<p><span style="font-weight: 400">WooCommerce Role Based Pricing extension empowers you to set your product prices based on user roles and individual customers. You can discount or markup prices by fixed or percentage amount. Once the prices are changed only the specified customer & user roles will see the new prices, whereas the rest of the customers will see the regular prices.</span></p>
<p><span style="font-weight: 400">This extension comes with rule-based management that allows you to change prices in bulk for a whole category or selected products. While setting up a price change, you can choose to set a minimum & maximum order quantity and restrict customers from purchasing beyond the predefined quantity limit.</span></p>
<p>You can also hide price and/or add to cart button for not logged in customers and replace them with a custom text & link. If you need to add the custom fields on the registration form and assign user roles during registration, try our <a href="https://woocommerce.com/products/custom-user-registration-fields-for-woocommerce/">Custom User Registration Plugin</a>.</p>
<p> <br />
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" /></p>
<div class="woo-sc-box normal">Need to set quantity-based tiered pricing for user roles? Try our <a href="https://woocommerce.com/products/wholesale-tiered-pricing/">WooCommerce Wholesale Pricing</a> OR <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a> – an ultimate wholesale solution.</div>
<div></div>
<h2><b>Features:</b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Adjust pricing for individual customers and user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed product price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Increase price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Discount price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change prices on the product level</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Add rules to change prices in bulk for specific products or categories</span></li>
<li>Import and Export role based pricing using a CSV file</li>
<li>Apply role based prices discount to regular or sale price</li>
<li>Option to not apply role based discount to on-sale products</li>
<li>Ability to Import and export pricing rules</li>
<li>Compatible with product variations</li>
<li style="font-weight: 400"><span style="font-weight: 400">Set minimum & maximum quantity</span></li>
<li>Replace original price in case of price increase</li>
<li>Strikethrough old price and show the new price as a special price</li>
<li><span style="font-weight: 400">Configure start & end date for each price rules</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide price & add to cart for not logged in and specific user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace price with custom text </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace add to cart with a new custom button & link</span></li>
</ul>
<h2><b>How Does Price Change Work?</b></h2>
<p><span style="font-weight: 400">WooCommerce Role Based pricing is a smart plugin that handles the price markup and markdown efficiently. Incase</span><b> of price markup</b><span style="font-weight: 400">, the original price is replaced with the new increased price whereas </span><b>incase of price markdown</b><span style="font-weight: 400">, the original price is strikethrough and the new price is displayed just below the original price. This makes your customers feel special and helps in improving the conversion rate.</span></p>
<p><img class="alignnone size-full wp-image-5112659" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Prices by User Roles" width="980" height="1005" /></p>
<h2><b>Pricing on Product Level</b></h2>
<p><span style="font-weight: 400">You can update the price based on the user role and customer on the product level. The product level settings enable you to,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Set price for each user role (Leave empty to use default price)</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change price for any customer</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025694" src="https://woocommerce.com/wp-content/uploads/2019/11/Role-Based-Pricing-on-Product-Page.jpg" alt="Role Based Pricing on Product Page" width="980" height="645" /></p>
<p><strong>Compatible with Product Variations:</strong></p>
<p>With WooCommerce Price by User Role, you can configure separate prices of each variation. Set different prices for different user roles and individual customers.</p>
<p><img class="alignnone size-full wp-image-5025707" src="https://woocommerce.com/wp-content/uploads/2019/11/Compatible-with-Variations-1.jpg" alt="Compatible with Variations" width="811" height="1374" /></p>
<h2><b>Rule-Based Price Management</b></h2>
<p><span style="font-weight: 400">The rule-based price management empowers you to change product prices in bulk. Instead of changing prices product by product, you can utilize the rule-based feature to change prices in bulk for specific products and categories.</span></p>
<p><img class="alignnone size-full wp-image-5025708" src="https://woocommerce.com/wp-content/uploads/2019/11/05_Woocommerce-Role-Based-Pricing-2.png" alt="" width="963" height="440" /></p>
<p><span style="font-weight: 400">While creating a new price rule you can,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Specify user roles and individual customers</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Select products & categories to apply the new price change.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025691" src="https://woocommerce.com/wp-content/uploads/2019/11/Price-Based-on-Roles-Bulk-Rule.jpg" alt="Price Based on Roles Bulk Rule" width="980" height="1242" /></p>
<h2><b>Import Export Role Based Prices:</b></h2>
<p>You can import and export role based pricing using a CSV file.</p>
<p><img class="alignnone size-full wp-image-18734003327129" src="https://woocommerce.com/wp-content/uploads/2019/11/Import-export-prices.png" alt="WooCommerce Role based prices import export" width="980" height="777" /></p>
<h2>Hide Price & Add to Cart:</h2>
<p>With WooCommerce Role-based Prices plugin, you can hide price and/or add to cart button for non-loggedin and specific user roles. You can also choose to hide prices for all or specific products & categories.</p>
<p><img class="alignnone size-full wp-image-5113005" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Hide-Price.png" alt="WooCommerce Hide Price" width="858" height="1283" /></p>
<h2><strong>Use Cases of WooCommerce Role Based Pricing:</strong></h2>
<p>To better understand this WooCommerce Prices By User Role extension, we have listed a detailed use case that covers every aspect. All these price rules can be active at the same time.</p>
<div><strong>Registered <span class="il">Customer</span> A</strong></div>
<ul>
<li>Has discount 50% on product category Z</li>
<li>Has discount 20% for specific products</li>
<li>Has Markup 20% on product category X</li>
</ul>
<div><strong>Registered C<span class="il">ustomer</span> B</strong></div>
<div>
<ul>
<li>Has discount 40% on product category Z</li>
<li>Has discount 30% on specific products</li>
<li>Has Markup 30% on product category X</li>
</ul>
</div>
<div><strong>Registered Customer C</strong></div>
<ul>
<li>Has Discount 10% for All Products</li>
</ul>
<p><strong>Registered Customer D</strong></p>
<ul>
<li>Has Markup 10 for All Products</li>
</ul>
<div>In the above cases, the “Registered Customer” can be an individual customer or user role. Feel free to contact us if you have any questions.</div>
<p> </p>

