<ul class="wccom-tick-list-primary">
<li><strong>Dedicated User Roles Report:</strong> A full analytics page just for <strong>User roles</strong>, complete with performance cards, charts, and comparisons.</li>
<li><strong>Performance Cards:</strong> At a glance, see key metrics like <strong>Orders, Customer count, Gross sales, returns, net sales, Total sales, and Average order</strong> value.</li>
<li><strong>Single or Multiple User Role Filters:</strong> Drill into a single User Role or compare multiple <strong>User Roles</strong> side by side.</li>
<li><strong>User Role Comparison Charts:</strong> Visualize <strong>User Role</strong> performance over time with line or bar charts.</li>
<li><strong>Leaderboard :</strong> Instantly see your top-performing <strong>User Roles</strong> ranked by orders, gross sales, returns, net sales, and total sales—right in your WooCommerce analytics dashboard.</li>
<li><strong>User Role Aliases (Analytics-Only)</strong> – Group multiple User Roles under custom aliases for simplified reporting.</li>
<li><strong>User Roles Column:</strong> See which <strong>User Roles</strong> are associated with orders,  products, categories, coupons, downloads and Customers report page.</li>
<li><strong>Export to CSV:</strong> All reports and the dedicated <strong>User Roles</strong> page export with User Role data included.</li>
<li><strong>Works with Any User Role:</strong> Supports WordPress built-in User Roles plus custom User Roles created by plugins or code.</li>
<li><strong>No Setup Required:</strong> Just activate the plugin—your Analytics dashboard gets powerful new insights instantly.</li>
</ul>
<h3>Works with All User Roles, Globally</h3>
<p data-start="399" data-end="678">Role Based Analytics for WooCommerce plugin fully supports <strong data-start="425" data-end="468">custom user roles created by any plugin</strong>, as well as the <strong data-start="485" data-end="502">default roles</strong> that come with WordPress and WooCommerce. This means you don’t have to worry about compatibility—whether roles are built-in or added by another tool, they’re all recognized.</p>
<p data-start="680" data-end="849">To make it clear, here are some of the default roles you’ll already find in WordPress and WooCommerce:<br data-start="782" data-end="785" /><strong data-start="785" data-end="847">Administrator, Editor, Author, Shop Manager, and Customer.</strong></p>
<p data-start="851" data-end="1045">Because the plugin supports user roles <strong data-start="890" data-end="902">globally</strong>, you can be confident that sales data will always be tracked and reported correctly, no matter how your site defines or organizes its users.</p>
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<div style="text-align: center;margin-bottom: 10px"><span style="font-weight: bold;font-size: 18px;color: #222"> Happy Customer Review</span></div>
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<p style="margin: 0;font-size: 15px">“We were looking for a solution to get analytics of the different user roles we have in WooCommerce (b2c and different b2b-roles). I tested different plugins of which “Role Based Analytics” was the best integrated one in the WooCommerce environment. You still use the same reports as before but get the opportunity to show the stats by <strong>user-role</strong>. Also it creates dashboard widgets with the most important stats which helps a lot! At the beginning we had some functionalities that we were missing but the support-team integrated them within days and the <strong>support</strong> in generel is phenomenal! So thank you so much for that <strong>beautiful solution and the great support!</strong> This is how it should be done by all plugin-developers!”</p>
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<p style="margin: 0;font-size: 14px;color: #555"><strong>Note:</strong> We are currently collecting verified reviews from our users. Once enough feedback has been submitted, reviews will automatically appear in the public <strong>Reviews</strong> section of this page.</p>
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<h2>Unlock Powerful User Role Insights in WooCommerce</h2>
<p class="p1">When organize your customers with Custom User Roles, Role Based Analytics for WooCommerce gives you deeper insights into those User Roles. The plugin adds a dedicated User Roles report to your Analytics dashboard, letting you filter, compare, and track performance by User Role. In just a few clicks, view sales, orders, product performance, and coupon usage for any User Role—all without changing your usual WooCommerce workflow.</p>
