<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
<p data-start="676" data-end="956">Give your WooCommerce store the power to <strong data-start="717" data-end="751">personalize product visibility</strong> for every shopper. <strong data-start="771" data-end="820">Role-Based Product Visibility for WooCommerce</strong> lets you control exactly what each <strong data-start="856" data-end="869">user role</strong> can see — from entire categories to individual products, prices, and purchase buttons.</p>
<p data-start="958" data-end="1166">Perfect for <strong data-start="970" data-end="984">B2B stores</strong>, <strong data-start="986" data-end="1009">wholesale customers</strong>, <strong data-start="1011" data-end="1026">VIP members</strong>, <strong data-start="1028" data-end="1051">restricted catalogs</strong>, and <strong data-start="1057" data-end="1084">exclusive product lines</strong>, this plugin ensures each user sees a <strong data-start="1123" data-end="1142">curated catalog</strong> tailored to their role.</p>
<p> </p>
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
<p data-start="1220" data-end="1408">Create powerful <strong data-start="1236" data-end="1276">WooCommerce product visibility rules</strong> that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:</p>
<ul data-start="1410" data-end="1549">
<li data-start="1410" data-end="1464">
<p data-start="1412" data-end="1464">User roles (guest, customer, wholesale, VIP, etc.)</p>
</li>
<li data-start="1465" data-end="1500">
<p data-start="1467" data-end="1500">Specific categories or products</p>
</li>
<li data-start="1501" data-end="1520">
<p data-start="1503" data-end="1520">Scheduled dates</p>
</li>
<li data-start="1521" data-end="1549">
<p data-start="1523" data-end="1549">Custom access conditions</p>
</li>
</ul>
<p data-start="1551" data-end="1704">Whether you’re hiding retail pricing from wholesale buyers or displaying <strong data-start="1624" data-end="1648">member-only products</strong>, the plugin makes catalog control simple and automated.</p>
<p> </p>
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
<p data-start="1784" data-end="1864">Design <strong data-start="1791" data-end="1822">role-based product catalogs</strong> that perfectly match your business model:</p>
<ul data-start="1866" data-end="2127">
<li data-start="1866" data-end="1917">
<p data-start="1868" data-end="1917">Hide entire categories from selected user roles</p>
</li>
<li data-start="1918" data-end="1974">
<p data-start="1920" data-end="1974">Restrict category access with redirects or 404 pages</p>
</li>
<li data-start="1975" data-end="2023">
<p data-start="1977" data-end="2023">Hide all products inside specific categories</p>
</li>
<li data-start="2024" data-end="2072">
<p data-start="2026" data-end="2072">Remove price visibility for restricted roles</p>
</li>
<li data-start="2073" data-end="2127">
<p data-start="2075" data-end="2127">Disable the “Add to Cart” button for blocked users</p>
</li>
</ul>
<p data-start="2129" data-end="2228">Give each customer role a shopping experience that feels <strong data-start="2186" data-end="2227">personalized, relevant, and exclusive</strong>.</p>
<p> </p>
<p data-start="1377" data-end="1445"><img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" /></p>
<p data-start="1377" data-end="1445"><img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" /></p>
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
<p data-start="2274" data-end="2321">Fine-tune product visibility at the item level:</p>
<ul data-start="2323" data-end="2541">
<li data-start="2323" data-end="2383">
<p data-start="2325" data-end="2383">Hide individual products from the shop or search results</p>
</li>
<li data-start="2384" data-end="2439">
<p data-start="2386" data-end="2439">Show products but hide price and purchasing options</p>
</li>
<li data-start="2440" data-end="2487">
<p data-start="2442" data-end="2487">Disable Add to Cart for selected user roles</p>
</li>
<li data-start="2488" data-end="2541">
<p data-start="2490" data-end="2541">Hide both price and purchase button with one rule</p>
</li>
</ul>
<p data-start="2543" data-end="2660">Ideal for <strong data-start="2553" data-end="2580">wholesale-only products</strong>, <strong data-start="2582" data-end="2598">private SKUs</strong>, <strong data-start="2600" data-end="2622">early-access items</strong>, and <strong data-start="2628" data-end="2659">limited-release collections</strong>.</p>
<p> </p>
<p data-start="1746" data-end="1848"><img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" /></p>
<p data-start="1746" data-end="1848"><img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" /></p>
