<p>Boost your WooCommerce store’s credibility, increase conversions, and maximize sales with the RRP / MSRP Product Pricing plugin. Effortlessly display Recommended Retail Price (RRP) or Manufacturer’s Suggested Retail Price (MSRP) alongside your product prices, highlighting savings and building trust with your customers. Designed for seamless integration and total flexibility, this plugin empowers you to showcase pricing transparency and drive more purchases—no coding required.</p>
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<div style="width: 980px" class="wp-video"><video class="wp-video-shortcode" id="video-0-5" width="980" height="551" preload="metadata" controls="controls"><a href="https://woocommerce.com/wp-content/uploads/2025/06/RRPMSRPPricingPromo.mp4">https://woocommerce.com/wp-content/uploads/2025/06/RRPMSRPPricingPromo.mp4</a></video></div><br />
</p>
<hr class="wccom-product-heading__hr" />
<h2 id="h-top-3-features">Key Benefits of using RRP / MSRP Product Pricing for WooCommerce</h2>
<ul class="wccom-tick-list-primary" dir="auto">
<li><strong>Increase Sales & Conversions:</strong> Show customers the value they’re getting by displaying original retail prices and savings, encouraging more purchases.</li>
<li><strong>Build Trust & Credibility:</strong> Transparent pricing reassures shoppers, making your store more trustworthy and professional.</li>
<li><strong>Enhance Customer Experience:</strong> Help customers make informed buying decisions by clearly showing RRP/MSRP and savings.</li>
<li><strong>Flexible & Customizable:</strong> Tailor the display, labels, and design to perfectly match your brand and store layout.</li>
<li><strong>Works with Any WooCommerce Theme:</strong> Built to integrate smoothly with all WooCommerce-compatible themes.</li>
<li><strong>Easy Setup:</strong> Get started in minutes—no technical skills required.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2>Main Features of the RRP / MSRP Product Pricing for WooCommerce Plugin</h2>
<ul class="wccom-tick-list-secondary" dir="auto">
<li><strong>Display RRP/MSRP on Product & Shop Pages:</strong> Show recommended prices wherever you want—above or below product titles, prices, or quantity fields.</li>
<li><strong>Customizable Labels:</strong> Choose from RRP, MSRP, combined labels, or create your own custom label to fit your brand.</li>
<li><strong>Smart Display Options:</strong> Show RRP/MSRP always, only when different from the sale price, or only when the sale price is lower.</li>
<li><strong>Highlight Savings:</strong> Automatically display how much customers save—by percentage or amount—or hide savings if you prefer.</li>
<li><strong>Advanced Visibility Controls:</strong> Decide whether to show RRP/MSRP on sale products or products without a set price.</li>
<li><strong>Design Customization:</strong> Easily adjust background, borders, font size, color, and more to match your store’s style.</li>
<li><strong>Supports Variable Products:</strong> Set different RRP/MSRP prices for each product variation.</li>
<li><strong>Seamless WooCommerce Integration:</strong> Uses standard WooCommerce hooks for maximum compatibility and reliability.</li>
<li><strong>Multilingual Ready:</strong> Includes translation files for global stores.</li>
</ul>
<div class="wccom-card" style="padding: 24px;margin-bottom: 24px">
<div><strong>Ready to increase your sales and build trust with your customers? Get RRP / MSRP Product Pricing for WooCommerce today!</strong></div>
</div>

RRP / MSRP Product Pricing

<p>Add and design RRP (Recommended Retail Price) / MSRP (Manufacturer’s Suggested Retail Price) pricing labels to your WooCommerce product pages.</p>