<figure id="attachment_18734005698044" aria-describedby="caption-attachment-18734005698044" style="width: 896px" class="wp-caption alignnone"><img class="size-medium wp-image-18734005698044" src="https://woocommerce.com/wp-content/uploads/2025/07/Copy-of-See-sales-performance-by-user-role.jpg?w=896" alt="WooCommerce User Roles report with performance cards, time comparison chart, and role table" width="896" height="597" /><figcaption id="caption-attachment-18734005698044" class="wp-caption-text">Performance cards for gross, net, and total sales with a time comparison chart and detailed user role table.</figcaption></figure>
<p> </p>
<h3>User Roles Report Page</h3>
<p>Dive deeper into customer behavior with the <strong>User Roles Report Page</strong> in Role Based Analytics for WooCommerce. It gives you powerful tools to analyze sales and performance across User roles, all in one place:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Performance Cards</strong><br />
Instantly see key metrics like orders, customer count gross sales, returns, net sales, total sales, and average order value—summarized for the selected period.</li>
<li><strong>User Role Comparisons</strong><br />
Compare multiple User roles side by side with interactive charts. Track trends over time and see how different User roles perform across sales metrics.</li>
<li><strong>Visualize with Time & User Role Charts</strong><br />
Switch between <em>Time Comparison</em> (this period vs. previous) and <em>User Role Comparison</em> charts to spot trends. View sales over time or compare multiple User roles side by side.</li>
<li><strong>Single & Multi-User Role Filtering</strong><br />
Zoom into a specific User Role or analyze several User Roles at once for more flexible insights.</li>
<li><strong>CSV Export</strong><br />
Download detailed, User role-based reports in CSV format for deeper analysis outside WooCommerce.</li>
<li><strong>Actionable Insights</strong><br />
Spot role-based trends at a glance and use the data to refine pricing strategies, promotions, or loyalty programs tailored to each customer group.</li>
</ul>
<hr />
<h3>Leaderboard</h3>
<p>Easily identify your most valuable customer groups! The new Leaderboard feature in Role Based Analytics for WooCommerce gives you a clear table showing:</p>
<ul class="wccom-tick-list-primary">
<li><strong>User Role Rankings</strong><br />
See which user roles generate the most orders, gross sales, returns, net sales, and total sales.</li>
<li><strong>Quick Insights</strong><br />
Spot trends and compare user group performance at a glance—perfect for tracking wholesale, retail, member, and guest sales.</li>
<li><strong>Actionable Data</strong><br />
Use leaderboard insights to shape your marketing, target high-value segments, or reward your top-performing user roles.</li>
</ul>
<hr />
<h3>Products Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>See which user roles are buying each product.</strong><br />
Instantly view and compare sales, revenue, and order counts segmented by user role.</li>
<li><strong>Filter the products report by any user role.</strong><br />
Focus only on the data for Wholesale, Retail, Member, or any custom group.</li>
</ul>
<hr />
<h3>Categories Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Analyze category sales by user role.</strong><br />
Understand which customer groups are purchasing from each category.</li>
<li><strong>Filter category analytics for detailed insights.</strong><br />
Drill down to see sales for a specific user role in any product category.</li>
</ul>
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<h3>Orders Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Segment orders by user role.</strong><br />
Instantly identify who is placing orders—Retail, Wholesale, Guest, and more.</li>
<li><strong>Apply user role filters to order analytics.</strong><br />
Quickly narrow down reports to see orders placed by a specific customer group.</li>
</ul>
<hr />
<h3>Coupons Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Track coupon usage by user role.</strong><br />
See which customer segments are using your discounts and promotions.</li>
<li><strong>Filter coupon analytics to optimize offers.</strong><br />
Analyze coupon performance for each user role and adjust your marketing strategy.</li>
</ul>
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<h3>Downloads Report Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Monitor downloads by user role.</strong><br />
View which User Roles are accessing your downloadable products.</li>
<li><strong>Filter download reports for targeted analysis.</strong></li>
<li>Understand digital product usage across different customer groups.</li>
</ul>
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<h3>Customers Page</h3>
<ul class="wccom-tick-list-primary">
<li><strong>Filter customers by User Role.</strong> Works with built-in and custom roles.</li>
<li><strong>See key metrics at a glance.</strong> Orders, Total Spend, Last Active, Date Registered, Postal Code, Email, and Role.</li>
<li><strong>Search within any role.</strong> Quickly locate specific customers by name, username, or email.</li>
