<h3>Top Features</h3>
<ul>
<li><strong>Rule-Based Pricing:</strong> Create multiple rules.</li>
<li><strong>Discount Types:</strong> Create <strong>simple discounts</strong> or <strong>tiered pricing</strong> (Role Based Pricing).</li>
<li><strong>Targeted Pricing:</strong> Apply discounts to specific products, categories, or tags.</li>
<li><strong>Customer Specific Pricing:</strong> Provide custom pricing for registered customers and different customer roles</li>
<li><strong>Schedule Pricing:</strong> Schedule discounts and surcharges to activate and deactivate automatically.</li>
<li><strong>Inventory-Based Pricing:</strong> Automatically disable discounts when inventory levels fall below a certain threshold.</li>
<li><strong>Surcharge Specific Customers:</strong> You can even surcharge specific customers or customer roles.</li>
<li><strong>Discount on Specific Quantities:</strong> Set minimum and maximum order quantities to unlock discounts.</li>
<li><strong>Discount Table: </strong>Customize and Display a pricing table on the products page.</li>
<li><strong>Pricing Based on Multiple Criteria:</strong> Calculate prices & discounts based on regular price, sale price, or default price.</li>
<li><strong>Hide Prices and Add to Cart Button:</strong> Hide prices and Add to Cart buttons for selected products, categories, or tags.</li>
<li><strong>Customize Price & Add to Cart:</strong> Replace price and add to cart button text with any message (like contact us for custom prices).</li>
<li><strong>Request a Quote Button:</strong> Replace Add to Cart Button with request for quote button for custom prices requests.</li>
<li data-sourcepos="1:1-1:37"><strong>Free Shipping Based on Cart Value: </strong>Encourage bigger orders by offering free shipping for carts within specific value ranges</li>
<li><strong>Import Prices:</strong> Bulk Import Product Prices via CSV.</li>
</ul>
<hr />
<h6 class="sr-only">ChatGPT said:</h6>
<div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)">
<div class="[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn">
<div class="flex max-w-full flex-col grow">
<div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="a6b56f6f-2712-454c-ba0a-6ab3206e7b9a" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<div class="markdown prose dark:prose-invert w-full break-words light">
<p data-start="0" data-end="424">Running a WooCommerce store means catering to different types of customers—wholesalers, retailers, logged-in members, and even guests. Not everyone should see the same price or receive the same offer. With the <strong data-start="210" data-end="244">Role Based Pricing & Discounts</strong> for WooCommerce, you can show the right price to the right customer. It lets you control pricing for different user roles and create flexible discount rules that match your sales strategy.</p>
<p data-start="426" data-end="849" data-is-last-node="" data-is-only-node="">Whether you want to offer exclusive discounts to loyal members, set higher prices for guest users, or show a complete pricing table on the product page, this plugin gives you the tools to do it. You can set up unlimited rules, apply them to specific products or categories, schedule promotions, offer free shipping, and even hide prices for certain users. It’s an easy way to manage personalized pricing without the hassle.</p>
</div>
</div>
</div>
</div>
</div>
</div>
<p><img class="alignnone size-full wp-image-18734005555462" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-18.png" alt="Different Prices for Different User Roles for WooCommerce" width="980" height="760" /></p>
<h3>Product and Customer Based Discounts</h3>
<ul>
<li data-sourcepos="1:1-1:84"><strong>Targeted Discounts:</strong> Apply discounts to specific products, categories, and tags.</li>
<li data-sourcepos="2:1-2:110"><strong>Role Based Discounts:</strong> Offer personalized discounts and pricing to different customer roles or specific registered customers.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555448" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-19.png" alt="Different Prices for Different User Roles WooCommerce" width="980" height="703" /></p>
<h3>Scheduling Discounts and Pricing</h3>
<ul>
<li><strong>Schedule Discounts:</strong> Automatically activate or deactivate discounts and surcharges at specific times.</li>
<li><strong>Set Quantity Thresholds:</strong> Disable discounts when inventory levels fall below a set threshold.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555451" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-20.png" alt="WooCommerce Role Based Pricing & Discounts" width="980" height="455" /></p>
