<div class="woo-sc-box" style="background: #fff;border: 1px solid #cfb9f6;border-left-width: 1px !important;border-radius: 5px;color: #000000;margin: 2em 0;padding: 17px">
<h2><strong>Highlights</strong></h2>
<ul class="wccom-tick-list-secondary" style="line-height: 1.8em;color #ffffff;margin-bottom: 18px">
<li><strong>Faster Purchase Process</strong>: Customers can buy products quicker, making the shopping journey smooth</li>
<li><strong>Improved Conversion Rates</strong>: Shortened purchase process = More sales revenue</li>
<li><strong>Reduced Cart Abandonment</strong>: Shortened purchase processes ensure reduced cart abandonment</li>
<li><strong>Reduces Decision Fatigue</strong>: Eliminates unnecessary steps that may cause customers to hesitate.</li>
<li><strong>Seamless User Experience</strong>: Customers go straight to checkout without unnecessary steps, enhancing satisfaction.</li>
</ul>
</div>
<p><span data-preserver-spaces="true">Many ecommerce stores struggle with the cart abandonment issue, and one of the primary reported reasons is the lengthy checkout process. According to a study, </span><a class="editor-rtfLink" href="https://www.forter.com/blog/infographic-customers-wont-tolerate-friction-filled-checkout/" target="_blank" rel="noopener"><span data-preserver-spaces="true">50%</span></a><span data-preserver-spaces="true"> of customers are more likely to abandon their carts when the purchase process takes longer than 30 seconds.</span></p>
<p>With this Direct Checkout for WooCommerce, you can expedite the checkout process for your customers. This simple yet effective solution enables your customers to skip cart and navigate directly to the checkout page. Additionally, you can display the cart on the checkout page, allowing your customers to edit their cart from the checkout page without the need to visit the cart page.</p>
<h2>Features:</h2>
<ul>
<li>Allow customers to skip cart and move directly to checkout</li>
<li>Show a customizable direct checkout button on your store</li>
<li>Choose to display or hide direct checkout button by product type</li>
<li>Allow customers to edit their carts directly from checkout</li>
<li>Show or hide the direct checkout button on:
<ul>
<li>Product pages</li>
<li>Listing pages</li>
<li>Both</li>
</ul>
</li>
<li>Show or hide the direct checkout button by products</li>
<li>Show or hide the direct checkout button by categories</li>
<li>Show or hide the direct checkout button by product tags</li>
<li>Show or hide the direct checkout button by user roles</li>
<li>Customize the direct checkout button by:
<ul>
<li>Changing background color</li>
<li>Changing text color</li>
<li>Changing the hover background color</li>
<li>Changing the hover text color</li>
</ul>
</li>
</ul>
<p><img class="alignnone size-full wp-image-18734004971322" src="https://woocommerce.com/wp-content/uploads/2025/02/skip-cart-and-direct-checkout-for-woocommerce-2233.png" alt="" width="980" height="765" /></p>
<h2>Less Clicking, More Shopping</h2>
<p>The skip cart and direct checkout for WooCommerce extension benefit store owners who struggle with low conversions due to lengthy checkout processes. As more processes are added to the purchase process, the conversion rate starts to decrease. Many eCommerce stores suffer so much that their conversion rates drop to below 1%. To address this issue, we have developed this extension, which removes the cart page entirely from the purchase process, making the purchase process shorter and the checkout process quicker, which ultimately results in more conversions. Moreover, customers can still make changes to their carts since, using this extension’s pro features, you can display an editable cart right on the checkout page.<br />
<img class="alignnone size-full wp-image-18734004971401" src="https://woocommerce.com/wp-content/uploads/2025/02/skip-cart-direct-checkout-for-woocommerce-1.png" alt="" width="980" height="613" /></p>
<h2>Show Direct Checkout Button on Product and Listing Pages</h2>
<p>Merchants can easily make the purchase process even shorter by displaying a customizable “Direct Checkout” button on listing pages. This allows customers to buy the product without having to visit the product or cart pages. Alternatively, direct checkout buttons can also be displayed on product pages, making it convenient for customers to complete their purchases quickly.</p>
<p><img class="alignnone size-full wp-image-18734005178083" src="https://woocommerce.com/wp-content/uploads/2025/02/woocommerce-direct-checkout-120.png" alt="woocommerce direct checkout" width="864" height="733" /></p>
<h2>Restrict Direct Checkout Button by User Roles</h2>
