<p>Role Based Analytics for WooCommerce brings User Role reporting into WooCommerce Analytics so you can compare customer groups, review guest checkout performance, view the customers behind each role, and reduce manual spreadsheet work.</p>
<p>Bring User Role reporting into WooCommerce Analytics so you can compare customer groups, review guest checkout performance, view the customers behind each role, and reduce manual spreadsheet work. It works with any User Role already available on your store, including roles from plugins or custom code that you use to group customers, such as wholesale, B2B, B2C, membership, VIP, retail, or other customer groups.</p>
<h2>What you’ll get</h2>
<p>With Role Based Analytics for WooCommerce, you gain access to role-based reporting tools inside WooCommerce Analytics:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Dedicated User Roles report:</strong> Review role-level performance in one place with cards, charts, tables, comparisons, and export support.</li>
<li><strong>Customer drilldown:</strong> Click a role to view the customers behind that customer group on the same screen.</li>
<li><strong>User Role filters across WooCommerce Analytics:</strong> Filter WooCommerce Analytics reports, including the Customers page, by User Role, guest customer, custom role, or role alias.</li>
<li><strong>Role comparison:</strong> Compare customer groups across orders, customers, sales, returns, and average order value.</li>
<li><strong>Guest checkout reporting:</strong> Analyze non-registered customer activity as its own reporting group.</li>
<li><strong>User Role table data:</strong> View User Role data directly in WooCommerce Analytics report tables.</li>
<li><strong>User Role Aliases:</strong> Group related roles under one reporting label for cleaner grouped reporting.</li>
<li><strong>Role-based CSV exports:</strong> Export filtered User Role data to CSV when you need deeper analysis.</li>
</ul>
<p><img class="wp-image-18734006578957 size-medium" src="https://woocommerce.com/wp-content/uploads/2025/07/wholesale-b2b-sales-report-woocommerce.jpg?w=896" alt="Wholesale and B2B sales report for WooCommerce showing User Role reporting insights for customer groups" /></p>
<h2>Scale your business</h2>
<p>Use User Role reporting to make faster decisions about customer groups, reduce manual spreadsheet work, and see which roles are driving orders, revenue, and guest checkout activity. Use these insights to:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Improve customer targeting:</strong> Better understand which customer groups drive the most orders and revenue so you can focus outreach and promotions where they matter most.</li>
<li><strong>Maximize reporting ROI:</strong> Use role-based analytics to replace manual spreadsheet work and spend more time acting on the results.</li>
<li><strong>Review customer behavior:</strong> See how registered customers and guest checkout customers perform so you can tailor your reporting and follow-up strategy.</li>
<li><strong>Make informed decisions:</strong> Compare customer groups with confidence instead of relying on blended totals or guesswork.</li>
<li><strong>Spot growth opportunities:</strong> Identify which User Roles, products, and categories are performing best and where attention is needed.</li>
</ul>
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<h2>Happy Customer Review</h2>
<blockquote><p>“We were looking for a solution to get analytics of the different user roles we have in WooCommerce (b2c and different b2b-roles). I tested different plugins of which “Role Based Analytics” was the best integrated one in the WooCommerce environment. You still use the same reports as before but get the opportunity to show the stats by <strong>user-role</strong>. Also it creates dashboard widgets with the most important stats which helps a lot! At the beginning we had some functionalities that we were missing but the support-team integrated them within days and the <strong>support</strong> in generel is phenomenal! So thank you so much for that <strong>beautiful solution and the great support!</strong> This is how it should be done by all plugin-developers!”</p></blockquote>
<p><strong>Note:</strong> We are currently collecting verified reviews from our users. Once enough feedback has been submitted, reviews will automatically appear in the public <strong>Reviews</strong> section of this page.</p>
</div>
<h2>Identify top-performing customer groups</h2>
<p>Get a quick overview of your top-performing User Roles and how they contribute to orders, revenue, returns, and average order value. Use these insights to:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Spot high-revenue groups:</strong> See which customer groups drive the most revenue and orders.</li>
<li><strong>Compare sales performance:</strong> Review how each User Role performs across different reporting periods.</li>
<li><strong>Track average order value:</strong> Identify customer groups with stronger order value.</li>
<li><strong>Review guest checkout performance:</strong> Compare guest checkout activity with registered customer groups.</li>
<li><strong>Find follow-up opportunities:</strong> See which customer groups may need retention, outreach, or account review.</li>
</ul>
<h2>Dig deeper using comparisons across metrics</h2>
<p>This plugin is built for total flexibility and automatically detects every User Role active on your store—no manual setup required. It works instantly with roles created by third-party membership, B2B, or wholesale plugins.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Wholesale & B2B segments:</strong> For instance, if you use a wholesale plugin, you can instantly see exactly how much your high-volume buyers contribute to your net sales.</li>
