<ul class="wccom-tick-list-primary">
<li>Dedicated User Roles Report: A full analytics page just for User roles, complete with performance cards, charts, and comparisons.</li>
<li>Performance Cards: At a glance, see key metrics like Orders, Customer count, Gross sales, returns, net sales, Total sales, and Average order value.</li>
<li>Single or Multiple User Role Filters: Drill into a single User Role or compare multiple User Roles side by side.</li>
<li>User Role Comparison Charts: Visualize User Role performance over time with line or bar charts.</li>
<li>Leaderboard : Instantly see your top-performing User Roles ranked by orders, gross sales, returns, net sales, and total sales—right in your WooCommerce analytics dashboard.</li>
<li>User Role Aliases (Analytics-Only) – Group multiple User Roles under custom aliases for simplified reporting.</li>
<li>User Roles Column: See which User Roles are associated with orders,  products, categories, coupons, downloads and Customers report page.</li>
<li>Export to CSV: All reports and the dedicated User Roles page export with User Role data included.</li>
<li>Works with Any User Role: Supports WordPress built-in User Roles plus custom User Roles created by plugins or code.</li>
<li>No Setup Required: Just activate the plugin—your Analytics dashboard gets powerful new insights instantly.</li>
</ul>
<h3>Works with All User Roles, Globally</h3>
Role Based Analytics for WooCommerce plugin fully supports custom user roles created by any plugin, as well as the default roles that come with WordPress and WooCommerce. This means you don’t have to worry about compatibility—whether roles are built-in or added by another tool, they’re all recognized.
To make it clear, here are some of the default roles you’ll already find in WordPress and WooCommerce: Administrator, Editor, Author, Shop Manager, and Customer.
Because the plugin supports user roles globally, you can be confident that sales data will always be tracked and reported correctly, no matter how your site defines or organizes its users.
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“We were looking for a solution to get analytics of the different user roles we have in WooCommerce (b2c and different b2b-roles). I tested different plugins of which “Role Based Analytics” was the best integrated one in the WooCommerce environment. You still use the same reports as before but get the opportunity to show the stats by user-role. Also it creates dashboard widgets with the most important stats which helps a lot! At the beginning we had some functionalities that we were missing but the support-team integrated them within days and the support in generel is phenomenal! So thank you so much for that beautiful solution and the great support! This is how it should be done by all plugin-developers!”

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Note: We are currently collecting verified reviews from our users. Once enough feedback has been submitted, reviews will automatically appear in the public Reviews section of this page.
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<h2>Unlock Powerful User Role Insights in WooCommerce</h2>
When organize your customers with Custom User Roles, Role Based Analytics for WooCommerce gives you deeper insights into those User Roles. The plugin adds a dedicated User Roles report to your Analytics dashboard, letting you filter, compare, and track performance by User Role. In just a few clicks, view sales, orders, product performance, and coupon usage for any User Role—all without changing your usual WooCommerce workflow.
<figure id="attachment_18734005698044" aria-describedby="caption-attachment-18734005698044" style="width: 896px" class="wp-caption alignnone"><img class="size-medium wp-image-18734005698044" src="https://woocommerce.com/wp-content/uploads/2025/07/Copy-of-See-sales-performance-by-user-role.jpg?w=896" alt="WooCommerce User Roles report with performance cards, time comparison chart, and role table" width="896" height="597" /><figcaption id="caption-attachment-18734005698044" class="wp-caption-text">Performance cards for gross, net, and total sales with a time comparison chart and detailed user role table.</figcaption></figure>
 
