<p class="p1">Roles & Rules B2B for WooCommerce helps you create professional B2B pricing without complex wholesale setups. Use your existing WooCommerce prices as the foundation and apply flexible role-based rules on top. Perfect for wholesale stores, distributors, VIP pricing, and B2B + B2C shops.</p>
<p class="p1">No pricing duplication.<br />
No stacking conflicts.<br />
Just clean, predictable role-based pricing.</p>
<p class="p1"><b>Why Choose Roles & Rules B2B?</b></p>
<p class="p2">Unlike large wholesale suites, Roles & Rules B2B focuses on <b>accurate pricing, flexibility, and performance</b>.</p>
<ul class="ul1">
<li class="li2">Built on native WooCommerce pricing</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Flexible role-based rules</li>
<li class="li2">Category & product rule inheritance</li>
<li class="li2">VAT exempt and net pricing</li>
<li class="li2">B2B + B2C store support</li>
<li>Coupons automatically applied for role</li>
<li class="li2">Lightweight and fast</li>
</ul>
<p class="p2">Update your WooCommerce price once — role pricing follows automatically.</p>
<p class="p1"><b>Key Features<br />
</b></p>
<ul class="wccom-tick-list-primary">
<li class="li1" data-start="702" data-end="792"><strong data-start="704" data-end="735">Role-based pricing</strong><br data-start="735" data-end="738" />Create discounts or markups per role using your existing WooCommerce prices. Perfect for wholesalers, partners, and VIP customers.</li>
<li class="li1" data-start="794" data-end="949"><strong data-start="796" data-end="821">Cart-aware quantity discounts</strong><br data-start="821" data-end="824" />Create deals like “Buy 3+, get 40%” that replace — never stack — with other rules.</li>
<li class="li1" data-start="951" data-end="1090"><strong data-start="953" data-end="985">Product & Category Rules</strong><br data-start="985" data-end="988" />Apply pricing to specific products or categories. Child categories automatically inherit parent rules.</li>
<li class="li1" data-start="1092" data-end="1173"><strong data-start="1094" data-end="1118">Storewide Role Promotions</strong><br data-start="1118" data-end="1121" />Schedule role-based promotions with start and end dates.</li>
<li class="li1" data-start="1175" data-end="1274"><strong data-start="1177" data-end="1205">Privacy & Access Control</strong><br data-start="1205" data-end="1208" />Hide prices, products, or categories for selected roles or guests.</li>
<li class="li1" data-start="1276" data-end="1388"><strong data-start="1278" data-end="1302">Role-Based VAT & Tax</strong><br data-start="1302" data-end="1305" />Exempt roles, show net pricing, and control tax display.</li>
<li class="li1"><strong>B2B Customer Benefits Page</strong><br />
Show customers their role, pricing rules, and discounts directly in My Account.</li>
<li class="li1"><strong>Centralized Role Management</strong><br />
Manage B2B and B2C roles in one place.</li>
<li class="li1"><strong>Private Store Mode</strong><br />
Hide prices and restrict store access for non-logged-in users.</li>
<li class="li1" data-start="1390" data-end="1459"><strong data-start="1392" data-end="1405">Dark mode</strong><br data-start="1405" data-end="1408" />Built-in dark mode for a clean, low-glare admin experience.</li>
</ul>
<p class="p1"><b>Built for B2B + B2C Stores<br />
</b>Roles & Rules B2B is designed for stores serving both business and retail customers.</p>
<p class="p2">Use cases include:</p>
<ul class="ul1">
<li class="li2">Wholesale stores</li>
<li class="li2">Distributor pricing</li>
<li class="li2">VIP customer programs</li>
<li class="li2">Partner pricing</li>
<li class="li2">Private catalogs</li>
<li class="li2">B2B + B2C hybrid stores</li>
</ul>
<h2><strong>General Rules & Storewide Discounts</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png"><img class="alignnone wp-image-18734004605519 size-large" title="Roles & Rules B2B - rules list" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-general.png?w=980" alt="Set up general rules" width="980" height="644" /></a></p>
<p class="p1">Start by defining roles like VIP, Wholesale, or Distributor.</p>
<ul class="ul1">
<li class="li1">Apply storewide discounts</li>
<li class="li1">Schedule promotions</li>
<li class="li1">Add optional coupons (automatically applied)</li>
<li class="li1">Fine-tune later with category and product rules</li>
</ul>
<h2><strong><br />
Category Rules & Promotions</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png"><img class="alignnone wp-image-18734004605518 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-categories.png?w=980" alt="Set up category rules" width="980" height="616" /></a></p>
<p class="p1">Customize pricing at the category level.</p>
<ul class="ul1">
<li class="li1">Parent category inheritance</li>
<li class="li1">Quantity-based discounts</li>
<li class="li1">Scheduled promotions</li>
<li class="li1">Hide categories per role</li>
</ul>
<h2>Product-Specific Pricing</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png"><img class="alignnone wp-image-18734004605517 size-large" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.13-products.png?w=980" alt="Set up product rules" width="980" height="721" /></a></p>
<p class="p1">Fine-tune pricing for individual products.</p>
<ul class="ul1">
<li class="li1">Role-based adjustments</li>
<li class="li1">Quantity pricing</li>
<li class="li1">Variable product support</li>
<li class="li1">Subscription support</li>
</ul>
