<p><span style="font-weight: 400">WooCommerce Role Based Pricing extension empowers you to set your product prices based on user roles and individual customers. You can discount or markup prices by fixed or percentage amount. Once the prices are changed only the specified customer & user roles will see the new prices, whereas the rest of the customers will see the regular prices.</span></p>
<p><span style="font-weight: 400">This extension comes with rule-based management that allows you to change prices in bulk for a whole category or selected products. While setting up a price change, you can choose to set a minimum & maximum order quantity and restrict customers from purchasing beyond the predefined quantity limit.</span></p>
<p>You can also hide price and/or add to cart button for not logged in customers and replace them with a custom text & link. If you need to add the custom fields on the registration form and assign user roles during registration, try our <a href="https://woocommerce.com/products/custom-user-registration-fields-for-woocommerce/">Custom User Registration Plugin</a>.</p>
<p> <br />
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" /></p>
<div class="woo-sc-box normal">Need to set quantity-based tiered pricing for user roles? Try our <a href="https://woocommerce.com/products/wholesale-tiered-pricing/">WooCommerce Wholesale Pricing</a> OR <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a> – an ultimate wholesale solution.</div>
<div></div>
<h2><b>Features:</b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Adjust pricing for individual customers and user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed product price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Increase price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Discount price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change prices on the product level</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Add rules to change prices in bulk for specific products or categories</span></li>
<li>Import and Export role based pricing using a CSV file</li>
<li>Apply role based prices discount to regular or sale price</li>
<li>Option to not apply role based discount to on-sale products</li>
<li>Ability to Import and export pricing rules</li>
<li>Compatible with product variations</li>
<li style="font-weight: 400"><span style="font-weight: 400">Set minimum & maximum quantity</span></li>
<li>Replace original price in case of price increase</li>
<li>Strikethrough old price and show the new price as a special price</li>
<li><span style="font-weight: 400">Configure start & end date for each price rules</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide price & add to cart for not logged in and specific user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace price with custom text </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace add to cart with a new custom button & link</span></li>
</ul>
<h2><b>How Does Price Change Work?</b></h2>
<p><span style="font-weight: 400">WooCommerce Role Based pricing is a smart plugin that handles the price markup and markdown efficiently. Incase</span><b> of price markup</b><span style="font-weight: 400">, the original price is replaced with the new increased price whereas </span><b>incase of price markdown</b><span style="font-weight: 400">, the original price is strikethrough and the new price is displayed just below the original price. This makes your customers feel special and helps in improving the conversion rate.</span></p>
<p><img class="alignnone size-full wp-image-5112659" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Prices by User Roles" width="980" height="1005" /></p>
<h2><b>Pricing on Product Level</b></h2>
<p><span style="font-weight: 400">You can update the price based on the user role and customer on the product level. The product level settings enable you to,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Set price for each user role (Leave empty to use default price)</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change price for any customer</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025694" src="https://woocommerce.com/wp-content/uploads/2019/11/Role-Based-Pricing-on-Product-Page.jpg" alt="Role Based Pricing on Product Page" width="980" height="645" /></p>
<p><strong>Compatible with Product Variations:</strong></p>
<p>With WooCommerce Price by User Role, you can configure separate prices of each variation. Set different prices for different user roles and individual customers.</p>
<p><img class="alignnone size-full wp-image-5025707" src="https://woocommerce.com/wp-content/uploads/2019/11/Compatible-with-Variations-1.jpg" alt="Compatible with Variations" width="811" height="1374" /></p>
