<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
<ul data-start="1410" data-end="1549">
<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
<ul data-start="1866" data-end="2127">
<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
<li data-start="1975" data-end="2023">
Hide all products inside specific categories
</li>
<li data-start="2024" data-end="2072">
Remove price visibility for restricted roles
</li>
<li data-start="2073" data-end="2127">
Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
<ul data-start="2323" data-end="2541">
<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
<li data-start="2384" data-end="2439">
Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
<ul data-start="1967" data-end="2247">
<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
<li data-start="2182" data-end="2247">
Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
<ul data-start="3317" data-end="3488">
<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

<ul class="wccom-tick-list-primary">
<li>Highlight product USPs in the text before & after the price</li>
<li>Grab customer’s attention using catchy phrases</li>
<li>Remind customers of discount offers and promotions</li>
<li style="font-weight: 400">Create FOMO by mentioning stock status or promotion ending date</li>
<li style="font-weight: 400">Reinforce brand identity by mentioning your brand’s qualities</li>
<li>Add catchy text to enforce impulsive buying in customers </li>
</ul>
<hr />
<h1 style="text-align: center">Share Crucial Price-Related Information</h1>
Sales, discounts, and special prices are great ways to attract customers, but if you don’t highlight them properly, you can miss out on a huge opportunity. To ensure your marketing efforts bring maximum returns, you can use the WooCommerce Price Text plugin to seamlessly add custom text before and/or after product prices. 
Show additional product information such as pricing units, retail price, wholesale price, discounts, sales, limited stock availability, etc. The clarity empowers customers to make informed purchasing decisions while also highlighting special offers and important product information directly on prices. 
Display custom text on all or specific products and categories and limit text visibility for undesired customers. With the user-friendly customization features, fully customize the font colors and add custom icons and badges to maximize the visual appeal. 

