<p class="p1">Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.</p>
<p class="p1">No pricing duplication.<br />
No stacking conflicts.<br />
Just clean, predictable role-based pricing.</p>
<p class="p1"><b>Why Choose Roles & Rules B2B?</b></p>
<p class="p2">Unlike large wholesale suites, Roles & Rules B2B focuses on <b>accurate pricing, flexibility, and performance</b>.</p>
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
<p class="p2">Update your WooCommerce price once — role pricing follows automatically.</p>
<p class="p1"><b>Key Features<br />
</b></p>
<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792"><strong data-start="704" data-end="735">Role-based pricing</strong><br data-start="735" data-end="738" />Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949"><strong data-start="796" data-end="821">Cart-aware quantity discounts</strong><br data-start="821" data-end="824" />Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090"><strong data-start="953" data-end="985">Product & Category Rules</strong><br data-start="985" data-end="988" />Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173"><strong data-start="1094" data-end="1118">Storewide Role Promotions</strong><br data-start="1118" data-end="1121" />Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274"><strong data-start="1177" data-end="1205">Privacy & Access Control</strong><br data-start="1205" data-end="1208" />Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388"><strong data-start="1278" data-end="1302">Role-Based VAT & Tax</strong><br data-start="1302" data-end="1305" />Exempt roles, show net pricing, and control tax display.</li>
<li class="li1"><strong>B2B Customer Benefits Page</strong><br />
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1"><strong>Centralized Role Management</strong><br />
Manage B2B and B2C roles in one place.</li>
<li class="li1"><strong>Private Store Mode</strong><br />
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459"><strong data-start="1392" data-end="1405">Dark mode</strong><br data-start="1405" data-end="1408" />Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
<p class="p1"><b>Built for B2B + B2C Stores<br />
</b>Roles & Rules B2B is designed for stores serving both business and retail customers.</p>
<p class="p2">Use cases include:</p>
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2><strong>General Rules & Storewide Discounts</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a></p>
<p class="p1">Start by defining roles like VIP, Wholesale, or Distributor.</p>
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2><strong><br />
Category Rules & Promotions</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a></p>
<p class="p1">Customize pricing at the category level.</p>
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a></p>
<p class="p1">Fine-tune pricing for individual products.</p>
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a></p>
<p class="p1">With the <b>Roles</b> tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.</p>
<p> </p>
<h2>Customer Benefits Page</h2>
<p class="p1"><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a></p>
<p class="p1">Add a dedicated Benefits page in My Account.</p>
<p class="p1">Customers can view:</p>
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
<p class="p1">This reduces confusion and improves the B2B experience.</p>
<p> </p>
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
<p class="p1">Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.</p>
<h2>Customizable Registration Form and User Roles</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a></p>
<p class="p1">Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.</p>
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
<p>Show prices exactly how each role expects to see them. In this example, the role sees <strong data-start="360" data-end="384">net prices (ex. VAT)</strong>, a <strong data-start="388" data-end="413">percent savings badge</strong>, and a <strong data-start="421" data-end="446">dynamic quantity deal</strong> (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a></p>
<p>Here is an example on how a variable product can look with dynamic pricing.</p>
<h2>Net Prices and Tax Exemption</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a></p>
<p class="p1">Display prices excluding VAT for selected roles.</p>
<p class="p1">Perfect for:</p>
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a></p>
<p class="p1">Create a members-only catalog.</p>
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1"><span style="letter-spacing: -0.011em">Restrict guest access</span></li>
</ul>
<p class="p1"><b>Seamless WooCommerce Integration</b></p>
<p class="p2">Works with:</p>
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
<p class="p1"><b>Why Store Owners Choose Roles & Rules B2B</b></p>
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
<p class="p2">Roles & Rules B2B gives you powerful B2B pricing without complexity.</p>

