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<li><strong>Flexible scheduling</strong></li>
<li><strong>Multiple sales reports</strong></li>
<li><strong>Customize report emails</strong></li>
<li><strong>Customize report totals</strong></li>
<li><strong>Customize report details</strong></li>
<li><strong>Subscription reports</strong></li>
</ul>
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<h3>Flexible scheduling</h3>
<p>Our flexible scheduler allows you to schedule daily, weekly, or monthly reports. You can also limit sales data reporting to less than 24 hours. For instance, you can create reports for a single shift or overnight.</p>
<p><img class="aligncenter wp-image-18734004235712" src="https://woocommerce.com/wp-content/uploads/2022/11/Flexible-Scheduling.png" alt="" width="600" height="528" /></p>
<h3><strong>Multiple sales reports</strong></h3>
<p>You can schedule multiple reports with different data and KPIs. For instance, you can follow sales in a daily report, marketing ROI in a weekly report, and send a monthly report to your finance team.</p>
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<div class="col-inner"><img class="aligncenter wp-image-18734004235715" src="https://woocommerce.com/wp-content/uploads/2022/11/Multiple-Sales-Reports.png" alt="" width="599" height="443" /></div>
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<h3><strong>Customize report emails</strong></h3>
<p>Customize each report’s email recipients, email subjects, and email content. Add your logo to your email headers to customize your report emails with your brand’s style. Preview your reports by sending test emails before you schedule them.</p>
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<p><img class="aligncenter wp-image-18734004235716" src="https://woocommerce.com/wp-content/uploads/2022/11/Customize-The-Report-Emails.png" alt="" width="600" height="511" /></p>
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<h3><strong>Customize report totals</strong></h3>
<p>Each report allows you to select which report totals to display. Choose to display gross totals and net sales, coupon usage, refunds, taxes, shipping charges, total signups, and more.</p>
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<p><img class="aligncenter wp-image-18734004235718" src="https://woocommerce.com/wp-content/uploads/2022/11/Customize-the-Report-Totals.png" alt="" width="600" height="522" /></p>
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<h3><strong>Customize report details</strong></h3>
<p>Display detailed information on your store’s performance. Display top-selling products and categories, sales by billing or shipping country, sales by payment methods, coupon usage, and more.</p>
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<p><img class="aligncenter wp-image-18734004235720" src="https://woocommerce.com/wp-content/uploads/2022/11/Customize-the-Report-Details.png" alt="" width="600" height="522" /></p>
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<h3><strong>Subscription reports</strong></h3>
<p><strong>Email Reports</strong> is fully compatible with <a href="https://woocommerce.com/products/woocommerce-subscriptions/">WooCommerce Subscriptions</a>. You can include subscription data in reports, including active subscriptions, new signups, renewals, switches, re-subscriptions, and more.</p>
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<p>Monitor store performance automatically with the <strong>Email Reports</strong><span data-preserver-spaces="true"> plugin. Share critical information with staff and partners and use fact-based reports to find areas where you’re succeeding and where you can improve. Create automatic customized reports and perfect future performance.</span></p>

Email Reports

<p>Email Reports sends a daily, weekly, or monthly sales report by email from your WooCommerce store. You can schedule multiple reports, choose which information to display, compare to the previous period, show subscriptions data and more..</p>