Role Based Pricing

<p>Add user roles and customer specific pricing. Add a fixed price, markup or discount existing price in percentage or fixed amount.</p>

<h2>User Role Pricing Manager for WooCommerce</h2>
<p><strong>User Role Pricing Manager for WooCommerce</strong> gives store owners complete control over pricing based on user roles. Whether you’re selling to wholesale customers, members, staff, or guest users, you can set unique prices per product or per variation with ease. Both simple and variable products are fully supported, ensuring flexibility for any store setup.</p>
<p>The plugin comes with powerful tools to save time and reduce manual work. Quickly update prices across multiple products using the bulk editor, import or export role-based pricing data, and apply percentage-based discounts. You can also hide prices or the “Add to Cart” button when no price is set, improving the shopping experience and preventing confusion for customers.</p>
<p>With smart shortcodes and custom notifications, you can display role-specific prices anywhere on your store and provide personalized messages for different customer groups. <strong>User Role Pricing Manager</strong> simplifies pricing management, improves conversions, and offers a professional, flexible solution for WooCommerce stores of any size.</p>
<h2>Key Benefits of User Role Pricing Manager for WooCommerce</h2>
<ul class="wccom-tick-list-primary">
<li><strong>Flexible Role-Based Pricing</strong> – Offer unique prices for wholesale, members, staff, or guest users to target the right customers.</li>
<li><strong>Per-Product & Variation Control</strong> – Set prices individually for each product or variation, ensuring accurate pricing everywhere.</li>
<li><strong>Save Time & Reduce Errors</strong> – Use the bulk editor and import/export tools to manage large product catalogs efficiently.</li>
<li><strong>Customizable Price Visibility</strong> – Hide prices or the “Add to Cart” button when no price is set to improve shopping experience.</li>
<li><strong>Automated Discounts</strong> – Apply percentage-based discounts for specific user roles without manual calculation.</li>
<li><strong>Enhanced Customer Experience</strong> – Display personalized pricing and messages using shortcodes and notifications for different user roles.</li>
</ul>
<h2>Features</h2>
<h3>User Role-Based Pricing</h3>
<ul class="wccom-tick-list-primary">
<li>Set unique prices for different user roles like <strong>wholesale, members, staff, or guests</strong>, giving you full control over pricing.</li>
</ul>
<h3>Product & Variation Pricing Control</h3>
<ul class="wccom-tick-list-primary">
<li>Configure prices per <strong>product and variation</strong>, ensuring accurate pricing for simple and variable products alike.</li>
</ul>
<h3>Custom Price Visibility</h3>
<ul class="wccom-tick-list-primary">
<li>Hide <strong>prices or the “Add to Cart” button</strong> when no price is set, improving customer experience and store flexibility.</li>
</ul>
<h3>Advanced Bulk Pricing Editor</h3>
<ul class="wccom-tick-list-primary">
<li>Quickly <strong>add, update, or remove prices</strong> across multiple products using the bulk editor for faster management.</li>
</ul>
<h3>Import & Export Role Pricing</h3>
<ul class="wccom-tick-list-primary">
<li>Seamlessly <strong>import or export role-based pricing data</strong> to streamline updates, migrations, or store setup.</li>
</ul>
<h3>Percentage-Based Discounts</h3>
<ul class="wccom-tick-list-primary">
<li>Apply <strong>percentage-based pricing adjustments</strong> for specific user roles to automate discounts.</li>
</ul>
<h3>Custom Notification Messages</h3>
<ul class="wccom-tick-list-primary">
<li>Display <strong>personalized messages</strong> to customers based on their role and pricing setup.</li>
</ul>
<h3>Shortcodes for Pricing Display</h3>
<ul class="wccom-tick-list-primary">
<li>Use <strong>shortcodes</strong> to display role-based pricing or full pricing anywhere on your store for better visibility.</li>
