<p>Role Based Analytics for WooCommerce brings User Role reporting into WooCommerce Analytics so you can compare customer groups, review guest checkout performance, view the customers behind each role, and reduce manual spreadsheet work.</p>
<p>Bring User Role reporting into WooCommerce Analytics so you can compare customer groups, review guest checkout performance, view the customers behind each role, and reduce manual spreadsheet work. It works with any User Role already available on your store, including roles from plugins or custom code that you use to group customers, such as wholesale, B2B, B2C, membership, VIP, retail, or other customer groups.</p>
<h2>What you’ll get</h2>
<p>With Role Based Analytics for WooCommerce, you gain access to role-based reporting tools inside WooCommerce Analytics:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Dedicated User Roles report:</strong> Review role-level performance in one place with cards, charts, tables, comparisons, and export support.</li>
<li><strong>Customer drilldown:</strong> Click a role to view the customers behind that customer group on the same screen.</li>
<li><strong>User Role filters across WooCommerce Analytics:</strong> Filter WooCommerce Analytics reports, including the Customers page, by User Role, guest customer, custom role, or role alias.</li>
<li><strong>Role comparison:</strong> Compare customer groups across orders, customers, sales, returns, and average order value.</li>
<li><strong>Guest checkout reporting:</strong> Analyze non-registered customer activity as its own reporting group.</li>
<li><strong>User Role table data:</strong> View User Role data directly in WooCommerce Analytics report tables.</li>
<li><strong>User Role Aliases:</strong> Group related roles under one reporting label for cleaner grouped reporting.</li>
<li><strong>Role-based CSV exports:</strong> Export filtered User Role data to CSV when you need deeper analysis.</li>
</ul>
<p><img class="wp-image-18734006578957 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/07/wholesale-b2b-sales-report-woocommerce.jpg?w=896" alt="Wholesale and B2B sales report for WooCommerce showing User Role reporting insights for customer groups" /></p>
<h2>Scale your business</h2>
<p>Use User Role reporting to make faster decisions about customer groups, reduce manual spreadsheet work, and see which roles are driving orders, revenue, and guest checkout activity. Use these insights to:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Improve customer targeting:</strong> Better understand which customer groups drive the most orders and revenue so you can focus outreach and promotions where they matter most.</li>
<li><strong>Maximize reporting ROI:</strong> Use role-based analytics to replace manual spreadsheet work and spend more time acting on the results.</li>
<li><strong>Review customer behavior:</strong> See how registered customers and guest checkout customers perform so you can tailor your reporting and follow-up strategy.</li>
<li><strong>Make informed decisions:</strong> Compare customer groups with confidence instead of relying on blended totals or guesswork.</li>
<li><strong>Spot growth opportunities:</strong> Identify which User Roles, products, and categories are performing best and where attention is needed.</li>
</ul>
<div class="woo-sc-box normal  success ">
<h2>Happy Customer Review</h2>
<blockquote><p>“We were looking for a solution to get analytics of the different user roles we have in WooCommerce (b2c and different b2b-roles). I tested different plugins of which “Role Based Analytics” was the best integrated one in the WooCommerce environment. You still use the same reports as before but get the opportunity to show the stats by <strong>user-role</strong>. Also it creates dashboard widgets with the most important stats which helps a lot! At the beginning we had some functionalities that we were missing but the support-team integrated them within days and the <strong>support</strong> in generel is phenomenal! So thank you so much for that <strong>beautiful solution and the great support!</strong> This is how it should be done by all plugin-developers!”</p></blockquote>
<p><strong>Note:</strong> We are currently collecting verified reviews from our users. Once enough feedback has been submitted, reviews will automatically appear in the public <strong>Reviews</strong> section of this page.</p>
</div>
<h2>Identify top-performing customer groups</h2>
<p>Get a quick overview of your top-performing User Roles and how they contribute to orders, revenue, returns, and average order value. Use these insights to:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Spot high-revenue groups:</strong> See which customer groups drive the most revenue and orders.</li>
<li><strong>Compare sales performance:</strong> Review how each User Role performs across different reporting periods.</li>