<p>With the skip cart & direct checkout for WooCommerce extension, merchants easily control the visibility of the direct checkout button. Merchants can choose to display direct checkout buttons for specific user roles and hide the rest.<br />
<img class="alignnone size-full wp-image-18734005178101" src="https://woocommerce.com/wp-content/uploads/2025/02/woocommerce-direct-checkout-121.png" alt="" width="907" height="378" /></p>
<h2>Hide or Show Direct Checkout Button by Products, Categories, and  Product Tags</h2>
<p>Not all products are required to have quick checkout access. For that reason, the skip cart & direct checkout extension contains the option to restrict direct checkout functionality by products, categories, and product tags. If you don’t wish to apply any product-based restriction, then you can simply apply the direct checkout button on all pages with a single click.<br />
<img class="alignnone size-full wp-image-18734005178122" src="https://woocommerce.com/wp-content/uploads/2025/02/woocommerce-direct-checkout-122.png" alt="woocommerce direct checkout" width="980" height="390" /></p>
<h2>Allow Customers to Edit Cart Content on Checkout</h2>
<p>Since the skip cart & direct checkout extension eliminate the checkout step to shorten the purchase process, then how can a customer edit their cart before placing an order? Quite simply, this extension offers a fully editable cart on the checkout page so customers can easily edit cart content from checkout.<br />
<img class="alignnone size-full wp-image-18734004971196" src="https://woocommerce.com/wp-content/uploads/2025/02/skip-cart-for-woocommerce-3.png" alt="" width="980" height="1077" /></p>
<h2>Other Customization Options</h2>
<p>This extension contains multiple customization options for the direct checkout button. Through customization, merchants can:</p>
<ul>
<li>Change button text</li>
<li>Change button background color</li>
<li>Change button hover background color</li>
<li>Change button text color</li>
<li>Change button hover text color</li>
</ul>
<p><img class="alignnone size-full wp-image-18734004971172" src="https://woocommerce.com/wp-content/uploads/2025/02/direct-checkout-for-woocommerce-2.png" alt="direct checkout & skip cart customization features" width="980" height="1165" /></p>

Skip Cart and Direct Checkout

<p><span style="font-weight: 400">Boost your store conversions by shortening the purchase process using Skip Cart & Direct Checkout for WooCommerce</span></p>

<ul class="wccom-tick-list-primary">
<li>Offer more intelligent upsells and cross-sells — or create your own, rule-based <a href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">recommendation engines</a>.</li>
<li>Improve the shopping experience across your entire store, with recommendations placed at <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#locations" target="_blank" rel="noopener noreferrer">strategic locations</a>.</li>
<li>Measure their impact and optimize your strategies with in-depth <a href="https://woocommerce.com/document/product-recommendations/store-owners-guide/#analytics" target="_blank" rel="noopener noreferrer">analytics</a>.</li>
</ul>
<hr class="wccom-product-heading__hr" />
<div class="woo-sc-box normal"><strong>Woo Product Recommendations</strong> has not been optimized for use with block themes: Recommendation Engines may not work as expected when a block theme is active. Support for the Block/Site Editor is coming soon.</div>
<h2></h2>
<h2>Upsells and cross-sells with a pinch of intelligence</h2>
<p>Ever noticed how the most successful stores leverage the power of product recommendations? When done right, upsells and cross-sells deliver a more engaging experience to your visitors — the kind of experience that not only helps them find products they like, but also keeps them coming back.</p>
<p>Fortunately, you don’t need a team of machine learning specialists to get started. <strong>Product Recommendations</strong> is a state-of-the-art product recommendations platform for WooCommerce that brings together human intelligence and machine learning, with one goal: To help you grow your sales.</p>
<h3>Let technology do the heavy lifting for you</h3>
