<ul class="wccom-tick-list-primary">
<li><strong>Dedicated User Roles Report:</strong> A full analytics page just for <strong>User roles</strong>, complete with performance cards, charts, and comparisons.</li>
<li><strong>Performance Cards:</strong> At a glance, see key metrics like <strong>Orders, Customer count, Gross sales, returns, net sales, Total sales, and Average order</strong> value.</li>
<li><strong>Single or Multiple User Role Filters:</strong> Drill into a single User Role or compare multiple <strong>User Roles</strong> side by side.</li>
<li><strong>User Role Comparison Charts:</strong> Visualize <strong>User Role</strong> performance over time with line or bar charts.</li>
<li><strong>Leaderboard :</strong> Instantly see your top-performing <strong>User Roles</strong> ranked by orders, gross sales, returns, net sales, and total sales—right in your WooCommerce analytics dashboard.</li>
<li><strong>User Role Aliases (Analytics-Only)</strong> – Group multiple User Roles under custom aliases for simplified reporting.</li>
<li><strong>User Roles Column:</strong> See which <strong>User Roles</strong> are associated with orders,  products, categories, coupons, downloads and Customers report page.</li>
<li><strong>Export to CSV:</strong> All reports and the dedicated <strong>User Roles</strong> page export with User Role data included.</li>
<li><strong>Works with Any User Role:</strong> Supports WordPress built-in User Roles plus custom User Roles created by plugins or code.</li>
<li><strong>No Setup Required:</strong> Just activate the plugin—your Analytics dashboard gets powerful new insights instantly.</li>
</ul>
<h3>Works with All User Roles, Globally</h3>
<p data-start="399" data-end="678">Role Based Analytics for WooCommerce plugin fully supports <strong data-start="425" data-end="468">custom user roles created by any plugin</strong>, as well as the <strong data-start="485" data-end="502">default roles</strong> that come with WordPress and WooCommerce. This means you don’t have to worry about compatibility—whether roles are built-in or added by another tool, they’re all recognized.</p>
<p data-start="680" data-end="849">To make it clear, here are some of the default roles you’ll already find in WordPress and WooCommerce:<br data-start="782" data-end="785" /><strong data-start="785" data-end="847">Administrator, Editor, Author, Shop Manager, and Customer.</strong></p>
<p data-start="851" data-end="1045">Because the plugin supports user roles <strong data-start="890" data-end="902">globally</strong>, you can be confident that sales data will always be tracked and reported correctly, no matter how your site defines or organizes its users.</p>
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<p style="margin: 0;font-size: 15px">“We were looking for a solution to get analytics of the different user roles we have in WooCommerce (b2c and different b2b-roles). I tested different plugins of which “Role Based Analytics” was the best integrated one in the WooCommerce environment. You still use the same reports as before but get the opportunity to show the stats by <strong>user-role</strong>. Also it creates dashboard widgets with the most important stats which helps a lot! At the beginning we had some functionalities that we were missing but the support-team integrated them within days and the <strong>support</strong> in generel is phenomenal! So thank you so much for that <strong>beautiful solution and the great support!</strong> This is how it should be done by all plugin-developers!”</p>
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<p style="margin: 0;font-size: 14px;color: #555"><strong>Note:</strong> We are currently collecting verified reviews from our users. Once enough feedback has been submitted, reviews will automatically appear in the public <strong>Reviews</strong> section of this page.</p>
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<h2>Unlock Powerful User Role Insights in WooCommerce</h2>
<p class="p1">When organize your customers with Custom User Roles, Role Based Analytics for WooCommerce gives you deeper insights into those User Roles. The plugin adds a dedicated User Roles report to your Analytics dashboard, letting you filter, compare, and track performance by User Role. In just a few clicks, view sales, orders, product performance, and coupon usage for any User Role—all without changing your usual WooCommerce workflow.</p>
<figure id="attachment_18734005698044" aria-describedby="caption-attachment-18734005698044" style="width: 896px" class="wp-caption alignnone"><img class="size-medium wp-image-18734005698044" src="https://woocommerce.com/wp-content/uploads/2025/07/Copy-of-See-sales-performance-by-user-role.jpg?w=896" alt="WooCommerce User Roles report with performance cards, time comparison chart, and role table" width="896" height="597" /><figcaption id="caption-attachment-18734005698044" class="wp-caption-text">Performance cards for gross, net, and total sales with a time comparison chart and detailed user role table.</figcaption></figure>
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<h3>User Roles Report Page</h3>
<p>Dive deeper into customer behavior with the <strong>User Roles Report Page</strong> in Role Based Analytics for WooCommerce. It gives you powerful tools to analyze sales and performance across User roles, all in one place:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Performance Cards</strong><br />
Instantly see key metrics like orders, customer count gross sales, returns, net sales, total sales, and average order value—summarized for the selected period.</li>
