<p class="p1">Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.</p>
<p class="p1">No pricing duplication.<br />
No stacking conflicts.<br />
Just clean, predictable role-based pricing.</p>
<p class="p1"><b>Why Choose Roles & Rules B2B?</b></p>
<p class="p2">Unlike large wholesale suites, Roles & Rules B2B focuses on <b>accurate pricing, flexibility, and performance</b>.</p>
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
<p class="p2">Update your WooCommerce price once — role pricing follows automatically.</p>
<p class="p1"><b>Key Features<br />
</b></p>
<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792"><strong data-start="704" data-end="735">Role-based pricing</strong><br data-start="735" data-end="738" />Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949"><strong data-start="796" data-end="821">Cart-aware quantity discounts</strong><br data-start="821" data-end="824" />Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090"><strong data-start="953" data-end="985">Product & Category Rules</strong><br data-start="985" data-end="988" />Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173"><strong data-start="1094" data-end="1118">Storewide Role Promotions</strong><br data-start="1118" data-end="1121" />Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274"><strong data-start="1177" data-end="1205">Privacy & Access Control</strong><br data-start="1205" data-end="1208" />Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388"><strong data-start="1278" data-end="1302">Role-Based VAT & Tax</strong><br data-start="1302" data-end="1305" />Exempt roles, show net pricing, and control tax display.</li>
<li class="li1"><strong>B2B Customer Benefits Page</strong><br />
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1"><strong>Centralized Role Management</strong><br />
Manage B2B and B2C roles in one place.</li>
<li class="li1"><strong>Private Store Mode</strong><br />
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459"><strong data-start="1392" data-end="1405">Dark mode</strong><br data-start="1405" data-end="1408" />Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
<p class="p1"><b>Built for B2B + B2C Stores<br />
</b>Roles & Rules B2B is designed for stores serving both business and retail customers.</p>
<p class="p2">Use cases include:</p>
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2><strong>General Rules & Storewide Discounts</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a></p>
<p class="p1">Start by defining roles like VIP, Wholesale, or Distributor.</p>
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2><strong><br />
Category Rules & Promotions</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a></p>
<p class="p1">Customize pricing at the category level.</p>
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a></p>
<p class="p1">Fine-tune pricing for individual products.</p>
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a></p>
<p class="p1">With the <b>Roles</b> tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.</p>
<p> </p>
<h2>Customer Benefits Page</h2>
<p class="p1"><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a></p>
<p class="p1">Add a dedicated Benefits page in My Account.</p>
<p class="p1">Customers can view:</p>
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
<p class="p1">This reduces confusion and improves the B2B experience.</p>
<p> </p>
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
<p class="p1">Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.</p>
<h2>Customizable Registration Form and User Roles</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a></p>
<p class="p1">Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.</p>
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
<p>Show prices exactly how each role expects to see them. In this example, the role sees <strong data-start="360" data-end="384">net prices (ex. VAT)</strong>, a <strong data-start="388" data-end="413">percent savings badge</strong>, and a <strong data-start="421" data-end="446">dynamic quantity deal</strong> (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a></p>
<p>Here is an example on how a variable product can look with dynamic pricing.</p>
<h2>Net Prices and Tax Exemption</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a></p>
<p class="p1">Display prices excluding VAT for selected roles.</p>
<p class="p1">Perfect for:</p>
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a></p>
<p class="p1">Create a members-only catalog.</p>
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1"><span style="letter-spacing: -0.011em">Restrict guest access</span></li>
</ul>
<p class="p1"><b>Seamless WooCommerce Integration</b></p>
<p class="p2">Works with:</p>
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
<p class="p1"><b>Why Store Owners Choose Roles & Rules B2B</b></p>
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
<p class="p2">Roles & Rules B2B gives you powerful B2B pricing without complexity.</p>

