Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.
No pricing duplication. 
No stacking conflicts. 
Just clean, predictable role-based pricing.
Why Choose Roles & Rules B2B?
Unlike large wholesale suites, Roles & Rules B2B focuses on accurate pricing, flexibility, and performance.
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
Update your WooCommerce price once — role pricing follows automatically.
Key Features 

<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792">Role-based pricing Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949">Cart-aware quantity discounts Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090">Product & Category Rules Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173">Storewide Role Promotions Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274">Privacy & Access Control Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388">Role-Based VAT & Tax Exempt roles, show net pricing, and control tax display.</li>
<li class="li1">B2B Customer Benefits Page 
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1">Centralized Role Management 
Manage B2B and B2C roles in one place.</li>
<li class="li1">Private Store Mode 
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459">Dark mode Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
Built for B2B + B2C Stores 
Roles & Rules B2B is designed for stores serving both business and retail customers.
Use cases include:
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2>General Rules & Storewide Discounts</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a>
Start by defining roles like VIP, Wholesale, or Distributor.
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2> 
Category Rules & Promotions</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a>
Customize pricing at the category level.
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a>
Fine-tune pricing for individual products.
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a>
With the Roles tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.
 
<h2>Customer Benefits Page</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a>
Add a dedicated Benefits page in My Account.
Customers can view:
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
This reduces confusion and improves the B2B experience.
 
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.
<h2>Customizable Registration Form and User Roles</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a>
Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
Show prices exactly how each role expects to see them. In this example, the role sees net prices (ex. VAT), a percent savings badge, and a dynamic quantity deal (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a>
Here is an example on how a variable product can look with dynamic pricing.
<h2>Net Prices and Tax Exemption</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a>
Display prices excluding VAT for selected roles.
Perfect for:
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a>
Create a members-only catalog.
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1">Restrict guest access</li>
</ul>
Seamless WooCommerce Integration
Works with:
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
Why Store Owners Choose Roles & Rules B2B
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
Roles & Rules B2B gives you powerful B2B pricing without complexity.

Roles & Rules B2B

Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.

WooCommerce Hide Price & Add to Cart extension allows you to hide prices and the “add to cart” button of specific products and categories. Choose to hide them for non-logged-in, registered customers, or user roles. Replace prices with custom text and cart buttons with contact7 forms or custom buttons that link to the page of your choice.
<h2>Use Cases:</h2>
Generally, the best marketing approach is to display your prices upfront, sometimes depending on the business, the marketing strategies might suggest otherwise.  Here are some important use cases where this extension can prove to be the ultimate solution.
Show prices to logged-in users only:
Depending on your marketing strategy you may want to hide prices for non-logged-in customers and show only when they are logged-in. For example, if you have different prices for different countries or user roles, you might want to keep the prices hidden and show the correct prices once they are logged in.
Turn your shop into an online catalog:
It’s a perfect solution for merchants who just want to show their products online by keeping the prices and add to cart button hidden. The WooCommerce store will act like an online catalog that merchants can share with anyone on the go. Depending on the requirements, they can choose to display prices and keep add to cart hidden.
Customized products:
When you are selling personalized products you may not want to show the price on the product page. With this plugin, you can hide price and replace add to cart button with a contact 7 form to let your customers submit their requirements VIA a simple popup form.
<h2>Features of WooCommere Hide Price & Add to Cart:</h2>
<ul>
<li>Hide prices and/or “add to cart” buttons for specific products and categories</li>
<li>Choose whether to hide them from logged out or registered customers, or from certain user roles</li>
<li>Option to hide price and/or add cart for specific countries</li>
<li>Replace prices with custom text</li>
<li>Replace the “add to cart” button with a contact form or a custom button</li>
<li>Rule-based management</li>
</ul>
<img class="alignnone size-full wp-image-5543982" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-button.png" alt="" width="980" height="568" />
<h3>Create rules to hide price & add to cart</h3>
You can create multiple custom rules to remove add to cart button and price. This empowers you to optimize price and cart button visibility depending on whether the visitor is a guest or registered customer, or has a specific user role.
<img class="alignnone size-full wp-image-5543983" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-hide-Price-plugin-Create-Mutliple-Rules.png" alt="" width="861" height="425" />
When creating a new rule, choose to hide pricing, the “add to cart,” button, or both. You can also choose to hide them for specific countries, products or categories, and to replace them with custom text, button with link, or a contact form.
<img class="alignnone size-full wp-image-5619918" src="https://woocommerce.com/wp-content/uploads/2020/03/WooCommerce-Hide-Price-Add-to-Cart-Rule.png" alt="WooCommerce Hide Price - Add to Cart Rule" width="770" height="1576" />
<h3>Frequently Asked Questions</h3>
Q: I want to hide price and add to cart for non-logged in users and once the user is logged in, I want to hide prices of hoodies category from wholesale customers and show them a contact form instead of an add to cart button.
Ans: WooCommerce Hide Price plugin offers rule-based management. You can create the first rule to hide prices for non loggedin users and another one to hide price and replace add to cart with a contact form for wholesale customers only.
Q: I want to hide add to cart for specific user countries. There are some countries where I don’t deliver some products. Is it possible?
Ans: We have released a new version and this is now possible. You can hide price and/or add to cart but from specific countries.
<h3>Extensions Recommendations</h3>
If you are looking for a full-fledge quotation system where you want to hide price and replace “add to cart” with a quote button – try our <a href="https://woocommerce.com/products/request-a-quote-plugin-for-woocommerce/">request a quote</a> extension and if you need to hide products and categories by user roles – try our <a href="https://woocommerce.com/products/products-visibility-by-user-roles/">product visibility</a> extension.

Hide Price & Add to Cart Button

Turn your shop into an online catalog by hiding prices and add to cart button of specific or all products and categories. Hide for guests and selected registered user roles. Replace add to cart with a custom link or a contact form.

Roles & Rules B2B vs Hide Price & Add to Cart Button