<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
<ul data-start="1410" data-end="1549">
<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
<ul data-start="1866" data-end="2127">
<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
<li data-start="1975" data-end="2023">
Hide all products inside specific categories
</li>
<li data-start="2024" data-end="2072">
Remove price visibility for restricted roles
</li>
<li data-start="2073" data-end="2127">
Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
<ul data-start="2323" data-end="2541">
<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
<li data-start="2384" data-end="2439">
Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
<ul data-start="1967" data-end="2247">
<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
<li data-start="2182" data-end="2247">
Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
<ul data-start="3317" data-end="3488">
<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

<h2 style="text-align: center">Set up Role Based & Wholesale Tiered Pricing</h2>
WooCommerce Wholesale Pricing extension enables you to adjust product pricing based on quantity and user roles. You can set different quantity-based discounts for customers and user roles. Markup and discount prices in fixed or percentage amounts, or you can set a fixed price for different quantity ranges.
Enforce the minimum and maximum ordered quantity, or choose to keep it open, and the extension applies the standard price if a customer orders outside the pre-defined quantity range. For example, if you set a discounted price for wholesale customers, and you’ve set a minimum 50-quantity range, with the enforce feature, you can either force the wholesale customer to order 50+ or order below 50 and apply the standard price.
Wholesale Tiered Pricing is a complete B2B wholesale and tiered-pricing solution that allows you to configure quantity-based pricing and, at the same time, enables you to set up different prices for different customers and user roles.
<h2>Features of WooCommerce Wholesale Prices</h2>
<ul>
<li>Add quantity based product prices</li>
<li>Apply quantity based prices to all or specific customers and user roles only</li>
<li>5 Price adjustment types
<ul>
<li>Percentage increase</li>
<li>Percentage decrease</li>
<li>Fixed increase</li>
<li>Fixed decrease</li>
<li>Fixed-price</li>
</ul>
</li>
<li>Add price adjustment from product level</li>
<li>Ability to import export prices using a CSV file</li>
<li>Global pricing rules to apply on specific products, categories and user roles</li>
<li>Apply price discounts on standard or special price</li>
<li>Option to enforce minimum and maximum quantity</li>
<li>Display wholesale pricing table, card or list view</li>
<li>Customize color and font size and other details of each template</li>
<li>Option to hide price and add to cart for guest or registered users by their roles</li>
<li>Hide for selected products and categories</li>
<li>Replace price with custom text and add to cart with custom button and link</li>
<li>Compatible with variable product to set price adjustments for each variation</li>
<li>Compatible with backend admin order</li>
<li>Automatically change price with quantity change</li>
<li>Option to disable coupons when wholesale prices are applied</li>
</ul>
<div class="woo-sc-box normal">Looking for a Complete B2B Wholesale Solution? Checkout our <a href="https://woocommerce.com/products/b2b-for-woocommerce/">B2B for WooCommerce</a></div>
 
