<p>Role Based Analytics for WooCommerce brings User Role reporting into WooCommerce Analytics so you can compare customer groups, review guest checkout performance, view the customers behind each role, and reduce manual spreadsheet work.</p>
<p>Bring User Role reporting into WooCommerce Analytics so you can compare customer groups, review guest checkout performance, view the customers behind each role, and reduce manual spreadsheet work. It works with any User Role already available on your store, including roles from plugins or custom code that you use to group customers, such as wholesale, B2B, B2C, membership, VIP, retail, or other customer groups.</p>
<h2>What you’ll get</h2>
<p>With Role Based Analytics for WooCommerce, you gain access to role-based reporting tools inside WooCommerce Analytics:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Dedicated User Roles report:</strong> Review role-level performance in one place with cards, charts, tables, comparisons, and export support.</li>
<li><strong>Customer drilldown:</strong> Click a role to view the customers behind that customer group on the same screen.</li>
<li><strong>User Role filters across WooCommerce Analytics:</strong> Filter WooCommerce Analytics reports, including the Customers page, by User Role, guest customer, custom role, or role alias.</li>
<li><strong>Role comparison:</strong> Compare customer groups across orders, customers, sales, returns, and average order value.</li>
<li><strong>Guest checkout reporting:</strong> Analyze non-registered customer activity as its own reporting group.</li>
<li><strong>User Role table data:</strong> View User Role data directly in WooCommerce Analytics report tables.</li>
<li><strong>User Role Aliases:</strong> Group related roles under one reporting label for cleaner grouped reporting.</li>
<li><strong>Role-based CSV exports:</strong> Export filtered User Role data to CSV when you need deeper analysis.</li>
</ul>
<p><img class="wp-image-18734006578957 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/07/wholesale-b2b-sales-report-woocommerce.jpg?w=896" alt="Wholesale and B2B sales report for WooCommerce showing User Role reporting insights for customer groups" /></p>
<h2>Scale your business</h2>
<p>Use User Role reporting to make faster decisions about customer groups, reduce manual spreadsheet work, and see which roles are driving orders, revenue, and guest checkout activity. Use these insights to:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Improve customer targeting:</strong> Better understand which customer groups drive the most orders and revenue so you can focus outreach and promotions where they matter most.</li>
<li><strong>Maximize reporting ROI:</strong> Use role-based analytics to replace manual spreadsheet work and spend more time acting on the results.</li>
<li><strong>Review customer behavior:</strong> See how registered customers and guest checkout customers perform so you can tailor your reporting and follow-up strategy.</li>
<li><strong>Make informed decisions:</strong> Compare customer groups with confidence instead of relying on blended totals or guesswork.</li>
<li><strong>Spot growth opportunities:</strong> Identify which User Roles, products, and categories are performing best and where attention is needed.</li>
</ul>
<div class="woo-sc-box normal  success ">
<h2>Happy Customer Review</h2>
<blockquote><p>“We were looking for a solution to get analytics of the different user roles we have in WooCommerce (b2c and different b2b-roles). I tested different plugins of which “Role Based Analytics” was the best integrated one in the WooCommerce environment. You still use the same reports as before but get the opportunity to show the stats by <strong>user-role</strong>. Also it creates dashboard widgets with the most important stats which helps a lot! At the beginning we had some functionalities that we were missing but the support-team integrated them within days and the <strong>support</strong> in generel is phenomenal! So thank you so much for that <strong>beautiful solution and the great support!</strong> This is how it should be done by all plugin-developers!”</p></blockquote>
<p><strong>Note:</strong> We are currently collecting verified reviews from our users. Once enough feedback has been submitted, reviews will automatically appear in the public <strong>Reviews</strong> section of this page.</p>
</div>
<h2>Identify top-performing customer groups</h2>
<p>Get a quick overview of your top-performing User Roles and how they contribute to orders, revenue, returns, and average order value. Use these insights to:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Spot high-revenue groups:</strong> See which customer groups drive the most revenue and orders.</li>