Roles & Rules B2B

<p>Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.</p>

<h2>Create, negotiate, share, and sell products at any price — even with prices hidden from your store.</h2>
<h3>Flexible Pricing. Smarter Negotiation. More Sales.</h3>
<p><strong>Customer Price Offer</strong> transforms fixed pricing into a <strong>powerful, negotiation-based selling system</strong>.</p>
<p>Customers can submit price offers, while you stay in complete control with <strong>automation rules, counter offers, private shop mode, shareable deal links, and admin-created pricing</strong>.</p>
<p>Perfect for <strong>B2B, wholesale, RFQ, private stores, and high-value products</strong>.</p>
<ul class="wccom-tick-list-primary">
<li>Turn fixed prices into flexible negotiations</li>
<li>Sell products at any price, regardless of catalog price</li>
<li>Hide prices completely with Private Shop Mode</li>
<li>Share approved deals instantly via link</li>
<li>Automate approvals & rejections</li>
<li>Create offers manually from admin</li>
<li>Perfect for B2B, wholesale & RFQ stores</li>
<li>No coupons, no hacks — clean & secure</li>
</ul>
<h2> Key Highlights</h2>
<ul class="wccom-tick-list-secondary">
<li>Let customers make price offers on products</li>
<li>Approve, reject, or counter offers manually or automatically</li>
<li>Create & edit offers directly from admin</li>
<li>Share approved offer links via email, WhatsApp, or any channel</li>
<li>Enable Private Shop Mode to hide prices and sell at any price</li>
<li>Track orders, usage, and expiry per offer</li>
</ul>
<hr />
<h2> Customer Price Offers</h2>
<p>Customers can:</p>
<ul>
<li>Click Make an Offer on product or shop pages</li>
<li>Submit custom price & quantity</li>
<li>Add optional messages</li>
<li>Make offers as guests or logged-in users</li>
</ul>
<p>This helps convert hesitant buyers and recover lost sales.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/product-offer-button_ece0e5.png"><img class="alignnone wp-image-18734006228673 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/product-offer-button_ece0e5.png?w=872" alt="" width="872" height="624" /></a></p>
<hr />
<h2> Smart Automation (Save Time)</h2>
<p>Automatically handle offers using rule-based logic:</p>
<ul>
<li>Auto-approve valid offers</li>
<li>Auto-reject low or invalid offers</li>
<li>Use price, percentage, and quantity rules</li>
<li>Reduce admin workload dramatically</li>
</ul>
<hr />
<h2> Counter Offer Negotiation</h2>
<ul>
<li>Send counter prices directly from the admin</li>
<li>Add personalized messages</li>
<li>Customers receive email notifications</li>
<li>Full negotiation flow without external tools</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/counter-offer_a895db.png"><img class="alignnone wp-image-18734006228633 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/counter-offer_a895db.png?w=980" alt="" width="980" height="518" /></a></p>
<hr />
<h2> Admin-Created & Editable Offers</h2>
<p>Create price offers <strong>without customer submission</strong>.</p>
<ul>
<li>Add new offers from admin</li>
<li>Edit price, quantity, expiry, and status</li>
<li>Perfect for offline or WhatsApp negotiations</li>
<li>Assign offers to any customer</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/edit-Offer_696cc6.png"><img class="alignnone wp-image-18734006228635 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/edit-Offer_696cc6.png?w=980" alt="" width="980" height="847" /></a></p>
<hr />
<h2> Shareable Approved Offer Links</h2>
<p>Each approved offer generates a <strong>secure purchase link</strong>.</p>
<ul>
<li>Share via email, WhatsApp, SMS, CRM</li>
<li>No login required</li>
<li>No coupon codes</li>
<li>Anyone with the link can purchase</li>
<li>Offer usage is tracked automatically</li>
</ul>
<p>Close deals instantly — even outside your website.</p>
<hr />
<h2> Private Shop Mode (Major Feature)</h2>
<p>Enable <strong>Private Shop Mode</strong> to hide:</p>
<ul>
<li>Product prices</li>
<li>Add to Cart buttons</li>
</ul>
<p>Customers <strong>cannot buy anything</strong> without an approved offer.</p>