<h2>Add quantity based pricing</h2>
With WooCommerce Quantity Based Pricing feature offered by extension, you to set up different prices for different quantity ranges. The extension displays the quantity-based pricing table on products to let customers know the discounts they can get by increasing the quantity. You can choose to adjust prices in five ways.
<ul>
<li>Fixed prices</li>
<li>Percentage discounts</li>
<li>Fixed discounts</li>
<li>Percentage markups</li>
<li>Fixed markups</li>
</ul>
<img class="alignnone size-full wp-image-7497648" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Tiered-Pricing-Table-Frontend.png" alt="" width="980" height="560" />
<h2>Add role based pricing:</h2>
With WooCommerce Wholesale Prices extension, you can set prices based on user roles. For example, you can set different prices for B2B user roles, Specific VVIP customers, and other general customers.
<img class="size-full alignnone" src="https://woocommerce.com/wp-content/uploads/2019/11/WooCommerce-Prices-by-User-Roles-Customer.png" alt="WooCommerce Wholesale Prices" width="1351" height="1385" />
<h2>Quantity based pricing based User Roles</h2>
This feature makes the WooCommerce Tiered Pricing extension stand out as it gives extra leverage to merchants who wish to configure tiered pricing based on specific user roles and customers. They can choose to add similar or different prices for each user role. Forexample, B2B user roles will get 10% discount if purchases 1-10 quantities and 20% if the purchases from 11-50 and 30% if purchases more than 51 quantity of a specific product.
<img class="alignnone size-full wp-image-7497662" src="https://woocommerce.com/wp-content/uploads/2021/02/Role-based-tiered-pricing.png" alt="Role based tiered pricing" width="980" height="581" />
<h2>Import prices using CSV file:</h2>
You can import wholesale prices using a CSV file enabling you to update your product prices in bulk.
<img class="alignnone size-full wp-image-18734003914195" src="https://woocommerce.com/wp-content/uploads/2021/02/Import-Export-Wholesale-Prices.jpg" alt="" width="980" height="738" />
<h2>Add wholesale prices from product level:</h2>
You can add prices adjustments from product level to setup different wholesale prices for different products.
<img class="alignnone size-full wp-image-18734003115871" src="https://woocommerce.com/wp-content/uploads/2021/02/WooCommerce-Wholesale-prices-product-level.png" alt="" width="980" height="455" />
<h2>Add wholesale prices using rules:</h2>
Instead of just offering the price settings on a product level, the extension comes with a rule-based management feature for merchants who wants to update prices in bulk for specific products and categories. You can create multiple rules to set different prices for products, categories, user roles, and customers.
<img class="alignnone size-full wp-image-7497651" src="https://woocommerce.com/wp-content/uploads/2021/02/All-Rules-tiered-and-wholesale-pricing.png" alt="" width="980" height="605" />
While creating a rule, you can:
<ul>
<li>Set a unique rule title for future reference</li>
<li>Add priority</li>
<li>Add specific products and categories</li>
<li>Add customer-specific pricing</li>
<li>Add role-specific pricing</li>
</ul>
<img class="alignnone size-full wp-image-7497652" src="https://woocommerce.com/wp-content/uploads/2021/02/Creating-new-wholesale-and-tiered-rule.png" alt="" width="980" height="1492" />
<h2>Customize pricing templates:</h2>
You can show quantity based pricing in a table, card or list view. The attractive template enables you to better display your offers and increase conversions. You can customize font size, color and other details of each template.
<img class="alignnone size-full wp-image-18734003914214" src="https://woocommerce.com/wp-content/uploads/2021/02/Pricing-Templates.jpg" alt="" width="980" height="1397" />
<h2>Hide price and add to cart button:</h2>
Hide prices and add to cart button of select products and categories for guest users or registered users by their user roles. This additional feature comes in handy where you have set different prices for different user roles and would like to keep the prices hidden for guest users until they are loggedin.
<img class="alignnone size-full wp-image-8110403" src="https://woocommerce.com/wp-content/uploads/2021/02/Hide-Price-and-Add-to-cart.jpg" alt="" width="980" height="1260" />
<h3>Apply discounts to standard or special prices</h3>
You can choose to apply a markup and discount on standard or special product prices. This helps you avoid giving double discounts if a product already has a special price.
<img class="alignnone size-full wp-image-7497654" src="https://woocommerce.com/wp-content/uploads/2021/02/Standard-and-Special-Prices-Settings.png" alt="" width="980" height="852" />
<h3>Enforce minimum and maximum quantities</h3>
You can choose to enforce the minimum and maximum quantities a customer can order. If you choose not to manage it, the extension allows customers to order outside the pre-defined quantity-based price ranges at the standard product price. You can also customize error messages displayed when a user adds a quantity outside the pre-defined range to their cart.
<img class="alignnone size-full wp-image-7497653" src="https://woocommerce.com/wp-content/uploads/2021/02/Enforce-minimum-and-maximum-quantity.png" alt="" width="980" height="599" />
 
 
 
<h2>Use Cases</h2>
To better understand how the wholesale tiered pricing works, see our list of use cases that follow. All these price rules can be active at the same time.
Bulk discounts for all customers based on products and categories
10% discount on category X for 1-20 quantity 
15% discount on category X for 21 and above 
20% discount on category X for 10 or more
Wholesale user role discounts and markup
Has discount 25% on product category Z for 1-20 quantity 
Has discount 35% on product category Z for 21-100 quantity 
Has discount 50% on product category Z for 101+ quantity 
Has discount 20% for specific products 
Has markup of 20% on product category X
VIP user Role discounts and markup
Has markup 10 for all products 
Registered customer A 
Has discount 20% on product category Z 
Has discount 30% on specific products 
Has markup 30% on product category X
<div class="woo-sc-box normal"></div>
<h3>FAQs</h3>
Can we choose to display the new price as a special price?
Yes. You can choose to replace the price or keep it visible, and the new price displays as a discounted special price.
Is it compatible with variable products?
Yes, you can set different prices for each variation.
<h3>Requirements</h3>
Minimum PHP version: 5.2

Wholesale Pricing

Encourage customers to purchase more by offering quantity based prices. Show pricing table on product pages. Option to Markup or discount prices for all or specific customers and user roles.

Role-Based Product Visibility vs Wholesale Pricing