<h3><strong>Simple Discounts</strong></h3>
<p>Offer fixed discounts or percentage discounts, and apply to specific products, categories, or tags. and restrict them to specific customer roles (e.g., Wholesaler, B2B) and specific registered customers with WooCommerce Role Based Pricing.</p>
<h4><b>Example</b></h4>
<ul>
<li>20% Discount on Shoes Category for B2B Customers.</li>
<li>$10 Discount on Shirts for not logged-in users.</li>
<li>10% Discount on New Arrivals (Tag) for Wholesalers.</li>
</ul>
<h3><strong>Tiered Pricing (Role Based Pricing)<br /></strong></h3>
<p>Using Price by User Role for WooCommerce, offer discounts or price increases based on the quantity. Set specific order quantities to trigger each price level.</p>
<h4>Example</h4>
<ul>
<li>10% Discount for Wholesaler, if buy 1-5 products in Shirts category.</li>
<li>$20 Fixed Discount for Wholesaler, if buy 6-10 products in the Shirts category.</li>
<li>30% Increase Price for Wholesaler, if buy 11-20 products in the Shirts category.</li>
<li>$100 Fixed Increase in price for Wholesaler, if buy 20-30 products in the Shirts category.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555455" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-21.png" alt="Tiered & Role Based Pricing for WooCommerce" width="980" height="517" /></p>
<h3>Display Pricing & Discount Table on Product Page</h3>
<p>You can also display a discount table on product pages to showcase pricing tiers clearly with WooCommerce Role Based Pricing & Discounts.</p>
<p><img class="alignnone size-full wp-image-18734005555456" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-25.png" alt="Pricing Table for WooCommerce Role Based Pricing" width="980" height="580" /></p>
<h3>Hide Prices and Add to Cart Button</h3>
<p>Hide prices and the Add to Cart button for selected products, categories, or tags. Replace price text or button labels with custom messages, or use <strong>Request a Quote</strong> with Contact Form 7 integration for bulk orders or custom discounts WooCommerce Role Based Pricing.</p>
<p><img class="alignnone size-full wp-image-18734005555457" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-22.png" alt="Hide Price & Add to Cart for WooCommerce" width="980" height="867" /></p>
<h3>Offer a Free Shipping</h3>
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="bdeec778-0273-4f50-9510-996f371d15e0" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<div class="markdown prose w-full break-words dark:prose-invert light">
<p>Offer free shipping for orders within a specified cart value range. Set minimum and maximum cart amounts, display custom messages for free shipping thresholds, and show a congratulatory message when customers qualify for free shipping.</p>
<p><img class="alignnone size-full wp-image-18734005555459" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-23.png" alt="Offer Free Shipping in WooCommerce Role Based Pricing" width="980" height="582" /></p>
</div>
</div>
<div class="group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn">
<div class="flex-col gap-1 md:gap-3">
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="9c069ce7-378a-48dd-b9d4-8672b760a924" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<h3 class="markdown prose w-full break-words dark:prose-invert light">Bulk Price Import via CSV</h3>
<div class="markdown prose w-full break-words dark:prose-invert light">Easily import product prices in bulk using the WooCommerce Discounts Plugin, streamlining large-scale price adjustments.</div>
<div><img class="alignnone size-full wp-image-18734005555460" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-24.png" alt="Import Export Prices for WooCommerce Role Based Pricing for WooCommerce" width="980" height="419" /></div>
<div>
<h3>Getting Started</h3>
<ul>
<li data-start="60" data-end="197"><strong data-start="60" data-end="67">Buy</strong> <em data-start="68" data-end="106">Role Based Discounts for WooCommerce</em> directly from <a class="" href="https://woocommerce.com/products/role-based-discounts/" target="_new" rel="noopener" data-start="121" data-end="194" data-is-only-node="">WooCommerce.com</a>.</li>
<li data-start="201" data-end="272"><strong data-start="201" data-end="213">Download</strong> the plugin and <strong data-start="229" data-end="240">install</strong> it on your WooCommerce store.</li>
<li data-start="276" data-end="331"><strong data-start="276" data-end="288">Activate</strong> the plugin from the WordPress dashboard.</li>