<div class="twocol-one">
<img class="alignnone wp-image-18734003677214 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/marketing-2-e1715249721416.png" alt="" width="67" height="67" />
<h3>Highlight Product USPs</h3>
Highlighting the product’s unique selling proposition makes it easier for the customer to differentiate between similar products and increases the chances of conversion.
<hr />
<img class="alignnone wp-image-18734003677303 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/1121-e1715251169108.png" alt="" width="67" height="67" />
<h3>Utilize Brand’s Strength</h3>
Mentioning the brand’s known strengths with the product price makes it easier for customers to make a purchase decision, or it may provide the final push the customer is looking for to purchase the products
<hr />
<img class="alignnone wp-image-18734003595266 size-full" src="https://woocommerce.com/wp-content/uploads/2020/07/earth-globe-tool-e1713881373180.png" alt="" width="68" height="68" />
<h3>Translation Ready</h3>
WPML support, with its multilingual capabilities, ensures ease of usage for users from all corners of the globe, catering to diverse linguistic preferences.
<hr />
</div>
<div class="twocol-one last">
<img class="alignnone wp-image-18734003677260 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/download-icon-price-131964743684156266_128-e1715250226491.png" alt="" width="67" height="67" />
<h3>Convey Important Pricing Information</h3>
Utilize the space before and after a price to communicate important pricing information, such as pricing units, price type, i.e., wholesale or retail price, discounted price, limited stock, etc.
<hr />
<img class="alignnone wp-image-18734003677372 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/252710-200-e1715252498345.png" alt="" width="67" height="67" />
<h3>Write Phrases That Convert More</h3>
Writing discount percentages and discount amounts can have a significant effect on conversions and can also trigger impulsive buying among customers while mention low stock can induce FOMO.
<hr />
<img class="alignnone wp-image-18734003677508 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/ty-dolar-sign-e1715255209558.png" alt="" width="67" height="71" />
<h3>Provide a Clear Understanding of Prices</h3>
Adding pricing units, price types, and tax information makes it easier for the customer to understand pricing, which results in decreased returns.
<hr />
</div>
<h2>Features: 
</h2>
<ul>
<li>Add text before price.</li>
<li>Add text after price.</li>
<li>Add text for individual products from the product edit sheet.</li>
<li>Create rules to add text in bulk for:
<ul>
<li>Specific products.</li>
<li>Product categories.</li>
<li>Product tags.</li>
<li>Price range.</li>
<li>User roles.</li>
</ul>
</li>
<li>Customize text color, font family, and font size.</li>
<li>Show text on the product detail page and/or archive pages.</li>
<li class="changelog-entry-type entry-type__update" title="update" aria-label="update" data-type="u">Add icons and badges with price text. (New)</li>
<li>Use short-code to automatically calculate the discount percentage and show before/after price (New)</li>
<li>Use custom CSS for modification of price text even further (New)</li>
</ul>
<h2>Examples of Text Before Product Price </h2>
<ul>
<li style="font-weight: 400">Buy Now for $5.00</li>
<li style="font-weight: 400">Starting from $5.00</li>
<li style="font-weight: 400">VIP customers price $5.00</li>
<li style="font-weight: 400">Limited Time Offer $5.00</li>
<li style="font-weight: 400">Introductory Price $5.00</li>
<li style="font-weight: 400">Wholesale price $5</li>
</ul>
<h2>Examples of Text After Product Price </h2>
<ul>
<li style="font-weight: 400">$5.00 per unit</li>
<li style="font-weight: 400">$5.00 per sqm</li>
<li style="font-weight: 400">$5.00 per bottle</li>
<li style="font-weight: 400">$5.00 per box</li>
<li style="font-weight: 400">$5.00 with free delivery</li>
<li style="font-weight: 400">$5.00 only</li>
</ul>
<h2><img class="alignnone size-full wp-image-18734003701156" src="https://woocommerce.com/wp-content/uploads/2020/10/product-image-with-all-tags.png" alt="price before and after text for woocommerce" width="980" height="517" /> 
Add Text Before or After Prices</h2>
Show text before and/or after products to convey important pricing information. Text before and after prices can be used to convey pricing details such as units, and currency, or it can also be used for marketing purposes such as sales, promotions, and discounts.
<h2><img class="alignnone size-full wp-image-18734003701162" src="https://woocommerce.com/wp-content/uploads/2020/10/add-text-before-and-after.png" alt="price before and after text for woocommerce" width="884" height="479" /></h2>
<h3>Add Labels and Stickers Before & After Price (New)</h3>
You can add custom stickers and labels at the product level. These enhance the product’s visual appeal and help you showcase key information, such as sales, limited stock, etc.
<img class="alignnone wp-image-18734003701182 size-full" src="https://woocommerce.com/wp-content/uploads/2020/10/product-with-badge.png" alt="price before and after text for woocommerce" width="980" height="293" />
<h3>Insert Icons Before or After Product Prices (New)</h3>
Display custom icons on desired product pages. These icons can convey information e.g. the product brand, marketplace, etc. You can upload these icons using the font awesome class (HTML class).
<h2><img class="alignnone size-full wp-image-18734003701192" src="https://woocommerce.com/wp-content/uploads/2020/10/product-with-font.png" alt="price before and after text for woocommerce" width="980" height="292" /></h2>
Automatically Calculate Discounted Percentages (New)
The plugin automatically calculates the percentage discount. When you wish to apply discounts to a product, simply choose the item and add regular and sale prices. To show automatically calculated percentages, use the shortcode: [Discount].
<img class="alignnone size-full wp-image-18734003701334" src="https://woocommerce.com/wp-content/uploads/2020/10/discount-feature.png" alt="price before and after text for woocommerce" width="980" height="292" />
<h2>Create multiple rules to add text</h2>
Price Text comes with a powerful rule-based management system to add different text for different products, categories, and user roles.
While creating rules, you can specify following details:
<ul>
<li>Rule name.</li>
<li>Priority.</li>
<li>User roles restriction.</li>
<li>Specify products by:
<ul>
<li>Individual products.</li>
<li>Product categories.</li>
<li>Product tags.</li>
<li>Price range.</li>
</ul>
</li>
<li>Before and after price text.</li>
<li>Customize text color, font size, and font family.</li>
<li>Choose to show text only on shop or product pages.</li>
</ul>
<img class="alignnone size-full wp-image-18734003701346" src="https://woocommerce.com/wp-content/uploads/2020/10/2-edit-post.png" alt="price before and after text for woocommerce" width="980" height="799" />
<h2>Add Text from the Product Edit Sheet</h2>
Instead of adding text in products using price text rules, you can also add text before & after price to a specific product using the product edit sheet. Moreover, you can also add different text before & after prices for different variations of a single product.
<img class="alignnone size-full wp-image-18734003701393" src="https://woocommerce.com/wp-content/uploads/2020/10/4-2.png" alt="price before and after text for woocommerce" width="980" height="334" />
<h2>More Customization Options</h2>
Price text for WooCommerce is a highly customizable extension in which from font color to its size and style everything is customizable. Yet if you want to style it a certain way which is not possible through extension, you can use the custom CSS field. The following customization options are available in General settings.
<ul>
<li>Show text on listing pages.</li>
<li>Show text on product pages.</li>
<li>Select font size and color.</li>
<li>Select font family or specify your custom font family name.</li>
<li>Add custom CSS to style text before & after price</li>
</ul>
<img class="alignnone size-full wp-image-18734003701362" src="https://woocommerce.com/wp-content/uploads/2020/10/general-settings-screely.png" alt="price before and after text for woocommerce" width="873" height="656" />

Price Text

Add custom text before and/or after the prices to inform users of additional product information, such as sales & discounts, limited stock, pricing units, etc.

Role-Based Product Visibility vs Price Text