<p><span style="font-weight: 400">WooCommerce Role Based Pricing extension empowers you to set your product prices based on user roles and individual customers. You can discount or markup prices by fixed or percentage amount. Once the prices are changed only the specified customer & user roles will see the new prices, whereas the rest of the customers will see the regular prices.</span></p>
<p><span style="font-weight: 400">This extension comes with rule-based management that allows you to change prices in bulk for a whole category or selected products. While setting up a price change, you can choose to set a minimum & maximum order quantity and restrict customers from purchasing beyond the predefined quantity limit.</span></p>
<p>You can also hide price and/or add to cart button for not logged in customers and replace them with a custom text & link. If you need to add the custom fields on the registration form and assign user roles during registration, try our <a href="https://woocommerce.com/products/custom-user-registration-fields-for-woocommerce/">Custom User Registration Plugin</a>.</p>
<p> <br />
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" /></p>
<div class="woo-sc-box normal">Need to set quantity-based tiered pricing for user roles? Try our <a href="https://woocommerce.com/products/wholesale-tiered-pricing/">WooCommerce Wholesale Pricing</a> OR <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a> – an ultimate wholesale solution.</div>
<div></div>
<h2><b>Features:</b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Adjust pricing for individual customers and user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed product price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Increase price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Discount price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change prices on the product level</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Add rules to change prices in bulk for specific products or categories</span></li>
<li>Import and Export role based pricing using a CSV file</li>
<li>Apply role based prices discount to regular or sale price</li>
<li>Option to not apply role based discount to on-sale products</li>
<li>Ability to Import and export pricing rules</li>
<li>Compatible with product variations</li>
<li style="font-weight: 400"><span style="font-weight: 400">Set minimum & maximum quantity</span></li>
<li>Replace original price in case of price increase</li>
<li>Strikethrough old price and show the new price as a special price</li>
<li><span style="font-weight: 400">Configure start & end date for each price rules</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide price & add to cart for not logged in and specific user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace price with custom text </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace add to cart with a new custom button & link</span></li>
</ul>
<h2><b>How Does Price Change Work?</b></h2>
<p><span style="font-weight: 400">WooCommerce Role Based pricing is a smart plugin that handles the price markup and markdown efficiently. Incase</span><b> of price markup</b><span style="font-weight: 400">, the original price is replaced with the new increased price whereas </span><b>incase of price markdown</b><span style="font-weight: 400">, the original price is strikethrough and the new price is displayed just below the original price. This makes your customers feel special and helps in improving the conversion rate.</span></p>
<p><img class="alignnone size-full wp-image-5112659" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Prices by User Roles" width="980" height="1005" /></p>
<h2><b>Pricing on Product Level</b></h2>
<p><span style="font-weight: 400">You can update the price based on the user role and customer on the product level. The product level settings enable you to,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Set price for each user role (Leave empty to use default price)</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change price for any customer</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025694" src="https://woocommerce.com/wp-content/uploads/2019/11/Role-Based-Pricing-on-Product-Page.jpg" alt="Role Based Pricing on Product Page" width="980" height="645" /></p>
<p><strong>Compatible with Product Variations:</strong></p>
<p>With WooCommerce Price by User Role, you can configure separate prices of each variation. Set different prices for different user roles and individual customers.</p>
<p><img class="alignnone size-full wp-image-5025707" src="https://woocommerce.com/wp-content/uploads/2019/11/Compatible-with-Variations-1.jpg" alt="Compatible with Variations" width="811" height="1374" /></p>
<h2><b>Rule-Based Price Management</b></h2>
<p><span style="font-weight: 400">The rule-based price management empowers you to change product prices in bulk. Instead of changing prices product by product, you can utilize the rule-based feature to change prices in bulk for specific products and categories.</span></p>
<p><img class="alignnone size-full wp-image-5025708" src="https://woocommerce.com/wp-content/uploads/2019/11/05_Woocommerce-Role-Based-Pricing-2.png" alt="" width="963" height="440" /></p>
<p><span style="font-weight: 400">While creating a new price rule you can,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Specify user roles and individual customers</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Select products & categories to apply the new price change.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025691" src="https://woocommerce.com/wp-content/uploads/2019/11/Price-Based-on-Roles-Bulk-Rule.jpg" alt="Price Based on Roles Bulk Rule" width="980" height="1242" /></p>
<h2><b>Import Export Role Based Prices:</b></h2>
<p>You can import and export role based pricing using a CSV file.</p>
<p><img class="alignnone size-full wp-image-18734003327129" src="https://woocommerce.com/wp-content/uploads/2019/11/Import-export-prices.png" alt="WooCommerce Role based prices import export" width="980" height="777" /></p>
<h2>Hide Price & Add to Cart:</h2>
<p>With WooCommerce Role-based Prices plugin, you can hide price and/or add to cart button for non-loggedin and specific user roles. You can also choose to hide prices for all or specific products & categories.</p>
<p><img class="alignnone size-full wp-image-5113005" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Hide-Price.png" alt="WooCommerce Hide Price" width="858" height="1283" /></p>
<h2><strong>Use Cases of WooCommerce Role Based Pricing:</strong></h2>
<p>To better understand this WooCommerce Prices By User Role extension, we have listed a detailed use case that covers every aspect. All these price rules can be active at the same time.</p>
<div><strong>Registered <span class="il">Customer</span> A</strong></div>
<ul>
<li>Has discount 50% on product category Z</li>
<li>Has discount 20% for specific products</li>
<li>Has Markup 20% on product category X</li>
</ul>
<div><strong>Registered C<span class="il">ustomer</span> B</strong></div>
<div>
<ul>
<li>Has discount 40% on product category Z</li>
<li>Has discount 30% on specific products</li>
<li>Has Markup 30% on product category X</li>
</ul>
</div>
<div><strong>Registered Customer C</strong></div>
<ul>
<li>Has Discount 10% for All Products</li>
</ul>
<p><strong>Registered Customer D</strong></p>
<ul>
<li>Has Markup 10 for All Products</li>
</ul>
<div>In the above cases, the “Registered Customer” can be an individual customer or user role. Feel free to contact us if you have any questions.</div>
<p> </p>

