<h1>Create Custom Pricing for Your Customers</h1>
Store owners may want customized pricing or special discounts for certain customer roles, individual customers, quantities purchased, membership levels, and certain distributors.
With Role & Customer Based Pricing by Meow Crew, wholesale and membership store owners can offer customized pricing rules. Role & Customer Based Pricing by Meow Crew is a complete solution that includes a role design tool, quantity rule options, and import and export features.
<h2>Features</h2>
<ul>
<li>Create custom user roles</li>
<li>Create pricing rules based on user roles or for separate users</li>
<li>Use percentage discounts or flat prices based on user roles or accounts</li>
<li>Make general pricing rules for whole categories or individual products</li>
<li>Create role-pricing rules at the product level</li>
<li>Import or export role and customer-based pricing via a WooCommerce Import/Export Tool</li>
<li>Import role-based prices via WP All Import</li>
<li>Prevent purchases or hide prices for guest users</li>
<li>Display customized prices as sales prices</li>
<li>Set minimum and maximum products per order, based on roles</li>
<li>Set quantity step for each product based on user roles</li>
</ul>
Works with the following product types:
<ul>
<li>Simple physical and virtual products</li>
<li>Subscriptions</li>
<li>Each variation of variable regular products and variable subscriptions</li>
<li>Grouped products (for each separate product in the group)</li>
</ul>
<h3>Create user roles</h3>
With Role & Customer Based Pricing by Meow Crew, you can create new roles or match capabilities from any other existing roles and then base pricing rules on those roles.
 
<h3><img class="alignnone size-full wp-image-18734000027903" src="https://woocommerce.com/wp-content/uploads/2022/02/Roles-Management-Tool.png" alt="" width="980" height="523" /></h3>
<h3>Design pricing and quantity rules</h3>
Create unlimited pricing rules based on user roles or separate user accounts for whole product categories or different products. You can manage pricing rules from one common table and suspend, reactivate, or delete any rules.
<img class="alignnone size-full wp-image-18734000027176" src="https://woocommerce.com/wp-content/uploads/2022/02/Pricing-Rules-Table.jpg" alt="" width="980" height="390" />
You can create pricing rules for a product category, a few categories, the whole store, individual products, or even mix categories and products.
There are two pricing types included:
<ul>
<li>Discount (%): discount regular product’s prices by a percentage</li>
<li>Flat prices: exact prices for a whole range of products in the rule (regular and sale prices)</li>
</ul>
In addition to customized pricing, you can set up rules for minimum and maximum products available to purchase in one order and define the allowed quantity step.
<img class="alignnone size-full wp-image-18734000028013" src="https://woocommerce.com/wp-content/uploads/2022/02/Pricing-and-qty-settings.png" alt="" width="980" height="586" />
<h3>Pricing and quantity rules at the product level</h3>
You can also define roles, customer-based prices, and quantity rules for each product separately. They can be simple products, variable products (you can create pricing rules for each variation individually or general rules for the entire range), subscription products, or grouped products.
<img class="alignnone size-full wp-image-18734000027184" src="https://woocommerce.com/wp-content/uploads/2022/02/Customer-based-pricing.jpg" alt="" width="980" height="690" />
<h3>Import and Export</h3>
With the regular WooCommerce Import\Export Tool, you can create files to manage role-based prices, customer-based prices, and quantity rules for each product separately.
Role & Customer Based Pricing by Meow Crew has also integrated with WP All plugin. Using the WP All plugin you can import role-based prices for each product.
Please check the <a href="https://woocommerce.com/document/role-and-customer-based-pricing-by-meow-crew/">extension documentation</a> for detailed instructions.
<img class="alignnone size-full wp-image-18734000027187" src="https://woocommerce.com/wp-content/uploads/2022/02/WooCommerce-Import-tool-new.jpg" alt="" width="980" height="691" />
<h3>Prices for guest users</h3>
With Role & Customer Based Pricing by Meow Crew, you can limit purchases to registered users and prevent guests from seeing prices. You can also prevent guest users from making purchases, display custom error messages, hide prices, customize the Add-to-Cart button label, and decide how to display discounted prices for specific roles (as a sale price or normal price).
<img class="alignnone size-full wp-image-18734000027191" src="https://woocommerce.com/wp-content/uploads/2022/02/settings-1.jpg" alt="" width="980" height="586" />
<h3>Requirements</h3>
Minimum PHP version: 5.6
<img class="alignnone size-medium" src="https://pastepixel.com/image/udC6u4SZqh4S27RDfuM9.png" width="1" height="1" />

Role & Customer Based Pricing

Add Role & Customer Based Pricing by Meow Crew to create individual pricing for customers based on their roles or account and manage them via the Import-Export WooCommerce tool or WP All Import.

<h2 data-start="606" data-end="674">Deliver the Right Products to the Right Customers — Automatically</h2>
Give your WooCommerce store the power to personalize product visibility for every shopper. Role-Based Product Visibility for WooCommerce lets you control exactly what each user role can see — from entire categories to individual products, prices, and purchase buttons.
Perfect for B2B stores, wholesale customers, VIP members, restricted catalogs, and exclusive product lines, this plugin ensures each user sees a curated catalog tailored to their role.
 
