Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.
No pricing duplication. 
No stacking conflicts. 
Just clean, predictable role-based pricing.
Why Choose Roles & Rules B2B?
Unlike large wholesale suites, Roles & Rules B2B focuses on accurate pricing, flexibility, and performance.
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
Update your WooCommerce price once — role pricing follows automatically.
Key Features 

<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792">Role-based pricing Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949">Cart-aware quantity discounts Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090">Product & Category Rules Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173">Storewide Role Promotions Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274">Privacy & Access Control Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388">Role-Based VAT & Tax Exempt roles, show net pricing, and control tax display.</li>
<li class="li1">B2B Customer Benefits Page 
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1">Centralized Role Management 
Manage B2B and B2C roles in one place.</li>
<li class="li1">Private Store Mode 
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459">Dark mode Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
Built for B2B + B2C Stores 
Roles & Rules B2B is designed for stores serving both business and retail customers.
Use cases include:
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2>General Rules & Storewide Discounts</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a>
Start by defining roles like VIP, Wholesale, or Distributor.
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2> 
Category Rules & Promotions</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a>
Customize pricing at the category level.
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a>
Fine-tune pricing for individual products.
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a>
With the Roles tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.
 
<h2>Customer Benefits Page</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a>
Add a dedicated Benefits page in My Account.
Customers can view:
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
This reduces confusion and improves the B2B experience.
 
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.
<h2>Customizable Registration Form and User Roles</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a>
Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
Show prices exactly how each role expects to see them. In this example, the role sees net prices (ex. VAT), a percent savings badge, and a dynamic quantity deal (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a>
Here is an example on how a variable product can look with dynamic pricing.
<h2>Net Prices and Tax Exemption</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a>
Display prices excluding VAT for selected roles.
Perfect for:
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a>
Create a members-only catalog.
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1">Restrict guest access</li>
</ul>
Seamless WooCommerce Integration
Works with:
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
Why Store Owners Choose Roles & Rules B2B
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
Roles & Rules B2B gives you powerful B2B pricing without complexity.

Roles & Rules B2B

Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.

