<p class="p1">Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.</p>
<p class="p1">No pricing duplication.<br />
No stacking conflicts.<br />
Just clean, predictable role-based pricing.</p>
<p class="p1"><b>Why Choose Roles & Rules B2B?</b></p>
<p class="p2">Unlike large wholesale suites, Roles & Rules B2B focuses on <b>accurate pricing, flexibility, and performance</b>.</p>
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
<p class="p2">Update your WooCommerce price once — role pricing follows automatically.</p>
<p class="p1"><b>Key Features<br />
</b></p>
<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792"><strong data-start="704" data-end="735">Role-based pricing</strong><br data-start="735" data-end="738" />Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949"><strong data-start="796" data-end="821">Cart-aware quantity discounts</strong><br data-start="821" data-end="824" />Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090"><strong data-start="953" data-end="985">Product & Category Rules</strong><br data-start="985" data-end="988" />Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173"><strong data-start="1094" data-end="1118">Storewide Role Promotions</strong><br data-start="1118" data-end="1121" />Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274"><strong data-start="1177" data-end="1205">Privacy & Access Control</strong><br data-start="1205" data-end="1208" />Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388"><strong data-start="1278" data-end="1302">Role-Based VAT & Tax</strong><br data-start="1302" data-end="1305" />Exempt roles, show net pricing, and control tax display.</li>
<li class="li1"><strong>B2B Customer Benefits Page</strong><br />
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1"><strong>Centralized Role Management</strong><br />
Manage B2B and B2C roles in one place.</li>
<li class="li1"><strong>Private Store Mode</strong><br />
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459"><strong data-start="1392" data-end="1405">Dark mode</strong><br data-start="1405" data-end="1408" />Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
<p class="p1"><b>Built for B2B + B2C Stores<br />
</b>Roles & Rules B2B is designed for stores serving both business and retail customers.</p>
<p class="p2">Use cases include:</p>
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2><strong>General Rules & Storewide Discounts</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a></p>
<p class="p1">Start by defining roles like VIP, Wholesale, or Distributor.</p>
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2><strong><br />
Category Rules & Promotions</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a></p>
<p class="p1">Customize pricing at the category level.</p>
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a></p>
<p class="p1">Fine-tune pricing for individual products.</p>
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a></p>
<p class="p1">With the <b>Roles</b> tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.</p>
<p> </p>
<h2>Customer Benefits Page</h2>
<p class="p1"><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a></p>
<p class="p1">Add a dedicated Benefits page in My Account.</p>
<p class="p1">Customers can view:</p>
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
<p class="p1">This reduces confusion and improves the B2B experience.</p>
<p> </p>
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
<p class="p1">Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.</p>
<h2>Customizable Registration Form and User Roles</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a></p>
<p class="p1">Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.</p>
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
<p>Show prices exactly how each role expects to see them. In this example, the role sees <strong data-start="360" data-end="384">net prices (ex. VAT)</strong>, a <strong data-start="388" data-end="413">percent savings badge</strong>, and a <strong data-start="421" data-end="446">dynamic quantity deal</strong> (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a></p>
<p>Here is an example on how a variable product can look with dynamic pricing.</p>
<h2>Net Prices and Tax Exemption</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a></p>
<p class="p1">Display prices excluding VAT for selected roles.</p>
<p class="p1">Perfect for:</p>
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a></p>
<p class="p1">Create a members-only catalog.</p>
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1"><span style="letter-spacing: -0.011em">Restrict guest access</span></li>
</ul>
<p class="p1"><b>Seamless WooCommerce Integration</b></p>
<p class="p2">Works with:</p>
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
<p class="p1"><b>Why Store Owners Choose Roles & Rules B2B</b></p>
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
<p class="p2">Roles & Rules B2B gives you powerful B2B pricing without complexity.</p>

