<ul class="wccom-tick-list-primary">
<li data-section-id="1fv8xgz" data-start="113" data-end="219">Manage product purchases according to user roles through an easy-to-set restriction interface.</li>
<li data-section-id="1xqqher" data-start="220" data-end="331">Create rules based on WooCommerce user roles, product types, quantity limits, and shipping classes.</li>
<li data-section-id="alseem" data-start="332" data-end="401">Apply purchase restrictions to specific individual users.</li>
<li data-section-id="ylhsx1" data-start="402" data-end="513">Disable Add to Cart and quantity options for unauthorized users and show clear restriction notices.</li>
<li data-section-id="rl5w2q" data-start="514" data-end="605">Set minimum order quantities per user role for selected products or categories.</li>
<li data-section-id="19iao7f" data-start="606" data-end="695">Restrict purchases by product categories, specific products, or shipping classes.</li>
<li data-section-id="1w07wg9" data-start="696" data-end="791">Display real-time error messages on product and cart pages for quantity violations.</li>
<li data-section-id="ejbdjl" data-start="792" data-end="854">Fully customize warning messages using shortcodes.</li>
<li data-section-id="12wmrby" data-start="855" data-end="926">Hide product price from restricted users.</li>
<li data-section-id="1ijfzil" data-start="927" data-end="999">Create multiple rules for different user roles or customers.</li>
</ul>
<div class="wccom-product-add-to-cart-button wccom-product-primary-action-button"><a class="wccom-button single_add_to_cart_button is-style-primary is-large" style="width: 20%" href="/products/restrict-product-purchases/?add-to-cart=18734005231453&redirect-to-checkout=1" data-tracks-locale="en_US" data-tracks-position="product_main_cta" data-tracks-is_paid="1" data-tracks-source="buy-now-button" data-tracks-is_trending="0" data-tracks-is_freemium="0" data-tracks-used_currency="USD" data-tracks-subscription_plan="__default" data-tracks-product-id="18734005231453" data-tracks-is-business-service="0" data-tracks-page_type="product">Buy Now</a></div>
<hr />
<h2>Restrict Purchases by User Role, Specific Customers, and Quantity Rules</h2>
 
Sometimes you need to restrict certain products for user roles. This plugin makes it easy. 
Once installed, you’ll find a new “Purchase Restriction” tab under WooCommerce settings. From there, you can create unlimited rules to control product visibility and purchase access based on
<ul>
<li style="font-weight: 400">User roles (like wholesale customers, members, or logged-in users)</li>
<li style="font-weight: 400">Specific selected user role </li>
<li>Specific selected individual user</li>
<li style="font-weight: 400">Product categories or types</li>
<li style="font-weight: 400"> minimum product order quantity rules</li>
</ul>
If a user doesn’t meet the conditions, they won’t see the Add to Cart button, price, or even the product itself (based on your settings). You can also set custom messages for restricted users.
Perfect for B2B stores, membership-based shops, and anyone who wants more control over who buys what.
Purchase Restriction by User Role 
with woocommerce restricted products. You can easily manage purchase access for customers, administrators, authors, and other user roles through a simple interface that lets you activate, edit, or delete rules as needed. 