<li><strong>Track average order value:</strong> Identify customer groups with stronger order value.</li>
<li><strong>Review guest checkout performance:</strong> Compare guest checkout activity with registered customer groups.</li>
<li><strong>Find follow-up opportunities:</strong> See which customer groups may need retention, outreach, or account review.</li>
</ul>
<h2>Dig deeper using comparisons across metrics</h2>
<p>This plugin is built for total flexibility and automatically detects every User Role active on your store—no manual setup required. It works instantly with roles created by third-party membership, B2B, or wholesale plugins.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Wholesale & B2B segments:</strong> For instance, if you use a wholesale plugin, you can instantly see exactly how much your high-volume buyers contribute to your net sales.</li>
<li><strong>Custom segments:</strong> Whether you have a role for “B2B,” “B2C,” or “Affiliates,” the data is automatically available for custom user role reporting.</li>
<li><strong>Gross sales:</strong> Compare gross sales across customer groups.</li>
<li><strong>Returns:</strong> Track returns by User Role.</li>
<li><strong>Net sales:</strong> Understand net sales performance by customer group.</li>
<li><strong>Total sales:</strong> Compare total sales across customer group.</li>
<li><strong>Average order value:</strong> Identify customer group with stronger average order value.</li>
</ul>
<h2>View customers behind each customer segment</h2>
<p>Role-level totals show performance. Customer drilldown shows who is behind the performance.</p>
<p>From the User Roles report, click a role to view the customers associated with that customer group on the same screen. This helps you move from role-level totals to customer-level context without leaving the report.</p>
<h2>Compare registered and guest checkout customers</h2>
<p>Guest checkout customers are included as their own reporting group, making it easier to compare registered and non-registered customer performance.</p>
<p>Use Guest reporting to understand:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Guest revenue:</strong> See how much revenue comes from guest checkout customers.</li>
<li><strong>Guest buying behavior:</strong> Review which products and categories guest checkout customers buy.</li>
<li><strong>Registered vs guest comparison:</strong> Compare guest activity with logged-in customer groups.</li>
<li><strong>Alias planning:</strong> Decide whether guest checkout activity should be grouped with another reporting segment using User Role Aliases.</li>
</ul>
<h2>Simplify complex reporting with Role Aliases</h2>
<p>Running a complex store shouldn’t mean looking at messy reports. If your backend is cluttered with multiple custom roles, use Role Aliases to bundle them into logical business segments. This simplifies your charts and exports without touching your actual store permissions, pricing, or checkout behavior.</p>
<h2>Export Customer Group reports</h2>
<p>When you need deeper analysis, export role-based reports with selected role context included.</p>
<p>Role-based exports reduce cleanup before sharing data with a team, client, or spreadsheet workflow.</p>
<h2>How to Get Started</h2>
<ol>
<li><strong>Purchase and download</strong> the Role Based Analytics for WooCommerce extension.</li>
<li><strong>Install and activate</strong> the .zip file in your WooCommerce store.</li>
<li><strong>Customize to your needs</strong> in the Analytics > Settings panel (optional).</li>
<li><strong>Open WooCommerce Analytics -> User Roles</strong> to view the User Roles report. You can also use the User Role filter on supported WooCommerce Analytics pages.</li>
</ol>
<p>That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.</p>
<hr />
<table class="borderless">
<tbody>
<tr>
<td><img class="alignnone wp-image-18734002262567" src="https://woocommerce.com/wp-content/uploads/2014/08/unnamed-1.png?w=320" alt="" /></td>
<td>
<h2>Documentation</h2>
<p>Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.</p>
<h4><a href="https://woocommerce.com/document/role-based-analytics-for-woocommerce/" target="_blank" rel="noopener">View documentation</a></h4>
</td>
</tr>
</tbody>
</table>
<hr />
<table class="borderless">
<tbody>
<tr>
<td><img class="alignnone wp-image-18734002262105" src="https://woocommerce.com/wp-content/uploads/2014/08/unnamed.png?w=320" alt="" /></td>
<td>
<h2>Support</h2>
<p>If you have pre-sale questions or need help, get in touch with our friendly Support Engineers.</p>
<h4><a href="https://coderplus.co/contact/" target="_blank" rel="noopener">Get support</a></h4>
<p> </td>
</tr>
</tbody>
</table>

Role Based Analytics

<div>
<div>Role Based Analytics for WooCommerce adds User Role Analytics to WooCommerce, providing clear insights into which customer groups drive orders, revenue, and guest checkout activity.</div>
</div>

