<p><span style="font-weight: 400">WooCommerce Role Based Pricing extension empowers you to set your product prices based on user roles and individual customers. You can discount or markup prices by fixed or percentage amount. Once the prices are changed only the specified customer & user roles will see the new prices, whereas the rest of the customers will see the regular prices.</span></p>
<p><span style="font-weight: 400">This extension comes with rule-based management that allows you to change prices in bulk for a whole category or selected products. While setting up a price change, you can choose to set a minimum & maximum order quantity and restrict customers from purchasing beyond the predefined quantity limit.</span></p>
<p>You can also hide price and/or add to cart button for not logged in customers and replace them with a custom text & link. If you need to add the custom fields on the registration form and assign user roles during registration, try our <a href="https://woocommerce.com/products/custom-user-registration-fields-for-woocommerce/">Custom User Registration Plugin</a>.</p>
<p> <br />
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" /></p>
<div class="woo-sc-box normal">Need to set quantity-based tiered pricing for user roles? Try our <a href="https://woocommerce.com/products/wholesale-tiered-pricing/">WooCommerce Wholesale Pricing</a> OR <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a> – an ultimate wholesale solution.</div>
<div></div>
<h2><b>Features:</b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Adjust pricing for individual customers and user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed product price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Increase price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Discount price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change prices on the product level</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Add rules to change prices in bulk for specific products or categories</span></li>
<li>Import and Export role based pricing using a CSV file</li>
<li>Apply role based prices discount to regular or sale price</li>
<li>Option to not apply role based discount to on-sale products</li>
<li>Ability to Import and export pricing rules</li>
<li>Compatible with product variations</li>
<li style="font-weight: 400"><span style="font-weight: 400">Set minimum & maximum quantity</span></li>
<li>Replace original price in case of price increase</li>
<li>Strikethrough old price and show the new price as a special price</li>
<li><span style="font-weight: 400">Configure start & end date for each price rules</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide price & add to cart for not logged in and specific user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace price with custom text </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace add to cart with a new custom button & link</span></li>
</ul>
<h2><b>How Does Price Change Work?</b></h2>
<p><span style="font-weight: 400">WooCommerce Role Based pricing is a smart plugin that handles the price markup and markdown efficiently. Incase</span><b> of price markup</b><span style="font-weight: 400">, the original price is replaced with the new increased price whereas </span><b>incase of price markdown</b><span style="font-weight: 400">, the original price is strikethrough and the new price is displayed just below the original price. This makes your customers feel special and helps in improving the conversion rate.</span></p>
<p><img class="alignnone size-full wp-image-5112659" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Prices by User Roles" width="980" height="1005" /></p>
<h2><b>Pricing on Product Level</b></h2>
<p><span style="font-weight: 400">You can update the price based on the user role and customer on the product level. The product level settings enable you to,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Set price for each user role (Leave empty to use default price)</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change price for any customer</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025694" src="https://woocommerce.com/wp-content/uploads/2019/11/Role-Based-Pricing-on-Product-Page.jpg" alt="Role Based Pricing on Product Page" width="980" height="645" /></p>
<p><strong>Compatible with Product Variations:</strong></p>
<p>With WooCommerce Price by User Role, you can configure separate prices of each variation. Set different prices for different user roles and individual customers.</p>