<img class="alignnone size-medium wp-image-18734005242450" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_13_411.png?w=896" alt="Restrict Product Purchase Rules" width="896" height="454" />
<h2>Conditional Purchase Rules</h2>
With the WooCommerce Restriction Rules plugin, you have full control over who can buy what in your store. Set minimum purchase quantities for specific products or categories and define which user roles or specific individual users are allowed to access these products. You can easily manage which users can purchase certain items and enforce specific quantity requirements for them.
<img class="alignnone size-large wp-image-18734006112181" src="https://woocommerce.com/wp-content/uploads/2025/05/Easily-create-conditional-purchase-rules-for-products-and-categories.-Select-whether-the-rule-applies-to-specific-user-roles-or-individual-users-and-set-minimum-quantity-requirements.png?w=980" alt="Easily create conditional purchase rules for products and categories. Select whether the rule applies to specific user roles or individual users, and set minimum quantity requirements." width="980" height="460" />
Purchase Access Control 
Non selected users lose the ability to buy restricted products because the Add to Cart directive and quantity tool disappear while showing the “You are not allowed to purchase this product” message.
<img class="alignnone size-medium wp-image-18734005242453" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_17_49.png?w=896" alt="Purchase Access Control" width="896" height="454" />
Minimum product order quantities
This plugin allows If a user tries to purchase less than the minimum quantity set by the store admin, an error message will appear directly on the product page. This ensures that customers meet the required quantity before they can add the product to their cart.
<img class="alignnone size-medium wp-image-18734005242635" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.05.01-01_00_37.png?w=896" alt="" width="896" height="454" />
Cart and Checkout Quantity Validation 
You can set custom messages to show on the cart and checkout page for customers who buy less than the quantity you set.
<img class="alignnone size-medium wp-image-18734005242452" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_19_07.png?w=896" alt="Enforce Minimum Order Quantities" width="896" height="454" />
Checkout page <img class="alignnone size-medium wp-image-18734005242451" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.04.30-20_19_39.png?w=896" alt="" width="896" height="454" />
Customizable Error Messages 
You can use the Restrict Product Purchases plugin to modify all warning messages that appear on product and cart pages.
<img class="alignnone size-medium wp-image-18734005242647" src="https://woocommerce.com/wp-content/uploads/2025/04/screenshot-nexolistech.com-2025.05.01-01_02_32.png?w=896" alt="Customizable Error Messages" width="896" height="454" />
<h2>Benefits</h2>
<ul class="wccom-tick-list-secondary">
<li data-section-id="ryff1k" data-start="122" data-end="229">Control who can buy specific products and limit how many items each user can purchase in order.</li>
<li data-section-id="7zu4tj" data-start="230" data-end="312">Stop unauthorized users from accessing restricted or private products.</li>
<li data-section-id="1ksjdls" data-start="313" data-end="411">Show clear restriction messages so customers instantly understand why they cannot buy.</li>
<li data-section-id="1f01iqy" data-start="412" data-end="492">Apply purchase rules to specific user roles or individual customers.</li>
<li data-section-id="1kypgif" data-start="493" data-end="561">Prevent unwanted or incorrect orders before they are placed.</li>
<li data-section-id="11xpp5a" data-start="562" data-end="641">Protect exclusive or limited products from being purchased by everyone.</li>
<li data-section-id="15lwe2d" data-start="642" data-end="726">Reduce manual work by automatically applying purchase restriction rules.</li>
<li data-section-id="fytx05" data-start="727" data-end="812">Improve wholesale and B2B sales by controlling who can place bulk orders.</li>
<li data-section-id="1ewi0w2" data-start="813" data-end="900">Reduce customer support requests by clearly defining purchase availability.</li>
<li data-section-id="bltfeg" data-start="901" data-end="987">Manage bulk purchasing limits and avoid over-ordering from specific users.</li>
</ul>
<h2 data-section-id="xucuav" data-start="119" data-end="146">Use Cases</h2>
<ul class="wccom-tick-list-secondary">
<li data-section-id="s8bwom" data-start="147" data-end="201">Restrict products for wholesale customers only</li>
<li data-section-id="1wor828" data-start="202" data-end="254">Allow purchases only for specific user roles</li>
<li data-section-id="1j0e0hq" data-start="255" data-end="316">Limit product access to selected individual customers</li>
<li data-section-id="19i3cso" data-start="317" data-end="377">Sell exclusive or private products to selected users</li>
<li data-section-id="19dxy12" data-start="378" data-end="437">Control bulk order quantities for certain customers</li>
<li data-section-id="lq2ioh" data-start="438" data-end="491">Prevent retail users from buying B2B products</li>
<li data-section-id="1viddqi" data-start="492" data-end="539">Offer special products to VIP customers</li>
<li data-section-id="1j8tzlk" data-start="540" data-end="603">Restrict limited stock products to eligible buyers only</li>
<li data-section-id="17g85yc" data-start="604" data-end="669">Create private catalog products not available to everyone</li>
<li data-section-id="1qnsmbs" data-start="670" data-end="721">Apply purchase limits for high-demand items</li>
</ul>
<div class="wccom-product-add-to-cart-button wccom-product-primary-action-button"><a class="wccom-button single_add_to_cart_button is-style-primary is-large" style="width: 20%" href="/products/restrict-product-purchases/?add-to-cart=18734005231453&redirect-to-checkout=1" data-tracks-locale="en_US" data-tracks-position="product_main_cta" data-tracks-is_paid="1" data-tracks-source="buy-now-button" data-tracks-is_trending="0" data-tracks-is_freemium="0" data-tracks-used_currency="USD" data-tracks-subscription_plan="__default" data-tracks-product-id="18734005231453" data-tracks-is-business-service="0" data-tracks-page_type="product">Buy Now</a></div>

