Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.
No pricing duplication. 
No stacking conflicts. 
Just clean, predictable role-based pricing.
Why Choose Roles & Rules B2B?
Unlike large wholesale suites, Roles & Rules B2B focuses on accurate pricing, flexibility, and performance.
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
Update your WooCommerce price once — role pricing follows automatically.
Key Features 

<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792">Role-based pricing Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949">Cart-aware quantity discounts Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090">Product & Category Rules Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173">Storewide Role Promotions Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274">Privacy & Access Control Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388">Role-Based VAT & Tax Exempt roles, show net pricing, and control tax display.</li>
<li class="li1">B2B Customer Benefits Page 
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1">Centralized Role Management 
Manage B2B and B2C roles in one place.</li>
<li class="li1">Private Store Mode 
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459">Dark mode Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
Built for B2B + B2C Stores 
Roles & Rules B2B is designed for stores serving both business and retail customers.
Use cases include:
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2>General Rules & Storewide Discounts</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a>
Start by defining roles like VIP, Wholesale, or Distributor.
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2> 
Category Rules & Promotions</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a>
Customize pricing at the category level.
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a>
Fine-tune pricing for individual products.
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a>
With the Roles tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.
 
<h2>Customer Benefits Page</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a>
Add a dedicated Benefits page in My Account.
Customers can view:
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
This reduces confusion and improves the B2B experience.
 
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.
<h2>Customizable Registration Form and User Roles</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a>
Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
Show prices exactly how each role expects to see them. In this example, the role sees net prices (ex. VAT), a percent savings badge, and a dynamic quantity deal (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a>
Here is an example on how a variable product can look with dynamic pricing.
<h2>Net Prices and Tax Exemption</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a>
Display prices excluding VAT for selected roles.
Perfect for:
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a>
Create a members-only catalog.
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1">Restrict guest access</li>
</ul>
Seamless WooCommerce Integration
Works with:
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
Why Store Owners Choose Roles & Rules B2B
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
Roles & Rules B2B gives you powerful B2B pricing without complexity.

Roles & Rules B2B

Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.

Aftabul Islam

Asad Polash

WCPress

<blockquote>
Transform your WooCommerce store into a lead-generation machine! WC Call for Price empowers you to strategically hide product prices and the ‘Add to Cart’ button, encouraging customers to contact you for a quote. This is the perfect solution for B2B stores, wholesale operations, products with fluctuating prices, or when you simply want to engage customers in a sales conversation.
</blockquote>
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Ml0TZqowgVY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<blockquote>
<a href="https://wcpress.net/wc-call-for-price-woocommerce-plugin/?utm_source=WordPressPlugin&utm_medium=readme&utm_campaign=organic&utm_content=SeeFetureDetails" rel="nofollow ugc">See Feature Details</a>
</blockquote>
This plugin enables you to hide the price and/or ‘Add to Cart’ button for specific products or all products. Instead of the price, you can display custom text like “Call for Price,” a button, or even your own custom image. This encourages customers to contact you for pricing, allowing you to build a relationship and potentially upsell.
<h3>Features At a Glance</h3>
<ul>
<li>Hide Price: Hide the product price and replace it with custom text.</li>
<li>Hide ‘Add to Cart’ Button: Remove the ‘Add to Cart’ button to encourage inquiries.</li>
<li>Custom Text: Display any text you want, such as “Call for Price” or “Request a Quote.”</li>
<li>Custom Button: Show a clickable button instead of text.</li>
<li>Image Button: Upload your own image to use as a button.</li>
<li>Rule-Based Display: Show “Call for Price” for specific products, categories, or user roles.</li>
<li>Out of Stock: Automatically show “Call for Price” for out-of-stock items.</li>
<li>Redirect URL: Redirect users to a contact page or quote form when they click the button.</li>
<li>All Product Types: Works with simple, variable, grouped, and external products.</li>
<li>Easy to Use: Simple and intuitive settings panel.</li>
</ul>
Elevate your WooCommerce store’s capabilities with WC Call for Price for WooCommerce. Seamlessly manage your pricing strategy, enhance customer engagement, and create a user-friendly shopping environment. Maximize your store’s potential with dynamic pricing control and a personalized customer journey. Unlock new opportunities for growth and success today.
If you feel like you would like to suggest any new feature you can open a support ticket <a href="https://wordpress.org/support/plugin/wc-call-for-price/#new-topic-0" rel="ugc">here</a>. Usually we do add features as per user’s request.
<blockquote>
Join in at <a href="https://github.com/aihimel/wc-call-for-price" rel="nofollow ugc">Github</a> Development
</blockquote>

WC Call For Price

Hide prices & 'Add to Cart' button. Replace with a 'Call For Price' button, text, or quote form. Ideal for catalog mode, B2B & variable pricing.

Roles & Rules B2B vs WC Call For Price