<p><img class="alignnone size-full wp-image-5025707" src="https://woocommerce.com/wp-content/uploads/2019/11/Compatible-with-Variations-1.jpg" alt="Compatible with Variations" width="811" height="1374" /></p>
<h2><b>Rule-Based Price Management</b></h2>
<p><span style="font-weight: 400">The rule-based price management empowers you to change product prices in bulk. Instead of changing prices product by product, you can utilize the rule-based feature to change prices in bulk for specific products and categories.</span></p>
<p><img class="alignnone size-full wp-image-5025708" src="https://woocommerce.com/wp-content/uploads/2019/11/05_Woocommerce-Role-Based-Pricing-2.png" alt="" width="963" height="440" /></p>
<p><span style="font-weight: 400">While creating a new price rule you can,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Specify user roles and individual customers</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Select products & categories to apply the new price change.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025691" src="https://woocommerce.com/wp-content/uploads/2019/11/Price-Based-on-Roles-Bulk-Rule.jpg" alt="Price Based on Roles Bulk Rule" width="980" height="1242" /></p>
<h2><b>Import Export Role Based Prices:</b></h2>
<p>You can import and export role based pricing using a CSV file.</p>
<p><img class="alignnone size-full wp-image-18734003327129" src="https://woocommerce.com/wp-content/uploads/2019/11/Import-export-prices.png" alt="WooCommerce Role based prices import export" width="980" height="777" /></p>
<h2>Hide Price & Add to Cart:</h2>
<p>With WooCommerce Role-based Prices plugin, you can hide price and/or add to cart button for non-loggedin and specific user roles. You can also choose to hide prices for all or specific products & categories.</p>
<p><img class="alignnone size-full wp-image-5113005" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Hide-Price.png" alt="WooCommerce Hide Price" width="858" height="1283" /></p>
<h2><strong>Use Cases of WooCommerce Role Based Pricing:</strong></h2>
<p>To better understand this WooCommerce Prices By User Role extension, we have listed a detailed use case that covers every aspect. All these price rules can be active at the same time.</p>
<div><strong>Registered <span class="il">Customer</span> A</strong></div>
<ul>
<li>Has discount 50% on product category Z</li>
<li>Has discount 20% for specific products</li>
<li>Has Markup 20% on product category X</li>
</ul>
<div><strong>Registered C<span class="il">ustomer</span> B</strong></div>
<div>
<ul>
<li>Has discount 40% on product category Z</li>
<li>Has discount 30% on specific products</li>
<li>Has Markup 30% on product category X</li>
</ul>
</div>
<div><strong>Registered Customer C</strong></div>
<ul>
<li>Has Discount 10% for All Products</li>
</ul>
<p><strong>Registered Customer D</strong></p>
<ul>
<li>Has Markup 10 for All Products</li>
</ul>
<div>In the above cases, the “Registered Customer” can be an individual customer or user role. Feel free to contact us if you have any questions.</div>
<p> </p>

Role Based Pricing

<p>Add user roles and customer specific pricing. Add a fixed price, markup or discount existing price in percentage or fixed amount.</p>

<p>Managing sales agents and commissions doesn’t have to be complicated.<br />
<strong>DWH Agentify</strong> transforms your WooCommerce store into a structured, automated sales platform where agents perform better and commissions are always under control.<br />
Less manual work, more visibility, more revenue.</p>
<p><strong>DWH Agentify</strong> is the complete solution for managing sales agents and commission-based networks in WooCommerce. You can define agents levels, automate commissions, and control permissions with precision. The plugin centralizes everything: agent onboarding, customer assignment, commission rules, performance tracking, and payouts monitoring. Agents know exactly what to sell and how they earn, while store owners gain transparency, scalability, and full control over their sales force. Built following WordPress and WooCommerce best practices, DWH Agentify ensures long-term stability, maximum compatibility, and high performance. Fully translation-ready and compatible with WPML, Polylang, Loco Translate, and similar tools.</p>
<h2>What are the advantages for your site?</h2>
<ul>
<li><strong>Manage any sales network.</strong> Easily configure individual agents and level-based rules without technical complexity.</li>
<li><strong>Automate commissions with precision.</strong> Set fixed or percentage commissions, price ranges, tax modes, and product-level overrides—fully automated.</li>