<h3>User Roles Report Page</h3>
Dive deeper into customer behavior with the User Roles Report Page in Role Based Analytics for WooCommerce. It gives you powerful tools to analyze sales and performance across User roles, all in one place:
<ul class="wccom-tick-list-primary">
<li>Performance Cards 
Instantly see key metrics like orders, customer count gross sales, returns, net sales, total sales, and average order value—summarized for the selected period.</li>
<li>User Role Comparisons 
Compare multiple User roles side by side with interactive charts. Track trends over time and see how different User roles perform across sales metrics.</li>
<li>Visualize with Time & User Role Charts 
Switch between Time Comparison (this period vs. previous) and User Role Comparison charts to spot trends. View sales over time or compare multiple User roles side by side.</li>
<li>Single & Multi-User Role Filtering 
Zoom into a specific User Role or analyze several User Roles at once for more flexible insights.</li>
<li>CSV Export 
Download detailed, User role-based reports in CSV format for deeper analysis outside WooCommerce.</li>
<li>Actionable Insights 
Spot role-based trends at a glance and use the data to refine pricing strategies, promotions, or loyalty programs tailored to each customer group.</li>
</ul>
<hr />
<h3>Leaderboard</h3>
Easily identify your most valuable customer groups! The new Leaderboard feature in Role Based Analytics for WooCommerce gives you a clear table showing:
<ul class="wccom-tick-list-primary">
<li>User Role Rankings 
See which user roles generate the most orders, gross sales, returns, net sales, and total sales.</li>
<li>Quick Insights 
Spot trends and compare user group performance at a glance—perfect for tracking wholesale, retail, member, and guest sales.</li>
<li>Actionable Data 
Use leaderboard insights to shape your marketing, target high-value segments, or reward your top-performing user roles.</li>
</ul>
<hr />
<h3>Products Report Page</h3>
<ul class="wccom-tick-list-primary">
<li>See which user roles are buying each product. 
Instantly view and compare sales, revenue, and order counts segmented by user role.</li>
<li>Filter the products report by any user role. 
Focus only on the data for Wholesale, Retail, Member, or any custom group.</li>
</ul>
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<h3>Categories Report Page</h3>
<ul class="wccom-tick-list-primary">
<li>Analyze category sales by user role. 
Understand which customer groups are purchasing from each category.</li>
<li>Filter category analytics for detailed insights. 
Drill down to see sales for a specific user role in any product category.</li>
</ul>
<hr />
<h3>Orders Report Page</h3>
<ul class="wccom-tick-list-primary">
<li>Segment orders by user role. 
Instantly identify who is placing orders—Retail, Wholesale, Guest, and more.</li>
<li>Apply user role filters to order analytics. 
Quickly narrow down reports to see orders placed by a specific customer group.</li>
</ul>
<hr />
<h3>Coupons Report Page</h3>
<ul class="wccom-tick-list-primary">
<li>Track coupon usage by user role. 
See which customer segments are using your discounts and promotions.</li>
<li>Filter coupon analytics to optimize offers. 
Analyze coupon performance for each user role and adjust your marketing strategy.</li>
</ul>
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<h3>Downloads Report Page</h3>
<ul class="wccom-tick-list-primary">
<li>Monitor downloads by user role. 
View which User Roles are accessing your downloadable products.</li>
<li>Filter download reports for targeted analysis.</li>
<li>Understand digital product usage across different customer groups.</li>
</ul>
<hr />
<h3>Customers Page</h3>
<ul class="wccom-tick-list-primary">
<li>Filter customers by User Role. Works with built-in and custom roles.</li>
<li>See key metrics at a glance. Orders, Total Spend, Last Active, Date Registered, Postal Code, Email, and Role.</li>
<li>Search within any role. Quickly locate specific customers by name, username, or email.</li>
<li>Include Guest customers. Track non-registered buyers alongside registered users.</li>
<li>Export filtered results. Download role-specific customer lists for outreach or analysis.</li>
</ul>
<hr />
<h2>How to Get Started</h2>
<ol>
<li>Purchase and download the Role Based Analytics for WooCommerce extension.</li>
<li>Install and activate the .zip file in your WooCommerce store.</li>
<li>Customize to your needs in the Analytics > Settings panel (optional).</li>
<li>Open WooCommerce Analytics—your reports now have user role filters and columns!</li>
</ol>
That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.
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<h2>Documentation</h2>
Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.
<h4><a href="https://woocommerce.com/document/role-based-analytics-for-woocommerce/" target="_blank" rel="noopener">View documentation</a></h4>
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<h2>Support</h2>
If you have pre-sale questions or need help, get in touch with our friendly Support Engineers.
<h4><a href="https://coderplus.co/contact/" target="_blank" rel="noopener">Get support</a></h4>
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Role Based Analytics

Filter and compare WooCommerce sales reports by user role. Supports WordPress defaults and custom roles to highlight customer group-level performance.