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
<p data-start="2722" data-end="2773">Enjoy complete control with advanced rule settings:</p>
<ul data-start="1967" data-end="2247">
<li data-start="1967" data-end="2025">
<p data-start="1969" data-end="2025">Set start and end dates for automated visibility changes</p>
</li>
</ul>
<p><img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" /></p>
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
<p data-start="2028" data-end="2082">Prioritize overlapping rules for predictable behavior</p>
</li>
</ul>
<p><img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" /></p>
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
<p data-start="2085" data-end="2137">Redirect restricted users to a custom landing page or login page</p>
</li>
</ul>
<p><img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" /></p>
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
<p data-start="2140" data-end="2181">Display your own custom restriction message</p>
</li>
<li data-start="2182" data-end="2247">
<p data-start="2184" data-end="2247">Fully compatible with multi-store and multi-site WooCommerce setups</p>
</li>
</ul>
<p data-start="2249" data-end="2319">Perfect for managing <strong data-start="3105" data-end="3126">seasonal catalogs</strong>, <strong data-start="3128" data-end="3148">membership tiers</strong>, <strong data-start="3150" data-end="3167">private sales</strong>, and <strong data-start="3173" data-end="3206">time-limited product launches</strong>.</p>
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
<p data-start="3250" data-end="3315">Your visibility rules affect products in all areas of your store:</p>
<ul data-start="3317" data-end="3488">
<li data-start="3317" data-end="3344">
<p data-start="3319" data-end="3344">Shop and category pages</p>
</li>
<li data-start="3345" data-end="3367">
<p data-start="3347" data-end="3367">Product shortcodes</p>
</li>
<li data-start="3368" data-end="3412">
<p data-start="3370" data-end="3412">Related, upsell, and cross-sell products</p>
</li>
<li data-start="3413" data-end="3457">
<p data-start="3415" data-end="3457">Popular or best-selling product sections</p>
</li>
<li data-start="3458" data-end="3488">
<p data-start="3460" data-end="3488">Any theme or custom layout</p>
</li>
</ul>
<p data-start="3490" data-end="3565">Your WooCommerce product visibility remains consistent at every touchpoint.</p>
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
<p data-start="3630" data-end="3678">With <strong data-start="3635" data-end="3668">Role-Based Product Visibility</strong>, you can:</p>
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
<p data-start="3682" data-end="3719">Build private <strong data-start="3696" data-end="3717">member-only areas</strong></p>
</li>
<li data-start="3720" data-end="3758">
<p data-start="3722" data-end="3758">Run <strong data-start="3726" data-end="3756">wholesale and B2B sections</strong></p>
</li>
<li data-start="3759" data-end="3803">
<p data-start="3761" data-end="3803">Hide retail pricing or wholesale pricing</p>
</li>
<li data-start="3804" data-end="3840">
<p data-start="3806" data-end="3840">Launch <strong data-start="3813" data-end="3838">private product lines</strong></p>
</li>
<li data-start="3841" data-end="3900">
<p data-start="3843" data-end="3900">Keep your catalog clean and relevant for each user role</p>
</li>
</ul>
<p data-start="3902" data-end="4003">A more focused catalog increases engagement, improves user experience, and drives higher conversions.</p>
<p> </p>
<p data-start="3098" data-end="3131">

Role-Based Product Visibility

<p data-start="1218" data-end="1287"><strong data-start="1218" data-end="1287">WooCommerce Role-Based Product Visibility – Control Who Sees What</strong></p>
<p data-start="1289" data-end="1313">

<h3>Top Features</h3>
<ul>
<li><strong>Rule-Based Pricing:</strong> Create multiple rules.</li>
<li><strong>Discount Types:</strong> Create <strong>simple discounts</strong> or <strong>tiered pricing</strong> (Role Based Pricing).</li>
<li><strong>Targeted Pricing:</strong> Apply discounts to specific products, categories, or tags.</li>
<li><strong>Customer Specific Pricing:</strong> Provide custom pricing for registered customers and different customer roles</li>
<li><strong>Schedule Pricing:</strong> Schedule discounts and surcharges to activate and deactivate automatically.</li>
<li><strong>Inventory-Based Pricing:</strong> Automatically disable discounts when inventory levels fall below a certain threshold.</li>
<li><strong>Surcharge Specific Customers:</strong> You can even surcharge specific customers or customer roles.</li>
