<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
<ul data-start="1410" data-end="1549">
<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
<ul data-start="1866" data-end="2127">
<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
<li data-start="1975" data-end="2023">
Hide all products inside specific categories
</li>
<li data-start="2024" data-end="2072">
Remove price visibility for restricted roles
</li>
<li data-start="2073" data-end="2127">
Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
<ul data-start="2323" data-end="2541">
<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
<li data-start="2384" data-end="2439">
Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
<ul data-start="1967" data-end="2247">
<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
<li data-start="2182" data-end="2247">
Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
<ul data-start="3317" data-end="3488">
<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

Running a WooCommerce store that requires flexible pricing or handles bulk, B2B, or custom orders? Standard checkout flows don’t support price negotiations or quote requests, which can lead to lost leads and poor user experience. Quotes for WooCommerce Pro solves this by letting customers request custom quotes directly from your store. You can review, respond, and convert quotes into WooCommerce orders—all while streamlining your sales process and boosting conversions.
<ul class="wccom-tick-list-primary">
<li>Allow customers to request price quotes for products and product variations</li>
<li>Enable quotes based on product categories, item quantity, stock availability and more</li>
<li>Allow quote and purchasable items in a single cart </li>
<li>Automatically respond to quote requests</li>
<li>Enable quotes based on user roles and products with no prices</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2 class="wp-block-heading">Features</h2>
<ul class="wccom-tick-list-secondary">
<li>Quotes in Woo order cycle – Modify the “Add to Cart” button into a “Request a Quote” button.</li>
<li>Role‑Based Visibility – Show quote buttons only to specific user roles or wholesale customers.</li>
<li>Price Hiding – Conceal prices for items requiring quotes.</li>
<li>Category based Quoting – Enable quotes based on product category.</li>
<li>Mixed Cart Support – Allow quote-only and purchasable products together.</li>
<li>Stock‑Based Quoting – Auto‑enable quotes for out‑of‑stock items.</li>
<li>Quantity based Quoting – Enable quotes automatically for products when users try to place orders for bulk quantities (B2B)</li>
<li>Automated Notifications – Send quote emails to admins and customers on submission.</li>
<li>Launched Quote Requests – Use the “Request Quote” form to take quote requests while still allowing normal WooCommerce orders.</li>
<li>Quote‑to‑Order Conversion – Convert quote requests into WooCommerce orders with one click.</li>
<li>Document Attachments – Include files in quote emails</li>
<li>Dashboard Management – Dedicated admin pages for viewing and managing quotes.</li>
<li>HPOS & Legacy orders – Quick and seamless integration with your Woo store</li>
</ul>
<h4>Allow quote and purchasable items in a single cart</h4>
Determine how the plugin should handle cases where users add both quote-only and purchasable products to the same cart. You can either process payment for the purchasable items at checkout and automatically create a separate order for the quote products, or convert the entire cart into a quote order.
<img class="alignnone wp-image-18734004335802 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/mixed-carts-1.gif?w=896" alt="purchasable-and-quote-items-in-single-cart" width="896" height="527" />
<h4>Take quotations for back-ordered products</h4>
Set up Quotes for WooCommerce Pro to automatically enable quotes for a product as soon as the stock quantity reaches zero. Reach out to the user when the product is back in stock with a quotation email. <img class="alignnone wp-image-18734004337005 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/backorder-quote-gif.gif?w=896" alt="stock based quotes" width="896" height="566" />
<h4>Effortlessly manage wholesale and retail customers</h4>
Cater to wholesale and retail customers by enabling quotations based on either user roles or item quantities. The extension allows you to replace the Add to Cart button with a Request Quote button, depending on user roles or when a customer’s order exceeds a preset quantity.
You can differentiate between bulk buyers and retail customers by automatically enabling quotes for larger orders, while allowing retail users to place normal WooCommerce orders for the same products.
<img class="alignnone wp-image-18734003464217 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/role-settings1.png?w=886" alt="user role based settings" width="886" height="306" />
<h4>Enable quotes based on item quantity globally for all products or select products</h4>
<img class="alignnone size-medium wp-image-18734004335838" src="https://woocommerce.com/wp-content/uploads/2024/03/item-qty-product.png?w=782" alt="quotes-based-on-quantity-product-level" width="782" height="411" />
<img class="alignnone size-medium wp-image-18734004335841" src="https://woocommerce.com/wp-content/uploads/2024/03/item-qty-global.png?w=772" alt="quotes-based-on-quantity-global" width="772" height="156" />
<h4>Include/Exclude products for quotes based on categories</h4>
Effortlessly tailor your quoting process by including or excluding products based on categories. Streamline your workflow and provide customized quotes with ease.
<img class="alignnone wp-image-18734003464283 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/category-settings_5e104d.png?w=847" alt="product category quotation" width="847" height="448" />
<h4>Enable simultaneous quote requests and orders</h4>
Enable the Request Quote form with a single click. This adds a Request Quote button on single product pages and the standard WooCommerce Add to Cart button.
With both buttons available, customers can make quotation requests and purchase products simultaneously.
<img class="alignnone size-medium wp-image-18734003321773" src="https://woocommerce.com/wp-content/uploads/2024/02/quotesatc-1.png?w=896" alt="request quote button" width="896" height="552" />
Request Quote form
<img class="alignnone wp-image-18734003321597 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/02/request-form.png?w=896" alt="request quote page" width="896" height="567" />
<h4>Automatically send quotation emails to customers</h4>
Setup a fixed interval, from when requests are received to send quote emails. Modify and set up the quote prices in that duration. The extension will send the email to the customer automatically without manual intervention.
<h4>Convert quote requests to WooCommerce orders using a single click</h4>
Effortlessly convert quotation requests from the Request Quote page into WooCommerce orders with a single click. Tailor, adjust, and finalize prices at your convenience, either before or after conversion. Send the quotation email and seamlessly receive payments.
<div id='gallery-1' class='gallery galleryid-0 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003464242'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/03/advanced.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="Advanced quote settings" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003464249'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/03/email-settings.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="Quote email settings" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321774'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/request-settings.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="request quote page" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321773'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/quotesatc-1.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="request quote button" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321775'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/view-quotes-1.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="view quotes page" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321776'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/view-quotes-2.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="view quotes page" loading="lazy" /></a>
			</div></figure>
		</div>

