Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.
No pricing duplication. 
No stacking conflicts. 
Just clean, predictable role-based pricing.
Why Choose Roles & Rules B2B?
Unlike large wholesale suites, Roles & Rules B2B focuses on accurate pricing, flexibility, and performance.
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
Update your WooCommerce price once — role pricing follows automatically.
Key Features 

<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792">Role-based pricing Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949">Cart-aware quantity discounts Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090">Product & Category Rules Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173">Storewide Role Promotions Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274">Privacy & Access Control Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388">Role-Based VAT & Tax Exempt roles, show net pricing, and control tax display.</li>
<li class="li1">B2B Customer Benefits Page 
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1">Centralized Role Management 
Manage B2B and B2C roles in one place.</li>
<li class="li1">Private Store Mode 
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459">Dark mode Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
Built for B2B + B2C Stores 
Roles & Rules B2B is designed for stores serving both business and retail customers.
Use cases include:
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2>General Rules & Storewide Discounts</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a>
Start by defining roles like VIP, Wholesale, or Distributor.
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2> 
Category Rules & Promotions</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a>
Customize pricing at the category level.
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a>
Fine-tune pricing for individual products.
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a>
With the Roles tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.
 
<h2>Customer Benefits Page</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a>
Add a dedicated Benefits page in My Account.
Customers can view:
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
This reduces confusion and improves the B2B experience.
 
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.
<h2>Customizable Registration Form and User Roles</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a>
Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
Show prices exactly how each role expects to see them. In this example, the role sees net prices (ex. VAT), a percent savings badge, and a dynamic quantity deal (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a>
Here is an example on how a variable product can look with dynamic pricing.
<h2>Net Prices and Tax Exemption</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a>
Display prices excluding VAT for selected roles.
Perfect for:
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a>
Create a members-only catalog.
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1">Restrict guest access</li>
</ul>
Seamless WooCommerce Integration
Works with:
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
Why Store Owners Choose Roles & Rules B2B
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
Roles & Rules B2B gives you powerful B2B pricing without complexity.

Roles & Rules B2B

Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.