<h2><b>Rule-Based Price Management</b></h2>
<p><span style="font-weight: 400">The rule-based price management empowers you to change product prices in bulk. Instead of changing prices product by product, you can utilize the rule-based feature to change prices in bulk for specific products and categories.</span></p>
<p><img class="alignnone size-full wp-image-5025708" src="https://woocommerce.com/wp-content/uploads/2019/11/05_Woocommerce-Role-Based-Pricing-2.png" alt="" width="963" height="440" /></p>
<p><span style="font-weight: 400">While creating a new price rule you can,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Specify user roles and individual customers</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Select products & categories to apply the new price change.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025691" src="https://woocommerce.com/wp-content/uploads/2019/11/Price-Based-on-Roles-Bulk-Rule.jpg" alt="Price Based on Roles Bulk Rule" width="980" height="1242" /></p>
<h2><b>Import Export Role Based Prices:</b></h2>
<p>You can import and export role based pricing using a CSV file.</p>
<p><img class="alignnone size-full wp-image-18734003327129" src="https://woocommerce.com/wp-content/uploads/2019/11/Import-export-prices.png" alt="WooCommerce Role based prices import export" width="980" height="777" /></p>
<h2>Hide Price & Add to Cart:</h2>
<p>With WooCommerce Role-based Prices plugin, you can hide price and/or add to cart button for non-loggedin and specific user roles. You can also choose to hide prices for all or specific products & categories.</p>
<p><img class="alignnone size-full wp-image-5113005" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Hide-Price.png" alt="WooCommerce Hide Price" width="858" height="1283" /></p>
<h2><strong>Use Cases of WooCommerce Role Based Pricing:</strong></h2>
<p>To better understand this WooCommerce Prices By User Role extension, we have listed a detailed use case that covers every aspect. All these price rules can be active at the same time.</p>
<div><strong>Registered <span class="il">Customer</span> A</strong></div>
<ul>
<li>Has discount 50% on product category Z</li>
<li>Has discount 20% for specific products</li>
<li>Has Markup 20% on product category X</li>
</ul>
<div><strong>Registered C<span class="il">ustomer</span> B</strong></div>
<div>
<ul>
<li>Has discount 40% on product category Z</li>
<li>Has discount 30% on specific products</li>
<li>Has Markup 30% on product category X</li>
</ul>
</div>
<div><strong>Registered Customer C</strong></div>
<ul>
<li>Has Discount 10% for All Products</li>
</ul>
<p><strong>Registered Customer D</strong></p>
<ul>
<li>Has Markup 10 for All Products</li>
</ul>
<div>In the above cases, the “Registered Customer” can be an individual customer or user role. Feel free to contact us if you have any questions.</div>
<p> </p>

Role Based Pricing

<p>Add user roles and customer specific pricing. Add a fixed price, markup or discount existing price in percentage or fixed amount.</p>

<ul class="wccom-tick-list-primary">
<li><strong>Highlight product USPs in the text before & after the price</strong></li>
<li><strong>Grab customer’s attention using catchy phrases</strong></li>
<li><strong>Remind customers of discount offers and promotions</strong></li>
<li style="font-weight: 400"><strong>Create FOMO by mentioning stock status or promotion ending date</strong></li>
<li style="font-weight: 400"><strong>Reinforce brand identity by mentioning your brand’s qualities</strong></li>
<li><strong>Add catchy text to enforce impulsive buying in customers </strong></li>
</ul>
<hr />
<h1 style="text-align: center"><em>Share Crucial Price-Related Information</em></h1>
<p><span style="font-weight: 400">Sales, discounts, and special prices are great ways to attract customers, but if you don’t highlight them properly, you can miss out on a huge opportunity. To ensure your marketing efforts bring maximum returns, you can use the WooCommerce Price Text plugin to seamlessly add custom text before and/or after product prices. </span></p>
<p><span style="font-weight: 400">Show additional product information such as pricing units, retail price, wholesale price, discounts, sales, limited stock availability, etc. The clarity empowers customers to make informed purchasing decisions while also highlighting special offers and important product information directly on prices. </span></p>
<p><span style="font-weight: 400">Display custom text on all or specific products and categories and limit text visibility for undesired customers. With the user-friendly customization features, fully customize the font colors and add custom icons and badges to maximize the visual appeal.<br />
