WooCommerce Role Based Pricing extension empowers you to set your product prices based on user roles and individual customers. You can discount or markup prices by fixed or percentage amount. Once the prices are changed only the specified customer & user roles will see the new prices, whereas the rest of the customers will see the regular prices.
This extension comes with rule-based management that allows you to change prices in bulk for a whole category or selected products. While setting up a price change, you can choose to set a minimum & maximum order quantity and restrict customers from purchasing beyond the predefined quantity limit.
You can also hide price and/or add to cart button for not logged in customers and replace them with a custom text & link. If you need to add the custom fields on the registration form and assign user roles during registration, try our <a href="https://woocommerce.com/products/custom-user-registration-fields-for-woocommerce/">Custom User Registration Plugin</a>.
  
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" />
<div class="woo-sc-box normal">Need to set quantity-based tiered pricing for user roles? Try our <a href="https://woocommerce.com/products/wholesale-tiered-pricing/">WooCommerce Wholesale Pricing</a> OR <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a> – an ultimate wholesale solution.</div>
<div></div>
<h2>Features:</h2>
<ul>
<li style="font-weight: 400">Adjust pricing for individual customers and user roles</li>
<li style="font-weight: 400">Set a fixed product price</li>
<li style="font-weight: 400">Increase price by fixed or percentage amount</li>
<li style="font-weight: 400">Discount price by fixed or percentage amount</li>
<li style="font-weight: 400">Change prices on the product level</li>
<li style="font-weight: 400">Add rules to change prices in bulk for specific products or categories</li>
<li>Import and Export role based pricing using a CSV file</li>
<li>Apply role based prices discount to regular or sale price</li>
<li>Option to not apply role based discount to on-sale products</li>
<li>Ability to Import and export pricing rules</li>
<li>Compatible with product variations</li>
<li style="font-weight: 400">Set minimum & maximum quantity</li>
<li>Replace original price in case of price increase</li>
<li>Strikethrough old price and show the new price as a special price</li>
<li>Configure start & end date for each price rules</li>
<li style="font-weight: 400">Hide price & add to cart for not logged in and specific user roles</li>
<li style="font-weight: 400">Replace price with custom text </li>
<li style="font-weight: 400">Replace add to cart with a new custom button & link</li>
</ul>
<h2>How Does Price Change Work?</h2>
WooCommerce Role Based pricing is a smart plugin that handles the price markup and markdown efficiently. Incase of price markup, the original price is replaced with the new increased price whereas incase of price markdown, the original price is strikethrough and the new price is displayed just below the original price. This makes your customers feel special and helps in improving the conversion rate.
<img class="alignnone size-full wp-image-5112659" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Prices by User Roles" width="980" height="1005" />
<h2>Pricing on Product Level</h2>
You can update the price based on the user role and customer on the product level. The product level settings enable you to,
<ul>
<li style="font-weight: 400">Set price for each user role (Leave empty to use default price)</li>
<li style="font-weight: 400">Change price for any customer</li>
<li style="font-weight: 400">Specify minimum & maximum order quantity</li>
<li style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</li>
</ul>
<img class="alignnone size-full wp-image-5025694" src="https://woocommerce.com/wp-content/uploads/2019/11/Role-Based-Pricing-on-Product-Page.jpg" alt="Role Based Pricing on Product Page" width="980" height="645" />
Compatible with Product Variations:
With WooCommerce Price by User Role, you can configure separate prices of each variation. Set different prices for different user roles and individual customers.
<img class="alignnone size-full wp-image-5025707" src="https://woocommerce.com/wp-content/uploads/2019/11/Compatible-with-Variations-1.jpg" alt="Compatible with Variations" width="811" height="1374" />
<h2>Rule-Based Price Management</h2>
The rule-based price management empowers you to change product prices in bulk. Instead of changing prices product by product, you can utilize the rule-based feature to change prices in bulk for specific products and categories.
<img class="alignnone size-full wp-image-5025708" src="https://woocommerce.com/wp-content/uploads/2019/11/05_Woocommerce-Role-Based-Pricing-2.png" alt="" width="963" height="440" />
While creating a new price rule you can,
<ul>
<li style="font-weight: 400">Specify user roles and individual customers</li>
<li style="font-weight: 400">Specify minimum & maximum order quantity</li>
<li style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</li>
<li style="font-weight: 400">Select products & categories to apply the new price change.</li>
</ul>
<img class="alignnone size-full wp-image-5025691" src="https://woocommerce.com/wp-content/uploads/2019/11/Price-Based-on-Roles-Bulk-Rule.jpg" alt="Price Based on Roles Bulk Rule" width="980" height="1242" />
<h2>Import Export Role Based Prices:</h2>
You can import and export role based pricing using a CSV file.
<img class="alignnone size-full wp-image-18734003327129" src="https://woocommerce.com/wp-content/uploads/2019/11/Import-export-prices.png" alt="WooCommerce Role based prices import export" width="980" height="777" />
<h2>Hide Price & Add to Cart:</h2>
With WooCommerce Role-based Prices plugin, you can hide price and/or add to cart button for non-loggedin and specific user roles. You can also choose to hide prices for all or specific products & categories.
<img class="alignnone size-full wp-image-5113005" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Hide-Price.png" alt="WooCommerce Hide Price" width="858" height="1283" />
<h2>Use Cases of WooCommerce Role Based Pricing:</h2>
To better understand this WooCommerce Prices By User Role extension, we have listed a detailed use case that covers every aspect. All these price rules can be active at the same time.
<div>Registered Customer A</div>
<ul>
<li>Has discount 50% on product category Z</li>
<li>Has discount 20% for specific products</li>
<li>Has Markup 20% on product category X</li>
</ul>
<div>Registered Customer B</div>
<div>
<ul>
<li>Has discount 40% on product category Z</li>
<li>Has discount 30% on specific products</li>
<li>Has Markup 30% on product category X</li>
</ul>
</div>
<div>Registered Customer C</div>
<ul>
<li>Has Discount 10% for All Products</li>
</ul>
Registered Customer D
<ul>
<li>Has Markup 10 for All Products</li>
</ul>
<div>In the above cases, the “Registered Customer” can be an individual customer or user role. Feel free to contact us if you have any questions.</div>