<p>After approval:</p>
<ul>
<li>Only the approved price is visible</li>
<li>Original product price remains hidden</li>
<li>Admin can sell any product at any price</li>
</ul>
<p>Perfect for:</p>
<ul>
<li>RFQ systems</li>
<li>B2B & wholesale stores</li>
<li>Custom pricing catalogs</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/product-private-shop.png"><img class="alignnone wp-image-18734006228672 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/product-private-shop.png?w=849" alt="" width="849" height="566" /></a></p>
<hr />
<h2> Professional Offer Management</h2>
<ul>
<li>Centralized admin dashboard</li>
<li>Filter by status, product, customer, date</li>
<li>See discount or markup calculations</li>
<li>Bulk approve, reject, or delete offers</li>
<li>View offer expiry and usage</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/Price-Offers_bc3cb6.png"><img class="alignnone wp-image-18734006228638 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/Price-Offers_bc3cb6.png?w=980" alt="" width="980" height="772" /></a></p>
<hr />
<h2> Order & Usage Tracking</h2>
<ul>
<li>Track orders per offer</li>
<li>Control single-use or multi-use offers</li>
<li>View linked WooCommerce orders</li>
<li>Prevent misuse or overuse</li>
</ul>
<p><a href="https://woocommerce.com/wp-content/uploads/2026/01/orders_a7c4b7.png"><img class="alignnone wp-image-18734006228637 size-large" src="https://woocommerce.com/wp-content/uploads/2026/01/orders_a7c4b7.png?w=980" alt="" width="980" height="323" /></a></p>
<hr />
<h2> Advanced Email Notifications</h2>
<ul>
<li>Admin & customer notifications</li>
<li>Editable subjects & templates</li>
<li>Rich text editor</li>
<li>Dynamic placeholders</li>
<li>SMTP compatible</li>
</ul>
<hr />
<h2> Powerful Exclusions</h2>
<ul>
<li>Exclude categories</li>
<li>Exclude products</li>
<li>Disable offers on sale items</li>
<li>Exclude product types</li>
</ul>
<p>Full control over where offers appear.</p>
<hr />
<h2> Compatibility & Standards</h2>
<ul>
<li>WooCommerce compliant</li>
<li>Supports variable products</li>
<li>Guest offers supported</li>
<li>Translation-ready</li>
<li>WPML compatible</li>
</ul>
<hr />
<h2> Ideal For</h2>
<ul>
<li>B2B stores</li>
<li>Wholesale pricing</li>
<li>RFQ workflows</li>
<li>High-ticket products</li>
<li>Negotiation-based selling</li>
</ul>
<hr />
<h1>FEATURE COMPARISON TABLE</h1>
<div class="TyagGW_tableContainer">
<div class="group TyagGW_tableWrapper flex flex-col-reverse w-fit">
<table class="w-fit min-w-(--thread-content-width)">
<thead>
<tr>
<th data-col-size="sm">Feature</th>
<th data-col-size="sm">This Plugin</th>
<th data-col-size="sm">Basic Offer Plugins</th>
</tr>
</thead>
<tbody>
<tr>
<td data-col-size="sm">Make an Offer</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Guest Offers</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Auto Approve / Reject</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Counter Offers</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Admin-Created Offers</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Shareable Offer Links</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Private Shop Mode</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Price Override (Any Price)</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Offer Usage Tracking</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Offer Expiry Control</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Bulk Offer Management</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
<tr>
<td data-col-size="sm">Email Template Editor</td>
<td align="center" data-col-size="sm"></td>
<td align="center" data-col-size="sm"></td>
</tr>
</tbody>
</table>
</div>
</div>
<h2></h2>
<h2>⭐ Final Note</h2>
<p>This is not just a “Make an Offer” plugin —<br />
It’s a <strong>complete private pricing & negotiation platform</strong> for WooCommerce.</p>

Customer Price Offer

<p>Allow customers to negotiate prices, approve or counter offers, share private deal links, and sell products at any price with full admin control and automation.</p>

Roles & Rules B2B vs Customer Price Offer