<li><strong>Discount on Specific Quantities:</strong> Set minimum and maximum order quantities to unlock discounts.</li>
<li><strong>Discount Table: </strong>Customize and Display a pricing table on the products page.</li>
<li><strong>Pricing Based on Multiple Criteria:</strong> Calculate prices & discounts based on regular price, sale price, or default price.</li>
<li><strong>Hide Prices and Add to Cart Button:</strong> Hide prices and Add to Cart buttons for selected products, categories, or tags.</li>
<li><strong>Customize Price & Add to Cart:</strong> Replace price and add to cart button text with any message (like contact us for custom prices).</li>
<li><strong>Request a Quote Button:</strong> Replace Add to Cart Button with request for quote button for custom prices requests.</li>
<li data-sourcepos="1:1-1:37"><strong>Free Shipping Based on Cart Value: </strong>Encourage bigger orders by offering free shipping for carts within specific value ranges</li>
<li><strong>Import Prices:</strong> Bulk Import Product Prices via CSV.</li>
</ul>
<hr />
<h6 class="sr-only">ChatGPT said:</h6>
<div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)">
<div class="[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn">
<div class="flex max-w-full flex-col grow">
<div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="a6b56f6f-2712-454c-ba0a-6ab3206e7b9a" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<div class="markdown prose dark:prose-invert w-full break-words light">
<p data-start="0" data-end="424">Running a WooCommerce store means catering to different types of customers—wholesalers, retailers, logged-in members, and even guests. Not everyone should see the same price or receive the same offer. With the <strong data-start="210" data-end="244">Role Based Pricing & Discounts</strong> for WooCommerce, you can show the right price to the right customer. It lets you control pricing for different user roles and create flexible discount rules that match your sales strategy.</p>
<p data-start="426" data-end="849" data-is-last-node="" data-is-only-node="">Whether you want to offer exclusive discounts to loyal members, set higher prices for guest users, or show a complete pricing table on the product page, this plugin gives you the tools to do it. You can set up unlimited rules, apply them to specific products or categories, schedule promotions, offer free shipping, and even hide prices for certain users. It’s an easy way to manage personalized pricing without the hassle.</p>
</div>
</div>
</div>
</div>
</div>
</div>
<p><img class="alignnone size-full wp-image-18734005555462" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-18.png" alt="Different Prices for Different User Roles for WooCommerce" width="980" height="760" /></p>
<h3>Product and Customer Based Discounts</h3>
<ul>
<li data-sourcepos="1:1-1:84"><strong>Targeted Discounts:</strong> Apply discounts to specific products, categories, and tags.</li>
<li data-sourcepos="2:1-2:110"><strong>Role Based Discounts:</strong> Offer personalized discounts and pricing to different customer roles or specific registered customers.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555448" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-19.png" alt="Different Prices for Different User Roles WooCommerce" width="980" height="703" /></p>
<h3>Scheduling Discounts and Pricing</h3>
<ul>
<li><strong>Schedule Discounts:</strong> Automatically activate or deactivate discounts and surcharges at specific times.</li>
<li><strong>Set Quantity Thresholds:</strong> Disable discounts when inventory levels fall below a set threshold.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555451" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-20.png" alt="WooCommerce Role Based Pricing & Discounts" width="980" height="455" /></p>
<h3><strong>Simple Discounts</strong></h3>
<p>Offer fixed discounts or percentage discounts, and apply to specific products, categories, or tags. and restrict them to specific customer roles (e.g., Wholesaler, B2B) and specific registered customers with WooCommerce Role Based Pricing.</p>
<h4><b>Example</b></h4>
<ul>
<li>20% Discount on Shoes Category for B2B Customers.</li>
<li>$10 Discount on Shirts for not logged-in users.</li>
<li>10% Discount on New Arrivals (Tag) for Wholesalers.</li>
</ul>
<h3><strong>Tiered Pricing (Role Based Pricing)<br /></strong></h3>
<p>Using Price by User Role for WooCommerce, offer discounts or price increases based on the quantity. Set specific order quantities to trigger each price level.</p>
<h4>Example</h4>
<ul>