<li><strong>Compare sales performance:</strong> Review how each User Role performs across different reporting periods.</li>
<li><strong>Track average order value:</strong> Identify customer groups with stronger order value.</li>
<li><strong>Review guest checkout performance:</strong> Compare guest checkout activity with registered customer groups.</li>
<li><strong>Find follow-up opportunities:</strong> See which customer groups may need retention, outreach, or account review.</li>
</ul>
<h2>Dig deeper using comparisons across metrics</h2>
<p>This plugin is built for total flexibility and automatically detects every User Role active on your store—no manual setup required. It works instantly with roles created by third-party membership, B2B, or wholesale plugins.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Wholesale & B2B segments:</strong> For instance, if you use a wholesale plugin, you can instantly see exactly how much your high-volume buyers contribute to your net sales.</li>
<li><strong>Custom segments:</strong> Whether you have a role for “B2B,” “B2C,” or “Affiliates,” the data is automatically available for custom user role reporting.</li>
<li><strong>Gross sales:</strong> Compare gross sales across customer groups.</li>
<li><strong>Returns:</strong> Track returns by User Role.</li>
<li><strong>Net sales:</strong> Understand net sales performance by customer group.</li>
<li><strong>Total sales:</strong> Compare total sales across customer group.</li>
<li><strong>Average order value:</strong> Identify customer group with stronger average order value.</li>
</ul>
<h2>View customers behind each customer segment</h2>
<p>Role-level totals show performance. Customer drilldown shows who is behind the performance.</p>
<p>From the User Roles report, click a role to view the customers associated with that customer group on the same screen. This helps you move from role-level totals to customer-level context without leaving the report.</p>
<h2>Compare registered and guest checkout customers</h2>
<p>Guest checkout customers are included as their own reporting group, making it easier to compare registered and non-registered customer performance.</p>
<p>Use Guest reporting to understand:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Guest revenue:</strong> See how much revenue comes from guest checkout customers.</li>
<li><strong>Guest buying behavior:</strong> Review which products and categories guest checkout customers buy.</li>
<li><strong>Registered vs guest comparison:</strong> Compare guest activity with logged-in customer groups.</li>
<li><strong>Alias planning:</strong> Decide whether guest checkout activity should be grouped with another reporting segment using User Role Aliases.</li>
</ul>
<h2>Simplify complex reporting with Role Aliases</h2>
<p>Running a complex store shouldn’t mean looking at messy reports. If your backend is cluttered with multiple custom roles, use Role Aliases to bundle them into logical business segments. This simplifies your charts and exports without touching your actual store permissions, pricing, or checkout behavior.</p>
<h2>Export Customer Group reports</h2>
<p>When you need deeper analysis, export role-based reports with selected role context included.</p>
<p>Role-based exports reduce cleanup before sharing data with a team, client, or spreadsheet workflow.</p>
<h2>How to Get Started</h2>
<ol>
<li><strong>Purchase and download</strong> the Role Based Analytics for WooCommerce extension.</li>
<li><strong>Install and activate</strong> the .zip file in your WooCommerce store.</li>
<li><strong>Customize to your needs</strong> in the Analytics > Settings panel (optional).</li>
<li><strong>Open WooCommerce Analytics -> User Roles</strong> to view the User Roles report. You can also use the User Role filter on supported WooCommerce Analytics pages.</li>
</ol>
<p>That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.</p>
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<h2>Documentation</h2>
<p>Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.</p>
<h4><a href="https://woocommerce.com/document/role-based-analytics-for-woocommerce/" target="_blank" rel="noopener">View documentation</a></h4>
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<h2>Support</h2>
<p>If you have pre-sale questions or need help, get in touch with our friendly Support Engineers.</p>
<h4><a href="https://coderplus.co/contact/" target="_blank" rel="noopener">Get support</a></h4>
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Role Based Analytics