<li><strong>Include Guest customers.</strong> Track non-registered buyers alongside registered users.</li>
<li><strong>Export filtered results.</strong> Download role-specific customer lists for outreach or analysis.</li>
</ul>
<hr />
<h2>How to Get Started</h2>
<ol>
<li><strong>Purchase and download</strong> the Role Based Analytics for WooCommerce extension.</li>
<li><strong>Install and activate</strong> the .zip file in your WooCommerce store.</li>
<li><strong>Customize to your needs</strong> in the Analytics > Settings panel (optional).</li>
<li><strong>Open WooCommerce Analytics</strong>—your reports now have user role filters and columns!</li>
</ol>
<p>That’s it! Instantly start analyzing your WooCommerce data by user role for smarter insights.</p>
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<h2>Documentation</h2>
<p>Need guidance? Check out the comprehensive documentation to learn everything you need to know about the Role Based Analytics for WooCommerce extension.</p>
<h4><a href="https://woocommerce.com/document/role-based-analytics-for-woocommerce/" target="_blank" rel="noopener">View documentation</a></h4>
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<h2>Support</h2>
<p>If you have pre-sale questions or need help, <span class="link-annotation-unknown-block-id--992406005">get in touch</span> with our friendly Support Engineers.</p>
<h4><a href="https://coderplus.co/contact/" target="_blank" rel="noopener">Get support</a></h4>
<p> </td>
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Role Based Analytics

<p class="p1">Filter and compare WooCommerce sales reports by user role. Supports WordPress defaults and custom roles to highlight customer group-level performance.</p>

<h2>Get Insights Into Your WooCommerce Sales Funnel with Google Analytics Pro</h2>
<p>WooCommerce Google Analytics Pro turbo charges the integration between your WooCommerce store and your free Google Analytics account. Get <strong>detailed insights</strong> in your shop’s traffic and eCommerce events so that you can improve your sales funnel and drive more revenue.</p>
<div class="woo-sc-box info  info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
<p>WooCommerce Google Analytics Pro adds advanced event tracking to your WooCommerce store and automatically pushes these events into Google Analytics, letting you easily get insights into important metrics like <strong>average order value</strong>, <strong>conversion rate</strong>, <strong>sales by product or category</strong>, and other valuable data.</p>
<figure id="attachment_160338" aria-describedby="caption-attachment-160338" style="width: 950px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png" rel="attachment wp-att-160338"><img class="size-large wp-image-160338" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-ecommerce-stats.png?w=950" alt="WooCommerce Google Analytics Pro: eCommerce report" width="950" height="690" /></a><figcaption id="caption-attachment-160338" class="wp-caption-text"><em>eCommerce Tracking with almost no setup!</em></figcaption></figure>
<h3>Detailed Tracking with Easy Setup</h3>
<p>Once you’ve installed WooCommerce Google Analytics Pro, you can choose your event names (if you don’t like the defaults), ensure that <strong>enhanced eCommerce tracking</strong> is enabled in your GA account, and then you’re ready to go! The plugin handles tracking and sending all of the appropriate events to Google Analytics so you can easily access your sales data and valuable store metrics.</p>
<figure id="attachment_160323" aria-describedby="caption-attachment-160323" style="width: 443px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png" rel="attachment wp-att-160323"><img class="size-medium wp-image-160323" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-settings-1.png?w=443" alt="WooCommerce Google Analytics: General Settings" width="443" height="550" /></a><figcaption id="caption-attachment-160323" class="wp-caption-text"><em>Plugin Settings</em></figcaption></figure>
<p>It only takes <strong>3 clicks</strong> to get your WooCommerce store connected to your Google Analytics account.</p>
<h3>Why use Google Analytics Pro</h3>
<ul class="wccom-tick-list-primary">
<li>Provides basic site tracking and analytics, such as pageviews or customer sessions</li>
<li>Includes all of the great features the free version has, like Universal Analytics and enhanced eCommerce tracking, but with more advanced event tracking</li>
<li>Allows you <strong>exclude shop managers</strong> from tracking along with site admins</li>
<li>Track <strong>User IDs</strong> for more accurate user counts</li>
<li>Tracks basic eCommerce events like “add to cart” or “checkout started”</li>
<li>Adds <strong>advanced eCommerce event tracking</strong>, such as “coupon addition / removal” and “cart quantity changed”</li>
<li>Track manually added orders</li>
