<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
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<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
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<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
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Hide all products inside specific categories
</li>
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Remove price visibility for restricted roles
</li>
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Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
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<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
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Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
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<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
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<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
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<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
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Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
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<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
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<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

CyberCraft

Mithu A Quayium

Wholesale Powerhouse provides wholesale pricing, role management, tiered discounts, and private storefront controls for WooCommerce. The plugin is designed to help store owners manage wholesale operations efficiently using WordPress and WooCommerce’s native meta APIs.
The plugin includes three pre-configured wholesale user roles (Bronze, Silver, and Gold) with customizable discount levels. Store owners can choose between product-level fixed prices or global percentage discounts per role. The plugin supports quantity-based tiered pricing to encourage bulk purchases.
Key capabilities include hiding prices from non-logged-in visitors, restricting specific products to wholesale customers, setting minimum order values, and managing wholesale customer registrations through a frontend form. The plugin is compatible with WooCommerce High-Performance Order Storage (HPOS).
<h3>Features</h3>
<ul>
<li>Three Wholesale Roles: Includes Bronze, Silver, and Gold customer roles, each with configurable discount percentages that can be customized to match your business needs.</li>
<li>Flexible Pricing Options: Choose between setting fixed wholesale prices for individual products or applying automatic percentage discounts globally based on customer role.</li>
<li>Quantity-Based Discounts: Configure tiered pricing to offer additional discounts when customers purchase in larger quantities, helping to incentivize bulk orders.</li>
<li>Private Store Mode: Option to hide product prices and purchase buttons from visitors who are not logged in, creating a members-only shopping experience.</li>
<li>Product Visibility Control: Mark specific products as wholesale-only, making them visible exclusively to wholesale customers while hiding them from retail shoppers.</li>
<li>Order Management: Set minimum order values for wholesale purchases and choose whether to allow or disable coupon usage for wholesale customers.</li>
<li>Customer Registration: Includes a frontend registration form that can be added to any page via shortcode, with options for manual approval of new wholesale customers.</li>
<li>WooCommerce Integration: Settings are integrated into the WooCommerce settings panel, and product pricing options appear in the product edit screen.</li>
<li>Lightweight Architecture: Built using WordPress and WooCommerce’s native meta storage, avoiding the need for custom database tables.</li>
</ul>
<h3>Additional Capabilities</h3>
<ul>
<li>Automatic Page Creation: Creates a wholesale registration page automatically upon activation, which can be customized as needed.</li>
<li>HPOS Support: Fully compatible with WooCommerce’s High-Performance Order Storage system for improved scalability.</li>
<li>Bulk User Management: Assign or change wholesale roles for multiple users simultaneously from the WordPress users screen.</li>
<li>Pricing Transparency: Displays tiered pricing tables on product pages so wholesale customers can see available discounts at different quantity levels.</li>
<li>Extensible Design: Built with an object-oriented architecture that includes hooks and filters, allowing developers to extend functionality as needed.</li>
</ul>
<h3>What This Plugin Helps You Achieve</h3>
This plugin is designed to help WooCommerce store owners:
<ul>
<li>Manage multiple wholesale customer tiers with different pricing levels</li>
<li>Offer quantity-based discounts to encourage larger orders</li>
<li>Control store visibility and access for different customer types</li>
<li>Streamline wholesale customer registration and approval processes</li>
<li>Maintain pricing flexibility with both fixed and percentage-based discounts</li>
<li>Operate without additional database tables, keeping the site structure clean</li>
</ul>
The plugin uses WordPress and WooCommerce’s built-in systems, which can help with site maintenance and compatibility with other plugins.

Wholesale Powerhouse

Wholesale Powerhouse adds fast wholesale pricing, roles, tiered discounts, and private storefront controls to WooCommerce—no custom tables.

Role-Based Product Visibility vs Wholesale Powerhouse