<p><span style="font-weight: 400">WooCommerce Role Based Pricing extension empowers you to set your product prices based on user roles and individual customers. You can discount or markup prices by fixed or percentage amount. Once the prices are changed only the specified customer & user roles will see the new prices, whereas the rest of the customers will see the regular prices.</span></p>
<p><span style="font-weight: 400">This extension comes with rule-based management that allows you to change prices in bulk for a whole category or selected products. While setting up a price change, you can choose to set a minimum & maximum order quantity and restrict customers from purchasing beyond the predefined quantity limit.</span></p>
<p>You can also hide price and/or add to cart button for not logged in customers and replace them with a custom text & link. If you need to add the custom fields on the registration form and assign user roles during registration, try our <a href="https://woocommerce.com/products/custom-user-registration-fields-for-woocommerce/">Custom User Registration Plugin</a>.</p>
<p> <br />
<img class="aligncenter wp-image-18734005635358 size-full" src="https://addify.store/adv-banners/addify-store.gif" alt="" width="900" height="141" /></p>
<div class="woo-sc-box normal">Need to set quantity-based tiered pricing for user roles? Try our <a href="https://woocommerce.com/products/wholesale-tiered-pricing/">WooCommerce Wholesale Pricing</a> OR <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a> – an ultimate wholesale solution.</div>
<div></div>
<h2><b>Features:</b></h2>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Adjust pricing for individual customers and user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed product price</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Increase price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Discount price by fixed or percentage amount</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change prices on the product level</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Add rules to change prices in bulk for specific products or categories</span></li>
<li>Import and Export role based pricing using a CSV file</li>
<li>Apply role based prices discount to regular or sale price</li>
<li>Option to not apply role based discount to on-sale products</li>
<li>Ability to Import and export pricing rules</li>
<li>Compatible with product variations</li>
<li style="font-weight: 400"><span style="font-weight: 400">Set minimum & maximum quantity</span></li>
<li>Replace original price in case of price increase</li>
<li>Strikethrough old price and show the new price as a special price</li>
<li><span style="font-weight: 400">Configure start & end date for each price rules</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Hide price & add to cart for not logged in and specific user roles</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace price with custom text </span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Replace add to cart with a new custom button & link</span></li>
</ul>
<h2><b>How Does Price Change Work?</b></h2>
<p><span style="font-weight: 400">WooCommerce Role Based pricing is a smart plugin that handles the price markup and markdown efficiently. Incase</span><b> of price markup</b><span style="font-weight: 400">, the original price is replaced with the new increased price whereas </span><b>incase of price markdown</b><span style="font-weight: 400">, the original price is strikethrough and the new price is displayed just below the original price. This makes your customers feel special and helps in improving the conversion rate.</span></p>
<p><img class="alignnone size-full wp-image-5112659" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Prices by User Roles" width="980" height="1005" /></p>
<h2><b>Pricing on Product Level</b></h2>
<p><span style="font-weight: 400">You can update the price based on the user role and customer on the product level. The product level settings enable you to,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Set price for each user role (Leave empty to use default price)</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Change price for any customer</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025694" src="https://woocommerce.com/wp-content/uploads/2019/11/Role-Based-Pricing-on-Product-Page.jpg" alt="Role Based Pricing on Product Page" width="980" height="645" /></p>
<p><strong>Compatible with Product Variations:</strong></p>
<p>With WooCommerce Price by User Role, you can configure separate prices of each variation. Set different prices for different user roles and individual customers.</p>
<p><img class="alignnone size-full wp-image-5025707" src="https://woocommerce.com/wp-content/uploads/2019/11/Compatible-with-Variations-1.jpg" alt="Compatible with Variations" width="811" height="1374" /></p>
<h2><b>Rule-Based Price Management</b></h2>
<p><span style="font-weight: 400">The rule-based price management empowers you to change product prices in bulk. Instead of changing prices product by product, you can utilize the rule-based feature to change prices in bulk for specific products and categories.</span></p>
<p><img class="alignnone size-full wp-image-5025708" src="https://woocommerce.com/wp-content/uploads/2019/11/05_Woocommerce-Role-Based-Pricing-2.png" alt="" width="963" height="440" /></p>
<p><span style="font-weight: 400">While creating a new price rule you can,</span></p>
<ul>
<li style="font-weight: 400"><span style="font-weight: 400">Specify user roles and individual customers</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Specify minimum & maximum order quantity</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Set a fixed price or increase/discount price by a percentage or a fixed amount.</span></li>
<li style="font-weight: 400"><span style="font-weight: 400">Select products & categories to apply the new price change.</span></li>
</ul>
<p><img class="alignnone size-full wp-image-5025691" src="https://woocommerce.com/wp-content/uploads/2019/11/Price-Based-on-Roles-Bulk-Rule.jpg" alt="Price Based on Roles Bulk Rule" width="980" height="1242" /></p>
<h2><b>Import Export Role Based Prices:</b></h2>
<p>You can import and export role based pricing using a CSV file.</p>
<p><img class="alignnone size-full wp-image-18734003327129" src="https://woocommerce.com/wp-content/uploads/2019/11/Import-export-prices.png" alt="WooCommerce Role based prices import export" width="980" height="777" /></p>
<h2>Hide Price & Add to Cart:</h2>
<p>With WooCommerce Role-based Prices plugin, you can hide price and/or add to cart button for non-loggedin and specific user roles. You can also choose to hide prices for all or specific products & categories.</p>
<p><img class="alignnone size-full wp-image-5113005" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Hide-Price.png" alt="WooCommerce Hide Price" width="858" height="1283" /></p>
<h2><strong>Use Cases of WooCommerce Role Based Pricing:</strong></h2>
<p>To better understand this WooCommerce Prices By User Role extension, we have listed a detailed use case that covers every aspect. All these price rules can be active at the same time.</p>
<div><strong>Registered <span class="il">Customer</span> A</strong></div>
<ul>
<li>Has discount 50% on product category Z</li>
<li>Has discount 20% for specific products</li>
<li>Has Markup 20% on product category X</li>
</ul>
<div><strong>Registered C<span class="il">ustomer</span> B</strong></div>
<div>
<ul>
<li>Has discount 40% on product category Z</li>
<li>Has discount 30% on specific products</li>
<li>Has Markup 30% on product category X</li>
</ul>
</div>
<div><strong>Registered Customer C</strong></div>
<ul>
<li>Has Discount 10% for All Products</li>
</ul>
<p><strong>Registered Customer D</strong></p>
<ul>
<li>Has Markup 10 for All Products</li>
</ul>
<div>In the above cases, the “Registered Customer” can be an individual customer or user role. Feel free to contact us if you have any questions.</div>
<p> </p>