</ul>
<h2>How User Role Pricing Manager Works</h2>
<p>User Role Pricing Manager seamlessly integrates with WooCommerce, allowing you to set and manage prices directly from the product edit screen. Once activated, simply choose a user role and assign custom prices for each product or variation.</p>
<p>For larger catalogs, use the powerful bulk editor to add or update prices in seconds, or import/export role-based pricing data in one click. The plugin automatically displays the correct price to each customer based on their role, and hides prices or Add to Cart buttons when no pricing is set.</p>
<p>With flexible options, percentage-based discounts, and shortcode support, you can fully control how pricing appears across your store. <strong>The result is</strong> a smarter, more personalized shopping experience for every user role.</p>
<h3>Display Prices on Shop, Category, Archive, and Product Pages</h3>
<p>You can display user role prices in a table format using the shortcode below, which works for both simple and variable products:</p>
<pre><code>[mrbp_prices_per_role product_id="74"]</code></pre>
<p>If you prefer a single-line display instead of a table, the plugin will automatically show prices based on your backend settings, where you can easily manage and customize display strings.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/shop.png" alt="User Role Prices on Shop Page" /></p>
<h3>Simple Product Page User Role Pricing</h3>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/product-page-simple.png" alt="Simple Product Role Pricing Backend" /></p>
<h3>Variable Product User Role Pricing</h3>
<p>Each variation of a variable product has the same pricing wizard as the main product. Set <strong>Regular</strong> and <strong>Sale</strong> prices for every user role per variation. Enable the switch to activate role-based pricing for the variation, optionally apply percentage-based pricing, and save changes. Prices will automatically reflect on the frontend for the respective user roles.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/varaible-product-page-backend.png" alt="Variable Product Role Pricing Backend" /></p>
<h3>Manage Prices with Bulk Editor and Import/Export</h3>
<p>The plugin includes a powerful <strong>Bulk Editor</strong> to quickly add, update, or remove prices for multiple products at once. You can also <strong>import or export role-based pricing data</strong> using a CSV file, making it easy to migrate data, perform bulk updates, or back up your pricing information.</p>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/Bulk-Editor.png" alt="User Role Pricing Bulk Editor" /></p>
<h3>Plugin Settings Options</h3>
<p>The plugin provides flexible settings to control its behavior across your store:</p>
<ul class="wccom-tick-list-primary">
<li><strong>Enable Plugin:</strong> Turn the plugin on or off globally.</li>
<li><strong>Enable Item-Wise Setting:</strong> Show role-based pricing fields on individual product pages.</li>
<li><strong>Exclude User Roles:</strong> Choose roles you don’t want to display in the product backend.</li>
<li><strong>Display Notifications:</strong> Enable or disable notifications when role-based prices are applied.</li>
<li><strong>Product Page Notification Message:</strong> Set custom messages to display for each user role.</li>
</ul>
<p><img style="max-width: 100%;height: auto;margin-top: 15px" src="https://woocommerce.com/wp-content/uploads/2025/11/settings_0012d3.png" alt="User Role Pricing Settings Options" /></p>

User Role Pricing Manager

<p>Set custom WooCommerce prices for different user roles, manage per-product and per-variation pricing, apply discounts, and hide prices or Add to Cart when needed. Easily update pricing with bulk editor, import/export data, and shortcodes, giving you full control and a professional, flexible WooCommerce pricing solution.</p>

Role Based Pricing vs User Role Pricing Manager