Roles & Rules B2B

<p>Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.</p>

<h2>Features:</h2>
<ul class="wccom-tick-list-primary">
<li>Create unlimited rules and run multiple discount offers</li>
<li>Create quantity-based discounts for specific products or categories</li>
<li>Create buy-x-and-get-discount-on-x offers</li>
<li>Create buy-x-and-get-discount-on-y offers</li>
<li>Offer flat discounts on the entire shop or specific products or categories</li>
<li>Offer gift products based on various cart conditions such as total, subtotal, coupon code, etc.</li>
<li>Supports three types of discounts: fixed, percentage, and discounted prices</li>
<li>Offer discounts to specific user roles</li>
<li>Display pricing tables on product pages</li>
<li>Customize pricing tables with text colors, background colors, etc.</li>
</ul>
<p><a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=8314569" target="_blank" rel="noopener"><span class="wccom-button__text">Buy Now</span></a></p>
<hr style="clear: both" />
<h2>Add Customized Bulk Discount Solutions</h2>
<p><strong>Bulk Discount for WooCommerce</strong> is an all-in-one bulk discount solution for store owners. It allows you to run multiple discount offers at one time. With the buy-x-and-get-x option, you allow customers to buy a minimum quantity of x and get a discount on the next (one or more) quantity or quantities. Use the buy-x-and-get-y feature, and customers can purchase a minimum quantity of one item and get a discount on another item.</p>
<p><strong>WooCommerce bulk discounts plugin</strong> allows you to offer any product as a gift to customers based on items in their carts, cart totals, subtotals, coupon codes, and carts containing specific products or categories.</p>
<p>You can offer flat discounts on the entire shop, selected products, or categories using the flat-discount option. You can restrict discounts to specific user roles—a useful feature for B2B store owners. The plugin displays a table on product pages, to encourage customers to buy and informs them about discount offers.</p>
<hr style="clear: both" />
<h2><strong>Features Details:</strong></h2>
<h3><strong>Quantity discount</strong></h3>
<p>With the <strong>WooCommerce bulk discounts</strong> plugin, you can create tier pricing and provide various discounts to your customers based on product quantities.</p>
<p><img class="aligncenter size-full wp-image-18734004069737" src="https://woocommerce.com/wp-content/uploads/2021/07/Quantity-discount-table.png" alt="woocommerce bulk discount plugin" width="980" height="460" /></p>
<h3><img class="aligncenter size-full wp-image-18734004069763" src="https://woocommerce.com/wp-content/uploads/2021/07/Quantity-discount-table-Cart-Page-1.png" alt="Woocommerce bulk discount plugin" width="980" height="476" /></h3>
<h3><strong>Buy x, get x</strong></h3>
<p>Allow customers to buy a quantity of item x and get an additional quantity of x at a discount. You can set the quantity that qualifies for a discount.<img class="aligncenter size-full wp-image-18734004069742" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-X-Quantity-Tables-1.png" alt="woocommerce bulk discount plugin" width="980" height="424" /></p>
<p><img class="aligncenter size-full wp-image-18734004069766" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-X-Quantity-discount-cart-page-1.png" alt="Woocommerce bulk discount plugin" width="980" height="476" /></p>
<h3><strong>Buy x, get y</strong></h3>
<p>The<strong> WooCommerce bulk discounts</strong> plugin enables you to create a buy-x-get-y offer. For example, offer customers the opportunity to buy three shirts and get two ties at a discount.</p>
<p><img class="aligncenter size-full wp-image-18734004069477" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-Y-Table.png" alt="woocommerce bulk discount plugin" width="980" height="444" /></p>
<p><img class="aligncenter size-full wp-image-18734004069482" src="https://woocommerce.com/wp-content/uploads/2021/07/Buy-X-Get-Y-Discount-Cart-page.png" alt="woocommerce bulk discount plugin" width="980" height="471" /></p>
<h3><strong>Gift/Free product</strong></h3>
<p>You can provide free products as a gift to customers on cart pages based on conditions such as cart totals, subtotals, coupon codes used, carts containing certain products, and carts containing products from specific categories.</p>
<p><img class="aligncenter size-full wp-image-18734004069485" src="https://woocommerce.com/wp-content/uploads/2021/07/Gift-Free-product-cart-page-messages.png" alt="woocommerce bulk discount plugin" width="980" height="472" /></p>
<p><img class="aligncenter size-full wp-image-18734004069489" src="https://woocommerce.com/wp-content/uploads/2021/07/Gift-Free-product-cart-page-discounts.png" alt="woocommerce bulk discount plugin" width="980" height="466" /></p>
<h3><strong>Flat discounts</strong></h3>
<p>Using the <strong>WooCommerce bulk discounts</strong> plugin, offer flat discounts on your entire store, specific products, or categories.<img class="aligncenter size-full wp-image-18734004069743" src="https://woocommerce.com/wp-content/uploads/2021/07/Flat-discounts-1.png" alt="woocommerce bulk discount plugin" width="980" height="448" /></p>
<h3><strong>Offer discount to specific user roles</strong></h3>
<p>You can offer discounts for specific user roles. It is a helpful feature for B2B stores.<img class="aligncenter size-full wp-image-18734004069745" src="https://woocommerce.com/wp-content/uploads/2021/07/Offer-discount-to-specific-user-roles-1.png" alt="woocommerce bulk discount plugin" width="980" height="430" /></p>
<hr style="clear: both" />
<h2><strong>Advantages</strong></h2>
<ul class="wccom-tick-list-secondary">
<li>All-in-one discount options</li>
<li>Enhances your customer’s experience</li>
<li>Engages customers</li>
<li>Boosts store sales</li>
<li>Encourages buyers to increase order values to receive a discount</li>
<li>Provides discounts to loyal customers using the user-role feature</li>
<li>Great for B2B businesses</li>
</ul>
<hr style="clear: both" />
<p><a class="wccom-button is-primary" style="font-weight: 400;text-decoration: none;width: 130px" href="https://woocommerce.com/?add-to-cart=8314569" target="_blank" rel="noopener"><span class="wccom-button__text">Buy Now</span></a></p>

Bulk Discounts

<p>Allow bulk discounts to customers and user roles such as quantity discount, gift item, buy x & get discount on x or Y, and flat discount.</p>

Roles & Rules B2B vs Bulk Discounts