<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
<ul data-start="1410" data-end="1549">
<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
<ul data-start="1866" data-end="2127">
<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
<li data-start="1975" data-end="2023">
Hide all products inside specific categories
</li>
<li data-start="2024" data-end="2072">
Remove price visibility for restricted roles
</li>
<li data-start="2073" data-end="2127">
Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
<ul data-start="2323" data-end="2541">
<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
<li data-start="2384" data-end="2439">
Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
<ul data-start="1967" data-end="2247">
<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
<li data-start="2182" data-end="2247">
Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
<ul data-start="3317" data-end="3488">
<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

Nitesh Das

Chadni Talukder

wpulse

Wholesale & Tiered Pricing for WooCommerce is the most flexible wholesale pricing plugin for WooCommerce stores. Designed for B2B shops, wholesale distributors, and bulk sellers, it lets you define custom prices, tiered volume discounts, and quantity purchase rules for any user role — including custom roles created by membership or access-control plugins.
Show eye-catching tiered pricing tables on your product pages, let customers see exactly how much they save as they buy more, and automate bulk discount logic without writing a single line of code.
🎥 Watch the Plugin Overview Video:
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Id6WGI4wKkY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
👉 See how to set up wholesale pricing rules in under a minute!
Whether you run a wholesale WooCommerce store, sell to B2B customers, or simply want to reward bulk buyers with volume discounts, this plugin covers every scenario:
<ul>
<li>Charge different prices per user role (wholesale, retailer, VIP, distributor, etc.)</li>
<li>Offer quantity-based tiered discounts (buy 5 save 10%, buy 10 save 20%)</li>
<li>Set minimum, maximum, and step purchase quantities per role</li>
<li>Display professional pricing tables directly on the product page</li>
<li>Schedule flash sales and time-limited pricing rules with start and end dates</li>
<li>Show a live savings calculator so customers see their discount in real time</li>
</ul>
<h3>Key Features</h3>
<h4>Role-Based Wholesale Pricing</h4>
<ul>
<li>Assign different product prices per user role — wholesale, retailer, B2B customer, VIP, vendor, or any custom role.</li>
<li>Full backward compatibility with both single-role and multi-role rule formats.</li>
<li>Global pricing rules act as a wildcard and apply to all logged-in users or guest users.</li>
<li>Works with any custom role created by plugins like WooCommerce Memberships, Ultimate Member, or User Role Editor.</li>
</ul>
<h4>Tiered / Volume Discount Pricing</h4>
<ul>
<li>Create quantity-based pricing tiers: the more a customer buys, the lower the price per unit.</li>
<li>Set tiers as a fixed discount (e.g., $5 off per item) or a percentage discount (e.g., 15% off).</li>
<li>Apply tiers to all variations or target a specific variation of a variable product.</li>
<li>Multiple tier levels per rule — unlimited pricing bands.</li>
</ul>
<h4>Scheduled & Flash Pricing</h4>
<ul>
<li>Set an Active From and Active Until date on any pricing rule.</li>
<li>Rules outside their date window are automatically excluded from pricing, tables, cart validation, and discount messages — no manual toggling needed.</li>
<li>Perfect for flash sales, seasonal wholesale pricing, and time-limited B2B promotions.</li>
</ul>
<h4>Quantity Rules per Role</h4>
<ul>
<li>Minimum quantity — require wholesale buyers to purchase at least N units.</li>
<li>Maximum quantity — limit retail customers to a maximum order size.</li>
<li>Step/increment quantity — force orders in multiples of 2, 5, 10, etc.</li>
<li>Quantity enforcement applies on the product page, in the cart, and at checkout.</li>
</ul>
<h4>Beautiful Pricing Table Templates</h4>
<ul>
<li>Six ready-made table layouts: Table, Options, Minimal Table, Compact List, Plain Text, Horizontal.</li>
<li>Choose the default template globally and override it per product.</li>
<li>Control which columns appear: Quantity, Price, Discount.</li>
<li>Set a custom table title and active-tier highlight color.</li>
<li>Responsive layout option for mobile shoppers.</li>
<li>Choose where the table appears: above/below add-to-cart, before/after product meta, or after product summary.</li>
</ul>
<h4>Live Savings Calculator</h4>
<ul>
<li>Displays a real-time savings widget on the product page.</li>
<li>Updates automatically as the customer changes the quantity input.</li>
<li>Shows regular price, discounted price, total savings amount, and discount percentage.</li>
<li>Can be enabled or disabled from Template Options settings.</li>
</ul>
<h4>Discount Badges in Cart, Checkout & Orders</h4>
<ul>
<li>Applied wholesale tier is shown beside each line item in the cart, checkout, customer order details, and admin order screen.</li>
<li>Customers see exactly which discount tier was applied and how much they saved.</li>
</ul>
<h4>Variable Product Support</h4>
<ul>
<li>Full support for WooCommerce variable products — rules and tiers can target all variations or a specific variation.</li>
<li>Pricing tables update dynamically when the customer switches between variations.</li>
</ul>
<h4>Performance & Security</h4>
<ul>
<li>Transient caching on the wholesale reports page (5-minute TTL).</li>
<li>Pre-warmed post meta cache to eliminate N+1 database queries.</li>
<li>Capped product and category queries (limit: 200) to prevent timeouts on large stores.</li>
<li>All AJAX handlers protected with nonce verification and capability checks.</li>
<li>Admin-only handlers are never registered as publicly accessible.</li>
</ul>
<h4>Wholesale Registration Form</h4>
<ul>
<li>Add the shortcode <code>[whtprole_registration_form]</code> to any page to let customers apply for wholesale access.</li>
<li>Collects company name, business type, VAT/tax number, phone, and a free-text message.</li>
<li>Guest applicants get a WooCommerce customer account created automatically — no extra step required.</li>
<li>Logged-in users who already submitted see their application status (pending / approved / rejected) instead of the form.</li>
<li>Admin receives an email notification for every new application.</li>
<li>Approved and rejected applicants are notified by email with WooCommerce-branded messages.</li>
<li>Manage all applications from Wholesale → Applications in the WordPress admin.</li>
<li>One-click Approve (assigns the configured role) or Reject (with optional reason).</li>
<li>Configurable: choose which WordPress role is assigned on approval, set the notification email, and optionally require users to be logged in before applying.</li>
</ul>
<h4>Wholesale Reports</h4>
<ul>
<li>Dedicated Wholesale Reports page inside WooCommerce showing revenue, order counts, and top wholesale buyers.</li>
</ul>

Wholesale & Tiered Pricing for WooCommerce

Set role-based wholesale prices, volume discounts, and quantity rules in WooCommerce. Display beautiful tiered pricing tables for B2B, wholesale, and  …

Role-Based Product Visibility vs Wholesale & Tiered Pricing for WooCommerce