Role Based Pricing

<p>Add user roles and customer specific pricing. Add a fixed price, markup or discount existing price in percentage or fixed amount.</p>

<h2>Create, negotiate, share, and sell products at any price — even with prices hidden from your store.</h2>
<h3>Flexible Pricing. Smarter Negotiation. More Sales.</h3>
<p><strong>Customer Price Offer</strong> transforms fixed pricing into a <strong>powerful, negotiation-based selling system</strong>.</p>
<p>Customers can submit price offers, while you stay in complete control with <strong>automation rules, counter offers, private shop mode, shareable deal links, and admin-created pricing</strong>.</p>
<p>Perfect for <strong>B2B, wholesale, RFQ, private stores, and high-value products</strong>.</p>
<ul class="wccom-tick-list-primary">
<li>Turn fixed prices into flexible negotiations</li>
<li>Sell products at any price, regardless of catalog price</li>
<li>Hide prices completely with Private Shop Mode</li>
<li>Share approved deals instantly via link</li>
<li>Automate approvals & rejections</li>
<li>Create offers manually from admin</li>
<li>Perfect for B2B, wholesale & RFQ stores</li>
<li>No coupons, no hacks — clean & secure</li>
</ul>
<h2> Key Highlights</h2>
<ul class="wccom-tick-list-secondary">
<li>Let customers make price offers on products</li>
<li>Approve, reject, or counter offers manually or automatically</li>
<li>Create & edit offers directly from admin</li>
<li>Share approved offer links via email, WhatsApp, or any channel</li>
<li>Enable Private Shop Mode to hide prices and sell at any price</li>
<li>Track orders, usage, and expiry per offer</li>
</ul>
<hr />
<h2> Customer Price Offers</h2>
<p>Customers can:</p>
<ul>
<li>Click Make an Offer on product or shop pages</li>
<li>Submit custom price & quantity</li>
<li>Add optional messages</li>
<li>Make offers as guests or logged-in users</li>
</ul>
<p>This helps convert hesitant buyers and recover lost sales.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/product-offer-button_ece0e5.png"><img class="alignnone wp-image-18734006228673 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/product-offer-button_ece0e5.png?w=872" alt="" width="872" height="624" /></a></p>
<hr />
<h2> Smart Automation (Save Time)</h2>
<p>Automatically handle offers using rule-based logic:</p>
<ul>
<li>Auto-approve valid offers</li>
<li>Auto-reject low or invalid offers</li>
<li>Use price, percentage, and quantity rules</li>
<li>Reduce admin workload dramatically</li>
</ul>
<hr />
<h2> Counter Offer Negotiation</h2>
<ul>
<li>Send counter prices directly from the admin</li>
<li>Add personalized messages</li>
<li>Customers receive email notifications</li>
<li>Full negotiation flow without external tools</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/counter-offer_a895db.png"><img class="alignnone wp-image-18734006228633 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/counter-offer_a895db.png?w=980" alt="" width="980" height="518" /></a></p>
<hr />
<h2> Admin-Created & Editable Offers</h2>
<p>Create price offers <strong>without customer submission</strong>.</p>
<ul>
<li>Add new offers from admin</li>
<li>Edit price, quantity, expiry, and status</li>
<li>Perfect for offline or WhatsApp negotiations</li>
<li>Assign offers to any customer</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/edit-Offer_696cc6.png"><img class="alignnone wp-image-18734006228635 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/edit-Offer_696cc6.png?w=980" alt="" width="980" height="847" /></a></p>
<hr />
<h2> Shareable Approved Offer Links</h2>
<p>Each approved offer generates a <strong>secure purchase link</strong>.</p>
<ul>
<li>Share via email, WhatsApp, SMS, CRM</li>
<li>No login required</li>
<li>No coupon codes</li>
<li>Anyone with the link can purchase</li>
<li>Offer usage is tracked automatically</li>
</ul>
<p>Close deals instantly — even outside your website.</p>
<hr />
<h2> Private Shop Mode (Major Feature)</h2>
<p>Enable <strong>Private Shop Mode</strong> to hide:</p>
<ul>
<li>Product prices</li>
<li>Add to Cart buttons</li>
</ul>