<li><strong>User Role Comparisons</strong><br />
Compare multiple User roles side by side with interactive charts. Track trends over time and see how different User roles perform across sales metrics.</li>
<li><strong>Visualize with Time & User Role Charts</strong><br />
Switch between <em>Time Comparison</em> (this period vs. previous) and <em>User Role Comparison</em> charts to spot trends. View sales over time or compare multiple User roles side by side.</li>
<li><strong>Single & Multi-User Role Filtering</strong><br />
Zoom into a specific User Role or analyze several User Roles at once for more flexible insights.</li>
<li><strong>CSV Export</strong><br />
Download detailed, User role-based reports in CSV format for deeper analysis outside WooCommerce.</li>
<li><strong>Actionable Insights</strong><br />
Spot role-based trends at a glance and use the data to refine pricing strategies, promotions, or loyalty programs tailored to each customer group.</li>
</ul>
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<h3>Leaderboard</h3>
<p>Easily identify your most valuable customer groups! The new Leaderboard feature in Role Based Analytics for WooCommerce gives you a clear table showing:</p>
<ul class="wccom-tick-list-primary">
<li><strong>User Role Rankings</strong><br />
See which user roles generate the most orders, gross sales, returns, net sales, and total sales.</li>
<li><strong>Quick Insights</strong><br />
Spot trends and compare user group performance at a glance—perfect for tracking wholesale, retail, member, and guest sales.</li>
<li><strong>Actionable Data</strong><br />
Use leaderboard insights to shape your marketing, target high-value segments, or reward your top-performing user roles.</li>
</ul>
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<h3>Products Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>See which user roles are buying each product.</strong><br />
Instantly view and compare sales, revenue, and order counts segmented by user role.</li>
<li><strong>Filter the products report by any user role.</strong><br />
Focus only on the data for Wholesale, Retail, Member, or any custom group.</li>
</ul>
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<h3>Categories Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Analyze category sales by user role.</strong><br />
Understand which customer groups are purchasing from each category.</li>
<li><strong>Filter category analytics for detailed insights.</strong><br />
Drill down to see sales for a specific user role in any product category.</li>
</ul>
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<h3>Orders Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Segment orders by user role.</strong><br />
Instantly identify who is placing orders—Retail, Wholesale, Guest, and more.</li>
<li><strong>Apply user role filters to order analytics.</strong><br />
Quickly narrow down reports to see orders placed by a specific customer group.</li>
</ul>
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<h3>Coupons Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Track coupon usage by user role.</strong><br />
See which customer segments are using your discounts and promotions.</li>
<li><strong>Filter coupon analytics to optimize offers.</strong><br />
Analyze coupon performance for each user role and adjust your marketing strategy.</li>
</ul>
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<h3>Downloads Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Monitor downloads by user role.</strong><br />
View which User Roles are accessing your downloadable products.</li>
<li><strong>Filter download reports for targeted analysis.</strong></li>
<li>Understand digital product usage across different customer groups.</li>
</ul>
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<h3>Customers Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Filter customers by User Role.</strong> Works with built-in and custom roles.</li>
<li><strong>See key metrics at a glance.</strong> Orders, Total Spend, Last Active, Date Registered, Postal Code, Email, and Role.</li>
<li><strong>Search within any role.</strong> Quickly locate specific customers by name, username, or email.</li>
<li><strong>Include Guest customers.</strong> Track non-registered buyers alongside registered users.</li>
<li><strong>Export filtered results.</strong> Download role-specific customer lists for outreach or analysis.</li>
</ul>
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<h2>How to Get Started</h2>
<ol>
<li><strong>Purchase and download</strong> the Role Based Analytics for WooCommerce extension.</li>
<li><strong>Install and activate</strong> the .zip file in your WooCommerce store.</li>
<li><strong>Customize to your needs</strong> in the Analytics > Settings panel (optional).</li>
<li><strong>Open WooCommerce Analytics</strong>—your reports now have user role filters and columns!</li>
</ol>
<p>That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.</p>
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<h2>Documentation</h2>
<p>Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.</p>
<h4><a href="https://woocommerce.com/document/role-based-analytics-for-woocommerce/" target="_blank" rel="noopener">View documentation</a></h4>
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<h2>Support</h2>
<p>If you have pre-sale questions or need help, <span class="link-annotation-unknown-block-id--992406005">get in touch</span> with our friendly Support Engineers.</p>
<h4><a href="https://coderplus.co/contact/" target="_blank" rel="noopener">Get support</a></h4>
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Role Based Analytics