Roles & Rules B2B

<p>Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.</p>

<p><strong data-start="105" data-end="207">Running a WooCommerce store that requires flexible pricing or handles bulk, B2B, or custom orders?</strong> Standard checkout flows don’t support price negotiations or quote requests, which can lead to lost leads and poor user experience. <strong data-start="339" data-end="450">Quotes for WooCommerce Pro solves this by letting customers request custom quotes directly from your store.</strong> You can review, respond, and convert quotes into WooCommerce orders—all while streamlining your sales process and boosting conversions.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Allow customers to request price quotes for products and product variations</strong></li>
<li><strong>Enable quotes based on product categories, item quantity, stock availability and more</strong></li>
<li><strong>Allow quote and purchasable items in a single cart<br /></strong></li>
<li><strong>Automatically respond to quote requests</strong></li>
<li><strong>Enable quotes based on user roles and products with no prices</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2 class="wp-block-heading"><strong>Features</strong></h2>
<ul class="wccom-tick-list-secondary">
<li><strong>Quotes in Woo order cycle</strong> – Modify the “Add to Cart” button into a “Request a Quote” button.</li>
<li><strong data-start="0" data-end="25" data-is-only-node="">Role‑Based Visibility</strong> – Show quote buttons only to specific user roles or wholesale customers.</li>
<li><strong data-start="0" data-end="16" data-is-only-node="">Price Hiding</strong> – Conceal prices for items requiring quotes.</li>
<li><strong>Category based Quoting</strong> – Enable quotes based on product category.</li>
<li><strong data-start="0" data-end="22" data-is-only-node="">Mixed Cart Support</strong> – Allow quote-only and purchasable products together.</li>
<li><strong data-start="0" data-end="23" data-is-only-node="">Stock‑Based Quoting</strong> – Auto‑enable quotes for out‑of‑stock items.</li>
<li><strong>Quantity based Quoting</strong> – Enable quotes automatically for products when users try to place orders for bulk quantities (B2B)</li>
<li><strong data-start="0" data-end="27" data-is-only-node="">Automated Notifications</strong> – Send quote emails to admins and customers on submission.</li>
<li><strong data-start="0" data-end="27" data-is-only-node="">Launched Quote Requests</strong> – Use the “Request Quote” form to take quote requests while still allowing normal WooCommerce orders.</li>
<li><strong data-start="0" data-end="29" data-is-only-node="">Quote‑to‑Order Conversion</strong> – Convert quote requests into WooCommerce orders with one click.</li>
<li><strong data-start="0" data-end="24" data-is-only-node="">Document Attachments</strong> – Include files in quote emails</li>
<li><strong data-start="0" data-end="24" data-is-only-node="">Dashboard Management</strong> – Dedicated admin pages for viewing and managing quotes.</li>
<li><strong>HPOS & Legacy orders</strong> – Quick and seamless integration with your Woo store</li>
</ul>
<h4>Allow quote and purchasable items in a single cart</h4>
<p>Determine how the plugin should handle cases where users add both quote-only and purchasable products to the same cart. You can either process payment for the purchasable items at checkout and automatically create a separate order for the quote products, or convert the entire cart into a quote order.</p>
<p><img class="alignnone wp-image-18734004335802 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/mixed-carts-1.gif?w=896" alt="purchasable-and-quote-items-in-single-cart" width="896" height="527" /></p>
<h4><strong>Take quotations for back-ordered products</strong></h4>
<p>Set up Quotes for WooCommerce Pro to automatically enable quotes for a product as soon as the stock quantity reaches zero. Reach out to the user when the product is back in stock with a quotation email. <img class="alignnone wp-image-18734004337005 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/backorder-quote-gif.gif?w=896" alt="stock based quotes" width="896" height="566" /></p>
<h4>Effortlessly manage wholesale and retail customers</h4>
<p>Cater to wholesale and retail customers by enabling quotations based on either user roles or item quantities. The extension allows you to replace the Add to Cart button with a Request Quote button, depending on user roles or when a customer’s order exceeds a preset quantity.</p>
<p>You can differentiate between bulk buyers and retail customers by automatically enabling quotes for larger orders, while allowing retail users to place normal WooCommerce orders for the same products.</p>
<p><img class="alignnone wp-image-18734003464217 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/role-settings1.png?w=886" alt="user role based settings" width="886" height="306" /></p>
<h4><strong>Enable quotes based on item quantity globally for all products or select products</strong></h4>
<p><img class="alignnone size-medium wp-image-18734004335838" src="https://woocommerce.com/wp-content/uploads/2024/03/item-qty-product.png?w=782" alt="quotes-based-on-quantity-product-level" width="782" height="411" /></p>
<p><img class="alignnone size-medium wp-image-18734004335841" src="https://woocommerce.com/wp-content/uploads/2024/03/item-qty-global.png?w=772" alt="quotes-based-on-quantity-global" width="772" height="156" /></p>
<h4>Include/Exclude products for quotes based on categories</h4>
<p>Effortlessly tailor your quoting process by including or excluding products based on categories. Streamline your workflow and provide customized quotes with ease.</p>
<p><img class="alignnone wp-image-18734003464283 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/03/category-settings_5e104d.png?w=847" alt="product category quotation" width="847" height="448" /></p>
<h4>Enable simultaneous quote requests and orders</h4>
<p>Enable the Request Quote form with a single click. This adds a Request Quote button on single product pages and the standard WooCommerce Add to Cart button.</p>
<p>With both buttons available, customers can make quotation requests and purchase products simultaneously.</p>
<p><img class="alignnone size-medium wp-image-18734003321773" src="https://woocommerce.com/wp-content/uploads/2024/02/quotesatc-1.png?w=896" alt="request quote button" width="896" height="552" /></p>
<p style="text-align: center"><strong>Request Quote form</strong></p>
<p><img class="alignnone wp-image-18734003321597 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/02/request-form.png?w=896" alt="request quote page" width="896" height="567" /></p>
<h4>Automatically send quotation emails to customers</h4>
<p>Setup a fixed interval, from when requests are received to send quote emails.<br />Modify and set up the quote prices in that duration. The extension will send the email to the customer automatically without manual intervention.</p>
<h4>Convert quote requests to WooCommerce orders using a single click</h4>
<p>Effortlessly convert quotation requests from the Request Quote page into WooCommerce orders with a single click.<br />Tailor, adjust, and finalize prices at your convenience, either before or after conversion. Send the quotation email and seamlessly receive payments.</p>
<div id='gallery-1' class='gallery galleryid-0 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003464242'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/03/advanced.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="Advanced quote settings" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003464249'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/03/email-settings.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="Quote email settings" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321774'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/request-settings.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="request quote page" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321773'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/quotesatc-1.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="request quote button" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321775'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/view-quotes-1.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="view quotes page" loading="lazy" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon landscape'>
				<a href='https://woocommerce.com/?attachment_id=18734003321776'><img width="150" height="150" src="https://woocommerce.com/wp-content/uploads/2024/02/view-quotes-2.png?w=150&h=150&crop=1" class="attachment-thumbnail size-thumbnail" alt="view quotes page" loading="lazy" /></a>
			</div></figure>
		</div>