Role Based Pricing

<p>Add user roles and customer specific pricing. Add a fixed price, markup or discount existing price in percentage or fixed amount.</p>

<ul class="wccom-tick-list-primary">
<li data-start="106" data-end="223">
<p data-start="108" data-end="223"><strong data-start="108" data-end="143">Wholesale & Role-Based Pricing:</strong> Set custom regular and sale prices for each user role, including guest users.</p>
</li>
<li data-start="224" data-end="333">
<p data-start="226" data-end="333"><strong data-start="226" data-end="263">Hide Price / Add-to-Cart Control:</strong> Hide product prices or Add-to-Cart buttons for specific user roles.</p>
</li>
<li data-start="334" data-end="440">
<p data-start="336" data-end="440"><strong data-start="336" data-end="367">Custom Role-Based Messages:</strong> Show personalized messages when prices or purchase options are hidden.</p>
</li>
<li data-start="441" data-end="544">
<p data-start="443" data-end="544"><strong data-start="443" data-end="466">Guest User Pricing:</strong> Assign specific pricing or display custom messages for non-logged-in users.</p>
</li>
<li data-start="545" data-end="635">
<p data-start="547" data-end="635"><strong data-start="547" data-end="569">Inventory Control:</strong> Manage and update product stock individually with full control.</p>
</li>
<li data-start="636" data-end="745">
<p data-start="638" data-end="745"><strong data-start="638" data-end="667">Dynamic Frontend Display:</strong> Automatically update prices, stock, and messages on product and shop pages.</p>
</li>
</ul>
<hr />
<h3 data-start="303" data-end="360">Wholesale Pricing & Inventory Control for WooCommerce</h3>
<p data-start="362" data-end="636">Take full control of your WooCommerce store with <strong data-start="411" data-end="452">Wholesale Pricing & Inventory Control</strong>. This powerful plugin lets you set wholesale and role-based pricing, control product visibility, manage inventory, and display custom messages for each user role — including guests.</p>
<p data-start="638" data-end="793">It’s the perfect solution for wholesale, B2B, membership-based, and multi-tier pricing stores that require flexible pricing and advanced inventory control.</p>
<h3 data-start="800" data-end="834">Wholesale & Role-Based Pricing</h3>
<p data-start="836" data-end="1065">Easily set custom pricing for each user role, including Administrators, Editors, Authors, Customers, Shop Managers, and Guest users. Define separate regular and sale prices per role to create a fully customized pricing structure.</p>
<p data-start="1067" data-end="1258">If a specific role does not have a custom price set, the default WooCommerce product price is automatically applied — ensuring smooth and reliable pricing management across your entire store.</p>
<p><img class="alignnone size-large wp-image-18734006112430" src="https://woocommerce.com/wp-content/uploads/2025/11/User-Role-Based-Pricing.png?w=980" alt="Illustration showing user role-based pricing in WooCommerce, highlighting custom prices for different roles like Administrators, Editors, Authors, Customers, Shop Managers, and Guests, with default product price applied if no custom price is set." width="980" height="460" /></p>
<h3 data-start="140" data-end="176">Hide Price or Add-to-Cart Button</h3>
<p data-start="178" data-end="446">Easily control product visibility in your WooCommerce store by hiding prices or the Add-to-Cart button for specific user roles. This feature is ideal for wholesale and B2B stores where certain products should only be visible or purchasable by approved customer groups.</p>
<h3><img class="alignnone size-large wp-image-18734006112429" style="font-family: 'Inter var', 'Inter Fallback', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif;font-size: 16px;letter-spacing: -0.011em" src="https://woocommerce.com/wp-content/uploads/2025/11/Hide-Price-or-Add-to-Cart-Button.png?w=980" alt="Graphic showing hiding product prices or Add-to-Cart button in WooCommerce, allowing store owners to control visibility and purchases for specific user roles, ideal for wholesale or B2B stores." width="980" height="460" /></h3>
<h3>Custom Messages Per User Role</h3>