<h2><strong>Grow your store and make more money with AutomateWoo</strong></h2>
<p><span style="font-weight: 400">Using the powerful, feature-rich automation available within AutomateWoo, you can create a near-endless range of automated workflows to help you grow your store with a fraction of the effort! </span>AutomateWoo allows you to create Workflows – made up of different combinations of Triggers, Rules, and Actions within WooCommerce.</p>
<ul class="wccom-tick-list-primary">
<li><strong>Triggers</strong> determine the circumstances in which the workflow will run. An example trigger would be doing something when an order is made.</li>
<li><strong>Rules</strong> allow you to perform more advanced logic on your workflows so they only trigger in certain situations. An example rule would be only trigger the workflow for orders with a total above $100.</li>
<li><strong>Actions</strong> define what happens when a workflow is triggered. With AutomateWoo there are a range of customisable actions available to you such as sending an email, changing order statuses or if you are a developer you can define a custom function.</li>
</ul>
<p>Once you’ve created your Workflow you can schedule your workflow to run at virtually any time. Whether immediately, after a set time, or even at a particular hour or day of the week.</p>
<hr />
<h2><strong>Convert and retain customers with marketing that does the hard work for you</strong></h2>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/08/hero-dashboard.png"><img class="alignnone wp-image-4870905 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/hero-dashboard.png" alt="" width="1050" height="500" /></a></p>
<p>Automate and optimize customer communication by sending beautiful <strong>follow-up emails</strong>.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/08/incentive-fresh.png"><img class="alignnone wp-image-4873970 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/incentive-fresh.png" alt="" width="1050" height="500" /></a></p>
<p>Set up <strong>abandoned cart emails</strong> for WooCommerce – with a <a href="https://www.businessinsider.com/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4?r=US&IR=T">63% chance</a> of recovering a lost sale, sending abandoned cart emails is one of the best ways to grow your store.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/08/beautiful-emails-2.png"><img class="alignnone wp-image-4873973 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/beautiful-emails-2.png" alt="" width="1050" height="500" /></a></p>
<hr />
<h2>AutomateWoo Features</h2>
<ul class="wccom-tick-list-secondary">
<li><strong>Follow-Up Emails</strong> – Automatically email customers who buy specific products and ask for a review or suggest other products they might like.</li>
<li><strong>Abandoned Cart</strong> – Remind customers who left items in their cart using emails at set intervals.</li>
<li><strong>Win Back Inactive Customers</strong> – Target inactive customers with email marketing campaigns. Include special offers and recommendations.</li>
<li><strong>SMS Notifications</strong> – Send SMS notifications to customers or admins for any of AutomateWoo’s wide range of triggers. (Requires a paid Twilio account).</li>
<li><strong>Review Rewards</strong> – Encourage more product reviews by offering discounts. Limit the discount based on number of reviews posted and the rating given.</li>
<li><strong>Wishlist Marketing</strong> – Send timed wishlist reminder emails and notify when a wished product goes on sale. Integrates with WooCommerce Wishlists or YITH Wishlists.</li>
<li><strong>Birthday Emails</strong> – Delight customers with a special WooCommerce birthday email and coupon using the AutomateWoo Birthdays Add-on (separate purchase).</li>
<li><strong>Card Expiry Notifications</strong> – Notify customers before a saved credit or debit card expires. This can reduce failed payments and churn when selling subscriptions.</li>
<li><strong>Personalized Coupons</strong> – Generate dynamic customized coupons for customers to raise purchase rate.</li>
<li><strong>Subscriptions Automation</strong> – Action WooCommerce Subscription events such as status changes, failed payments and renewal reminders.</li>
<li><strong>Bookings Automations</strong> – Send emails on WooCommerce Bookings events such as booking confirmation or completion.</li>
<li><strong>Refer A Friend</strong> – Boost word-of-mouth sales with the AutomateWoo Refer A Friend Add-on (separate purchase).</li>
<li><strong>Automatic VIP</strong> – Reward your best customers with VIP status based on different spend requirements.</li>
</ul>
<hr />
<h2>Why Use AutomateWoo?</h2>
<h3>Effortless setup and management, right from your WordPress backend</h3>
<p>Start sending emails immediately using the template already set up for WooCommerce transactional emails. Design emails in the familiar WordPress editor enhanced by variables that let you insert products using a variety of display options and insert dynamic content.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/08/send-email.jpg"><img class="alignnone wp-image-4871092 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/send-email.jpg" alt="" width="1100" height="736" /></a></p>