<h2>Flexible Role Management</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png"><img class="alignnone wp-image-18734003342778 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.1-roles.png" alt="Roles & Rules B2B - roles" width="850" height="628" /></a></p>
<p class="p1">With the <b>Roles</b> tab, you can quickly create and manage roles for both B2B and B2C customers. Set VAT exemptions, bulk-assign roles, and customize permissions to align with your business needs. Easily edit, delete, or expand role capabilities as needed.</p>
<p> </p>
<h2>Customer Benefits Page</h2>
<p class="p1"><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png"><img class="alignnone wp-image-18734006488667 size-medium" style="padding: 4px;border: 8px solid silver" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.6.4-benefits.png?w=825" alt="Customer benefits" width="825" height="1033" /></a></p>
<p class="p1">Add a dedicated Benefits page in My Account.</p>
<p class="p1">Customers can view:</p>
<ul class="ul1">
<li class="li1">Role-based pricing</li>
<li class="li1">Category discounts</li>
<li class="li1">Product-specific rules</li>
<li class="li1">Quantity pricing</li>
<li class="li1">VAT settings</li>
<li>Coupon discounts</li>
<li class="li1">Restricted items</li>
</ul>
<p class="p1">This reduces confusion and improves the B2B experience.</p>
<p> </p>
<h2>Streamlined Order Creation for B2B Customers</h2>
<h2><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png"><img class="alignnone wp-image-18734004164682" src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.9-edit-order.png" alt="Roles & Rules B2B for WooCommerce - edit order" width="850" height="537" /></a></h2>
<p class="p1">Create orders directly in WooCommerce admin with role-based pricing. When placing orders by phone or email, the customer’s role is automatically applied, ensuring accurate pricing. Use the “Recalculate Prices” button to update prices according to the customer’s role.</p>
<h2>Customizable Registration Form and User Roles</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png"><img class="alignnone wp-image-18734000515131 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-1.2.17-reg-form.png" alt="" width="689" height="628" /></a></p>
<p class="p1">Create a customized registration form on the “My Account” page with configurable fields. Control access by preventing auto-login for security, and easily customize or translate field labels. Display essential customer information on profiles for streamlined management.</p>
<h2>Format prices & labels</h2>
<figure id="attachment_18734004185836" aria-describedby="caption-attachment-18734004185836" style="width: 694px" class="wp-caption alignnone"><a href="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png"><img class="wp-image-18734004185836" src="https://woocommerce.com/wp-content/uploads/2020/12/cas-shop-discounts.png" alt="Shop - filter and discounts" width="694" height="759" /></a><figcaption id="caption-attachment-18734004185836" class="wp-caption-text">Screenshot: Net prices with percent savings and a “Buy 3+, get 25%” label (custom color).</figcaption></figure>
<p>Show prices exactly how each role expects to see them. In this example, the role sees <strong data-start="360" data-end="384">net prices (ex. VAT)</strong>, a <strong data-start="388" data-end="413">percent savings badge</strong>, and a <strong data-start="421" data-end="446">dynamic quantity deal</strong> (“Buy 3+, get 25%”). The yellow highlight and label style are fully configurable in Roles & Rules settings.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png"><img class="alignnone wp-image-18734004185860 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-product-discounted.png" alt="Roles & Rules B2B for WooCommerce - product discounted" width="693" height="670" /></a></p>
<p>Here is an example on how a variable product can look with dynamic pricing.</p>
<h2>Net Prices and Tax Exemption</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png"><img class="alignnone wp-image-18734004231357 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-2.4.12-cart-ex-vat.png" alt="Roles & Rules B2B for WooCommerce, cart ex. VAT" width="692" height="574" /></a></p>
<p class="p1">Display prices excluding VAT for selected roles.</p>
<p class="p1">Perfect for:</p>
<ul class="ul1">
<li class="li1">International B2B</li>
<li class="li1">Wholesale customers</li>
<li class="li1">VAT-exempt clients</li>
</ul>
<h2 class="p1">Private Store Mode</h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png"><img class="alignnone wp-image-18734004185876 " src="https://woocommerce.com/wp-content/uploads/2020/12/rrb2b-private-store.png" alt="Roles & Rules B2B for WooCommerce - private store" width="667" height="804" /></a></p>
<p class="p1">Create a members-only catalog.</p>
<ul class="ul1">
<li class="li1">Hide prices</li>
<li class="li1">Hide add-to-cart</li>
<li class="li1"><span style="letter-spacing: -0.011em">Restrict guest access</span></li>
</ul>
<p class="p1"><b>Seamless WooCommerce Integration</b></p>
<p class="p2">Works with:</p>
<ul class="ul1">
<li class="li2">WooCommerce Subscriptions</li>
<li class="li2">Product Bundles</li>
<li class="li2">Currency Switchers</li>
<li class="li2">Cart & Checkout Blocks</li>
<li class="li2">Popular WooCommerce plugins</li>
</ul>
<p class="p1"><b>Why Store Owners Choose Roles & Rules B2B</b></p>
<ul class="ul1">
<li class="li2">Flexible pricing rules</li>
<li class="li2">Clean pricing logic</li>
<li class="li2">Lightweight performance</li>
<li class="li2">No duplicate price lists</li>
<li class="li2">Easy to maintain</li>
</ul>
<p class="p2">Roles & Rules B2B gives you powerful B2B pricing without complexity.</p>