<p>Customers <strong>cannot buy anything</strong> without an approved offer.</p>
<p>After approval:</p>
<ul>
<li>Only the approved price is visible</li>
<li>Original product price remains hidden</li>
<li>Admin can sell any product at any price</li>
</ul>
<p>Perfect for:</p>
<ul>
<li>RFQ systems</li>
<li>B2B & wholesale stores</li>
<li>Custom pricing catalogs</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/product-private-shop.png"><img class="alignnone wp-image-18734006228672 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/product-private-shop.png?w=849" alt="" width="849" height="566" /></a></p>
<hr />
<h2> Professional Offer Management</h2>
<ul>
<li>Centralized admin dashboard</li>
<li>Filter by status, product, customer, date</li>
<li>See discount or markup calculations</li>
<li>Bulk approve, reject, or delete offers</li>
<li>View offer expiry and usage</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/Price-Offers_bc3cb6.png"><img class="alignnone wp-image-18734006228638 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/Price-Offers_bc3cb6.png?w=980" alt="" width="980" height="772" /></a></p>
<hr />
<h2> Order & Usage Tracking</h2>
<ul>
<li>Track orders per offer</li>
<li>Control single-use or multi-use offers</li>
<li>View linked WooCommerce orders</li>
<li>Prevent misuse or overuse</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/orders_a7c4b7.png"><img class="alignnone wp-image-18734006228637 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/orders_a7c4b7.png?w=980" alt="" width="980" height="323" /></a></p>
<hr />
<h2> Advanced Email Notifications</h2>
<ul>
<li>Admin & customer notifications</li>
<li>Editable subjects & templates</li>
<li>Rich text editor</li>
<li>Dynamic placeholders</li>
<li>SMTP compatible</li>
</ul>
<hr />
<h2> Powerful Exclusions</h2>
<ul>
<li>Exclude categories</li>
<li>Exclude products</li>
<li>Disable offers on sale items</li>
<li>Exclude product types</li>
</ul>
<p>Full control over where offers appear.</p>
<hr />
<h2> Compatibility & Standards</h2>
<ul>
<li>WooCommerce compliant</li>
<li>Supports variable products</li>
<li>Guest offers supported</li>
<li>Translation-ready</li>
<li>WPML compatible</li>
</ul>
<hr />
<h2> Ideal For</h2>
<ul>
<li>B2B stores</li>
<li>Wholesale pricing</li>
<li>RFQ workflows</li>
<li>High-ticket products</li>
<li>Negotiation-based selling</li>
</ul>
<hr />
<h1>FEATURE COMPARISON TABLE</h1>
<div class="TyagGW_tableContainer">
<div class="group TyagGW_tableWrapper flex flex-col-reverse w-fit">
<table class="w-fit min-w-(--thread-content-width)">
<thead>
<tr>
<th data-col-size="sm">Feature</th>
<th data-col-size="sm">This Plugin</th>
<th data-col-size="sm">Basic Offer Plugins</th>
</tr>
</thead>
<tbody>
<tr>
<td data-col-size="sm">Make an Offer</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Guest Offers</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Auto Approve / Reject</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Counter Offers</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Admin-Created Offers</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Shareable Offer Links</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Private Shop Mode</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Price Override (Any Price)</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Offer Usage Tracking</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Offer Expiry Control</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Bulk Offer Management</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Email Template Editor</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
</tbody>
</table>
</div>
</div>
<h2></h2>
<h2>⭐ Final Note</h2>
<p>This is not just a “Make an Offer” plugin —<br />
It’s a <strong>complete private pricing & negotiation platform</strong> for WooCommerce.</p>

Customer Price Offer

<p>Allow customers to negotiate prices, approve or counter offers, share private deal links, and sell products at any price with full admin control and automation.</p>

Role Based Pricing vs Customer Price Offer