<div>
<div>Role Based Analytics for WooCommerce adds User Role Analytics to WooCommerce, providing clear insights into which customer groups drive orders, revenue, and guest checkout activity.</div>
</div>

wpazleen

Sabbir Sam

sambyte

wpxpertise

Function Deck

<p>Activity Guard is a free WordPress plugin that covers four things most plugins charge separately for: a complete activity log, an IP-based security firewall, a plugin vulnerability scanner, and WooCommerce abandoned cart analytics. Alerts go out in real time to Slack, Telegram, or email.</p>
<p>Most activity log plugins stop at logging. Most security plugins don’t touch WooCommerce. Activity Guard does all of it in one dashboard, so you’re not juggling four separate plugins or paying for features that should come standard.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/KXT0QcnFLOg?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p><a href="https://wpazleen.com/notifier-to-slack/" rel="nofollow ugc">Activity Guard Website</a> | <a href="https://wpazleen.com/docs/" rel="nofollow ugc">Documentation</a> | <a href="https://wpazleen.com/support/" rel="nofollow ugc">Pro Support</a></p>
<h3>What Makes Activity Guard Different</h3>
<p>Other free activity log plugins make you upgrade for Slack alerts, security scanning, or WooCommerce tracking. Activity Guard ships all of it for free, including Telegram notifications, IP firewall with emergency session shutdown, plugin CVE scanning, and WooCommerce incomplete-order analytics.</p>
<p>No other free plugin on WordPress.org combines these four in one place:</p>
<ul>
<li>Complete activity log with charts and visual summaries</li>
<li>IP firewall with manual blocking, CIDR ranges, and conditional rules</li>
<li>Plugin vulnerability scanner cross-referencing NVD, WPVulnerability.net, and the WPAzleen private API</li>
<li>WooCommerce analytics including abandoned cart recovery rate tracking</li>
</ul>
<h3>WordPress Activity Log</h3>
<p>Activity Guard records every meaningful change on your site, including the IP address, username, timestamp, and the exact change made. The log covers:</p>
<ul>
<li>User logins, logouts, and failed login attempts</li>
<li>User registrations, role changes, and profile edits</li>
<li>Pages, posts, and custom post types: create, edit, delete, status changes</li>
<li>Plugin and theme activations, deactivations, updates, and deletions</li>
<li>WordPress core settings and configuration changes</li>
<li>Menu, widget, and sidebar modifications</li>
<li>Email delivery tracking (email log)</li>
<li>Form submissions from Contact Form 7, SimpleForm, and others</li>
<li>Admin settings changes and debug log events</li>
<li>Cron job scheduling and background process tracking</li>
<li>Script modification and file change detection</li>
<li>Visitor traffic monitoring with an on/off toggle</li>
</ul>
<p>Visual charts summarize your audit log at a glance. No need to scroll through raw log tables to understand what’s happening on your site.</p>
<h3>Security Firewall and IP Blocking</h3>
<p>Activity Guard actively blocks threats rather than just recording them after the fact.</p>
<ul>
<li>IP blocking by manual entry, CIDR range, or conditional rule</li>
<li>Emergency shutdown: force-logout every active session on your site with one click</li>
<li>Cloudflare Turnstile login protection against bots and brute force attacks</li>
<li>Login rate limiting to stop credential-stuffing</li>
<li>Bot detection and automatic IP blocking</li>
<li>Restrict or fully disable XML-RPC access</li>
<li>Core file integrity scanner to detect unauthorized file changes</li>
<li>File integrity monitoring across plugins and themes</li>
<li>Block TOR network access</li>
<li>Block vulnerability scanner user agents</li>
<li>HTTP security headers: custom, logged, and enforced</li>
<li>WordPress version hiding</li>
<li>404 error tracking and suspicious HTTP request alerts</li>
<li>Admin dashboard visitor tracking</li>
<li>Cron job failure and site downtime monitoring</li>
</ul>
<p>The Emergency Shutdown feature is specific to Activity Guard: one click and every logged-in session on your site ends immediately. Useful when you detect a breach in progress and need everyone out now.</p>
<h3>Plugin Vulnerability Scanner</h3>
<p>Activity Guard scans every installed plugin and theme against multiple vulnerability databases before problems develop:</p>
<ul>
<li>Detect plugins with known CVEs across NVD, WPVulnerability.net, and the WPAzleen private API</li>
<li>Flag outdated plugins not compatible with your WordPress version</li>
<li>Identify abandoned plugins (not updated in over a year)</li>
<li>Warn about plugins with low install counts or poor ratings</li>
</ul>
<p>No other free activity log plugin on WordPress.org includes a built-in multi-database vulnerability scanner.</p>
<h3>WooCommerce Activity Log and Analytics</h3>
<p>Activity Guard logs every WooCommerce event and adds analytics built specifically for store owners.</p>
<p>Order tracking covers status changes, payments, refunds, and cancellations. You also get stock level changes and low-stock events, coupon creation and usage, product pricing edits, billing and shipping address updates, customer registration changes, and real-time shipping status updates.</p>
<p>The abandoned cart and incomplete-order analytics go further than basic logging. The dashboard shows checkout drop-off rates, recovery potential, recovery rate, and how customers interact with their carts before leaving. This helps you understand where revenue is being lost, not just that it was lost.</p>