Managing sales agents and commissions doesn’t have to be complicated. 
DWH Agentify transforms your WooCommerce store into a structured, automated sales platform where agents perform better and commissions are always under control. 
Less manual work, more visibility, more revenue.
DWH Agentify is the complete solution for managing sales agents and commission-based networks in WooCommerce. You can define agents levels, automate commissions, and control permissions with precision. The plugin centralizes everything: agent onboarding, customer assignment, commission rules, performance tracking, and payouts monitoring. Agents know exactly what to sell and how they earn, while store owners gain transparency, scalability, and full control over their sales force. Built following WordPress and WooCommerce best practices, DWH Agentify ensures long-term stability, maximum compatibility, and high performance. Fully translation-ready and compatible with WPML, Polylang, Loco Translate, and similar tools.
<h2>What are the advantages for your site?</h2>
<ul>
<li>Manage any sales network. Easily configure individual agents and level-based rules without technical complexity.</li>
<li>Automate commissions with precision. Set fixed or percentage commissions, price ranges, tax modes, and product-level overrides—fully automated.</li>
<li>Real-time performance insights. Track customers, orders, revenues, and commissions instantly from a dedicated agent dashboard.</li>
<li>Empower agents, reduce workload. Give agents the tools to sell autonomously while eliminating manual calculations and administrative overhead.</li>
<li>Built to scale with WooCommerce. A robust, WooCommerce-native architecture designed for performance, compatibility, and future growth.</li>
</ul>
<h2>Want to improve your business?</h2>
Whatever your business, DWH Agentify helps you enhance your earnings
<ul class="wccom-tick-list-primary">
<li>Seamless integration with any WooCommerce store</li>
<li>Compatible with all WooCommerce payment and shipping methods</li>
<li>Level-based agent management and permissions</li>
<li>Advanced commission rules with product-level overrides</li>
<li>Agent dashboard with real-time KPIs</li>
<li>Secure agent → customer account switching</li>
<li>“Pay Later” payment method for agents only</li>
<li>Custom agent registration workflows with manual approval</li>
<li>Notification system for agent communications</li>
<li>HPOS (High-Performance Order Storage) compatible</li>
<li>Fully translation-ready</li>
<li>No coding required</li>
</ul>
<h3>Agent Structure & Access Control</h3>
<figure id="attachment_18734006492546" aria-describedby="caption-attachment-18734006492546" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/agents.png" alt="Agent Structure & Access Control" width="980" height="551" class="size-full wp-image-18734006492546" /><figcaption id="caption-attachment-18734006492546" class="wp-caption-text">Agent Structure & Access Control</figcaption></figure>
Build a fully scalable sales organization by structuring agents into flexible levels with dedicated rules, permissions, and behaviors tailored to your business model. Each level can define what agents are allowed to access and manage—including notes, coupons, billing data, notifications, and available payment methods—ensuring precise control over operational capabilities. The system also supports automatic level progression, dynamically upgrading agents based on performance and total commissions, creating a self-scaling structure that rewards growth and simplifies administration.
<h3>Commission Intelligence & Revenue Automation</h3>
<figure id="attachment_18734006492548" aria-describedby="caption-attachment-18734006492548" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/commissions-1.png" alt="Commission Intelligence & Revenue Automation" width="980" height="551" class="size-full wp-image-18734006492548" /><figcaption id="caption-attachment-18734006492548" class="wp-caption-text">Commission Intelligence & Revenue Automation</figcaption></figure>
Optimize profitability with a smart, fully automated commission engine that calculates earnings in real time. Set fixed or percentage-based commissions that adapt to products, fees, shipping costs, taxes, and price ranges for maximum accuracy. Extend flexibility further with per-product and per-level overrides, allowing custom commission rules that replace global settings when needed. This ensures a highly granular and scalable revenue model that aligns incentives with business performance.
<h3>Agent Operations & Sales Execution</h3>
<figure id="attachment_18734006492549" aria-describedby="caption-attachment-18734006492549" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/purchase.png" alt="Agent Operations & Sales Execution" width="980" height="551" class="size-full wp-image-18734006492549" /><figcaption id="caption-attachment-18734006492549" class="wp-caption-text">Agent Operations & Sales Execution</figcaption></figure> 
Empower agents with advanced operational tools to actively drive sales. Agents can place orders directly on behalf of customers by securely switching into their account context, enabling a seamless assisted-selling experience. A dedicated “Pay Later” workflow allows agents to complete orders while deferring payment responsibility to customers, making B2B transactions smoother and more efficient. This turns your sales network into an active, conversion-focused engine.
<h3>Onboarding, Performance & Customer Management</h3>
<figure id="attachment_18734006492550" aria-describedby="caption-attachment-18734006492550" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/registration.png" alt="Onboarding, Performance & Customer Management" width="980" height="551" class="size-full wp-image-18734006492550" /><figcaption id="caption-attachment-18734006492550" class="wp-caption-text">Onboarding, Performance & Customer Management</figcaption></figure> 
Streamline the entire agent lifecycle from registration to performance tracking. A controlled onboarding system supports custom fields, billing data, and optional manual approval workflows to ensure qualified access. Once active, agents gain a real-time performance dashboard with full visibility over customers, orders, revenues, and commissions (earned, pending, and payable). Customers can be clearly assigned to specific agents, with transparent relationships displayed in the My Account area for accountability and trust.
<h3>Communication & Real-Time Visibility</h3>
<figure id="attachment_18734006492551" aria-describedby="caption-attachment-18734006492551" style="width: 980px" class="wp-caption alignnone"><img src="https://woocommerce.com/wp-content/uploads/2026/03/notifications.png" alt="Communication & Real-Time Visibility" width="980" height="551" class="size-full wp-image-18734006492551" /><figcaption id="caption-attachment-18734006492551" class="wp-caption-text">Communication & Real-Time Visibility</figcaption></figure> 
Keep your sales network constantly informed with automated communication flows. Agents receive real-time notifications, including copies of customer order emails, ensuring they never miss important updates. This improves responsiveness, strengthens customer relationships, and keeps the entire sales process aligned across all stakeholders.
<h2>So many features in a single product!</h2>
Agents Management 
Organize agents into flexible levels with dedicated rules, permissions, and behaviors tailored to your sales structure.
Smart Commission Engine 
Automatically calculate fixed or percentage commissions based on products, fees, shipping, taxes, and price ranges.
Per-Product Commission Overrides 
Define specific commission rules per product and level, overriding global settings for maximum flexibility.
Automated Agent Onboarding 
Control agent registration with custom fields, billing data, and optional manual account approval workflows.
Agent Performance Dashboard 
Give agents real-time visibility on customers, orders, revenues, earned, pending, and payable commissions.
Customer–Agent Assignment 
Link customers to agents and display assignments clearly in My Account for full transparency.
Agent Order Placement 
Allow agents to place orders on behalf of customers by securely switching into their account context.
Pay Later for Agents 
Enable a dedicated payment method for agents to complete orders while deferring payment to customers.
Level-Based Permissions 
Control notes, coupons access, billing edits, notifications, and payment methods per agent level.
Automatic Level Progression 
Move agents between levels automatically based on total commissions and performance thresholds.
Real-Time Notifications 
Keep agents informed by sending copies of order-related customer emails directly to their inbox.
WooCommerce-Native Architecture 
Built following WooCommerce and WordPress standards for maximum compatibility, performance, and reliability.
HPOS Ready 
Fully compatible with High-Performance Order Storage for scalable and future-proof order management.
Translation & Multilingual Ready 
Works seamlessly with WPML, Polylang, Loco Translate, and all standard localization tools.
Simple & Integrated 
Designed for a smooth and intuitive user experience, fully integrated with WordPress and WooCommerce.
Performance & Security 
Optimize speed and protect your store with caching, debug mode, and private access for authorized users only.
Plug & Play 
Install, activate, and start immediately—no coding or technical skills required.
Always Evolving 
Regular updates and feature enhancements driven by user feedback to keep your store cutting-edge.
Premium Support 
Expert assistance whenever you need it, ensuring fast solutions and peace of mind.

DWH Agentify

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Empower agents. Boost sales.
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Roles & Rules B2B vs DWH Agentify