<ul class="wccom-tick-list-primary">
<li>Flexible Payment Options: Offer partial payments to make large purchases more manageable for your B2B customers. 💵</li>
<li style="font-weight: 400">Customizable Conditions: Set specific conditions such as user roles, cart totals, and product selections to determine when and how payment plans are displayed. 🎯</li>
<li style="font-weight: 400">Improved Cash Flow: BNPL B2B payments help maintain a steady flow of income by allowing customers to pay in increments rather than upfront. 💰</li>
<li style="font-weight: 400">Automated Reminders: Reduce the need for manual follow-ups with built-in email reminders for upcoming and overdue payments. 📧</li>
<li style="font-weight: 400">Enhanced Customer Satisfaction: By offering flexible buy now, pay later payment plans, you can appeal to a broader range of customers, increasing retention and satisfaction. 🌟</li>
</ul>
<hr />
B2B Payments is an innovative WooCommerce extension that enables businesses to offer flexible partial payment options for their customers. Designed for the unique needs of B2B transactions, this extension allows the admin to create multiple BNPL payment plans, enabling customers to split their payments over time based on predefined conditions.
Whether it’s for large orders or long-term clients, this extension helps you manage buy now, pay later payment plans effectively, ensuring full control over when and how payments are made. 🤝
<div class="woo-sc-box normal">If this BNPL plugin is not compatible with your payment gateway, kindly approach us for <a href="mailto:woo@wpexperts.io" target="_blank" rel="noopener">support</a>.</div>
<h2 style="font-size: 26px">B2B Payments Key Features 📢</h2>
<h3 style="font-size: 20px">B2B Payments Settings ⚙️</h3>
<img class="alignnone wp-image-18734004279419 size-full" src="https://woocommerce.com/wp-content/uploads/2024/09/b2b_payments_key_features.webp" alt="B2B Payments Key Features" width="980" height="602" />
With this buy now, pay later plugin you can easily enable or disable the B2B installment payment plan functionality using the “Enable/Disable” toggle button. By default, this feature is disabled, but once enabled, the BNPL payment options will appear at checkout for eligible customers. This setting ensures that partial payments are only available when needed, offering flexibility in handling various types of transactions.
<h3 style="font-size: 20px">Enable BNPL Plan Breakdown 💳</h3>
<img class="aligncenter wp-image-18734004279420 size-full" src="https://woocommerce.com/wp-content/uploads/2024/09/enable_plan_breakdown.webp" alt="Enable BNPL Plan Breakdown" width="1792" height="1100" />
When enabled, the “Plan Breakdown” option displays a clear and detailed payment breakdown on the checkout page, helping customers understand how their payments will be split over time. This transparency ensures that customers know exactly when payments are due and the amount for each B2B installment.
<h3 style="font-size: 20px">B2B Future Payments for Orders ⏳</h3>
<img class="size-full wp-image-18734004279415 aligncenter" src="https://woocommerce.com/wp-content/uploads/2024/09/b2b_future_payments_for_pending_orders.webp" alt="B2B Future Payments for Orders" width="980" height="602" />
Easily track and manage pending B2B future payments directly from the order details in your WooCommerce dashboard. View a detailed breakdown of all pending payments associated with the order.
<h3 style="font-size: 20px">Adding New Installment Payment Plans ➕</h3>
This feature allows the admin to create multiple payment plans tailored to different customer groups, product categories, or individual products. The process includes three sections:
<h4>General Settings  📝</h4>
<img class="aligncenter wp-image-18734004279421 size-full" src="https://woocommerce.com/wp-content/uploads/2024/09/general_settings.webp" alt="B2B Payments General Settings WooCommerce" width="1792" height="1100" />
<ul>
<li>Enable/Disable Payment Plan: Admin can activate or deactivate any specific BNPL payment plan.</li>
<li>Plan Description: Add a clear, informative description that appears on the checkout page to inform customers about the available plan.</li>
</ul>
<h4>BNPL Payment Plan Breakdown 📊</h4>
<img class="aligncenter wp-image-18734004279422 size-full" src="https://woocommerce.com/wp-content/uploads/2024/09/payment_plan_breakdown.webp" alt="BNPL Payment Plan Breakdown" width="1792" height="1100" />
<ul>
<li>Define Payment Type, Amount, and Duration: The admin can configure the total amount to be paid and the payment time frame and choose the payment type. The breakdown (installments) will be displayed on the checkout page, helping customers understand the plan structure easily.</li>
</ul>
<h4>Buy Now, Pay Later Payment Plan Conditions 🔒</h4>
<img class="aligncenter wp-image-18734004279423 size-full" src="https://woocommerce.com/wp-content/uploads/2024/09/payment_plan_conditions.webp" alt="Buy Now, Pay Later Payment Plan Conditions" width="1792" height="1100" />
<ul>
<li>User Condition: Show the installment plan only to specific users the admin selects. This ensures that only approved customers have access to the bulk order payment plans.</li>
<li>User Role Condition: Restrict payment plans based on the customer’s user role (e.g., wholesaler, retailer). Only the designated user roles will see these B2B installment plans at checkout.</li>
<li>Payment Method Condition: Limit the availability of a payment plan based on the payment method selected by the customer (e.g., Credit Card, Bank Transfer).</li>
<li>Cart Condition: Define a minimum or maximum cart amount to qualify for a Wholesale payment plan. For example, the plan may only be available for orders over $500 or within a specific range.</li>
<li>Product Condition: The admin can link a payment plan to specific products or exclude certain products. If a customer adds a product from this category, the B2B payment plan will be automatically offered.</li>
</ul>
<h3 style="font-size: 20px">B2B Payments Email Notifications 📧</h3>
<img class="aligncenter wp-image-18734004279416 size-full" src="https://woocommerce.com/wp-content/uploads/2024/09/b2b_payments_email_notifications.webp" alt="B2B Payments Email Notifications" width="1792" height="1100" />
Once a customer chooses a B2B partial payment plan, the system sends automated emails reminding them of upcoming payments. These emails cover:
<ul>
<li>Overdue Payment Notifications: If a payment deadline passes, the system will notify the customer.</li>
<li>Payment Reminder Emails: Sent before the due date to remind the customer of an upcoming installment.</li>
</ul>
<h3 style="font-size: 20px">How to Get Started 📝</h3>
<ol>
<li style="font-weight: 400">Buy B2B Payments for WooCommerce.</li>
<li style="font-weight: 400">Download and install the extension.</li>
<li style="font-weight: 400">You can find the <a href="https://woocommerce.com/document/b2b-payments/#section-3">installation guide</a> here. Activate, set up, and configure the extension.</li>
</ol>
Read the <a href="https://woocommerce.com/document/b2b-payments">technical documentation</a> to set up BNPL B2B Payment Plans for WooCommerce today.
<h3 style="font-size: 20px;text-align: center">Unlock Seamless B2B Transactions: Start Offering Buy Now, Pay Later Payment Plans Today! 💸</h3>
Transform your WooCommerce store with BNPL Payments and provide your customers with flexible, reliable payment options. By offering tailored payment solutions for your business clients, you can increase your sales, improve cash flow, and build long-term relationships.

B2B Payments

B2B Payments is an innovative WooCommerce extension that enables businesses to offer flexible payment plans, including BNPL (Buy Now Pay Later), tailored to B2B transactions. It allows admins to create multiple Wholesale payment plans, helping customers split payments with ease and control.

Roles & Rules B2B vs B2B Payments