<h3>Benefits</h3>
<ul class="wccom-tick-list-secondary">
<li>End users can submit quotation requests with minimal clicks and minimal required information using the Request Quote form, enhancing user satisfaction.</li>
<li>Convert quotation requests to WooCommerce orders effortlessly with just a single click, saving time and effort.</li>
<li>Enable quotations based on specific user roles, product stock, variations and more offering tailored pricing and options to different customer groups.</li>
</ul>
<h3>Upcoming features</h3>
<ul class="wccom-tick-list-secondary">
<li>Display prices for quote products based on user roles</li>
<li>Quote statistics to analyze conversions, most requested products, and more</li>
<li>Follow-up email reminders</li>
</ul>
<hr />
Join our family of 4000+ delighted users and experience the difference!”
<ul class="wccom-tick-list-secondary">
<li>Enjoy unparalleled support</li>
<li>Streamline your quotation and order management process</li>
<li>Take orders for out of stock products, bulk queries without any manual intervention</li>
<li>Receive email notifications for a quote request in real-time</li>
</ul>
<hr />
Have a feature request?  Submit one <a href="https://woocommerce.com/feature-requests/quotes-for-woocommerce-pro/">here.</a>

Quotes for WooCommerce Pro

Let customers request custom quotes in your WooCommerce store. Perfect for B2B, bulk, or service-based sales—review, negotiate, and convert quotes into orders with ease.

Role-Based Product Visibility vs Quotes for WooCommerce Pro