Roles & Rules B2B

<p>Role-based pricing for B2B + B2C WooCommerce stores — with quantity discounts, coupons, VAT control, and no pricing duplication.</p>

Nitesh Das

Chadni Talukder

wpulse

<p><strong>Wholesale & Tiered Pricing for WooCommerce</strong> is the most flexible <strong>wholesale pricing plugin</strong> for WooCommerce stores. Designed for <strong>B2B shops, wholesale distributors, and bulk sellers</strong>, it lets you define custom prices, tiered volume discounts, and quantity purchase rules for any user role — including custom roles created by membership or access-control plugins.</p>
<p>Show eye-catching <strong>tiered pricing tables</strong> on your product pages, let customers see exactly how much they save as they buy more, and automate bulk discount logic without writing a single line of code.</p>
<p>🎥 <strong>Watch the Plugin Overview Video:</strong></p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Id6WGI4wKkY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>👉 <em>See how to set up wholesale pricing rules in under a minute!</em></p>
<p>Whether you run a <strong>wholesale WooCommerce store</strong>, sell to <strong>B2B customers</strong>, or simply want to reward bulk buyers with <strong>volume discounts</strong>, this plugin covers every scenario:</p>
<ul>
<li>Charge different prices per user role (wholesale, retailer, VIP, distributor, etc.)</li>
<li>Offer quantity-based tiered discounts (buy 5 save 10%, buy 10 save 20%)</li>
<li>Set minimum, maximum, and step purchase quantities per role</li>
<li>Display professional pricing tables directly on the product page</li>
<li>Schedule flash sales and time-limited pricing rules with start and end dates</li>
<li>Show a live savings calculator so customers see their discount in real time</li>
</ul>
<h3>Key Features</h3>
<h4>Role-Based Wholesale Pricing</h4>
<ul>
<li>Assign <strong>different product prices per user role</strong> — wholesale, retailer, B2B customer, VIP, vendor, or any custom role.</li>
<li>Full backward compatibility with both single-role and multi-role rule formats.</li>
<li><strong>Global pricing rules</strong> act as a wildcard and apply to all logged-in users or guest users.</li>
<li>Works with any custom role created by plugins like WooCommerce Memberships, Ultimate Member, or User Role Editor.</li>
</ul>
<h4>Tiered / Volume Discount Pricing</h4>
<ul>
<li>Create <strong>quantity-based pricing tiers</strong>: the more a customer buys, the lower the price per unit.</li>
<li>Set tiers as a <strong>fixed discount</strong> (e.g., $5 off per item) or a <strong>percentage discount</strong> (e.g., 15% off).</li>
<li>Apply tiers to all variations or target a specific variation of a variable product.</li>
<li>Multiple tier levels per rule — unlimited pricing bands.</li>
</ul>
<h4>Scheduled & Flash Pricing</h4>
<ul>
<li>Set an <strong>Active From</strong> and <strong>Active Until</strong> date on any pricing rule.</li>
<li>Rules outside their date window are automatically excluded from pricing, tables, cart validation, and discount messages — no manual toggling needed.</li>
<li>Perfect for <strong>flash sales</strong>, seasonal wholesale pricing, and time-limited B2B promotions.</li>
</ul>
<h4>Quantity Rules per Role</h4>
<ul>
<li><strong>Minimum quantity</strong> — require wholesale buyers to purchase at least N units.</li>
<li><strong>Maximum quantity</strong> — limit retail customers to a maximum order size.</li>
<li><strong>Step/increment quantity</strong> — force orders in multiples of 2, 5, 10, etc.</li>
<li>Quantity enforcement applies on the product page, in the cart, and at checkout.</li>
</ul>