<li><strong>Custom segments:</strong> Whether you have a role for “B2B,” “B2C,” or “Affiliates,” the data is automatically available for custom user role reporting.</li>
<li><strong>Gross sales:</strong> Compare gross sales across customer groups.</li>
<li><strong>Returns:</strong> Track returns by User Role.</li>
<li><strong>Net sales:</strong> Understand net sales performance by customer group.</li>
<li><strong>Total sales:</strong> Compare total sales across customer group.</li>
<li><strong>Average order value:</strong> Identify customer group with stronger average order value.</li>
</ul>
<h2>View customers behind each customer segment</h2>
<p>Role-level totals show performance. Customer drilldown shows who is behind the performance.</p>
<p>From the User Roles report, click a role to view the customers associated with that customer group on the same screen. This helps you move from role-level totals to customer-level context without leaving the report.</p>
<h2>Compare registered and guest checkout customers</h2>
<p>Guest checkout customers are included as their own reporting group, making it easier to compare registered and non-registered customer performance.</p>
<p>Use Guest reporting to understand:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Guest revenue:</strong> See how much revenue comes from guest checkout customers.</li>
<li><strong>Guest buying behavior:</strong> Review which products and categories guest checkout customers buy.</li>
<li><strong>Registered vs guest comparison:</strong> Compare guest activity with logged-in customer groups.</li>
<li><strong>Alias planning:</strong> Decide whether guest checkout activity should be grouped with another reporting segment using User Role Aliases.</li>
</ul>
<h2>Simplify complex reporting with Role Aliases</h2>
<p>Running a complex store shouldn’t mean looking at messy reports. If your backend is cluttered with multiple custom roles, use Role Aliases to bundle them into logical business segments. This simplifies your charts and exports without touching your actual store permissions, pricing, or checkout behavior.</p>
<h2>Export Customer Group reports</h2>
<p>When you need deeper analysis, export role-based reports with selected role context included.</p>
<p>Role-based exports reduce cleanup before sharing data with a team, client, or spreadsheet workflow.</p>
<h2>How to Get Started</h2>
<ol>
<li><strong>Purchase and download</strong> the Role Based Analytics for WooCommerce extension.</li>
<li><strong>Install and activate</strong> the .zip file in your WooCommerce store.</li>
<li><strong>Customize to your needs</strong> in the Analytics > Settings panel (optional).</li>
<li><strong>Open WooCommerce Analytics -> User Roles</strong> to view the User Roles report. You can also use the User Role filter on supported WooCommerce Analytics pages.</li>
</ol>
<p>That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.</p>
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<h2>Documentation</h2>
<p>Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.</p>
<h4><a href="https://woocommerce.com/document/role-based-analytics-for-woocommerce/" target="_blank" rel="noopener">View documentation</a></h4>
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<h2>Support</h2>
<p>If you have pre-sale questions or need help, get in touch with our friendly Support Engineers.</p>
<h4><a href="https://coderplus.co/contact/" target="_blank" rel="noopener">Get support</a></h4>
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Role Based Analytics

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<div>Role Based Analytics for WooCommerce adds User Role Analytics to WooCommerce, providing clear insights into which customer groups drive orders, revenue, and guest checkout activity.</div>
</div>

<h2>Get Insights Into Your WooCommerce Sales Funnel with Google Analytics Pro</h2>
<p>WooCommerce Google Analytics Pro turbo charges the integration between your WooCommerce store and your free Google Analytics account. Get <strong>detailed insights</strong> in your shop’s traffic and eCommerce events so that you can improve your sales funnel and drive more revenue.</p>
<div class="woo-sc-box info  info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
<p>WooCommerce Google Analytics Pro adds advanced event tracking to your WooCommerce store and automatically pushes these events into Google Analytics, letting you easily get insights into important metrics like <strong>average order value</strong>, <strong>conversion rate</strong>, <strong>sales by product or category</strong>, and other valuable data.</p>
<figure id="attachment_160338" aria-describedby="caption-attachment-160338" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png" rel="attachment wp-att-160338"><img class="size-large wp-image-160338" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png?w=950" alt="WooCommerce Google Analytics Pro: eCommerce report" width="950" height="690" /></a><figcaption id="caption-attachment-160338" class="wp-caption-text"><em>eCommerce Tracking with almost no setup!</em></figcaption></figure>
<h3>Detailed Tracking with Easy Setup</h3>
<p>Once you’ve installed WooCommerce Google Analytics Pro, you can choose your event names (if you don’t like the defaults), ensure that <strong>enhanced eCommerce tracking</strong> is enabled in your GA account, and then you’re ready to go! The plugin handles tracking and sending all of the appropriate events to Google Analytics so you can easily access your sales data and valuable store metrics.</p>