<li><strong>Real-time performance insights.</strong> Track customers, orders, revenues, and commissions instantly from a dedicated agent dashboard.</li>
<li><strong>Empower agents, reduce workload.</strong> Give agents the tools to sell autonomously while eliminating manual calculations and administrative overhead.</li>
<li><strong>Built to scale with WooCommerce.</strong> A robust, WooCommerce-native architecture designed for performance, compatibility, and future growth.</li>
</ul>
<h2>Want to improve your business?</h2>
<p>Whatever your business, DWH Agentify helps you enhance your earnings</p>
<ul class="wccom-tick-list-primary">
<li>Seamless integration with any WooCommerce store</li>
<li>Compatible with all WooCommerce payment and shipping methods</li>
<li>Level-based agent management and permissions</li>
<li>Advanced commission rules with product-level overrides</li>
<li>Agent dashboard with real-time KPIs</li>
<li>Secure agent → customer account switching</li>
<li>“Pay Later” payment method for agents only</li>
<li>Custom agent registration workflows with manual approval</li>
<li>Notification system for agent communications</li>
<li>HPOS (High-Performance Order Storage) compatible</li>
<li>Fully translation-ready</li>
<li>No coding required</li>
</ul>
<h3>Agent Structure & Access Control</h3>
<figure id="attachment_18734006492546" aria-describedby="caption-attachment-18734006492546" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/agents.png" alt="Agent Structure & Access Control" width="980" height="551" class="size-full wp-image-18734006492546" /><figcaption id="caption-attachment-18734006492546" class="wp-caption-text">Agent Structure & Access Control</figcaption></figure>
<p>Build a fully scalable sales organization by structuring agents into flexible levels with dedicated rules, permissions, and behaviors tailored to your business model. Each level can define what agents are allowed to access and manage—including notes, coupons, billing data, notifications, and available payment methods—ensuring precise control over operational capabilities. The system also supports automatic level progression, dynamically upgrading agents based on performance and total commissions, creating a self-scaling structure that rewards growth and simplifies administration.</p>
<h3>Commission Intelligence & Revenue Automation</h3>
<figure id="attachment_18734006492548" aria-describedby="caption-attachment-18734006492548" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/commissions-1.png" alt="Commission Intelligence & Revenue Automation" width="980" height="551" class="size-full wp-image-18734006492548" /><figcaption id="caption-attachment-18734006492548" class="wp-caption-text">Commission Intelligence & Revenue Automation</figcaption></figure>
<p>Optimize profitability with a smart, fully automated commission engine that calculates earnings in real time. Set fixed or percentage-based commissions that adapt to products, fees, shipping costs, taxes, and price ranges for maximum accuracy. Extend flexibility further with per-product and per-level overrides, allowing custom commission rules that replace global settings when needed. This ensures a highly granular and scalable revenue model that aligns incentives with business performance.</p>
<h3>Agent Operations & Sales Execution</h3>
<p><figure id="attachment_18734006492549" aria-describedby="caption-attachment-18734006492549" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/purchase.png" alt="Agent Operations & Sales Execution" width="980" height="551" class="size-full wp-image-18734006492549" /><figcaption id="caption-attachment-18734006492549" class="wp-caption-text">Agent Operations & Sales Execution</figcaption></figure><br />
Empower agents with advanced operational tools to actively drive sales. Agents can place orders directly on behalf of customers by securely switching into their account context, enabling a seamless assisted-selling experience. A dedicated “Pay Later” workflow allows agents to complete orders while deferring payment responsibility to customers, making B2B transactions smoother and more efficient. This turns your sales network into an active, conversion-focused engine.</p>
<h3>Onboarding, Performance & Customer Management</h3>
<p><figure id="attachment_18734006492550" aria-describedby="caption-attachment-18734006492550" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/registration.png" alt="Onboarding, Performance & Customer Management" width="980" height="551" class="size-full wp-image-18734006492550" /><figcaption id="caption-attachment-18734006492550" class="wp-caption-text">Onboarding, Performance & Customer Management</figcaption></figure><br />