<p class="p1">Filter and compare WooCommerce sales reports by user role. Supports WordPress defaults and custom roles to highlight customer group-level performance.</p>

<h2><strong>Keep Control of Your Bottom Line with a Precise Profit Analysis</strong></h2>
<p>BeProfit’s profit calculator organizes all your store’s financial data in one intuitive dashboard to give you a clear picture of your business performance in real time.</p>
<p>This extreme accurate profit tracker simplifies and translates mountains of data into a visual format that makes profit tracking easier than ever before.</p>
<p>When you connect your <a href="https://woocommerce.com/my-dashboard/">WooCommerce store</a> with BeProfit you will get access to powerful features to help you understand your store’s finances and optimize your bottom line at a glance.</p>
<p><span class="embed-youtube" style="text-align:center"></span></p>
<h3><strong>Get an accurate overview of your profits</strong></h3>
<p>Stay on top of your profits with a daily snapshot of profit, sales, and orders.</p>
<p>Leverage intuitive charts and graphs to understand your numbers and spot trends in a flash.</p>
<p>Discover your net profit and gross profit, and use BeProfit’s customization features as well as advanced filters to dive deeper into your store’s financial performance.</p>
<p><img class="alignnone wp-image-18734000031813 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Track-Your-Profit-3.png?w=620" alt="Track your profit with a precise profit analysis" width="620" height="349" /></p>
<h3><strong>Track ALL your eCommerce expenses in one profit dashboard</strong></h3>
<p>With the BeProfit profit app you can easily keep track of ALL your business costs in real time, including one-time and recurring costs.</p>
<p>Add fixed, variable, and specialized costs, and automatically pull your costs of goods sold (COGS) to calculate profit with extreme accuracy.</p>
<p>Sync expenses with Google sheets, CSV files or using API. Stay on top of your numbers as your data refreshes daily.</p>
<p><img class="alignnone wp-image-18734000031894 size-medium" src="https://woocommerce.com/wp-content/uploads/2022/02/Gallery-007-1200x684-2.png?w=620" alt="Calculate expenses with an accurate profit calculator" width="620" height="353" /></p>
<h3><strong>Create, schedule and export custom reports with BeProfit</strong></h3>
<p>Say goodbye to messy spreadsheets when it comes to keeping track of your numbers. BeProfit lets you create daily/weekly/monthly reports or use predefined report templates to save time and effort.</p>
<p>Export different types of reports as CSV files or schedule report deliveries from your BeProfit dashboard directly to your inbox.</p>
<ul>
<li><strong>Product Reports:</strong> track and analyze metrics for all products per vendor, type, inventory, status, price, sale, COGS, revenue and profit.</li>
<li><strong>Product Insights:</strong> discover your best sellers, your most profitable products and least profitable items.</li>
<li><strong>Order Reports:</strong> track orders per status, customers, items ordered, prices paid by customers, shipping & handling, taxes, processing fees, fulfillment costs, COGS, and profits.</li>
<li><strong>Order Tracking:</strong> track order fulfillment and transaction statuses. Auto-sync orders with CJ Dropshipping.</li>
<li><strong>Marketing Reports:</strong> analyze marketing costs and performance to reach your target ROAS, CPC & conversion rates.</li>
<li><strong>LTV & Cohort Analytics:</strong> easily gain advanced insights into customer Lifetime Value (LTV) and cohort behavior for smarter strategies.</li>
</ul>
<h3><img class="alignnone wp-image-18734000031888 size-medium" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2022/02/Gallery-006-1200x684-2.png?w=620" alt="Create custome reports with the BeProfit profit app" width="620" height="353" /></h3>
<h3><strong>Optimize your online ads & marketing performance</strong></h3>
<p>With BeProfit, you can spot your most profitable advertising platforms as well as campaigns, ad sets and individual ads. It’s a game changer!</p>
<p>Connect your PPC platforms to get valuable insights on your marketing performance. Calculate return on ad spend (ROAS) and customer acquisition costs (CAC) with extreme accuracy.</p>
<h3><img class="alignnone wp-image-18734002067711 size-medium" style="font-family: sans-serif;font-size: 16px" src="https://woocommerce.com/wp-content/uploads/2022/03/Gallery-002-1200x684-1.png?w=620" alt="" width="620" height="353" /></h3>
<h3><strong>Leverage smart profit analysis tools & integrations</strong></h3>
<ul>
<li><strong>Sync your ad platforms</strong> to gain valuable marketing insights: Facebook ads, Instagram ads, Google ads, Pinterest ads, TikTok ads, Bing ads, Snapchat ads.</li>
<li><strong>Connect multiple stores</strong> to view your shops’ metrics aggregated in one dashboard.</li>
<li><strong>Connect your shipping platforms</strong> to get your data auto-pulled into your dashboard: Shippo, ShipStation, ShipHero, ShippingEasy.</li>
<li><strong>Collaborate with teammates</strong> on your shared workspace. Provide colleagues with view-only or full admin access to keep them in the loop.</li>
</ul>
<h3><strong>Start making sense of your data with BeProfit</strong></h3>
<p>BeProfit is a unique, creative, and flexible profit calculator plugin that gives you full control over your lifetime profits and expenses. It’s simple to set up, easy to use, and gives you valuable insights to help you maximize your bottom line with minimum effort.</p>
<p>Need help with BeProfit? Explore our <a href="https://woocommerce.com/document/beprofit-for-woocommerce/">technical documentation</a> or <a href="https://woocommerce.com/contact-us/">contact us</a>.</p>

BeProfit: Profit Calculator & Business Reports

<p>Optimize your advertising budget with accurate profit calculations and marketing insights for your WooCommerce store.</p>

Role Based Analytics vs BeProfit: Profit Calculator & Business Reports