<h2>Track WordPress and WooCommerce activity and send data to Segment.com*</h2>
<p>Track ecommerce events, site events, and more automatically. No coding necessary. No changes to JavaScript/CSS or theme files. No touching PHP or HTML.</p>
<p>Simply install the extension, enter your Segment.com API code and you would be tracking everything instantly.</p>
<p>This extension connects with <a href="https://segment.com/" target="_blank" rel="noopener">Segment.com</a> — an analytics aggregation and relay service. Segment.com lets you send your analytics data to any service you want, without you having to integrate with each one individually.</p>
<p>Segment.com lets you send your analytics data to:<br />
AdRoll, BitDeli, BugHeard, bugsnag, Chartbeat, ClickTale, Clicky, Comscore, Countly, Crazyegg, Crtittercism, Customer.io, Errorception, Flurry, Foxmetricks, Guages, Google Analytics, GoSquared, Heap, Help Scout, HitTail, HubSpot, Improvely, Intercom, Keen.io, KISSmetrics, Klaviyo, Librato, LiveChat, Localytics, Lytics, Marketo, Mixpanel, Olark, Ominture, Optimizely, Outbound, Pardot, Perfect Audience, Pingdom, Preact, Qualaroo, Quantcast, Salesforce, Sentry, SnapEngage, Totango, USERcycle, Userfox, UserVoice, Vero, Visual Website Optimizer, Woopra, Webhooks, without having to integrate with each and every one, saving you a ton of time.</p>
<p>Segment.com stores your analytics data for later use. So if you want to switch between these services, you can do that by clicking a button. No changes required on your website. No manual imports. No loss of data!!</p>
<p>The following events will be tracked by default:</p>
<ul>
<li>Registration form seen</li>
<li>New user registered</li>
<li>Logged in</li>
<li>Logged out</li>
<li>Viewed account</li>
<li>Password changed</li>
<li>Address updated</li>
<li>Track post</li>
<li>Track page</li>
<li>Track archive</li>
<li>Track searches</li>
<li>Viewed product</li>
<li>Added to cart</li>
<li>Removed from cart</li>
<li>Viewed cart</li>
<li>Coupon applied</li>
<li>Checkout started</li>
<li>Calculated shipping</li>
<li>Payment started</li>
<li>Completed purchase</li>
<li>Order created</li>
<li>Viewed order</li>
<li>Tracked order</li>
<li>File downloaded</li>
<li>Re-ordered</li>
<li>Order cancelled</li>
<li>Commented</li>
<li>Reviewed product</li>
</ul>
<p>If you are a developer, you can track any additional events from any other plugins/extensions (for example, WooCommerce Subscriptions) too. Refer to <a href="https://woocommerce.com/document/segment-io-connector/#section-7" target="_blank" rel="noopener">this doc</a> on how to do it.</p>
<hr />
<p><em> Need any more reasons to buy? Segment.com Integration is built by StoreApps, a leading WooCommerce extension developer. You can trust you’re getting high-quality code backed with first-class support. </em></p>
<p><a href="https://woocommerce.com/vendor/storeapps/">Check out our other best-selling and popular extensions for WooCommerce</a>.</p>
<p>*Segment.com was previously known as Segment.io</p>

Segment.io Integration

<p>Tracks WordPress and WooCommerce activity and sends data to Segment.com</p>

<ul class="wccom-tick-list-primary">
<li><strong>Track Subscription Performance in Real-Time</strong></li>
<li><strong>Subscriptions by Product – Analyze Product Performance</strong></li>
<li><strong>Upcoming Recurring Revenue – Plan for the Future</strong></li>
<li><strong>Subscriptions by Customer – Understand Your Subscribers</strong></li>
</ul>
<hr class="wccom-product-heading__hr" />
<h3>Track Subscription Performance in Real-Time</h3>
<p>The Analytics for WooCommerce Subscriptions plugin provides a comprehensive overview of your subscription business, allowing you to monitor key metrics such as new signups, renewals, cancellations, and plan switches. By tracking these critical KPIs, you can gain real-time insights into the growth and stability of your subscription revenue. Understanding these trends helps you identify patterns in customer behavior, optimize your offerings, and make informed business decisions.</p>
<p><img class="aligncenter size-full wp-image-18734005813748" src="https://woocommerce.com/wp-content/uploads/2025/09/Track-Subscription-Performance-in-Real-Time-1.png" alt="" width="810" height="593" /></p>
<h3>Subscriptions by Product – Analyze Product Performance</h3>
<p>This feature gives you detailed analytics on how each subscription product is performing in your store. You can measure total revenue generated by individual subscription products, including revenue from signups, renewals, and plan switches. By analyzing product-specific trends, you can identify the most profitable subscriptions and refine your pricing and marketing strategies to maximize conversions and retention.</p>
<p><img class="aligncenter size-full wp-image-18734005777049" src="https://woocommerce.com/wp-content/uploads/2025/09/Subscriptions-by-Product-–-Analyze-Product-Performance-1.png" alt="" width="810" height="593" /></p>
<h3>Upcoming Recurring Revenue – Plan for the Future</h3>
<p>Forecasting revenue is crucial for any subscription-based business. With the upcoming recurring revenue feature, you can predict your expected income from active subscriptions in upcoming billing cycles. The plugin provides insights into renewal income, expected renewal orders, and average renewal amounts, helping you manage your cash flow efficiently. The revenue breakdown by day, week, or month enables you to anticipate fluctuations and prepare financial strategies accordingly.</p>
<p><img class="aligncenter size-full wp-image-18734005776929" src="https://woocommerce.com/wp-content/uploads/2025/09/Upcoming-Recurring-Revenue-–-Plan-for-the-Future.png" alt="" width="810" height="593" /></p>
<h3>Subscriptions by Customer – Understand Your Subscribers</h3>
<p><span style="font-weight: 400">Understanding your subscribers is essential for improving customer retention and increasing lifetime value. This feature allows you to track active subscriptions, total subscriptions per customer, and their overall subscription history. With detailed insights into total subscription orders and lifetime value, you can identify high-value customers and create targeted engagement strategies to retain and nurture long-term relationships.</span></p>
<p><img class="aligncenter size-full wp-image-18734005776930" src="https://woocommerce.com/wp-content/uploads/2025/09/Subscriptions-by-Customer-–-Understand-Your-Subscribers.png" alt="" width="810" height="593" /></p>
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Analytics for WooCommerce Subscriptions

Segment.io Integration vs Analytics for WooCommerce Subscriptions