<div class="woo-sc-box normal info ">Early Access/Beta Release
This extension is currently in an early access (beta) stage, which means we’re actively working to improve it based on your feedback. While we strive to provide a seamless experience, please note that some features may still be under development, and occasional bugs may occur. This extension is designed for single-currency stores only. Multi-currency functionality is not supported, which may result in inaccurate analytics for stores operating in multiple currencies. Your input is invaluable in helping us enhance the product, so please don’t hesitate to <a href="https://woocommerce.survey.fm/order-attribution-reports">share your feedback</a> or report any issues.</div>
 
WooCommerce Analytics has advanced <a href="https://woocommerce.com/document/order-attribution-tracking/">order attribution</a> reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.
<h2>What you’ll get</h2>
With WooCommerce Analytics, you’ll gain access to five comprehensive order attribution reports that check the last touch of the shopper’s journey and break down your orders by different attribution metrics:
<ul class="wccom-tick-list-primary">
<li>Orders by channel: Understand which channels (e.g., organic social, email, referral) drive the most orders to your store.</li>
<li>Orders by source: Identify the top sources within channels (e.g., Google, Facebook, Instagram) contributing to sales.</li>
<li>Orders by device: Track which devices (e.g., mobile, desktop, tablet) your customers are using to place orders.</li>
<li>Orders by campaign: Evaluate which marketing campaigns are the most effective in driving sales.</li>
<li>Orders by channel and source: Combine channel and source data for a more detailed view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook vs. Instagram ads).</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858073 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/Scale-your-business-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Scale your business</h2>
<ul class="wccom-tick-list-secondary">
<li>Stay ahead of the competition: Identify underperforming channels and devices, and take action to refine your marketing tactics and drive sales.</li>
<li>Maximize marketing ROI: Use detailed order attribution data to pinpoint which channels, sources, and campaigns are delivering the best return on investment, and allocate your marketing budget accordingly.</li>
<li>Improve customer targeting: Better understand your customers’ behaviors and preferences to tailor your marketing efforts to their needs, boosting conversion rates and customer satisfaction.</li>
<li>Make informed decisions with confidence: Make data-driven sales and marketing decisions vs. relying on guesswork.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858083 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/identify-top-performers-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Identify top performers</h2>
Get a quick overview of your top-performing channels, sources, devices, or campaigns and how they contribute to your gross sales. Use these insights to:
<ul class="wccom-tick-list-secondary">
<li>Optimize marketing spend: Allocate budgets more effectively by identifying top-performing channels and sources to invest in your highest ROI campaigns.</li>
<li>Refine targeting strategies: Tailor your messaging or promotions to the most profitable customer segments.</li>
<li>Improve customer experience: Optimize the customer journey on the best-performing devices or channels to further enhance the shopping experience.</li>
<li>A/B testing and experimentation: Use insights from your top channels to identify ways to improve lower-performing channels and run A/B tests.</li>
<li>Inventory and demand planning: Better forecast demand and adjust your inventory planning accordingly.</li>
<li>Measure campaign effectiveness: Evaluate campaign performance against historical data and adjust strategies to optimize sales.</li>
<li>Sales funnel optimization: Understand which sources or devices drive the most conversions to streamline the sales funnel and remove friction from the purchase process.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858086 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/compare-across-metrics-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Dig deeper using comparisons across metrics</h2>
Filter and compare your store’s order attribution data across different channels, sources, devices, or campaigns, and dig into a range of metrics, including gross sales, net sales, refunds, number of orders, coupon usage, fees, shipping costs, new customers, repeat customers, and average order value. Discover what really drives sales for your store and find valuable opportunities for improvement.
<h2>Customizable timeframes</h2>
Use custom time frames (e.g. promotional periods, holidays, or seasons) to analyze trends and patterns over specific periods.
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858090 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/get-started-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Get started</h2>
<ol>
<li>Enable <a href="https://woocommerce.com/document/order-attribution-tracking/#section-2">Order Attribution tracking</a> in WooCommerce Core</li>
<li>Download and install the WooCommerce Analytics extension</li>
<li>Connect your store and sync your data</li>
</ol>
<div class="woo-sc-box normal" style="margin-top: 0px">Unlock the full potential of your WooCommerce store with the WooCommerce Analytics extension. Gain invaluable insights into your customers’ journeys, optimize your marketing spend, and drive more sales with this essential tool. Start making smarter, data-driven decisions today!</div>

WooCommerce Analytics

WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.

Role Based Analytics vs WooCommerce Analytics