Role Based Pricing

Add user roles and customer specific pricing. Add a fixed price, markup or discount existing price in percentage or fixed amount.

WooCommerce Hide Price & Add to Cart extension allows you to hide prices and the “add to cart” button of specific products and categories. Choose to hide them for non-logged-in, registered customers, or user roles. Replace prices with custom text and cart buttons with contact7 forms or custom buttons that link to the page of your choice.
<h2>Use Cases:</h2>
Generally, the best marketing approach is to display your prices upfront, sometimes depending on the business, the marketing strategies might suggest otherwise.  Here are some important use cases where this extension can prove to be the ultimate solution.
Show prices to logged-in users only:
Depending on your marketing strategy you may want to hide prices for non-logged-in customers and show only when they are logged-in. For example, if you have different prices for different countries or user roles, you might want to keep the prices hidden and show the correct prices once they are logged in.
Turn your shop into an online catalog:
It’s a perfect solution for merchants who just want to show their products online by keeping the prices and add to cart button hidden. The WooCommerce store will act like an online catalog that merchants can share with anyone on the go. Depending on the requirements, they can choose to display prices and keep add to cart hidden.
Customized products:
When you are selling personalized products you may not want to show the price on the product page. With this plugin, you can hide price and replace add to cart button with a contact 7 form to let your customers submit their requirements VIA a simple popup form.
<h2>Features of WooCommere Hide Price & Add to Cart:</h2>
<ul>
<li>Hide prices and/or “add to cart” buttons for specific products and categories</li>
<li>Choose whether to hide them from logged out or registered customers, or from certain user roles</li>
<li>Option to hide price and/or add cart for specific countries</li>
<li>Replace prices with custom text</li>
<li>Replace the “add to cart” button with a contact form or a custom button</li>
<li>Rule-based management</li>
</ul>
<img class="alignnone size-full wp-image-5543982" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-button.png" alt="" width="980" height="568" />
<h3>Create rules to hide price & add to cart</h3>
You can create multiple custom rules to remove add to cart button and price. This empowers you to optimize price and cart button visibility depending on whether the visitor is a guest or registered customer, or has a specific user role.
<img class="alignnone size-full wp-image-5543983" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-hide-Price-plugin-Create-Mutliple-Rules.png" alt="" width="861" height="425" />
When creating a new rule, choose to hide pricing, the “add to cart,” button, or both. You can also choose to hide them for specific countries, products or categories, and to replace them with custom text, button with link, or a contact form.
<img class="alignnone size-full wp-image-5619918" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-Rule.png" alt="WooCommerce Hide Price - Add to Cart Rule" width="770" height="1576" />
<h3>Frequently Asked Questions</h3>
Q: I want to hide price and add to cart for non-logged in users and once the user is logged in, I want to hide prices of hoodies category from wholesale customers and show them a contact form instead of an add to cart button.
Ans: WooCommerce Hide Price plugin offers rule-based management. You can create the first rule to hide prices for non loggedin users and another one to hide price and replace add to cart with a contact form for wholesale customers only.
Q: I want to hide add to cart for specific user countries. There are some countries where I don’t deliver some products. Is it possible?
Ans: We have released a new version and this is now possible. You can hide price and/or add to cart but from specific countries.
<h3>Extensions Recommendations</h3>
If you are looking for a full-fledge quotation system where you want to hide price and replace “add to cart” with a quote button – try our <a href="https://woocommerce.com/products/request-a-quote-plugin-for-woocommerce/">request a quote</a> extension and if you need to hide products and categories by user roles – try our <a href="https://woocommerce.com/products/products-visibility-by-user-roles/">product visibility</a> extension.

Hide Price & Add to Cart Button

Turn your shop into an online catalog by hiding prices and add to cart button of specific or all products and categories. Hide for guests and selected registered user roles. Replace add to cart with a custom link or a contact form.

Role Based Pricing vs Hide Price & Add to Cart Button