<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
<ul data-start="1410" data-end="1549">
<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
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<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
<li data-start="1975" data-end="2023">
Hide all products inside specific categories
</li>
<li data-start="2024" data-end="2072">
Remove price visibility for restricted roles
</li>
<li data-start="2073" data-end="2127">
Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
<ul data-start="2323" data-end="2541">
<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
<li data-start="2384" data-end="2439">
Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
<ul data-start="1967" data-end="2247">
<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
<li data-start="2182" data-end="2247">
Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
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<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

This extension is ideal for any private membership, b2b, or wholesale store that needs to hide prices, products, content, or enable quote requests and set up a personalized customer experience. Easy to use and packed with features, it’s the ultimate private store plugin for WooCommerce.
Here are some of the things you can do with this plugin:
<ul>
<li>Hide prices until logged in and prevent checkout</li>
<li>Hide shop and products</li>
<li>Hide website and force login (ideal for fully private stores)</li>
<li>Request a quote system for guests or logged-in users</li>
<li>Receive quotes via email and enable/disable quote form fields</li>
<li>Show different content to different users with the plugin’s content shortcode</li>
<li>Hide prices by product, by category, and even by individual variation</li>
<li>Hide prices by user role</li>
<li>Hide prices by country (IP based)</li>
<li>Hide Add to Cart button</li>
<li>Customize messages (e.g. “Login to view prices” )</li>
</ul>
<h2>Features in Detail</h2>
<h3>Hide prices functionality</h3>
You can hide prices for all guest users with a simple setting, or alternatively choose specific products, categories, countries, and user roles in complex dynamic rules. Users see a customizable text (defaults to “Login to View Prices”) or a link to the login page instead of prices.
<img class="wp-image-6723499 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hideproducts.png" alt="hide prices" width="1418" height="636" />
<h3>Hide shop and products</h3>
The plugin also allows stores to hide all products for guest users with one simple setting. By enabling it, users cannot access the site without first logging in or registering. A customizable message prompting the user to “Login to access the B2B portal” is displayed.
<img class="wp-image-6723506 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hideshopproducts.png" alt="hideshopproducts" width="1448" height="800" />
<h3>Quote request system</h3>
You can enable the quote request system for either logged-out or logged-in users, or by user role or country.
Enabling quote requests hides all prices in the shop, and replaces the cart with a quote basket. Through a customizable form, customers can request a quote and leave their name, email, phone, and a message. Quote requests are sent by email to the address of your choice.
<img class="aligncenter wp-image-6723510 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/addtoquote.png" alt="" width="1127" height="605" />
Customizable quote request form:
<img class="aligncenter wp-image-6723511 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/quotecart.png" alt="" width="1395" height="891" />
<h3>Dynamic rules system</h3>
Through the rule management system you can set up complex and versatile configurations: hide products, categories, or variations by logged-in status, user role, or country in various combinations.
<img class="aligncenter wp-image-6723518 size-full" src="https://woocommerce.com/wp-content/uploads/2020/11/hiddenpricerule.png" alt="" width="1305" height="391" />
 
In the example above, the price is hidden for the product “Beanie,” for the blue variation of “Box of Hoodies,” and for items in the “Box Category,” for all guest users, all users with the role contributor, and all users from Italy.
<h3>Content Restriction and Dynamic Content</h3>
By wrapping content with the plugin’s shortcode, you can show different content to different users, guests, logged-in users, user roles, and even specific users by username. For example, you can have 2 different product descriptions, one for guest users, and another for approved member users.
<h3></h3>
<img class="alignnone size-full wp-image-7209096" src="https://woocommerce.com/wp-content/uploads/2020/12/moneyback-support.png" alt="" width="740" height="114" />
<h3>Pre-Sales & Questions</h3>
For more details on functionality and how the extension works, please see the <a href="https://woocommerce.com/document/hide-prices-private-store-for-woocommerce">documentation</a>.
For technical pre-sales questions you can contact the development team directly at: <img class="alignnone size-medium wp-image-6943499" src="https://woocommerce.com/wp-content/uploads/2020/11/contact3.png?w=153" alt="" width="153" height="17" />
 
<h3>Looking for More? – B2B & Wholesale Suite</h3>
This plugin (Hide Prices & Private Store) is part of the <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> (the only differences are that role is replaced with group, and hide by country is not available).
If you are looking for a complete wholesale or B2B solution for your store, our <a href="https://woocommerce.com/products/b2b-wholesale-suite/">B2B & Wholesale Suite</a> has it all:
<ul>
<li>Wholesale Bulk Order Form</li>
<li>Wholesale Prices</li>
<li>Tiered Price and Tiered Price Table</li>
<li>Invoice Payment Gateway</li>
<li>Tax Exemptions and VAT Validation</li>
<li>Business Registration with Custom Fields</li>
<li>Messaging System</li>
<li>Shopping Lists</li>
<li>Payment and Shipping Methods Control</li>
<li>Rules for Quantity Step, Minimum Order, Discounts, and more</li>
<li>Different Content for Different Users</li>
<li>90+ other features across 20 plugin modules.</li>
</ul>
<img class="alignnone size-full wp-image-7011038" src="https://woocommerce.com/wp-content/uploads/2020/12/wholesaleSuiteMockupBox.jpg" alt="" width="700" height="770" />

Hide Prices & Private Store

Set up a private store, hide prices, and allows customers to request a quote.

Role-Based Product Visibility vs Hide Prices & Private Store