<h2>Full-featured Profit and Cost of Goods Tracking for your WooCommerce Store</h2>
<p>WooCommerce gives you access to great reports on revenue and top-sellers or earners. Now we’ve added <strong>Profit Reporting</strong> to make these reports even more valuable! You can evaluate not only revenue, but costs and profit all from <em>within your WooCommerce store</em>. Quickly and easily get the information you need to make marketing and sales decisions to <strong>optimize your store’s revenue</strong>.</p>
<figure id="attachment_160400" aria-describedby="caption-attachment-160400" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-date-report.png" rel="attachment wp-att-160400"><img class="size-large wp-image-160400" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-date-report.png?w=950" alt="WooCommerce Cost of Goods Profit by date" width="950" height="839" /></a><figcaption id="caption-attachment-160400" class="wp-caption-text">Profit by Date report</figcaption></figure>
<p>Easily track total profit and cost of goods by adding a “Cost of Good” field to simple and variable products. Costs are automatically calculated on checkout so that you can see your profit in addition to simple sales information, and the in-depth reports provide exactly the details you need to improve your bottom line.</p>
<figure id="attachment_152653" aria-describedby="caption-attachment-152653" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-bulk-view.png"><img class="size-medium wp-image-152653" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-bulk-view.png" alt="WooCommerce Cost of Goods Product Table Display" width="550" height="254" /></a><figcaption id="caption-attachment-152653" class="wp-caption-text">Costs in Product Table Display</figcaption></figure>
<h3>How “Cost of Goods” Improves Your Reporting</h3>
<ul class="wccom-tick-list-primary">
<li>Gives you vital information about your business – adds information about store profit and most profitable products so you know about more than just revenue</li>
<li>Add a Cost of Good to each product (including variations!) to always know total costs of products sold in each order</li>
<li>Apply costs to previous orders (placed before installation) after you set product cost</li>
<li>View profit and cost by date range, by product, or by product category <strong><sup>NEW</sup></strong></li>
<li>Export profit / cost report data to CSV <strong><sup>NEW</sup></strong></li>
<li>Include costs in orders exported with <a href="https://woocommerce.com/products/ordercustomer-csv-export/">Order/Customer CSV Export Suite</a></li>
<li>Include costs in orders exported with <a href="https://woocommerce.com/products/customerorder-xml-export-suite/">Customer/Order XML Export Suite</a> <strong><sup>NEW</sup></strong></li>
<li>Compatible with <a href="https://woocommerce.com/products/product-csv-import-suite/">Product CSV Import Suite</a></li>
<li>Edit line item costs for editable orders <strong><sup>NEW</sup></strong></li>
<li>Gain insight into your <strong>most profitable</strong> and least profitable sellers so you know where to focus your marketing</li>
<li>See a <strong>total inventory valuation</strong> based on retail prices or cost of goods.</li>
<li>Quickly view costs next to prices in your product manager table display</li>
</ul>
<h3>Add Costs to Products</h3>
<p>Quickly add a Cost of Good to each product, including product variations, which are then used to calculate your total order costs so that you can always know what you <em>really</em> earned on every order – not just how much you sold. Total costs for each order line item are saved at checkout, so even if your costs increase in the future, your total costs are <strong>always historically accurate</strong>.</p>
<figure id="attachment_152654" aria-describedby="caption-attachment-152654" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-set-product-cost.png"><img class="size-medium wp-image-152654" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-set-product-cost.png" alt="WooCommerce Cost of Goods Simple Product Cost Configuration" width="550" height="307" /></a><figcaption id="caption-attachment-152654" class="wp-caption-text">Simple Product Cost Configuration</figcaption></figure>
<p>Adding costs to variable products is easy as well. You can add a default cost for all variations or set costs for a variation manually.</p>
<h3>Focus Your Marketing on Top Products</h3>
<p>The Cost of Goods extension allows you to determine your true top products by viewing which products are <strong>most profitable</strong> and least profitable for your store, not just those that generate the most revenue.</p>
<div class="twocol-one">
<figure id="attachment_160402" aria-describedby="caption-attachment-160402" style="width: 238px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-most-profitable-widget.png" rel="attachment wp-att-160402"><img class="size-full wp-image-160402" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-most-profitable-widget.png" alt="WooCommerce Cost of Goods most profitable products widget" width="238" height="419" /></a><figcaption id="caption-attachment-160402" class="wp-caption-text">Most Profitable Products</figcaption></figure>