<h2 data-start="1173" data-end="1218">Show Only What Matters — Hide What Doesn’t</h2>
Create powerful WooCommerce product visibility rules that control who can view or purchase products. Easily show or hide products, categories, prices, and add-to-cart buttons based on:
<ul data-start="1410" data-end="1549">
<li data-start="1410" data-end="1464">
User roles (guest, customer, wholesale, VIP, etc.)
</li>
<li data-start="1465" data-end="1500">
Specific categories or products
</li>
<li data-start="1501" data-end="1520">
Scheduled dates
</li>
<li data-start="1521" data-end="1549">
Custom access conditions
</li>
</ul>
Whether you’re hiding retail pricing from wholesale buyers or displaying member-only products, the plugin makes catalog control simple and automated.
 
<h2 data-start="1711" data-end="1782">Category-Based Visibility Control for Smarter WooCommerce Management</h2>
Design role-based product catalogs that perfectly match your business model:
<ul data-start="1866" data-end="2127">
<li data-start="1866" data-end="1917">
Hide entire categories from selected user roles
</li>
<li data-start="1918" data-end="1974">
Restrict category access with redirects or 404 pages
</li>
<li data-start="1975" data-end="2023">
Hide all products inside specific categories
</li>
<li data-start="2024" data-end="2072">
Remove price visibility for restricted roles
</li>
<li data-start="2073" data-end="2127">
Disable the “Add to Cart” button for blocked users
</li>
</ul>
Give each customer role a shopping experience that feels personalized, relevant, and exclusive.
 
<img class="alignnone size-medium wp-image-18734005994813" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-3.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994820" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-4.png?w=896" alt="" width="896" height="550" />
<hr data-start="1447" data-end="1450" />
<h2 data-start="2235" data-end="2272">Product-Level Visibility Precision</h2>
Fine-tune product visibility at the item level:
<ul data-start="2323" data-end="2541">
<li data-start="2323" data-end="2383">
Hide individual products from the shop or search results
</li>
<li data-start="2384" data-end="2439">
Show products but hide price and purchasing options
</li>
<li data-start="2440" data-end="2487">
Disable Add to Cart for selected user roles
</li>
<li data-start="2488" data-end="2541">
Hide both price and purchase button with one rule
</li>
</ul>
Ideal for wholesale-only products, private SKUs, early-access items, and limited-release collections.
 
<img class="alignnone size-medium wp-image-18734005994871" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-6.png?w=896" alt="" width="896" height="550" />
<img class="alignnone size-medium wp-image-18734005994887" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-7.png?w=896" alt="" width="896" height="550" />
<h2 data-start="2667" data-end="2720">Advanced Visibility Rules for Complete Flexibility</h2>
Enjoy complete control with advanced rule settings:
<ul data-start="1967" data-end="2247">
<li data-start="1967" data-end="2025">
Set start and end dates for automated visibility changes
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005994922" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-8-1.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2026" data-end="2082">
Prioritize overlapping rules for predictable behavior
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995504" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-11.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2083" data-end="2137">
Redirect restricted users to a custom landing page or login page
</li>
</ul>
<img class="alignnone size-medium wp-image-18734005995245" src="https://woocommerce.com/wp-content/uploads/2025/11/Plugin-Spark-2-10.png?w=896" alt="" width="896" height="550" />
<ul data-start="1967" data-end="2247">
<li data-start="2138" data-end="2181">
Display your own custom restriction message
</li>
<li data-start="2182" data-end="2247">
Fully compatible with multi-store and multi-site WooCommerce setups
</li>
</ul>
Perfect for managing seasonal catalogs, membership tiers, private sales, and time-limited product launches.
<hr data-start="2321" data-end="2324" />
<h2 data-start="3214" data-end="3248">Works Everywhere in WooCommerce</h2>
Your visibility rules affect products in all areas of your store:
<ul data-start="3317" data-end="3488">
<li data-start="3317" data-end="3344">
Shop and category pages
</li>
<li data-start="3345" data-end="3367">
Product shortcodes
</li>
<li data-start="3368" data-end="3412">
Related, upsell, and cross-sell products
</li>
<li data-start="3413" data-end="3457">
Popular or best-selling product sections
</li>
<li data-start="3458" data-end="3488">
Any theme or custom layout
</li>
</ul>
Your WooCommerce product visibility remains consistent at every touchpoint.
<h2 data-start="3572" data-end="3628">Create Personalized Shopping Experiences That Convert</h2>
With Role-Based Product Visibility, you can:
<ul data-start="3680" data-end="3900">
<li data-start="3680" data-end="3719">
Build private member-only areas
</li>
<li data-start="3720" data-end="3758">
Run wholesale and B2B sections
</li>
<li data-start="3759" data-end="3803">
Hide retail pricing or wholesale pricing
</li>
<li data-start="3804" data-end="3840">
Launch private product lines
</li>
<li data-start="3841" data-end="3900">
Keep your catalog clean and relevant for each user role
</li>
</ul>
A more focused catalog increases engagement, improves user experience, and drives higher conversions.

Role-Based Product Visibility

WooCommerce Role-Based Product Visibility – Control Who Sees What

Role & Customer Based Pricing vs Role-Based Product Visibility