multiple conditions (e.g., disable COD for international orders under $100). Rules use a priority system (1-10) where lower numbers override higher ones when conflicts occur, giving you precise control over which payment methods appear in different scenarios.
<img class="alignnone size-medium wp-image-18734005536289" src="https://woocommerce.com/wp-content/uploads/2025/07/edr-vis-4.png?w=896" alt="" width="896" height="746" />
<h3>Shipping Method Restrictions</h3>
Build flexible rules that automatically adjust available shipping options based on real-time cart, user, and location conditions. Restrict shipping methods by:
Order value: Disable free shipping for low-value carts (e.g., hide “Free Shipping” for orders under $75).
Customer location: Block specific methods in restricted regions (e.g., hide “Express Delivery” for remote areas or non-serviceable countries).
User status: Show premium delivery services only to logged-in members or VIP users (e.g., “Same-Day Delivery” for Gold members only).
Products in cart:  Automatically disable shipping methods whenever certain products are added to the cart. Example: If a fragile item is in the cart, hide “Standard Shipping” and force “Secure Packaging Shipping”.
Each rule can combine multiple conditions (e.g., disable “Free Shipping” for guest users ordering restricted products in international regions). Like payment rules, shipping rules also use a priority system (1–10) where lower numbers override higher ones, giving you full control over how shipping options appear in different scenarios.
<img class="alignnone size-medium wp-image-18734005950389" src="https://woocommerce.com/wp-content/uploads/2025/07/shipping-method-rule.png?w=746" alt="" width="746" height="727" />

Visibility Vault

Customize store displays by hiding products, prices, or add-to-cart buttons. Control payment and shipping methods by customer group, location, or order value.

Products Visibility by User Roles vs Visibility Vault