<h3>Send targeted, multi-step campaigns and offer customer incentives</h3>
<p>AutomateWoo gives you complete control over campaigns. Schedule different emails to be sent at intervals or after specific customer interactions and offer incentives using the personalized coupon system.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/08/email-simple.png"><img class="alignnone wp-image-4874051 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/email-simple.png" alt="" width="1100" height="736" /></a></p>
<h3>Track opens, clicks and conversions</h3>
<p>AutomateWoo extends WooCommerce reporting – measure success of your campaigns with the many reports included with AutomateWoo. You can also see a detailed log of every email sent and conversion recorded.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/08/track-opens.jpg"><img class="alignnone wp-image-4870819 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/track-opens.jpg" alt="" width="1240" height="830" /></a></p>
<h3>Intelligent session tracking and pre-submit email capture</h3>
<p>AutomateWoo’s session tracking technology can detect registered users even before sign-in and can capture guest emails during checkout using the common pre-submit technique. Guest emails can also be captured from any form on your website, such as the newsletter signup.</p>
<p><a href="https://woocommerce.com/wp-content/uploads/2019/08/intelligent-session-tracking.png"><img class="alignnone wp-image-4870872 size-full" src="https://woocommerce.com/wp-content/uploads/2019/08/intelligent-session-tracking.png" alt="" width="1060" height="609" /></a></p>
<h3>Unlimited Email Sending</h3>
<p>Many services charge based on email volume, and with AutomateWoo you need not worry about exceeding your plan.</p>
<h3>Developer Friendly</h3>
<p>AutomateWoo is 100% extendable, and we have code examples in our documentation to get developers started.</p>
<h3>WPML Support</h3>
<p>Need to send multilingual emails? AutomateWoo has support for the popular WPML plugin.</p>
<hr />
<h2>Integrations</h2>
<p>AutomateWoo integrates with your favorite plugins and services, giving you the marketing edge you need.</p>
<ul class="wccom-tick-list-secondary">
<li><strong>WooCommerce Subscriptions:</strong> Make managing subscriptions in <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a> almost effortless. Using AutomateWoo, you can create workflows based on subscription events, such as a status change or a renewal payment failure.</li>
<li><strong>WooCommerce Memberships:</strong> Take <a href="https://woocommerce.com/products/woocommerce-memberships/">WooCommerce Memberships</a> to the next level with AutomateWoo. Create workflows that automatically send follow-up emails, reward loyal customers with VIP status, and keep an eye on membership cancellations.</li>
<li><strong>WooCommerce Bookings:</strong> Integrate <a href="https://woocommerce.com/products/woocommerce-bookings/">WooCommerce Bookings</a> with AutomateWoo to help improve your customers experience, decrease cancellations, or even upsell customers after they make bookings with automated booking confirmation or completion emails.</li>
<li><strong>WooCommerce Points and Rewards:</strong> Set up automated workflows with AutomateWoo to reward specific customer actions and easily create complex reward scenarios for <a href="https://woocommerce.com/products/woocommerce-points-and-rewards/">WooCommerce Points and Rewards</a>. Giving points is a great way to build loyalty.</li>
<li><strong>WooCommerce Wishlists:</strong> Supercharge <a href="https://woocommerce.com/products/woocommerce-wishlists/">WooCommerce Wishlists</a>. Use custom triggers in AutomateWoo to notify customers when products on their wishlist go on sale and/or send reminders for unpurchased items at different intervals to bring them back to your site.</li>
</ul>
<h3>And Many More…</h3>
<ul class="wccom-tick-list-secondary">
<li>Active Campaign</li>
<li>AgileCRM</li>
<li>Campaign Monitor</li>
<li>MadMimi</li>
<li>Mailchimp</li>
<li>Twilio SMS</li>
<li>YITH Wishlist</li>
</ul>
<hr />
<h2>AutomateWoo Add-ons</h2>
<ul class="wccom-tick-list-secondary">
<li><a href="https://woocommerce.com/products/automatewoo-refer-a-friend/"><strong>Refer A Friend</strong></a> – Boost your word-of-mouth sales with the AutomateWoo Refer A Friend Add-on.</li>
<li><a href="https://woocommerce.com/products/automatewoo-birthdays/"><strong>Birthdays</strong></a> – Delight customers and boost organic sales with a special WooCommerce birthday email and coupon on their special day.</li>
</ul>
<div class="woo-sc-box normal">AutomateWoo is compatible with the new <a href="https://woocommerce.com/checkout-blocks/" target="_blank" rel="noopener">Cart and Checkout blocks</a> — a customizable, conversion-optimized checkout experience coming soon to WooCommerce.</div>

AutomateWoo

<p>Powerful marketing automation for WooCommerce. AutomateWoo has the tools you need to grow your store and make more money.</p>

RRP / MSRP Product Pricing vs AutomateWoo