<li data-start="335" data-end="443">Go to <strong data-start="341" data-end="381">WooCommerce > Discounts Manager </strong>to set up rules and enable file uploads for your customers.</li>
<li data-start="447" data-end="509"><strong>Need help?</strong> View the complete<strong data-start="458" data-end="508"> installation & Configuration guide <a class="" href="https://woocommerce.com/document/role-based-discounts/" rel="noopener" data-start="497" data-end="506">here</a></strong>.</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<p></p>
<p></p>

Role Based Discounts

<p>Create custom discounts, schedule promotions, role based pricing, hide price & add to cart and offer free shipping.</p>

<ul class="wccom-tick-list-primary">
<li data-start="106" data-end="223">
<p data-start="108" data-end="223"><strong data-start="108" data-end="143">Wholesale & Role-Based Pricing:</strong> Set custom regular and sale prices for each user role, including guest users.</p>
</li>
<li data-start="224" data-end="333">
<p data-start="226" data-end="333"><strong data-start="226" data-end="263">Hide Price / Add-to-Cart Control:</strong> Hide product prices or Add-to-Cart buttons for specific user roles.</p>
</li>
<li data-start="334" data-end="440">
<p data-start="336" data-end="440"><strong data-start="336" data-end="367">Custom Role-Based Messages:</strong> Show personalized messages when prices or purchase options are hidden.</p>
</li>
<li data-start="441" data-end="544">
<p data-start="443" data-end="544"><strong data-start="443" data-end="466">Guest User Pricing:</strong> Assign specific pricing or display custom messages for non-logged-in users.</p>
</li>
<li data-start="545" data-end="635">
<p data-start="547" data-end="635"><strong data-start="547" data-end="569">Inventory Control:</strong> Manage and update product stock individually with full control.</p>
</li>
<li data-start="636" data-end="745">
<p data-start="638" data-end="745"><strong data-start="638" data-end="667">Dynamic Frontend Display:</strong> Automatically update prices, stock, and messages on product and shop pages.</p>
</li>
</ul>
<hr />
<h3 data-start="303" data-end="360">Wholesale Pricing & Inventory Control for WooCommerce</h3>
<p data-start="362" data-end="636">Take full control of your WooCommerce store with <strong data-start="411" data-end="452">Wholesale Pricing & Inventory Control</strong>. This powerful plugin lets you set wholesale and role-based pricing, control product visibility, manage inventory, and display custom messages for each user role — including guests.</p>
<p data-start="638" data-end="793">It’s the perfect solution for wholesale, B2B, membership-based, and multi-tier pricing stores that require flexible pricing and advanced inventory control.</p>
<h3 data-start="800" data-end="834">Wholesale & Role-Based Pricing</h3>
<p data-start="836" data-end="1065">Easily set custom pricing for each user role, including Administrators, Editors, Authors, Customers, Shop Managers, and Guest users. Define separate regular and sale prices per role to create a fully customized pricing structure.</p>
<p data-start="1067" data-end="1258">If a specific role does not have a custom price set, the default WooCommerce product price is automatically applied — ensuring smooth and reliable pricing management across your entire store.</p>
<p><img class="alignnone size-large wp-image-18734006112430" src="https://woocommerce.com/wp-content/uploads/2025/11/User-Role-Based-Pricing.png?w=980" alt="Illustration showing user role-based pricing in WooCommerce, highlighting custom prices for different roles like Administrators, Editors, Authors, Customers, Shop Managers, and Guests, with default product price applied if no custom price is set." width="980" height="460" /></p>
<h3 data-start="140" data-end="176">Hide Price or Add-to-Cart Button</h3>
<p data-start="178" data-end="446">Easily control product visibility in your WooCommerce store by hiding prices or the Add-to-Cart button for specific user roles. This feature is ideal for wholesale and B2B stores where certain products should only be visible or purchasable by approved customer groups.</p>
<h3><img class="alignnone size-large wp-image-18734006112429" style="font-family: 'Inter var', 'Inter Fallback', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif;font-size: 16px;letter-spacing: -0.011em" src="https://woocommerce.com/wp-content/uploads/2025/11/Hide-Price-or-Add-to-Cart-Button.png?w=980" alt="Graphic showing hiding product prices or Add-to-Cart button in WooCommerce, allowing store owners to control visibility and purchases for specific user roles, ideal for wholesale or B2B stores." width="980" height="460" /></h3>