<h4>Beautiful Pricing Table Templates</h4>
<ul>
<li>Six ready-made table layouts: <strong>Table</strong>, <strong>Options</strong>, <strong>Minimal Table</strong>, <strong>Compact List</strong>, <strong>Plain Text</strong>, <strong>Horizontal</strong>.</li>
<li>Choose the default template globally and override it per product.</li>
<li>Control which columns appear: Quantity, Price, Discount.</li>
<li>Set a custom table title and active-tier highlight color.</li>
<li>Responsive layout option for mobile shoppers.</li>
<li>Choose where the table appears: above/below add-to-cart, before/after product meta, or after product summary.</li>
</ul>
<h4>Live Savings Calculator</h4>
<ul>
<li>Displays a <strong>real-time savings widget</strong> on the product page.</li>
<li>Updates automatically as the customer changes the quantity input.</li>
<li>Shows regular price, discounted price, total savings amount, and discount percentage.</li>
<li>Can be enabled or disabled from Template Options settings.</li>
</ul>
<h4>Discount Badges in Cart, Checkout & Orders</h4>
<ul>
<li>Applied wholesale tier is shown beside each line item in the <strong>cart</strong>, <strong>checkout</strong>, <strong>customer order details</strong>, and <strong>admin order screen</strong>.</li>
<li>Customers see exactly which discount tier was applied and how much they saved.</li>
</ul>
<h4>Variable Product Support</h4>
<ul>
<li>Full support for <strong>WooCommerce variable products</strong> — rules and tiers can target all variations or a specific variation.</li>
<li>Pricing tables update dynamically when the customer switches between variations.</li>
</ul>
<h4>Performance & Security</h4>
<ul>
<li>Transient caching on the wholesale reports page (5-minute TTL).</li>
<li>Pre-warmed post meta cache to eliminate N+1 database queries.</li>
<li>Capped product and category queries (limit: 200) to prevent timeouts on large stores.</li>
<li>All AJAX handlers protected with nonce verification and capability checks.</li>
<li>Admin-only handlers are never registered as publicly accessible.</li>
</ul>
<h4>Wholesale Registration Form</h4>
<ul>
<li>Add the shortcode <code>[whtprole_registration_form]</code> to any page to let customers <strong>apply for wholesale access</strong>.</li>
<li>Collects company name, business type, VAT/tax number, phone, and a free-text message.</li>
<li>Guest applicants get a WooCommerce customer account created automatically — no extra step required.</li>
<li>Logged-in users who already submitted see their <strong>application status</strong> (pending / approved / rejected) instead of the form.</li>
<li>Admin receives an <strong>email notification</strong> for every new application.</li>
<li>Approved and rejected applicants are notified by email with WooCommerce-branded messages.</li>
<li>Manage all applications from <strong>Wholesale <span aria-hidden="true" class="wp-exclude-emoji">→</span> Applications</strong> in the WordPress admin.</li>
<li>One-click Approve (assigns the configured role) or Reject (with optional reason).</li>
<li>Configurable: choose which WordPress role is assigned on approval, set the notification email, and optionally require users to be logged in before applying.</li>
</ul>
<h4>Wholesale Reports</h4>
<ul>
<li>Dedicated <strong>Wholesale Reports</strong> page inside WooCommerce showing revenue, order counts, and top wholesale buyers.</li>
</ul>


Wholesale & Tiered Pricing for WooCommerce

Set role-based wholesale prices, volume discounts, and quantity rules in WooCommerce. Display beautiful tiered pricing tables for B2B, wholesale, and  …

Roles & Rules B2B vs Wholesale & Tiered Pricing for WooCommerce