<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
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<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
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Scheduled dates
</li>
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Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
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Hide entire categories from selected user roles
</li>
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Restrict category access with redirects or 404 pages
</li>
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Hide all products inside specific categories
</li>
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Remove price visibility for restricted roles
</li>
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Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
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<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
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Hide individual products from the shop or search results
</li>
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Show products but hide price and purchasing options
</li>
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Disable Add to Cart for selected user roles
</li>
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Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
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Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
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Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
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Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
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Display your own custom restriction message
</li>
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Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
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<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
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Shop and category pages
</li>
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Product shortcodes
</li>
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Related, upsell, and cross-sell products
</li>
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Popular or best-selling product sections
</li>
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Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
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Build private member-only areas
</li>
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Run wholesale and B2B sections
</li>
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Hide retail pricing or wholesale pricing
</li>
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Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

WooCommerce Hide Price & Add to Cart extension allows you to hide prices and the “add to cart” button of specific products and categories. Choose to hide them for non-logged-in, registered customers, or user roles. Replace prices with custom text and cart buttons with contact7 forms or custom buttons that link to the page of your choice.
<h2>Use Cases:</h2>
Generally, the best marketing approach is to display your prices upfront, sometimes depending on the business, the marketing strategies might suggest otherwise.  Here are some important use cases where this extension can prove to be the ultimate solution.
Show prices to logged-in users only:
Depending on your marketing strategy you may want to hide prices for non-logged-in customers and show only when they are logged-in. For example, if you have different prices for different countries or user roles, you might want to keep the prices hidden and show the correct prices once they are logged in.
Turn your shop into an online catalog:
It’s a perfect solution for merchants who just want to show their products online by keeping the prices and add to cart button hidden. The WooCommerce store will act like an online catalog that merchants can share with anyone on the go. Depending on the requirements, they can choose to display prices and keep add to cart hidden.
Customized products:
When you are selling personalized products you may not want to show the price on the product page. With this plugin, you can hide price and replace add to cart button with a contact 7 form to let your customers submit their requirements VIA a simple popup form.
<h2>Features of WooCommere Hide Price & Add to Cart:</h2>
<ul>
<li>Hide prices and/or “add to cart” buttons for specific products and categories</li>
<li>Choose whether to hide them from logged out or registered customers, or from certain user roles</li>
<li>Option to hide price and/or add cart for specific countries</li>
<li>Replace prices with custom text</li>
<li>Replace the “add to cart” button with a contact form or a custom button</li>
<li>Rule-based management</li>
</ul>
<img class="alignnone size-full wp-image-5543982" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-button.png" alt="" width="980" height="568" />
<h3>Create rules to hide price & add to cart</h3>
You can create multiple custom rules to remove add to cart button and price. This empowers you to optimize price and cart button visibility depending on whether the visitor is a guest or registered customer, or has a specific user role.
<img class="alignnone size-full wp-image-5543983" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-hide-Price-plugin-Create-Mutliple-Rules.png" alt="" width="861" height="425" />
When creating a new rule, choose to hide pricing, the “add to cart,” button, or both. You can also choose to hide them for specific countries, products or categories, and to replace them with custom text, button with link, or a contact form.
<img class="alignnone size-full wp-image-5619918" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-Rule.png" alt="WooCommerce Hide Price - Add to Cart Rule" width="770" height="1576" />
<h3>Frequently Asked Questions</h3>
Q: I want to hide price and add to cart for non-logged in users and once the user is logged in, I want to hide prices of hoodies category from wholesale customers and show them a contact form instead of an add to cart button.
Ans: WooCommerce Hide Price plugin offers rule-based management. You can create the first rule to hide prices for non loggedin users and another one to hide price and replace add to cart with a contact form for wholesale customers only.
Q: I want to hide add to cart for specific user countries. There are some countries where I don’t deliver some products. Is it possible?
Ans: We have released a new version and this is now possible. You can hide price and/or add to cart but from specific countries.
<h3>Extensions Recommendations</h3>
If you are looking for a full-fledge quotation system where you want to hide price and replace “add to cart” with a quote button – try our <a href="https://woocommerce.com/products/request-a-quote-plugin-for-woocommerce/">request a quote</a> extension and if you need to hide products and categories by user roles – try our <a href="https://woocommerce.com/products/products-visibility-by-user-roles/">product visibility</a> extension.

Hide Price & Add to Cart Button

Turn your shop into an online catalog by hiding prices and add to cart button of specific or all products and categories. Hide for guests and selected registered user roles. Replace add to cart with a custom link or a contact form.

Role-Based Product Visibility vs Hide Price & Add to Cart Button