<h3>Benefits</h3>
<ul class="wccom-tick-list-secondary">
<li>End users can submit quotation requests with minimal clicks and minimal required information using the Request Quote form, enhancing user satisfaction.</li>
<li>Convert quotation requests to WooCommerce orders effortlessly with just a single click, saving time and effort.</li>
<li>Enable quotations based on specific user roles, product stock, variations and more offering tailored pricing and options to different customer groups.</li>
</ul>
<h3>Upcoming features</h3>
<ul class="wccom-tick-list-secondary">
<li>Display prices for quote products based on user roles</li>
<li>Quote statistics to analyze conversions, most requested products, and more</li>
<li>Follow-up email reminders</li>
</ul>
<hr />
<p><strong>Join our family of 4000+ delighted users and experience the difference!”</strong></p>
<ul class="wccom-tick-list-secondary">
<li>Enjoy unparalleled support</li>
<li>Streamline your quotation and order management process</li>
<li>Take orders for out of stock products, bulk queries without any manual intervention</li>
<li>Receive email notifications for a quote request in real-time</li>
</ul>
<hr />
<p>Have a feature request?  Submit one <a href="https://woocommerce.com/feature-requests/quotes-for-woocommerce-pro/">here.</a></p>

Quotes for WooCommerce Pro

<p>Let customers request custom quotes in your WooCommerce store. Perfect for B2B, bulk, or service-based sales—review, negotiate, and convert quotes into orders with ease.</p>

Roles & Rules B2B vs Quotes for WooCommerce Pro