<figure id="attachment_160323" aria-describedby="caption-attachment-160323" style="width: 443px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png" rel="attachment wp-att-160323"><img class="size-medium wp-image-160323" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png?w=443" alt="WooCommerce Google Analytics: General Settings" width="443" height="550" /></a><figcaption id="caption-attachment-160323" class="wp-caption-text"><em>Plugin Settings</em></figcaption></figure>
<p>It only takes <strong>3 clicks</strong> to get your WooCommerce store connected to your Google Analytics account.</p>
<h3>Why use Google Analytics Pro</h3>
<ul class="wccom-tick-list-primary">
<li>Provides basic site tracking and analytics, such as pageviews or customer sessions</li>
<li>Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking</li>
<li>Allows you <strong>exclude shop managers</strong> from tracking along with site admins</li>
<li>Track <strong>User IDs</strong> for more accurate user counts</li>
<li>Tracks basic eCommerce events like “add to cart” or “checkout started”</li>
<li>Adds <strong>advanced eCommerce event tracking</strong>, such as “coupon addition / removal” and “cart quantity changed”</li>
<li>Track manually added orders</li>
<li>Adds events for <strong>customer actions</strong>, such as sign in or out, or leaving a product review / comment</li>
<li>Adds <strong>order refund and cancellation</strong> tracking</li>
<li>Track customer email opens as events in the “Emails” category</li>
<li>Includes full support for <strong>Shopping Behavior</strong> and <strong>Checkout Behavior</strong> analysis reports <sup><strong>NEW</strong></sup></li>
<li>Adds <strong>checkout options</strong> to get deeper insights into checkout choices made by customers, such as selected payment method <sup><strong>NEW</strong></sup></li>
</ul>
<h3>Detailed Event Tracking</h3>
<p>The advanced event tracking in WooCommerce Google Analytics Pro gives you even more details about your sales process, and you can track things like “viewed account” or “coupon applied” to get a full view of what customers do on your site. You can also track these events in your purchasing workflow, such as viewing coupon data for orders and conversion rates with coupons.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png" rel="attachment wp-att-160334"><img class="aligncenter size-medium wp-image-160334" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png?w=550" alt="WooCommerce Google Analytics Pro: events tracked" width="550" height="504" /></a></p>
<h3>Advanced eCommerce Reports</h3>
<p>Full support for generating Shopping or Checkout Behavior analyses is included! View the customer lifecycle with your browsing and purchasing experience in the Shopping Behavior report:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png"><img class="aligncenter size-large wp-image-368929" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Shopping Behavior analysis" width="950" height="556" /></a></p>
<p>Or see your checkout in fine-grained detail to gain more insight into where customers leave at that point in the purchasing process:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png"><img class="aligncenter size-large wp-image-368930" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Checkout Behavior analysis" width="950" height="558" /></a></p>
<p>This plugin even provides support for sending <strong>checkout options</strong> to filter your checkout sessions based on customer actions or data:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png"><img class="aligncenter size-large wp-image-368933" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png?w=950" alt="WooCommerce Google Analytics Pro checkout options" width="950" height="401" /></a></p>
<h3>Powerful Customization</h3>
<p>All event names are customizable through the plugin settings and can be individually disabled. User IDs can also be tracked for more accurate user counts. Custom events can be tracked by adding a snippet to your theme.</p>
<figure style="width: 456px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png" rel="attachment wp-att-160324"><img class="aligncenter size-medium wp-image-160324" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png?w=456" alt="WooCommerce Google Analytics: Event Names 1" width="456" height="550" /></a><figcaption class="wp-caption-text"><em>Already using Google Analytics? Easily customize the event names to match your existing data</em></figcaption></figure>
<h3>How to Get Started</h3>
<p><o</p>
<ul>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Login to your Google Analytics account (<a href="https://www.google.com/analytics/web/" target="_blank" rel="noopener noreferrer">sign up for free</a> if you don’t already have an account) and connect it to this plugin</li>
<li>Enabled enhanced eCommerce tracking in your GA account</li>
<li>That’s it! Sit back and enjoy detailed site analytics!</li>
</ul>
<p>Read the <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro/">plugin documentation</a> to see a full list of tracked events, to learn how to customize event names, track custom events, and more!</p>
<div class="woo-sc-box info  info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Google Analytics Pro

<p>Add advanced event tracking and enhanced eCommerce tracking to your WooCommerce site.</p>

Role Based Analytics vs Google Analytics Pro