</span></p>
<div class="twocol-one">
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677214 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/marketing-2-e1715249721416.png" alt="" width="67" height="67" /></p>
<h3>Highlight Product USPs</h3>
<p>Highlighting the product’s unique selling proposition makes it easier for the customer to differentiate between similar products and increases the chances of conversion.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677303 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/1121-e1715251169108.png" alt="" width="67" height="67" /></p>
<h3>Utilize Brand’s Strength</h3>
<p>Mentioning the brand’s known strengths with the product price makes it easier for customers to make a purchase decision, or it may provide the final push the customer is looking for to purchase the products</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003595266 size-full" src="https://woocommerce.com/wp-content/uploads/2020/07/earth-globe-tool-e1713881373180.png" alt="" width="68" height="68" /></p>
<h3>Translation Ready</h3>
<p>WPML support, with its multilingual capabilities, ensures ease of usage for users from all corners of the globe, catering to diverse linguistic preferences.</p>
<hr />
</div>
<div class="twocol-one last">
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677260 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/download-icon-price-131964743684156266_128-e1715250226491.png" alt="" width="67" height="67" /></p>
<h3>Convey Important Pricing Information</h3>
<p>Utilize the space before and after a price to communicate important pricing information, such as pricing units, price type, i.e., wholesale or retail price, discounted price, limited stock, etc.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677372 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/252710-200-e1715252498345.png" alt="" width="67" height="67" /></p>
<h3><strong>Write Phrases That Convert More</strong></h3>
<p>Writing discount percentages and discount amounts can have a significant effect on conversions and can also trigger impulsive buying among customers while mention low stock can induce FOMO.</p>
<hr />
<p style="margin-bottom: 1em"><img class="alignnone wp-image-18734003677508 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/ty-dolar-sign-e1715255209558.png" alt="" width="67" height="71" /></p>
<h3><strong>Provide a Clear Understanding of Prices</strong></h3>
<p>Adding pricing units, price types, and tax information makes it easier for the customer to understand pricing, which results in decreased returns.</p>
<hr />
</div>
<h2><strong>Features:<br />
</strong></h2>
<ul>
<li>Add text before price.</li>
<li>Add text after price.</li>
<li>Add text for individual products from the product edit sheet.</li>
<li>Create rules to add text in bulk for:
<ul>
<li>Specific products.</li>
<li>Product categories.</li>
<li>Product tags.</li>
<li>Price range.</li>
<li>User roles.</li>
</ul>
</li>
<li>Customize text color, font family, and font size.</li>
<li>Show text on the product detail page and/or archive pages.</li>
<li class="changelog-entry-type entry-type__update" title="update" aria-label="update" data-type="u"><span class="wccom-product-changelog-modal__content">Add icons and badges with price text. (<strong>New</strong>)</span></li>
<li>Use short-code to automatically calculate the discount percentage and show before/after price <span class="wccom-product-changelog-modal__content">(<strong>New</strong>)</span></li>
<li>Use custom CSS for modification of price text even further <span class="wccom-product-changelog-modal__content">(<strong>New</strong>)</span></li>
</ul>
<h2><b>Examples of Text Before Product Price </b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Buy Now for $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Starting from $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">VIP customers price $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Limited Time Offer $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Introductory Price $5.00</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Wholesale price $5</span></li>
</ul>
<h2><b>Examples of Text After Product Price </b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per unit</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per sqm</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per bottle</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 per box</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 with free delivery</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">$5.00 only</span></li>
</ul>