<p data-start="149" data-end="387">Display personalized messages for user roles where prices or the Add-to-Cart button are hidden. Clearly explain product availability restrictions to avoid confusion and improve communication with guest users or restricted customer groups.</p>
<p><img class="alignnone size-large wp-image-18734006112428" src="https://woocommerce.com/wp-content/uploads/2025/11/Custom-Messages-Per-User-Role.png?w=980" alt="Illustration showing custom messages in WooCommerce for specific user roles, explaining why product prices or Add-to-Cart buttons are hidden, improving communication and reducing confusion for restricted customers." width="980" height="460" /></p>
<h3>Stock Management for Products and Variations</h3>
<p>Manage and update stock levels for each product and variation individually. The plugin supports global stock tracking while providing flexible inventory control per product and per variation, ensuring accurate availability for all user roles in your WooCommerce store.</p>
<h3><img class="alignnone size-large wp-image-18734006112427" src="https://woocommerce.com/wp-content/uploads/2025/11/Stock-Management-for-Products-and-Variations.png?w=980" alt="Graphic illustrating stock management in WooCommerce, showing individual stock tracking for products and variations, with global inventory control and accurate availability information for all user roles." width="980" height="460" /></h3>
<h3>Quick Popup-Based Editor</h3>
<p>Quickly manage wholesale and role-based pricing with a convenient popup editor directly from the product page. Update prices, hide Add-to-Cart buttons, or set custom messages without leaving the page — making store management faster and more efficient.</p>
<p><img class="alignnone size-large wp-image-18734006112426" src="https://woocommerce.com/wp-content/uploads/2025/11/Quick-Popup-Based-Editor.png?w=980" alt="Illustration showing a quick popup-based editor in WooCommerce for managing user role-based pricing, hiding buttons, and setting custom messages directly on the product page for fast and efficient management." width="980" height="460" /></p>
<h3>Shop & Single Product Page Display</h3>
<p>Wholesale prices, sale prices, and custom messages are dynamically displayed on shop, archive, and single product pages. Each user sees pricing and content tailored to their role, delivering a personalized WooCommerce shopping experience.</p>
<p><img class="alignnone size-large wp-image-18734006112424" src="https://woocommerce.com/wp-content/uploads/2025/11/vip-customer-price.png?w=980" alt="Illustration showing VIP customer pricing in WooCommerce, highlighting a lower price for VIP users compared to regular customers." width="980" height="460" /></p>
<p><img class="alignnone size-large wp-image-18734006112425" src="https://woocommerce.com/wp-content/uploads/2025/11/customer-price.png?w=980" alt="Graphic showing standard pricing for regular customers in WooCommerce, displaying the default product price." width="980" height="460" /></p>
<h3 data-start="127" data-end="180">Perfect for Wholesale, B2B, and Membership Stores</h3>
<p data-start="182" data-end="516">Ideal for wholesale, B2B, and membership-based WooCommerce stores, this plugin provides complete control over role-specific pricing, inventory management, and purchase restrictions. Ensure that each customer sees only the prices and products relevant to their role, giving store owners full control and a seamless shopping experience.</p>
<hr />
<h3 data-start="173" data-end="246">Why Choose <strong data-start="188" data-end="229">Wholesale Pricing & Inventory Control</strong> for WooCommerce?</h3>
<ul class="wccom-tick-list-secondary">
<li data-start="248" data-end="314">
<p data-start="250" data-end="314">Quickly manage pricing and stock for large WooCommerce stores.</p>
</li>
<li data-start="315" data-end="372">
<p data-start="317" data-end="372">Ideal for wholesale, B2B, and membership-based shops.</p>
</li>
<li data-start="373" data-end="439">
<p data-start="375" data-end="439">Fully compatible with all WooCommerce products and variations.</p>
</li>
</ul>

Wholesale Pricing & Inventory Control

<p>Set wholesale and role-based pricing in WooCommerce, control inventory visibility, hide prices or add-to-cart buttons, and display custom messages for each user role including guests. Ideal for B2B, wholesale stores.</p>

Role Based Pricing vs Wholesale Pricing & Inventory Control