<p>WooCommerce abandoned cart analytics with recovery rate tracking is included free. No competing free activity log plugin on WordPress.org provides this.</p>
<h3>Slack and Telegram Notifications</h3>
<p>Activity Guard sends alerts the moment a critical event occurs, across four channels:</p>
<ul>
<li>Slack: route alerts to any channel, tag specific users or groups with @mentions</li>
<li>Telegram: real-time activity and security alerts direct to your Telegram chat</li>
<li>Email: configurable per event type</li>
<li>Admin dashboard: in-panel notification view</li>
</ul>
<p>Events that trigger alerts include core file changes, plugin and theme updates (with the username that triggered the update), WooCommerce orders, payments, coupon usage, incomplete order follow-ups, product edits, stock changes, login and registration events, page and post changes, form submissions, and admin settings changes. A daily digest and weekly plugin download summary are also available.</p>
<p>You can schedule notifications for specific times and control exactly which events send alerts.</p>
<h3>Admin and Developer Tools</h3>
<ul>
<li>Maintenance mode toggle from the dashboard</li>
<li>Menu and widget change tracking</li>
<li>Plugin and theme activation and deactivation logs</li>
<li>Script modification detection</li>
<li>HTTP security header change logging</li>
<li>Debug log and fatal error detection</li>
<li>Email log: full delivery history for all outgoing WordPress emails</li>
<li>Contact Form 7 and SimpleForm integration alerts</li>
</ul>
<h3>Who Uses Activity Guard</h3>
<p>WooCommerce store owners use it to track every order, coupon, product change, and shipping event, and to recover revenue with abandoned cart analytics. Site administrators use it to know exactly who changed what, instantly log out suspicious users, and maintain a clean audit trail. Agencies and developers use it to monitor plugin updates, configuration changes, fatal errors, and debug logs across client sites. Security-focused admins use it to block IPs, scan for CVEs, monitor file integrity, and trigger emergency shutdowns. Multi-author sites use it to hold contributors accountable with full user activity logging and role-change tracking.</p>
<p>Join us: <a href="https://www.facebook.com/wpazleens" rel="nofollow ugc">Facebook</a> | <a href="https://www.youtube.com/channel/UCqR5SPvn6N2ZBq7AyYKfEnA" rel="nofollow ugc">YouTube</a> | <a href="https://x.com/wpazleen" rel="nofollow ugc">X / Twitter</a></p>
<h3>External Services</h3>
<h4>Slack Webhook Integration</h4>
<p>Activity Guard sends notifications to your Slack workspace using a Slack incoming webhook URL that you provide. To set one up:</p>
<ol>
<li>Create a Slack app or use an existing one</li>
<li>Enable Incoming Webhooks in the app settings</li>
<li>Add a webhook to your workspace</li>
<li>Paste the webhook URL into Activity Guard settings</li>
</ol>
<h4>Cloudflare Turnstile</h4>
<p>Activity Guard uses <a href="https://www.cloudflare.com/application-services/products/turnstile/" rel="nofollow ugc">Cloudflare Turnstile</a> for login bot protection. See Cloudflare’s <a href="https://www.cloudflare.com/application-services/products/turnstile/" rel="nofollow ugc">privacy policy</a> for details.</p>
<h4>Plugin Vulnerability Scanner – Data Sources</h4>
<ul>
<li>WordPress.org Plugin API: retrieves plugin metadata including latest version, last updated date, rating, and active install count. <a href="https://wordpress.org/about/privacy/" rel="ugc">Privacy Policy</a></li>
<li>WPAzleen API: private endpoint for known vulnerabilities by plugin and version. No sensitive data is transmitted. <a href="https://wpazleen.com/privacy-policy/" rel="nofollow ugc">Privacy Policy</a></li>
<li>WPVulnerability.net: public API for CVE-based vulnerability data. <a href="https://www.wpvulnerability.com/privacy/" rel="nofollow ugc">Privacy Policy</a></li>
<li>National Vulnerability Database (NVD): official CVE data from NIST. <a href="https://www.nist.gov/oism/site-privacy" rel="nofollow ugc">Privacy Policy</a></li>
</ul>
<p>All scans run locally using public metadata and vulnerability feeds. Activity Guard does not collect, store, or transmit any personal information during scans.</p>
<h4>Freemius</h4>
<p>Activity Guard uses the <a href="https://freemius.com/" rel="nofollow ugc">Freemius</a> SDK for optional telemetry. No data is collected by default. Data collection only starts after you explicitly confirm in the admin notice. See the <a href="https://freemius.com/privacy/" rel="nofollow ugc">Freemius FAQ</a> for details.</p>
<h4>WPAzleen Settings API</h4>
<p>Loads display settings for the Pro upgrade modal in the plugin admin area.</p>
<p><a href="https://wpazleen.com/privacy-policy/" rel="nofollow ugc">WPAzleen Privacy Policy</a></p>
<h3>Source Code</h3>
<p>The source files for all compiled/minified JavaScript and CSS in this plugin are publicly available at:</p>
<p>https://github.com/wpazleen/activity-guard</p>
<p>Build instructions:</p>
<ol>
<li>Clone the repository or direct visit the src directory.</li>
<li>Run <code>npm install</code> in the root to install dependencies.</li>
<li>Run <code>npm run build</code> to compile the JavaScript and CSS assets.</li>
<li>The compiled files are output to <code>build/</code>.</li>
</ol>


Activity Guard – Security Scanner, Activity Log with IP blocking


Excellent plugin and easy to setup thanks for the video.


Original idea and super useful plugin!

WordPress activity log with IP blocking, plugin vulnerability scanner, WooCommerce abandoned cart analytics, and free Slack and Telegram alerts.

Role Based Analytics vs Activity Guard – Security Scanner, Activity Log with IP blocking