<div class="woo-sc-box normal  info "><strong>Early Access/Beta Release</strong></p>
<p>This extension is currently in an early access (beta) stage, which means we’re actively working to improve it based on your feedback. While we strive to provide a seamless experience, please note that some features may still be under development, and occasional bugs may occur. <strong>This extension is designed for single-currency stores only. Multi-currency functionality is not supported, which may result in inaccurate analytics for stores operating in multiple currencies.</strong> Your input is invaluable in helping us enhance the product, so please don’t hesitate to <a href="https://woocommerce.survey.fm/order-attribution-reports">share your feedback</a> or report any issues.</div>
<p> </p>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit">WooCommerce Analytics has </span></span><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">advanced </span></span></strong> <a href="https://woocommerce.com/document/order-attribution-tracking/"><span style="vertical-align: inherit"><span style="vertical-align: inherit">order attribution</span></span></a><span style="vertical-align: inherit"><span style="vertical-align: inherit"> reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.</span></span></p>
<h2><span style="vertical-align: inherit"><span style="vertical-align: inherit">What you’ll get</span></span></h2>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit">With WooCommerce Analytics, you’ll gain access to </span></span><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">five comprehensive order attribution reports</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"> that check the last touch of the shopper’s journey and break down your orders by different attribution metrics:</span></span></p>
<ul class="wccom-tick-list-primary">
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Orders by channel</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Understand which channels (e.g., organic social, email, referral) drive the most orders to your store.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Orders by source</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Identify the top sources within channels (e.g., Google, Facebook, Instagram) contributing to sales.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Orders by device</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Track which devices (e.g., mobile, desktop, tablet) your customers are using to place orders.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Orders by campaign</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Evaluate which marketing campaigns are the most effective in driving sales.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Orders by channel and source:</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit"> Combine channel and source data for a more detailed view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook vs. Instagram ads).</span></span></li>
</ul>
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<h2><img class="alignnone wp-image-18734004858073 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/Scale-your-business-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2><span style="vertical-align: inherit"><span style="vertical-align: inherit">Scale your business</span></span></h2>
<ul class="wccom-tick-list-secondary">
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Stay ahead of the competition</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Identify underperforming channels and devices, and take action to refine your marketing tactics and drive sales.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Maximize marketing ROI</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Use detailed order attribution data to pinpoint which channels, sources, and campaigns are delivering the best return on investment, and allocate your marketing budget accordingly.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Improve customer targeting</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Better understand your customers’ behaviors and preferences to tailor your marketing efforts to their needs, boosting conversion rates and customer satisfaction.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Make informed decisions with confidence</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Make data-driven sales and marketing decisions vs. relying on guesswork.</span></span></li>
</ul>
<h2><img class="alignnone wp-image-18734004858083 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/identify-top-performers-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2><span style="vertical-align: inherit"><span style="vertical-align: inherit">Identify top performers</span></span></h2>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit">Get a quick overview of your top-performing channels, sources, devices, or campaigns and how they contribute to your gross sales. Use these insights to:</span></span></p>
<ul class="wccom-tick-list-secondary">
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Optimize marketing spend</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Allocate budgets more effectively by identifying top-performing channels and sources to invest in your highest ROI campaigns.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Refine targeting strategies</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Tailor your messaging or promotions to the most profitable customer segments.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Improve customer experience</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Optimize the customer journey on the best-performing devices or channels to further enhance the shopping experience.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">A/B testing and experimentation</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Use insights from your top channels to identify ways to improve lower-performing channels and run A/B tests.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Inventory and demand planning</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Better forecast demand and adjust your inventory planning accordingly.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Measure campaign effectiveness</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Evaluate campaign performance against historical data and adjust strategies to optimize sales.</span></span></li>
<li><strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">Sales funnel optimization</span></span></strong><span style="vertical-align: inherit"><span style="vertical-align: inherit">: Understand which sources or devices drive the most conversions to streamline the sales funnel and remove friction from the purchase process.</span></span></li>
</ul>
<h2><img class="alignnone wp-image-18734004858086 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/compare-across-metrics-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2><span style="vertical-align: inherit"><span style="vertical-align: inherit">Dig deeper using comparisons across metrics</span></span></h2>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit">Filter and compare your store’s order attribution data across different channels, sources, devices, or campaigns, and dig into a range of metrics, including gross sales, net sales, refunds, number of orders, coupon usage, fees, shipping costs, new customers, repeat customers, and average order value. Discover what really drives sales for your store and find valuable opportunities for improvement.</span></span></p>
<h2><span style="vertical-align: inherit"><span style="vertical-align: inherit">Customizable timeframes</span></span></h2>
<p><span style="vertical-align: inherit"><span style="vertical-align: inherit">Use custom time frames (e.g. promotional periods, holidays, or seasons) to analyze trends and patterns over specific periods.</span></span></p>
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<h2><img class="alignnone wp-image-18734004858090 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/get-started-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2><span style="vertical-align: inherit"><span style="vertical-align: inherit">Get started</span></span></h2>
<ol>
<li><span style="vertical-align: inherit"><span style="vertical-align: inherit">Enable <a href="https://woocommerce.com/document/order-attribution-tracking/#section-2">Order Attribution tracking</a> in WooCommerce Core</span></span></li>
<li><span style="vertical-align: inherit"><span style="vertical-align: inherit">Download and install the WooCommerce Analytics extension</span></span></li>
<li><span style="vertical-align: inherit"><span style="vertical-align: inherit">Connect your store and sync your data</span></span></li>
</ol>
<div class="woo-sc-box normal" style="margin-top: 0px"><span style="vertical-align: inherit"><span style="vertical-align: inherit">Unlock the full potential of your WooCommerce store with the WooCommerce Analytics extension. Gain invaluable insights into your customers’ journeys, optimize your marketing spend, and drive more sales with this essential tool. Start making smarter, data-driven decisions today!</span></span></div>

WooCommerce Analytics

<p>WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.</p>

Email Reports vs WooCommerce Analytics