<p>Build intelligent engines that generate automated, accurate <a title="Recommend products that are frequently bought together." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-frequently-bought-together-recommendations/" target="_blank" rel="noopener noreferrer">Frequently Bought Together</a> recommendations, with near-zero waiting or training. Our lightweight search algorithm analyzes your orders to discover meaningful product relationships, and quickly adapts itself to new trends and seasonal patterns.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_6110666" aria-describedby="caption-attachment-6110666" style="width: 980px" class="wp-caption aligncenter"><img class="size-full wp-image-6110666" src="https://woocommerce.com/wp-content/uploads/2019/07/use-case-frequently-bought-together-result.png" alt="Deliver captivating, Amazon-style recommendations, without giving up your store's data or revenue to anyone" width="980" height="938" /><figcaption id="caption-attachment-6110666" class="wp-caption-text">Deliver captivating, Amazon-style product recommendations, without giving away your store’s data (or revenue) to third-parties.</figcaption></figure>
</div>
<h3>Add recommendations across your entire catalog, effortlessly</h3>
<p>Ever tried to manually add upsells and cross-sells to every product or category page of your store? With <strong>Product Recommendations</strong>, you can do both in minutes. Create upsells and cross-sells in bulk, instead of entering products one by one. Add category, attribute, tag, or price <strong>filters</strong> to narrow down products, and use <strong>amplifiers</strong> to boost specific results based on popularity, rating, creation date, conversion rate, or more advanced criteria.</p>
<p>Looking for a way to recommend products from the currently viewed category, or brand? Want to limit results to products that cost more than the currently viewed product? No problem! <strong>Product Recommendations</strong> lets you deploy context-aware recommendations, faster.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943601" aria-describedby="caption-attachment-4943601" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943601" title="Create upsells, cross sells and related products in bulk, by category or tag." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-upsells-sm.png" alt="Create upsells, cross sells and related products in bulk, by category or tag." width="980" height="891" /><figcaption id="caption-attachment-4943601" class="wp-caption-text">Use smart <strong>filters</strong>, <strong>amplifiers</strong> and <strong>visibility conditions</strong> to create recommendation recipes for multiple products and product category pages at once.</figcaption></figure>
</div>
<h3>Promote the right product, to the right customer, at the right time</h3>
<p>Increase your store’s average order value by recommending <a title="Offer upsells after checkout." href="https://woocommerce.com/document/recommend-recently-viewed-products/" target="_blank" rel="noopener noreferrer">recently viewed products</a> and products from <a title="Offering upsells on the thank you page." href="https://woocommerce.com/document/recommend-products-from-recently-viewed-categories/" target="_blank" rel="noopener noreferrer">recently viewed categories</a> on the checkout page, or even after customers complete their orders. Make relevant, well-timed offers by displaying them conditionally, based on your customers’ cart/order contents, browsing history, date, or location.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943634" aria-describedby="caption-attachment-4943634" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943634" title="Recommend products from recently viewed categories." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-still-looking.png" alt="Recommend products from recently viewed categories." width="980" height="455" /><figcaption id="caption-attachment-4943634" class="wp-caption-text">Offer personalized upsells before or after checkout. Recommend products from categories that customers viewed, and display your recommendations conditionally, based on order or cart contents.</figcaption></figure>
</div>
<h3>Recommend products anywhere</h3>
<p>Deploy recommendations at more than 20 locations on your store’s:</p>
<ul>
<li>Main shop page.</li>
<li>Product category or tag pages.</li>
<li>Individual product pages.</li>
<li>Cart and checkout pages.</li>
<li>Thank You (order-received) and order-pay pages.</li>
</ul>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_4943600" aria-describedby="caption-attachment-4943600" style="width: 980px" class="wp-caption aligncenter"><img class="aligncenter size-full wp-image-4943600" title="Boost your customers' confidence and make browsing more fun by recommending best sellers and top rated products." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-top-rated-sm.png" alt="Boost your customers' confidence and make browsing more fun by recommending best-sellers and top-rated products." width="980" height="1661" /><figcaption id="caption-attachment-4943600" class="wp-caption-text">Effortlessly add recommendations to every category page in your catalog.</figcaption></figure>
