<h1>Create Custom Pricing for Your Customers</h1>
<p>Store owners may want customized pricing or special discounts for certain customer roles, individual customers, quantities purchased, membership levels, and certain distributors.</p>
<p>With <strong>Role & Customer Based Pricing by Meow Crew,</strong> wholesale and membership store owners can offer customized pricing rules. <strong>Role & Customer Based Pricing by Meow Crew </strong>is a complete solution that includes a role design tool, quantity rule options, and import and export features.</p>
<h2>Features</h2>
<ul>
<li>Create custom user roles</li>
<li>Create pricing rules based on user roles or for separate users</li>
<li>Use percentage discounts or flat prices based on user roles or accounts</li>
<li>Make general pricing rules for whole categories or individual products</li>
<li>Create role-pricing rules at the product level</li>
<li>Import or export role and customer-based pricing via a WooCommerce Import/Export Tool</li>
<li>Import role-based prices via WP All Import</li>
<li>Prevent purchases or hide prices for guest users</li>
<li>Display customized prices as sales prices</li>
<li>Set minimum and maximum products per order, based on roles</li>
<li>Set quantity step for each product based on user roles</li>
</ul>
<p><strong>Works with the following product types:</strong></p>
<ul>
<li>Simple physical and virtual products</li>
<li>Subscriptions</li>
<li>Each variation of variable regular products and variable subscriptions</li>
<li>Grouped products (for each separate product in the group)</li>
</ul>
<h3>Create user roles</h3>
<p>With <strong>Role & Customer Based Pricing by Meow Crew</strong>, you can create new roles or match capabilities from any other existing roles and then base pricing rules on those roles.</p>
<p> </p>
<h3><img class="alignnone size-full wp-image-18734000027903" src="https://woocommerce.com/wp-content/uploads/2022/02/Roles-Management-Tool.png" alt="" width="980" height="523" /></h3>
<h3>Design pricing and quantity rules</h3>
<p>Create unlimited pricing rules based on user roles or separate user accounts for whole product categories or different products. You can manage pricing rules from one common table and suspend, reactivate, or delete any rules.</p>
<p><img class="alignnone size-full wp-image-18734000027176" src="https://woocommerce.com/wp-content/uploads/2022/02/Pricing-Rules-Table.jpg" alt="" width="980" height="390" /></p>
<p>You can create pricing rules for a product category, a few categories, the whole store, individual products, or even mix categories and products.</p>
<p>There are two pricing types included:</p>
<ul>
<li><strong>Discount (%)</strong>: discount regular product’s prices by a percentage</li>
<li><strong>Flat prices:</strong> exact prices for a whole range of products in the rule (regular and sale prices)</li>
</ul>
<p>In addition to customized pricing, you can set up rules for minimum and maximum products available to purchase in one order and define the allowed quantity step.</p>
<p><img class="alignnone size-full wp-image-18734000028013" src="https://woocommerce.com/wp-content/uploads/2022/02/Pricing-and-qty-settings.png" alt="" width="980" height="586" /></p>
<h3>Pricing and quantity rules at the product level</h3>
<p>You can also define roles, customer-based prices, and quantity rules for each product separately. They can be simple products, variable products (you can create pricing rules for each variation individually or general rules for the entire range), subscription products, or grouped products.</p>
<p><img class="alignnone size-full wp-image-18734000027184" src="https://woocommerce.com/wp-content/uploads/2022/02/Customer-based-pricing.jpg" alt="" width="980" height="690" /></p>
<h3>Import and Export</h3>
<p>With the regular <strong>WooCommerce Import\Export Tool</strong>, you can create files to manage role-based prices, customer-based prices, and quantity rules for each product separately.</p>
<p><strong>Role & Customer Based Pricing by Meow Crew </strong>has also integrated with <strong>WP All plugin. </strong>Using the<strong> WP All plugin </strong>you can import role-based prices for each product.</p>
<p>Please check the <a href="https://woocommerce.com/document/role-and-customer-based-pricing-by-meow-crew/">extension documentation</a> for detailed instructions.</p>
<p><img class="alignnone size-full wp-image-18734000027187" src="https://woocommerce.com/wp-content/uploads/2022/02/WooCommerce-Import-tool-new.jpg" alt="" width="980" height="691" /></p>
<h3>Prices for guest users</h3>
<p>With <strong>Role & Customer Based Pricing by Meow Crew</strong>, you can limit purchases to registered users and prevent guests from seeing prices. You can also prevent guest users from making purchases, display custom error messages, hide prices, customize the Add-to-Cart button label, and decide how to display discounted prices for specific roles (as a sale price or normal price).</p>
<p><img class="alignnone size-full wp-image-18734000027191" src="https://woocommerce.com/wp-content/uploads/2022/02/settings-1.jpg" alt="" width="980" height="586" /></p>
<h3>Requirements</h3>
<p>Minimum PHP version: 5.6</p>
<p><img class="alignnone size-medium" src="https://pastepixel.com/image/udC6u4SZqh4S27RDfuM9.png" width="1" height="1" /></p>

Role & Customer Based Pricing

<p>Add <strong>Role & Customer Based Pricing by Meow Crew </strong>to create individual pricing for customers based on their roles or account and manage them via the Import-Export WooCommerce tool or WP All Import.</p>