<h3>Custom Messages Per User Role</h3>
<p data-start="149" data-end="387">Display personalized messages for user roles where prices or the Add-to-Cart button are hidden. Clearly explain product availability restrictions to avoid confusion and improve communication with guest users or restricted customer groups.</p>
<p><img class="alignnone size-large wp-image-18734006112428" src="https://woocommerce.com/wp-content/uploads/2025/11/Custom-Messages-Per-User-Role.png?w=980" alt="Illustration showing custom messages in WooCommerce for specific user roles, explaining why product prices or Add-to-Cart buttons are hidden, improving communication and reducing confusion for restricted customers." width="980" height="460" /></p>
<h3>Stock Management for Products and Variations</h3>
<p>Manage and update stock levels for each product and variation individually. The plugin supports global stock tracking while providing flexible inventory control per product and per variation, ensuring accurate availability for all user roles in your WooCommerce store.</p>
<h3><img class="alignnone size-large wp-image-18734006112427" src="https://woocommerce.com/wp-content/uploads/2025/11/Stock-Management-for-Products-and-Variations.png?w=980" alt="Graphic illustrating stock management in WooCommerce, showing individual stock tracking for products and variations, with global inventory control and accurate availability information for all user roles." width="980" height="460" /></h3>
<h3>Quick Popup-Based Editor</h3>
<p>Quickly manage wholesale and role-based pricing with a convenient popup editor directly from the product page. Update prices, hide Add-to-Cart buttons, or set custom messages without leaving the page — making store management faster and more efficient.</p>
<p><img class="alignnone size-large wp-image-18734006112426" src="https://woocommerce.com/wp-content/uploads/2025/11/Quick-Popup-Based-Editor.png?w=980" alt="Illustration showing a quick popup-based editor in WooCommerce for managing user role-based pricing, hiding buttons, and setting custom messages directly on the product page for fast and efficient management." width="980" height="460" /></p>
<h3>Shop & Single Product Page Display</h3>
<p>Wholesale prices, sale prices, and custom messages are dynamically displayed on shop, archive, and single product pages. Each user sees pricing and content tailored to their role, delivering a personalized WooCommerce shopping experience.</p>
<p><img class="alignnone size-large wp-image-18734006112424" src="https://woocommerce.com/wp-content/uploads/2025/11/vip-customer-price.png?w=980" alt="Illustration showing VIP customer pricing in WooCommerce, highlighting a lower price for VIP users compared to regular customers." width="980" height="460" /></p>
<p><img class="alignnone size-large wp-image-18734006112425" src="https://woocommerce.com/wp-content/uploads/2025/11/customer-price.png?w=980" alt="Graphic showing standard pricing for regular customers in WooCommerce, displaying the default product price." width="980" height="460" /></p>
<h3 data-start="127" data-end="180">Perfect for Wholesale, B2B, and Membership Stores</h3>
<p data-start="182" data-end="516">Ideal for wholesale, B2B, and membership-based WooCommerce stores, this plugin provides complete control over role-specific pricing, inventory management, and purchase restrictions. Ensure that each customer sees only the prices and products relevant to their role, giving store owners full control and a seamless shopping experience.</p>
<hr />
<h3 data-start="173" data-end="246">Why Choose <strong data-start="188" data-end="229">Wholesale Pricing & Inventory Control</strong> for WooCommerce?</h3>
<ul class="wccom-tick-list-secondary">
<li data-start="248" data-end="314">
<p data-start="250" data-end="314">Quickly manage pricing and stock for large WooCommerce stores.</p>
</li>
<li data-start="315" data-end="372">
<p data-start="317" data-end="372">Ideal for wholesale, B2B, and membership-based shops.</p>
</li>
<li data-start="373" data-end="439">
<p data-start="375" data-end="439">Fully compatible with all WooCommerce products and variations.</p>
</li>
</ul>

Wholesale Pricing & Inventory Control

<p>Set wholesale and role-based pricing in WooCommerce, control inventory visibility, hide prices or add-to-cart buttons, and display custom messages for each user role including guests. Ideal for B2B, wholesale stores.</p>

Role Based Discounts vs Wholesale Pricing & Inventory Control