<h2><strong><img class="alignnone size-full wp-image-18734003701156" src="https://woocommerce.com/wp-content/uploads/2020/10/product-image-with-all-tags.png" alt="price before and after text for woocommerce" width="980" height="517" /><br />
Add Text Before or After Prices</strong></h2>
<p><span style="font-weight: 400">Show text before and/or after products to convey important pricing information. Text before and after prices can be used to convey pricing details such as units, and currency, or it can also be used for marketing purposes such as sales, promotions, and discounts.</span></p>
<h2><img class="alignnone size-full wp-image-18734003701162" src="https://woocommerce.com/wp-content/uploads/2020/10/add-text-before-and-after.png" alt="price before and after text for woocommerce" width="884" height="479" /></h2>
<h3>Add Labels and Stickers Before & After Price (New)</h3>
<p>You can add custom stickers and labels at the product level. These enhance the product’s visual appeal and help you showcase key information, such as sales, limited stock, etc.</p>
<p><img class="alignnone wp-image-18734003701182 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/product-with-badge.png" alt="price before and after text for woocommerce" width="980" height="293" /></p>
<h3>Insert Icons Before or After Product Prices (New)</h3>
<p>Display custom icons on desired product pages. These icons can convey information e.g. the product brand, marketplace, etc. You can upload these icons using the font awesome class (HTML class).</p>
<h2><img class="alignnone size-full wp-image-18734003701192" src="https://woocommerce.com/wp-content/uploads/2020/10/product-with-font.png" alt="price before and after text for woocommerce" width="980" height="292" /></h2>
<p>Automatically Calculate Discounted Percentages (New)</p>
<p><span style="font-weight: 400">The plugin automatically calculates the percentage discount. When you wish to apply discounts to a product, simply choose the item and add regular and sale prices. To show automatically calculated percentages, use the shortcode: <strong>[Discount]</strong>.</span></p>
<p><img class="alignnone size-full wp-image-18734003701334" src="https://woocommerce.com/wp-content/uploads/2020/10/discount-feature.png" alt="price before and after text for woocommerce" width="980" height="292" /></p>
<h2>Create multiple rules to add text</h2>
<p>Price Text comes with a powerful rule-based management system to add different text for different products, categories, and user roles.</p>
<p><strong>While creating rules, you can specify following details:</strong></p>
<ul>
<li>Rule name.</li>
<li>Priority.</li>
<li>User roles restriction.</li>
<li>Specify products by:
<ul>
<li>Individual products.</li>
<li>Product categories.</li>
<li>Product tags.</li>
<li>Price range.</li>
</ul>
</li>
<li>Before and after price text.</li>
<li>Customize text color, font size, and font family.</li>
<li>Choose to show text only on shop or product pages.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734003701346" src="https://woocommerce.com/wp-content/uploads/2020/10/2-edit-post.png" alt="price before and after text for woocommerce" width="980" height="799" /></p>
<h2>Add Text from the Product Edit Sheet</h2>
<p>Instead of adding text in products using price text rules, you can also add text before & after price to a specific product using the product edit sheet. Moreover, you can also add different text before & after prices for different variations of a single product.</p>
<p><img class="alignnone size-full wp-image-18734003701393" src="https://woocommerce.com/wp-content/uploads/2020/10/4-2.png" alt="price before and after text for woocommerce" width="980" height="334" /></p>
<h2>More Customization Options</h2>
<p>Price text for WooCommerce is a highly customizable extension in which from font color to its size and style everything is customizable. Yet if you want to style it a certain way which is not possible through extension, you can use the custom CSS field. The following customization options are available in General settings.</p>
<ul>
<li>Show text on listing pages.</li>
<li>Show text on product pages.</li>
<li>Select font size and color.</li>
<li>Select font family or specify your custom font family name.</li>
<li>Add custom CSS to style text before & after price</li>
</ul>
<p><img class="alignnone size-full wp-image-18734003701362" src="https://woocommerce.com/wp-content/uploads/2020/10/general-settings-screely.png" alt="price before and after text for woocommerce" width="873" height="656" /></p>

Price Text

<p><span style="font-weight: 400">Add custom text before and/or after the prices to inform users of additional product information, such as sales & discounts, limited stock, pricing units, etc. </span></p>

Role Based Pricing vs Price Text