</div><div class="twocol-one last">
<figure id="attachment_160403" aria-describedby="caption-attachment-160403" style="width: 236px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-least-profitable-widget.png" rel="attachment wp-att-160403"><img class="size-full wp-image-160403" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-least-profitable-widget.png" alt="WooCommerce Cost of Goods least profitable products widget" width="236" height="420" /></a><figcaption id="caption-attachment-160403" class="wp-caption-text">Least Profitable Products</figcaption></figure>
</div></p>
<p>Maybe you track pay-per-click or print advertising with the <a href="https://woocommerce.com/products/url-coupons/">WooCommerce URL Coupons extension</a>? Now you know which products to create these coupons for since you know which will earn the most for your store.</p>
<h3>Detailed Reporting</h3>
<p>Tracking your cost of goods is pointless without in-depth reporting to give you actionable information to improve your profitability. Reports include:</p>
<ul>
<li><strong>Profit by date</strong> – See your net sales, cost of goods, profit, and average profit per order for any date range.</li>
<li><strong>Profit by product</strong> – See your net sales for the item, total costs, total item profit, and total item purchases for the given date range.</li>
<li><strong>Most/Least Profitable Sellers</strong> – See the most or least profitable products for a given date range.</li>
<li><strong>Profit by category</strong> – View total profit for any product category or multiple categories for a date range.</li>
<li><strong>Inventory Valuation</strong> – See the total value of your inventory, calculated using the retail price or the cost of good.</li>
</ul>
<figure id="attachment_160401" aria-describedby="caption-attachment-160401" style="width: 944px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-product-report.png" rel="attachment wp-att-160401"><img class="size-full wp-image-160401" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-product-report.png" alt="WooCommerce Cost of Goods Profit by product" width="944" height="846" /></a><figcaption id="caption-attachment-160401" class="wp-caption-text">Profit by Product report</figcaption></figure>
<figure style="width: 814px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-product-valuation.png"><img src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-product-valuation.png?w=814" alt="WooCommerce Cost of Goods Product Valuation report" width="814" height="643" class="aligncenter size-large wp-image-711842" /></a><figcaption class="wp-caption-text">Product Valuation</figcaption></figure>
<figure id="attachment_161022" aria-describedby="caption-attachment-161022" style="width: 550px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-total-valuation-report.png" rel="attachment wp-att-161022"><img class="size-medium wp-image-161022" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-total-valuation-report.png" alt="WooCommerce Cost of Goods total valuation" width="550" height="364" /></a><figcaption id="caption-attachment-161022" class="wp-caption-text">Total inventory values</figcaption></figure>
<h3>Powerful Configuration</h3>
<p>You can apply costs to <strong>previous orders</strong> to gain immediate insight into profitability. Simply add costs for your products, and any orders placed before using this extension can be updated from <strong>Settings > Products > Inventory</strong> to see most and least profitable sellers without waiting for new sales to roll in.</p>
<figure id="attachment_160404" aria-describedby="caption-attachment-160404" style="width: 938px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-category-report.png" rel="attachment wp-att-160404"><img class="size-full wp-image-160404" src="https://woocommerce.com/wp-content/uploads/2013/04/woocommerce-cost-of-goods-profit-by-category-report.png" alt="WooCommerce Cost of Goods Profit by category" width="938" height="847" /></a><figcaption id="caption-attachment-160404" class="wp-caption-text">Profit by Category report</figcaption></figure>
<h3>How to Get Started</h3>
<ol>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Add a cost to each of your products (you can bulk-add this too!)</li>
<li>Optionally apply those costs to previous orders</li>
<li>Check out your profits under <strong>WooCommerce > Reports > Profit</strong></li>
<li>That’s it! Sit back and enjoy your shiny-new Profit Reports!</li>
</ol>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Cost of Goods

<p>Easily track profit by including your cost of goods in your orders and reports.</p>

Role Based Analytics vs Cost of Goods