Restrict Product Purchases

Restrict Product Purchase for WooCommerce lets you limit product access by user role or membership plan. Only users with specific access can view or purchase restricted products.

Andrew Munro / AffiliateWP

Drew Strojny

dwestendorf

Matt Button

rusuandreirobert

Julian Foo

Lucas Mansur

Webby Scots

Jake Paul

Patrik Bóna

<a href="https://memberful.com/" rel="nofollow ugc">Memberful</a> is a best-in-class membership software and WordPress plugin used by some of the web’s biggest creators, publishers, and independent media companies.
Generate reliable, recurring revenue by selling subscription plans while protecting access to your content. Memberful allows you to maintain full control and ownership of your audience, your brand, and your business.
<h3>Protect Content</h3>
<ul>
<li>Protect members-only content and select which subscribers get access to gated areas of your website using server-side content protection.</li>
<li>Restrict access to content based on membership level and protect specific posts or pages right from your WordPress edit screen.</li>
<li>Manage access to media including blog articles, in-house newsletters, private podcasts, protected downloads, and more.</li>
</ul>
<h3>Integrations</h3>
<ul>
<li>Built-in integrations with popular third-party services including Mailchimp, Discord, ConvertKit, Klaviyo, and Google Analytics.</li>
<li>Add new custom applications or develop your own using the Memberful API.</li>
<li>Utilize webhooks to trigger when important events happen on your site, such as when a member changes their payment/tax details.</li>
<li>Integrate with popular ad providers to disable ads based on user subscription plans and user status.</li>
</ul>
<h3>Membership Management</h3>
<ul>
<li>Automatically sync your Memberful membership data to WordPress or import a list of your existing members.</li>
<li>Add multiple staff users and manage their account permissions.</li>
<li>Utilize built-in analytics dashboards to monitor and grow your business.</li>
</ul>
<h3>Payment and Plans</h3>
<ul>
<li>Easily accept payments through your Stripe account.</li>
<li>Streamlined member checkout process with Single-Sign-On (SSO) and Apple & Google Pay integration.</li>
<li>Create multiple membership plans and upgrades to allow tiered access to different areas of your website.</li>
<li>Discounts, Referrals, and Retention bonuses to incentivize sign-ups and membership upgrades.</li>
<li>Enable automatic tax calculations based on where you and your members are located.</li>
</ul>

Memberful – Membership Plugin

I've been using Memberful for several years now. One of the things I like about them most is that they're focused on constantly making the service better without constantly adding new features and making it bloated and difficult to use. I use Memberful for my Homeowners Association (HOA) site where all members are free (yes, Memberful supports that!). I also use it for a membership site that requires a subscription to access premium content. It works perfectly for my needs and it's easy to use shortcodes and functions. For example, I use functions on template pages to show and hide certain information depending on if they're logged in or not, and also what level of membership they have. Additionally, it fully integrates with Discourse, which is what I use for my forum. I love this service!

Everything you need!

Sell memberships and restrict access to content with WordPress and Memberful.

Restrict Product Purchases vs Memberful – Membership Plugin