Streamline the entire agent lifecycle from registration to performance tracking. A controlled onboarding system supports custom fields, billing data, and optional manual approval workflows to ensure qualified access. Once active, agents gain a real-time performance dashboard with full visibility over customers, orders, revenues, and commissions (earned, pending, and payable). Customers can be clearly assigned to specific agents, with transparent relationships displayed in the My Account area for accountability and trust.</p>
<h3>Communication & Real-Time Visibility</h3>
<p><figure id="attachment_18734006492551" aria-describedby="caption-attachment-18734006492551" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/notifications.png" alt="Communication & Real-Time Visibility" width="980" height="551" class="size-full wp-image-18734006492551" /><figcaption id="caption-attachment-18734006492551" class="wp-caption-text">Communication & Real-Time Visibility</figcaption></figure><br />
Keep your sales network constantly informed with automated communication flows. Agents receive real-time notifications, including copies of customer order emails, ensuring they never miss important updates. This improves responsiveness, strengthens customer relationships, and keeps the entire sales process aligned across all stakeholders.</p>
<h2>So many features in a single product!</h2>
<p><strong>Agents Management</strong><br />
Organize agents into flexible levels with dedicated rules, permissions, and behaviors tailored to your sales structure.</p>
<p><strong>Smart Commission Engine</strong><br />
Automatically calculate fixed or percentage commissions based on products, fees, shipping, taxes, and price ranges.</p>
<p><strong>Per-Product Commission Overrides</strong><br />
Define specific commission rules per product and level, overriding global settings for maximum flexibility.</p>
<p><strong>Automated Agent Onboarding</strong><br />
Control agent registration with custom fields, billing data, and optional manual account approval workflows.</p>
<p><strong>Agent Performance Dashboard</strong><br />
Give agents real-time visibility on customers, orders, revenues, earned, pending, and payable commissions.</p>
<p><strong>Customer–Agent Assignment</strong><br />
Link customers to agents and display assignments clearly in My Account for full transparency.</p>
<p><strong>Agent Order Placement</strong><br />
Allow agents to place orders on behalf of customers by securely switching into their account context.</p>
<p><strong>Pay Later for Agents</strong><br />
Enable a dedicated payment method for agents to complete orders while deferring payment to customers.</p>
<p><strong>Level-Based Permissions</strong><br />
Control notes, coupons access, billing edits, notifications, and payment methods per agent level.</p>
<p><strong>Automatic Level Progression</strong><br />
Move agents between levels automatically based on total commissions and performance thresholds.</p>
<p><strong>Real-Time Notifications</strong><br />
Keep agents informed by sending copies of order-related customer emails directly to their inbox.</p>
<p><strong>WooCommerce-Native Architecture</strong><br />
Built following WooCommerce and WordPress standards for maximum compatibility, performance, and reliability.</p>
<p><strong>HPOS Ready</strong><br />
Fully compatible with High-Performance Order Storage for scalable and future-proof order management.</p>
<p><strong>Translation & Multilingual Ready</strong><br />
Works seamlessly with WPML, Polylang, Loco Translate, and all standard localization tools.</p>
<p><strong>Simple & Integrated</strong><br />
Designed for a smooth and intuitive user experience, fully integrated with WordPress and WooCommerce.</p>
<p><strong>Performance & Security</strong><br />
Optimize speed and protect your store with caching, debug mode, and private access for authorized users only.</p>
<p><strong>Plug & Play</strong><br />
Install, activate, and start immediately—no coding or technical skills required.</p>
<p><strong>Always Evolving</strong><br />
Regular updates and feature enhancements driven by user feedback to keep your store cutting-edge.</p>
<p><strong>Premium Support</strong><br />
Expert assistance whenever you need it, ensuring fast solutions and peace of mind.</p>

DWH Agentify

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<header class="mb-5">
<div class="lead">
<div class="lead">
<p>Empower agents. Boost sales.</p>
</div>
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Role Based Pricing vs DWH Agentify