<ul class="wccom-tick-list-primary">
<li style="font-weight: 400"><span style="font-weight: 400">Create unlimited custom user roles.</span></li>
<li>Allow customers to choose a role at registration.</li>
<li>Approve/reject user role requests by the customers during registration.</li>
<li>Notify customers via mail for role approval or denial.</li>
<li>Manually assign custom roles to the customers.</li>
<li>Set personalized product prices based on user roles.</li>
<li>Supports role-based pricing for variations of the variable products.</li>
<li>Adjust product prices according to user roles.</li>
<li>Increase/decrease product prices by a fixed or percentage amount.</li>
<li>Assign role-based pricing at the product level, category level, or globally to the entire store.</li>
<li>Enable hiding product prices and the “add to cart” button for non-logged-in users.</li>
<li>Show custom text instead of a price (e.g., “Contact for pricing”).</li>
<li><span style="font-weight: 400">Exclude products on sale from additional role-based discounts.</span></li>
</ul>
<div class="wp-block-columns is-layout-flex" style="align-items: center !important">
<div class="wp-block-column">
<h3>Overview</h3>
<p><span style="font-weight: 400">Role based pricing for WooCommerce </span>allows you to create custom roles and assign role-based pricing. Essentially, it ties specific roles to special privileges or pricing, enabling businesses to cater to different segments of customers efficiently. Whether you want to retain old customers, or want to build a wide range of customer outreach systems, role-based pricing is the best solution for you. Therefore, this approach will help businesses to increase their revenue, and build loyal relationships with their customers.</p>
<p>Custom <span style="font-weight: 400">prices by user role for WooCommerce </span>provides you with an opportunity to create different roles for users (like wholesale customers, VIP clients, or members) and offer customized experiences or pricing based on those roles. However, you can create personalized experiences that resonate with each group. This targeted approach enables you to offer competitive prices while still maintaining healthy profit margins. Moreover, customers can select a user role during registration. After that, the admin can approve or reject their requested user role.</p>
<h3>Custom User Roles</h3>
<p>Create unlimited custom user roles with the same permissions as the customer role. This helps you group the users to enable role based price for WooCommerce for special users.</p>
<p><img class="aligncenter wp-image-18734005200785 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/woocommerce-prices-by-user-role-for-custom-roles.jpg" alt="How To Setup Role Based Pricing For WooCommerce Extension" width="1058" height="459" /></p>
<p> </p>
<h3>Price By User Roles</h3>
<p>Create unlimited rules to set up WooCommerce price based on user role for products. Increase or decrease current regular price by a fixed amount or percentage for the user roles. Moreover, role-based product pricing can be enabled at a product level, category level, or globally to the entire store.</p>
<p><strong>Pricing Type:</strong> <span style="font-weight: 400">Adjust the prices based on the following options:</span></p>
<ol>
<li style="font-weight: 400"><b>Increase by Fixed Price:</b><span style="font-weight: 400"> Raise the product price by a specific, fixed amount.</span></li>
<li style="font-weight: 400"><b>Increase by Percentage Price:</b><span style="font-weight: 400"> Raise the price by a certain percentage of the regular price.</span></li>
<li style="font-weight: 400"><b>Decrease by Fixed Price:</b><span style="font-weight: 400"> Reduce the product price by a fixed amount.</span></li>
<li style="font-weight: 400"><b style="font-family: var(--wccom-font-family-default);letter-spacing: -0.011em">Decrease by Percentage Price:</b><span style="font-weight: 400"> Apply a percentage-based reduction to the current price.</span></li>
</ol>
<p><img class="aligncenter wp-image-18734005200819 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/role-based-price-for-woocommerce-simple-products-settings.jpg" alt="get product prices by user roles for woocommerce" width="921" height="509" /></p>
<p> </p>
<h3>Hide Price For Guest Users</h3>
<p>Adjust price by user role WooCommerce. Therefore, Enable hide price for the guest users to force customers to login first to view the exact prices of the products. This helps store owners to not show the different prices to the users before and after login due to WooCommerce role pricing.</p>
<p><img class="aligncenter wp-image-18734005200809 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/prices-by-user-role-for-woocommerce-hide-price.jpg" alt="How To Hide Price For WooCommerce Extension" width="1058" height="433" /></p>
<p> </p>
<h3>User Registration With Role</h3>
<p>Allows users to register with custom role. Admin can approve or deny the user request role during user registration. However, store owner can manually assign specific custom role the registered users for role based pricing.</p>
<p><img class="aligncenter wp-image-18734005200694 size-full" src="https://woocommerce.com/wp-content/uploads/2025/04/user_registration_with_roles.jpg" alt="Learn About User registration with roles for WooCommerce" width="1053" height="452" /></p>
<p> </p>
<h3>How to Get Started</h3>
<ol>
<li>Buy <span style="font-weight: 400">Role based pricing for WooCommerce</span>.</li>
<li>Download & install the extension to your store.</li>
<li>Activate and configure the extension. Find the <a href="https://woocommerce.com/document/custom-roles-pricing/">detailed technical documentation</a> to set up the extension.</li>
</ol>
</div>
</div>

Custom Roles & Pricing

<p>Custom Role based pricing for WooCommerce allows you to create custom roles and assign role-based pricing.</p>

Role & Customer Based Pricing vs Custom Roles & Pricing