<li>Adds events for <strong>customer actions</strong>, such as sign in or out, or leaving a product review / comment</li>
<li>Adds <strong>order refund and cancellation</strong> tracking</li>
<li>Track customer email opens as events in the “Emails” category</li>
<li>Includes full support for <strong>Shopping Behavior</strong> and <strong>Checkout Behavior</strong> analysis reports <sup><strong>NEW</strong></sup></li>
<li>Adds <strong>checkout options</strong> to get deeper insights into checkout choices made by customers, such as selected payment method <sup><strong>NEW</strong></sup></li>
</ul>
<h3>Detailed Event Tracking</h3>
<p>The advanced event tracking in WooCommerce Google Analytics Pro gives you even more details about your sales process, and you can track things like “viewed account” or “coupon applied” to get a full view of what customers do on your site. You can also track these events in your purchasing workflow, such as viewing coupon data for orders and conversion rates with coupons.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png" rel="attachment wp-att-160334"><img class="aligncenter size-medium wp-image-160334" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-events.png?w=550" alt="WooCommerce Google Analytics Pro: events tracked" width="550" height="504" /></a></p>
<h3>Advanced eCommerce Reports</h3>
<p>Full support for generating Shopping or Checkout Behavior analyses is included! View the customer lifecycle with your browsing and purchasing experience in the Shopping Behavior report:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png"><img class="aligncenter size-large wp-image-368929" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-shopping-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Shopping Behavior analysis" width="950" height="556" /></a></p>
<p>Or see your checkout in fine-grained detail to gain more insight into where customers leave at that point in the purchasing process:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png"><img class="aligncenter size-large wp-image-368930" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-behavior-analysis.png?w=950" alt="WooCommerce Google Analytics Pro Checkout Behavior analysis" width="950" height="558" /></a></p>
<p>This plugin even provides support for sending <strong>checkout options</strong> to filter your checkout sessions based on customer actions or data:</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png"><img class="aligncenter size-large wp-image-368933" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-pro-checkout-option.png?w=950" alt="WooCommerce Google Analytics Pro checkout options" width="950" height="401" /></a></p>
<h3>Powerful Customization</h3>
<p>All event names are customizable through the plugin settings and can be individually disabled. User IDs can also be tracked for more accurate user counts. Custom events can be tracked by adding a snippet to your theme.</p>
<figure style="width: 456px" class="wp-caption aligncenter"><a href="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png" rel="attachment wp-att-160324"><img class="aligncenter size-medium wp-image-160324" src="https://woocommerce.com/wp-content/uploads/2016/01/woocommerce-google-analytics-settings-2.png?w=456" alt="WooCommerce Google Analytics: Event Names 1" width="456" height="550" /></a><figcaption class="wp-caption-text"><em>Already using Google Analytics? Easily customize the event names to match your existing data</em></figcaption></figure>
<h3>How to Get Started</h3>
<p><o</p>
<ul>
<li>Buy this extension 🙂</li>
<li>Download and install into your WooCommerce store</li>
<li>Login to your Google Analytics account (<a href="https://www.google.com/analytics/web/" target="_blank" rel="noopener noreferrer">sign up for free</a> if you don’t already have an account) and connect it to this plugin</li>
<li>Enabled enhanced eCommerce tracking in your GA account</li>
<li>That’s it! Sit back and enjoy detailed site analytics!</li>
</ul>
<p>Read the <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro/">plugin documentation</a> to see a full list of tracked events, to learn how to customize event names, track custom events, and more!</p>
<div class="woo-sc-box info  info ">Not sure if you need the free plugin or this Pro version? <a href="https://woocommerce.com/document/woocommerce-google-analytics-pro-vs-free/">Check out our comparison here</a>.</div>
<p><em>Need any more reason to buy? When you purchase a SkyVerge-developed extension, you’re getting the highest quality extensions for your WooCommerce store. Gain peace of mind by knowing that when you purchase our products, your store’s performance is as important to us as it is to you.</em></p>

Google Analytics Pro

<p>Add advanced event tracking and enhanced eCommerce tracking to your WooCommerce site.</p>

Role Based Analytics vs Google Analytics Pro