</div>
<h3>Make your own rules</h3>
<p>Tailor the shopping experience across your entire site to fit your merchandising strategies. Build custom recommendation engines that utilize <strong>filters, amplifiers and visibility conditions</strong> to match products and customers. Want some inspiration?</p>
<ul>
<li>Use the psychology of social proof to your advantage. Boost your customers’ confidence and make browsing more fun by recommending <a title="Recommend best sellers in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-trending-products/" target="_blank" rel="noopener noreferrer">best selling</a> and <a title="Recommend top rated products in your WooCommerce store's shop archives." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-top-rated-products/" target="_blank" rel="noopener noreferrer">top rated</a> products at the top of your store’s product category and tag pages.</li>
<li>Inspire customer loyalty: Offer curated <a title="Make complementary products easier to discover in WooCommerce product pages." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/offer-complete-the-look-recommendations/" target="_blank" rel="noopener noreferrer">Complete the Look</a> recommendations in product pages, or after customers have placed their orders.</li>
<li>Incentivize customers to <a title="Encourage customers to spend more and unlock free shipping." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-to-unlock-free-shipping/" target="_blank" rel="noopener noreferrer">spend more in order to unlock perks</a>, such as free shipping.</li>
<li>Encourage impulse purchases by recommending popular products on the checkout page: To optimize conversion, prioritize <a title="Recommend on sale products in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-last-minute-deals/" target="_blank" rel="noopener noreferrer">on-sale</a> and <a title="Offer seasonal product recommendations in your WooCommerce store's checkout page." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/recommend-products-on-specific-dates/" target="_blank" rel="noopener noreferrer">seasonal</a> items.</li>
</ul>
<p>Need more ideas? Get a head start with <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> high-performing strategies.</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<p><img class="aligncenter wp-image-18734001019355 size-full" style="margin-bottom: 1.5em" title="Use filters and amplifiers to create your own, custom recommendation engine." src="https://woocommerce.com/wp-content/uploads/2019/07/Engine-configuration-sample.png" alt="" width="1742" height="968" /></p>
</div>
<h3>Optimize your strategies with in-depth analytics</h3>
<p>Drill down into insightful reports to understand and refine your recommendation strategies. Track and analyze:</p>
<ul>
<li>Gross and Net Revenue.</li>
<li>Conversions.</li>
</ul>
<p>To help you understand what drives conversions, we’ve made every report filterable by date, converted product and location!</p>
<div class="aligncenter" style="margin-bottom: 2.5em;font-size: 95%;font-style: italic">
<figure id="attachment_18734000458815" aria-describedby="caption-attachment-18734000458815" style="width: 980px" class="wp-caption alignnone"><img class="size-full wp-image-18734000458815" title="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." src="https://woocommerce.com/wp-content/uploads/2019/07/prl-report-1.png" alt="Generating Revenue and Conversion reports with WooCommerce Product Recommendations." width="980" height="966" /><figcaption id="caption-attachment-18734000458815" class="wp-caption-text">Optimize your strategies with detailed Revenue and Conversion analytics.</figcaption></figure>
</div>
<p>The best part? <strong>Product Recommendations</strong> has been carefully designed to work on hosting environments with limited resources, and is built to scale.</p>
<h3>How to get started</h3>
<ol>
<li>Buy <strong>WooCommerce Product Recommendations</strong>.</li>
<li>Download and install it.</li>
<li>Pick one of <a title="Simple, engaging product recommendation strategies for your WooCommerce store." href="https://woocommerce.com/document/product-recommendations/recommendation-strategies/" target="_blank" rel="noopener noreferrer">these</a> tried-and-tested strategies.</li>
<li>Follow our documentation to build and deploy your first Engine.</li>
<li>Sit back and enjoy the extra revenue!</li>
</ol>

Product Recommendations

<p>Offer smarter upsells, cross-sells, and “frequently bought together” recommendations. Measure their impact with in-depth analytics.</p>

Skip Cart and Direct Checkout vs Product Recommendations