<li>10% Discount for Wholesaler, if buy 1-5 products in Shirts category.</li>
<li>$20 Fixed Discount for Wholesaler, if buy 6-10 products in the Shirts category.</li>
<li>30% Increase Price for Wholesaler, if buy 11-20 products in the Shirts category.</li>
<li>$100 Fixed Increase in price for Wholesaler, if buy 20-30 products in the Shirts category.</li>
</ul>
<p><img class="alignnone size-full wp-image-18734005555455" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-21.png" alt="Tiered & Role Based Pricing for WooCommerce" width="980" height="517" /></p>
<h3>Display Pricing & Discount Table on Product Page</h3>
<p>You can also display a discount table on product pages to showcase pricing tiers clearly with WooCommerce Role Based Pricing & Discounts.</p>
<p><img class="alignnone size-full wp-image-18734005555456" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-25.png" alt="Pricing Table for WooCommerce Role Based Pricing" width="980" height="580" /></p>
<h3>Hide Prices and Add to Cart Button</h3>
<p>Hide prices and the Add to Cart button for selected products, categories, or tags. Replace price text or button labels with custom messages, or use <strong>Request a Quote</strong> with Contact Form 7 integration for bulk orders or custom discounts WooCommerce Role Based Pricing.</p>
<p><img class="alignnone size-full wp-image-18734005555457" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-22.png" alt="Hide Price & Add to Cart for WooCommerce" width="980" height="867" /></p>
<h3>Offer a Free Shipping</h3>
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="bdeec778-0273-4f50-9510-996f371d15e0" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<div class="markdown prose w-full break-words dark:prose-invert light">
<p>Offer free shipping for orders within a specified cart value range. Set minimum and maximum cart amounts, display custom messages for free shipping thresholds, and show a congratulatory message when customers qualify for free shipping.</p>
<p><img class="alignnone size-full wp-image-18734005555459" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-23.png" alt="Offer Free Shipping in WooCommerce Role Based Pricing" width="980" height="582" /></p>
</div>
</div>
<div class="group/conversation-turn relative flex w-full min-w-0 flex-col agent-turn">
<div class="flex-col gap-1 md:gap-3">
<div class="flex max-w-full flex-col flex-grow">
<div class="min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&]:mt-5" dir="auto" data-message-author-role="assistant" data-message-id="9c069ce7-378a-48dd-b9d4-8672b760a924" data-message-model-slug="gpt-4o">
<div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]">
<h3 class="markdown prose w-full break-words dark:prose-invert light">Bulk Price Import via CSV</h3>
<div class="markdown prose w-full break-words dark:prose-invert light">Easily import product prices in bulk using the WooCommerce Discounts Plugin, streamlining large-scale price adjustments.</div>
<div><img class="alignnone size-full wp-image-18734005555460" src="https://woocommerce.com/wp-content/uploads/2024/12/Frame-24.png" alt="Import Export Prices for WooCommerce Role Based Pricing for WooCommerce" width="980" height="419" /></div>
<div>
<h3>Getting Started</h3>
<ul>
<li data-start="60" data-end="197"><strong data-start="60" data-end="67">Buy</strong> <em data-start="68" data-end="106">Role Based Discounts for WooCommerce</em> directly from <a class="" href="https://woocommerce.com/products/role-based-discounts/" target="_new" rel="noopener" data-start="121" data-end="194" data-is-only-node="">WooCommerce.com</a>.</li>
<li data-start="201" data-end="272"><strong data-start="201" data-end="213">Download</strong> the plugin and <strong data-start="229" data-end="240">install</strong> it on your WooCommerce store.</li>
<li data-start="276" data-end="331"><strong data-start="276" data-end="288">Activate</strong> the plugin from the WordPress dashboard.</li>
<li data-start="335" data-end="443">Go to <strong data-start="341" data-end="381">WooCommerce > Discounts Manager </strong>to set up rules and enable file uploads for your customers.</li>
<li data-start="447" data-end="509"><strong>Need help?</strong> View the complete<strong data-start="458" data-end="508"> installation & Configuration guide <a class="" href="https://woocommerce.com/document/role-based-discounts/" rel="noopener" data-start="497" data-end="506">here</a></strong>.</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<p></p>
<p></p>

Role Based Discounts

<p>Create custom discounts, schedule promotions, role based pricing, hide price & add to cart and offer free shipping.</p>

Role-Based Product Visibility vs Role Based Discounts